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SDOG - ETF AI Analysis

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SDOG

ALPS Sector Dividend Dogs ETF (SDOG)

Rating:69Neutral
Price Target:
SDOG’s rating suggests it is a solid but not top-tier dividend-focused ETF, supported by several strong holdings with good fundamentals and income potential. Standout positions like Kenvue and Amcor help the fund by combining solid financial performance, attractive valuations, and positive corporate developments that support future growth, while weaker names such as International Paper and Evergy, which face earnings, cash flow, and bearish technical pressures, weigh on the overall score. A key risk is that several holdings show financial or technical challenges at the same time, which can increase volatility and limit upside even though the fund is diversified across sectors.
Positive Factors
Broad Sector Diversification
The fund spreads its investments across many different sectors, which can help reduce the impact if any one industry struggles.
Strong Recent Performance
The ETF has shown solid gains over the past month, three months, and year-to-date, indicating positive recent momentum.
Moderate Expense Ratio
The fund’s fee is reasonable for an actively constructed dividend strategy, allowing investors to keep more of their returns compared with many higher-cost funds.
Negative Factors
Heavy U.S. Concentration
Almost all of the ETF’s holdings are in U.S. companies, offering little geographic diversification if the U.S. market weakens.
Mixed Performance Among Top Holdings
While several top positions have performed strongly, a couple of key holdings have been weak, which can drag on overall returns.
Financial Sector Exposure Risk
Meaningful exposure to financial stocks, including several banks in the top holdings, could make the fund more sensitive to interest rate and credit market stress.

SDOG vs. SPDR S&P 500 ETF (SPY)

SDOG Summary

SDOG is the ALPS Sector Dividend Dogs ETF, which follows the S-Network Sector Dividend Dogs Index. It invests in large U.S. companies that pay relatively high dividends, picking top dividend payers from many different sectors so no single area of the market dominates. Well-known holdings include Texas Instruments and Target. Someone might consider SDOG if they want a mix of income from dividends and potential long-term growth, while staying diversified across many industries. A key risk is that stock prices and dividend payments can go up and down with the overall market.
How much will it cost me?The ALPS Sector Dividend Dogs ETF (SDOG) has an expense ratio of 0.36%, meaning you’ll pay $3.60 per year for every $1,000 invested. This is slightly higher than average for passively managed ETFs because it uses a unique strategy to select high-dividend stocks across multiple sectors, which requires more specialized management.
What would affect this ETF?The ALPS Sector Dividend Dogs ETF (SDOG) could benefit from stable or rising dividend payouts from its large-cap U.S. holdings, especially if economic conditions improve and undervalued companies recover. However, it may face challenges if interest rates rise further, as higher yields on bonds could make dividend-focused investments less attractive, or if sector-specific downturns, such as in Technology or Energy, impact its balanced portfolio. Its broad diversification across sectors helps reduce risk, but economic or regulatory changes affecting multiple industries could still pose challenges.

SDOG Top 10 Holdings

SDOG’s story is all about steady U.S. dividend payers rather than flashy growth names. Retail giant Target has been one of the fund’s brighter spots, rising on the back of improving operations and digital momentum, while Watsco and Smurfit Westrock also help pull the ETF forward with solid fundamentals. On the flip side, Genuine Parts and International Paper have been lagging, acting like a bit of sand in the fund’s gears despite their income appeal. Sector exposure is broadly balanced across the U.S. market, so no single industry or stock dominates the narrative.
Name
Company Name
Weight %
Market Value
Market Cap
Yearly Gain
Overall Rating
Genuine Parts Company2.35%$32.84M$17.18B1.55%
69
Neutral
Paychex2.22%$31.04M$40.68B-20.26%
77
Outperform
AbbVie2.18%$30.50M$449.63B34.46%
66
Neutral
General Mills2.15%$30.04M$20.26B-24.21%
66
Neutral
Prudential Financial2.14%$29.96M$41.32B15.30%
77
Outperform
United Parcel2.13%$29.73M$100.06B18.64%
72
Outperform
Best Buy Co2.13%$29.70M$18.00B26.44%
62
Neutral
Eversource Energy2.12%$29.66M$28.06B14.08%
66
Neutral
Amcor2.12%$29.55M$20.32B-7.88%
73
Outperform
US Bancorp2.09%$29.25M$98.36B38.19%
76
Outperform

SDOG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price
Price Trends
50DMA
68.10
Positive
100DMA
66.41
Positive
200DMA
63.24
Positive
Market Momentum
MACD
0.85
Negative
RSI
62.87
Neutral
STOCH
70.89
Neutral
Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For SDOG, the sentiment is Positive. The current price of undefined is equal to the 20-day moving average (MA) of 69.56, equal to the 50-day MA of 68.10, and equal to the 200-day MA of 63.24, indicating a bullish trend. The MACD of 0.85 indicates Negative momentum. The RSI at 62.87 is Neutral, neither overbought nor oversold. The STOCH value of 70.89 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SDOG.

SDOG Peer Comparison

Comparison Results
Name
Price
Price Target
AUM
Expense Ratio
Overall Rating
$1.40B0.36%
69
Neutral
$9.78B0.34%
72
Outperform
$9.56B0.39%
71
Outperform
$9.26B0.53%
74
Outperform
$8.43B0.39%
74
Outperform
$8.34B0.06%
73
Outperform
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SDOG
ALPS Sector Dividend Dogs ETF
70.90
14.23
25.11%
PRF
Invesco FTSE RAFI US 1000 ETF
RWL
Invesco S&P 500 Revenue ETF
FTCS
First Trust Capital Strength ETF
VFLO
VictoryShares Free Cash Flow ETF
VONE
Vanguard Russell 1000 ETF
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
DisclaimerThis AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―
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