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Yatsen Holding Ltd. (YSG)
:YSG
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Yatsen Holding (YSG) AI Stock Analysis

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YSG

Yatsen Holding

(NYSE:YSG)

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Neutral 52 (OpenAI - 4o)
Rating:52Neutral
Price Target:
$9.50
▲(5.44% Upside)
Yatsen Holding's overall stock score reflects significant financial challenges with declining revenue and profitability. Despite positive earnings call highlights, including revenue growth and improved efficiency, the company's valuation and technical indicators suggest caution. The most significant factor is the financial performance, which is currently weak, impacting the overall score.

Yatsen Holding (YSG) vs. SPDR S&P 500 ETF (SPY)

Yatsen Holding Business Overview & Revenue Model

Company DescriptionYatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products under the Perfect Diary, Little Ondine, Pink Bear, Abby's Choice, GalÃnic, DR.WU, Eve Lom, and EANTiM brands in the People's Republic of China. It offers color cosmetics, eye makeup, lip makeup, face makeup, skincare, and nail products; and makeup tools and accessories, including brush sets, cotton cosmetic pads, mirrors, and makeup sponges. The company also provides kits; and other products, such as perfumes and cross-over products comprising beauty devices and colored contact lenses. It sells its products through stores and online channel. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.
How the Company Makes MoneyYatsen Holding makes money through the sales of its beauty and personal care products. The company's primary revenue streams include direct-to-consumer sales via e-commerce platforms and physical retail stores. Yatsen utilizes online channels such as its own websites, third-party platforms like Tmall and JD.com, and social media to engage with consumers and drive online sales. Additionally, the company enhances its earnings by maintaining strong brand recognition and loyalty through marketing campaigns, influencer partnerships, and innovative product launches. Strategic partnerships with various online and offline distributors also contribute to expanding its market reach and boosting sales revenue.

Yatsen Holding Earnings Call Summary

Earnings Call Date:Aug 21, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 25, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong financial performance with significant revenue growth and achieved profitability, driven by skincare brand success and improved operating efficiency. However, challenges such as modest industry growth and rising competition were noted.
Q2-2025 Updates
Positive Updates
Significant Revenue Growth and Profitability
Total net revenues for the second quarter of 2025 increased by 36.8% year-over-year to RMB 1.09 billion, exceeding previous guidance. Achieved non-GAAP profitability for the third consecutive quarter with a non-GAAP net profit margin of 1.1% compared to a non-GAAP net loss margin of 9.4% in the prior year period.
Skincare Brands Drive Growth
Revenues from skincare brands increased by 78.7% year-over-year, with the combined revenue from Galénic, DR.WU, and Eve Lom growing by 88.1%.
Improved Operating Efficiency
Net loss margin narrowed to 1.8% from 10.8% in the prior year period. Total operating expenses as a percentage of total net revenues decreased to 83.4% from 93.7%.
Successful Product Innovation
Galénic's Brightening Micro Mask ranked #1 among premium single-use masks on Tmall and JD. Perfect Diary introduced new products leveraging biotech technology, supporting growth.
Strong Cash Flow
Net cash generated from operating activities for the second quarter of 2025 was RMB 77.7 million compared to net cash used in operating activities of RMB 148.2 million in the prior year period.
Negative Updates
Slower Growth in Beauty Industry
China's beauty industry saw modest growth with beauty sales increasing by only 2.6% year-over-year, lagging behind the 5.4% growth in total retail sales of consumer goods.
Rising Operating Expenses
Total operating expenses increased by 21.7% year-over-year to RMB 905.9 million, primarily driven by selling and marketing expenses.
Competitive Industry Environment
Increased competition expected, particularly from international brands in the high-end skincare market.
Company Guidance
During the Yatsen Second Quarter 2025 Earnings Conference Call, management provided guidance for the third quarter of 2025, projecting total net revenues to range between RMB 778.6 million and RMB 880.1 million, representing a year-over-year increase of approximately 15% to 30%. The call highlighted Yatsen's successful execution of an R&D-driven strategy, resulting in significant financial improvements. In the second quarter of 2025, total net revenues grew by 36.8% year-over-year to RMB 1.09 billion, with skincare brand revenues increasing by 78.7% and color cosmetics by 8.8%. The company achieved a non-GAAP net profit margin of 1.1%, compared to a non-GAAP net loss margin of 9.4% in the prior year period. Gross profit rose by 39.5% to RMB 850.4 million with a gross margin of 78.3%, while operating expenses as a percentage of total net revenues decreased from 93.7% to 83.4%. The call emphasized ongoing improvements in operational efficiency and strategic investments in R&D to drive future growth and profitability.

