Yatsen Holding Ltd.
Yatsen Holding Limited (YSG) is a leading beauty and personal care company based in China, specializing in the development, marketing, and sale of skincare and makeup products. The company operates primarily in the beauty sector, with a portfolio that includes well-known brands such as Perfect Diary, Little Ondine, and Abby's Choice. Yatsen focuses on utilizing digital marketing and e-commerce platforms to reach consumers, particularly targeting the younger demographic with innovative and trendy products that resonate with modern beauty standards.