Brand ReinvigorationOlaplex has seen a brand reinvigoration and is set to return to growth as a highly profitable prestige beauty brand.
Market PositionOlaplex's recent brand refresh is showcasing positive signs, being highlighted as the #1 EMV hair brand in the quarter and generating buzz with marketing campaigns.
Sales GrowthSales turned positive for the first time in 9 quarters, with sales up +2.3% year-over-year to $106.3M, beating the Street estimate.