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SDOG - ETF AI Analysis

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SDOG

ALPS Sector Dividend Dogs ETF (SDOG)

Rating:69Neutral
Price Target:
SDOG’s rating suggests it is a generally solid dividend-focused ETF, supported by strong holdings like Oneok and Accenture, which bring healthy financial performance, attractive dividends, and growth potential in areas like AI and strategic acquisitions. However, weaker names such as Microchip and LyondellBasell, which face profitability issues, bearish trading trends, and financial pressures, weigh on the overall score. Investors should also note that several top holdings are in energy and related sectors, which can increase sensitivity to commodity and economic cycles.
Positive Factors
Broad Sector Diversification
The fund spreads its investments across many different sectors, which can help reduce the impact if any one industry struggles.
Generally Strong Top Holdings
Most of the largest positions have shown strong or steady performance this year, supporting the ETF’s overall gains.
Moderate Expense Ratio
The fund’s fee is reasonably low for an actively constructed, sector-based strategy, allowing investors to keep more of their returns.
Negative Factors
Heavy U.S. Concentration
Almost all assets are invested in U.S. companies, offering little geographic diversification if the U.S. market weakens.
Some Lagging Top Holding
At least one major holding has shown weak performance this year, which can drag on the fund’s overall results.
Cyclical Sector Exposure
Meaningful allocations to areas like consumer cyclical, energy, and materials can make the fund more sensitive to economic slowdowns.

SDOG vs. SPDR S&P 500 ETF (SPY)

SDOG Summary

SDOG is the ALPS Sector Dividend Dogs ETF, which follows the S-Network Sector Dividend Dogs Index. It invests in large U.S. companies that pay relatively high dividends, picking five top dividend stocks from each major sector (except real estate) so no single area of the market dominates. Well-known holdings include Chevron and Starbucks. Someone might invest in SDOG to seek regular income from dividends while staying diversified across many industries. A key risk is that stock prices and dividend payments can go up and down with the overall market, so your investment value is not guaranteed.
How much will it cost me?The ALPS Sector Dividend Dogs ETF (SDOG) has an expense ratio of 0.36%, meaning you’ll pay $3.60 per year for every $1,000 invested. This is slightly higher than average for passively managed ETFs because it uses a unique strategy to select high-dividend stocks across multiple sectors, which requires more specialized management.
What would affect this ETF?The ALPS Sector Dividend Dogs ETF (SDOG) could benefit from stable or rising dividend payouts from its large-cap U.S. holdings, especially if economic conditions improve and undervalued companies recover. However, it may face challenges if interest rates rise further, as higher yields on bonds could make dividend-focused investments less attractive, or if sector-specific downturns, such as in Technology or Energy, impact its balanced portfolio. Its broad diversification across sectors helps reduce risk, but economic or regulatory changes affecting multiple industries could still pose challenges.

SDOG Top 10 Holdings

SDOG’s story right now is all about its U.S. value tilt, with energy names setting the pace. ConocoPhillips, EOG Resources, and Chevron have been rising steadily, giving the fund a strong tailwind from the oil patch. Oneok adds to that momentum, making energy the unofficial engine of this dividend-heavy portfolio. On the flip side, Microchip and KeyCorp have been lagging, acting like sandbags on performance, while Accenture’s recent slide shows that not all tech and services exposure is working in the fund’s favor.
Name
Company Name
Weight %
Market Value
Market Cap
Yearly Gain
Overall Rating
Microchip2.27%$30.43M$38.72B84.86%
54
Neutral
Hewlett Packard Enterprise2.27%$30.38M$33.03B76.02%
68
Neutral
KeyCorp2.24%$29.91M$23.38B56.30%
69
Neutral
Truist Financial2.23%$29.81M$61.96B40.15%
70
Outperform
Texas Instruments2.22%$29.65M$195.50B45.48%
78
Outperform
Watsco2.18%$29.24M$16.64B-19.62%
71
Outperform
US Bancorp2.15%$28.75M$86.40B47.02%
76
Outperform
Dow Inc2.10%$28.06M$27.99B37.21%
49
Neutral
Smurfit Westrock2.08%$27.88M$21.98B3.09%
69
Neutral
Edison International2.08%$27.81M$29.15B34.97%
77
Outperform

SDOG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price
Price Trends
50DMA
65.20
Positive
100DMA
62.72
Positive
200DMA
60.24
Positive
Market Momentum
MACD
0.16
Negative
RSI
54.46
Neutral
STOCH
87.19
Negative
Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For SDOG, the sentiment is Positive. The current price of undefined is equal to the 20-day moving average (MA) of 64.55, equal to the 50-day MA of 65.20, and equal to the 200-day MA of 60.24, indicating a bullish trend. The MACD of 0.16 indicates Negative momentum. The RSI at 54.46 is Neutral, neither overbought nor oversold. The STOCH value of 87.19 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SDOG.

SDOG Peer Comparison

Comparison Results
Name
Price
Price Target
AUM
Expense Ratio
Overall Rating
$1.35B0.36%
69
Neutral
$9.98B0.68%
75
Outperform
$9.10B0.34%
72
Outperform
$8.82B0.05%
74
Outperform
$8.61B0.68%
74
Outperform
$8.50B0.39%
72
Outperform
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SDOG
ALPS Sector Dividend Dogs ETF
65.27
13.42
25.88%
QQQI
NEOS Nasdaq 100 High Income ETF
PRF
Invesco FTSE RAFI US 1000 ETF
MGC
Vanguard Mega Cap ETF
SPYI
NEOS S&P 500 High Income ETF
RWL
Invesco S&P 500 Revenue ETF
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
DisclaimerThis AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―
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