Yatsen Holding Financial Statement Overview

Summary
Yatsen Holding is facing significant financial challenges with declining revenue and profitability, negative margins, and cash flow issues. Despite a strong equity position, the lack of positive cash flow raises concerns about financial sustainability.
Income Statement
40
Negative
Yatsen Holding's revenue has been on a declining trend with a significant decrease from 2021 to 2024. The company is facing difficulties in profitability as evidenced by consistent negative net profit and EBIT margins. The TTM data shows a net profit margin of -20.9% and an EBIT margin of -24.3%, indicating operational challenges.
Balance Sheet
55
Neutral
The company maintains a strong equity position relative to its debt, with a low debt-to-equity ratio of 0.05 for TTM. However, the equity ratio has slightly decreased, indicating a reduction in asset base leverage. Return on equity remains negative, reflecting ongoing profitability issues.
Cash Flow
35
Negative
Yatsen Holding's cash flow situation is concerning, with zero operating and free cash flow in the TTM period. Historically, the company has struggled to generate positive free cash flow, raising concerns about cash sustainability and operational efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.45B3.39B3.41B3.71B5.84B5.23B
Gross Profit2.68B2.62B2.51B2.52B3.90B3.36B
EBITDA-266.00M-307.06M-355.91M-589.63M-1.20B-2.42B
Net Income-588.88M-708.17M-747.76M-815.37M-1.55B-2.69B
Balance Sheet
Total Assets3.88B3.97B5.01B5.86B7.27B8.31B
Cash, Cash Equivalents and Short-Term Investments1.28B1.36B2.10B2.65B3.20B5.76B
Total Debt159.86M148.94M113.23M132.58M421.15M527.21M
Total Liabilities762.66M867.85M821.24M800.13M1.26B1.44B
Stockholders Equity3.07B3.06B4.14B4.72B5.66B6.85B
Cash Flow
Free Cash Flow0.00-300.69M-151.41M76.88M-1.19B-1.37B
Operating Cash Flow0.00-243.67M-107.44M136.21M-1.02B-983.37M
Investing Cash Flow0.00592.12M-260.49M-1.16B-1.48B-508.83M
Financing Cash Flow0.00-394.23M-342.45M-654.45M-1.71M6.68B

Yatsen Holding Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price9.01
Price Trends
50DMA
9.50
Negative
100DMA
8.38
Positive
200DMA
6.23
Positive
Market Momentum
MACD
0.02
Positive
RSI
41.45
Neutral
STOCH
12.84
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For YSG, the sentiment is Neutral. The current price of 9.01 is below the 20-day moving average (MA) of 9.76, below the 50-day MA of 9.50, and above the 200-day MA of 6.23, indicating a neutral trend. The MACD of 0.02 indicates Positive momentum. The RSI at 41.45 is Neutral, neither overbought nor oversold. The STOCH value of 12.84 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for YSG.

Yatsen Holding Risk Analysis

Yatsen Holding disclosed 109 risk factors in its most recent earnings report. Yatsen Holding reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Yatsen Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
9.11B9.9119.36%2.60%-5.24%-12.89%
76
Outperform
1.62B36.029.66%10.68%37.84%
61
Neutral
1.74B44.50-78.27%2.29%0.98%1.84%
58
Neutral
427.27M68.333.46%9.62%
52
Neutral
$845.57M-15.44%11.67%31.55%
51
Neutral
106.54M-3.91-23.45%7.67%71.96%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
YSG
Yatsen Holding
9.01
5.52
158.17%
VIPS
Vipshop
18.47
3.73
25.31%
WINA
Winmark
490.08
115.59
30.87%
RVLV
Revolve Group
22.67
-2.63
-10.40%
HNST
Honest Company
3.84
0.20
5.49%
AKA
aka Brands Holding Corp
9.82
-14.11
-58.96%

Yatsen Holding Corporate Events

Yatsen Holding Reports Strong Q2 2025 Financial Growth
Aug 21, 2025

Yatsen Holding Limited reported a significant financial improvement for the second quarter of 2025, with total net revenues increasing by 36.8% year-over-year to RMB1.09 billion. The company’s skincare brands saw a remarkable 78.7% revenue increase, contributing to a higher gross margin of 78.3%. The net loss narrowed by 77.2% to RMB19.5 million, and non-GAAP net income reached RMB11.5 million. The company’s strategic focus on R&D and efficient operations, alongside the success of the June 18 shopping festival, have been pivotal in returning its color cosmetics brands to growth and maintaining strong performance in skincare.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 24, 2025