SDOG - ETF AI Analysis

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ALPS Sector Dividend Dogs ETF (SDOG)

Rating:69Neutral

Price Target:―

SDOG’s rating suggests it is a solid but not top-tier dividend-focused ETF, with its quality supported by strong holdings like Lockheed Martin, Chevron, Comcast, and Darden Restaurants, which benefit from healthy financial performance, solid cash generation, and generally positive outlooks. However, weaker names such as Dow, International Paper, and LyondellBasell face revenue, profitability, and cash flow challenges that weigh on the fund’s overall appeal. The main risk factor is that several holdings show bearish technical trends and operate in cyclical, economically sensitive industries, which can increase volatility for investors.

Positive Factors

Broad Sector Diversification

The fund spreads its investments across many different sectors, which can help reduce the impact if any one industry struggles.

Generally Strong Top Holdings

Most of the largest positions have shown strong or steady performance this year, supporting the ETF’s overall gains.

Moderate Expense Ratio

The fund’s fee is reasonably low for an actively constructed, sector-based strategy, allowing investors to keep more of their returns.

Negative Factors

Heavy U.S. Concentration

Almost all assets are invested in U.S. companies, offering little geographic diversification if the U.S. market weakens.

Some Lagging Top Holding

At least one major holding has shown weak performance this year, which can drag on the fund’s overall results.

Cyclical Sector Exposure

Meaningful allocations to areas like consumer cyclical, energy, and materials can make the fund more sensitive to economic slowdowns.

SDOG vs. SPDR S&P 500 ETF (SPY)

AUM1.38B

RegionNorth America

Expense Ratio0.36%

Beta0.61

IssuerALPS

Inception DateJun 29, 2012

Dividend Yield3.28%

Asset ClassEquity

Index TrackedS-Network Sector Dividend Dogs Index

Share Statistics

EPS (TTM)N/A

Shares OutstandingN/A

10 Day Avg. Volume34,202

30 Day Avg. Volume39,429

Financial Highlights & Ratios

PEG RatioN/A

Price to Book (P/B)N/A

Price to Sales (P/S)N/A

P/FCF RatioN/A

Enterprise Value/Market CapN/A

Enterprise Value/RevenueN/A

Enterprise Value/Gross ProfitN/A

Enterprise Value/EbitdaN/A

Forecast

1Y Price Target

70.62

Price Target Upside― Downside

Rating ConsensusModerate Buy

Number of Analyst Covering50

EPS Forecast (FY)N/A

Revenue Forecast (FY)N/A

SDOG Summary

SDOG is the ALPS Sector Dividend Dogs ETF, which follows the S-Network Sector Dividend Dogs Index. It invests in large U.S. companies that pay relatively high dividends, picking five top dividend stocks from each major sector (except real estate) so no single area of the market dominates. Well-known holdings include Chevron and Starbucks. Someone might invest in SDOG to seek regular income from dividends while staying diversified across many industries. A key risk is that stock prices and dividend payments can go up and down with the overall market, so your investment value is not guaranteed.

How much will it cost me?The ALPS Sector Dividend Dogs ETF (SDOG) has an expense ratio of 0.36%, meaning you’ll pay $3.60 per year for every $1,000 invested. This is slightly higher than average for passively managed ETFs because it uses a unique strategy to select high-dividend stocks across multiple sectors, which requires more specialized management.

What would affect this ETF?The ALPS Sector Dividend Dogs ETF (SDOG) could benefit from stable or rising dividend payouts from its large-cap U.S. holdings, especially if economic conditions improve and undervalued companies recover. However, it may face challenges if interest rates rise further, as higher yields on bonds could make dividend-focused investments less attractive, or if sector-specific downturns, such as in Technology or Energy, impact its balanced portfolio. Its broad diversification across sectors helps reduce risk, but economic or regulatory changes affecting multiple industries could still pose challenges.

SDOG Top 10 Holdings

SDOG’s story is less about one star stock and more about a whole cast of steady dividend workhorses. Defense giant Lockheed Martin and energy name Chevron have been rising, helping to pull the fund forward, while chemical players like Dow and LyondellBasell are rebounding but still feel a bit weighed down by past weakness. Comcast has been lagging, acting like a small anchor on returns, and International Paper’s mixed picture isn’t helping much either. Overall, it’s a U.S.-only, sector-balanced fund with no single theme dominating the stage.

Name	Company Name	Weight %	Market Value	Market Cap	Yearly Gain	Overall Rating
SW	Smurfit Westrock	2.49%	$34.87M	$26.84B	-3.90%	69 Neutral
LMT	Lockheed Martin	2.45%	$34.20M	$150.15B	54.20%	70 Outperform
DOW	Dow Inc	2.44%	$34.08M	$23.31B	-15.98%	49 Neutral
LYB	LyondellBasell	2.33%	$32.63M	$18.54B	-24.89%	52 Neutral
IP	International Paper Co	2.29%	$32.04M	$25.93B	-12.51%	49 Neutral
TXN	Texas Instruments	2.27%	$31.70M	$205.25B	23.56%	78 Outperform
CMCSA	Comcast	2.23%	$31.12M	$113.58B	-10.79%	74 Outperform
EIX	Edison International	2.20%	$30.81M	$27.50B	42.75%	77 Outperform
CVX	Chevron	2.20%	$30.81M	$369.96B	18.28%	71 Outperform
AMCR	Amcor	2.19%	$30.61M	$23.14B	-0.52%	73 Outperform

SDOG Technical Analysis

Technical Analysis Sentiment

Positive

Last Price―

Price Trends

50DMA

62.53

Positive

100DMA

60.77

Positive

200DMA

58.77

Positive

Market Momentum

MACD

1.48

Negative

RSI

75.71

Negative

STOCH

90.32

Negative

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For SDOG, the sentiment is Positive. The current price of undefined is equal to the 20-day moving average (MA) of 64.75, equal to the 50-day MA of 62.53, and equal to the 200-day MA of 58.77, indicating a bullish trend. The MACD of 1.48 indicates Negative momentum. The RSI at 75.71 is Negative, neither overbought nor oversold. The STOCH value of 90.32 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SDOG.

SDOG Peer Comparison

Comparison Results

Name	Price	Price Target	AUM	Expense Ratio	Overall Rating
SDOG	―	―	$1.38B	0.36%	―
MGC	―	―	$9.36B	0.05%	―
PRF	―	―	$8.97B	0.34%	―
QQQI	―	―	$8.63B	0.68%	―
FTCS	―	―	$8.31B	0.52%	―
QYLD	―	―	$8.16B	0.61%	―

Performance Comparison

SDOG

ALPS Sector Dividend Dogs ETF

67.87

11.06

19.47%

MGC

Vanguard Mega Cap ETF

―

PRF

Invesco FTSE RAFI US 1000 ETF

―

QQQI

NEOS Nasdaq 100 High Income ETF

―

FTCS

First Trust Capital Strength ETF

―

QYLD

Global X NASDAQ 100 Covered Call ETF

―

Glossary

BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―

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