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Yatsen Holding Ltd. (YSG)
:YSG
US Market
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Yatsen Holding (YSG) AI Stock Analysis

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YSG

Yatsen Holding

(NYSE:YSG)

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Neutral 48 (OpenAI - 4o)
Rating:48Neutral
Price Target:
$6.00
▼(-4.15% Downside)
Yatsen Holding's overall stock score is primarily impacted by its financial challenges, including declining revenue and profitability, and negative cash flow. The technical analysis also indicates a bearish trend. However, the recent earnings call provided a positive outlook with strong revenue growth and improved profitability metrics, which slightly offsets the negative factors.
Positive Factors
Revenue Growth
The significant revenue growth indicates strong market demand and effective sales strategies, particularly in the skincare segment, positioning the company for sustained expansion.
Skincare Segment Expansion
The rapid growth of the skincare segment highlights successful product innovation and market penetration, enhancing the company's competitive edge in a high-demand category.
Operational Efficiency Gains
Improved operational efficiency reflects better cost management and resource allocation, which can lead to enhanced profitability and financial health over the long term.
Negative Factors
Declining Revenue Trend
The historical decline in revenue raises concerns about the company's ability to maintain growth and market relevance, potentially impacting long-term sustainability.
Negative Cash Flow
Persistent negative cash flow indicates challenges in generating sufficient cash from operations, which could limit investment in growth initiatives and strain financial resources.
Rising Operating Expenses
The increase in operating expenses, despite revenue growth, suggests potential inefficiencies and cost pressures that could hinder profitability improvements.

Yatsen Holding (YSG) vs. SPDR S&P 500 ETF (SPY)

Yatsen Holding Business Overview & Revenue Model

Company DescriptionYatsen Holding Limited (YSG) is a leading beauty and personal care company based in China, specializing in the development, marketing, and sale of skincare and makeup products. The company operates primarily in the beauty sector, with a portfolio that includes well-known brands such as Perfect Diary, Little Ondine, and Abby's Choice. Yatsen focuses on utilizing digital marketing and e-commerce platforms to reach consumers, particularly targeting the younger demographic with innovative and trendy products that resonate with modern beauty standards.
How the Company Makes MoneyYatsen Holding generates revenue primarily through the direct sales of its cosmetic and skincare products across various e-commerce platforms and retail channels. The company has established a strong online presence, leveraging social media and influencer marketing to drive brand awareness and consumer engagement. Key revenue streams include product sales from its flagship brand Perfect Diary, which has gained significant market share in China. Additionally, Yatsen benefits from strategic partnerships with major e-commerce platforms like Tmall and JD.com, enhancing its distribution capabilities. Seasonal promotions and collaborations with influencers also contribute to sales spikes, alongside a growing focus on international expansion to tap into new markets.

Yatsen Holding Earnings Call Summary

Earnings Call Date:Nov 17, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 05, 2026
Earnings Call Sentiment Positive
The earnings call reflects a strong performance with significant revenue growth, especially in the skincare segment, and notable improvements in profitability and operational efficiency. However, challenges remain with rising operating expenses and competition from foreign brands.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth
Total net revenues increased by 47.5% year over year, reaching RMB 998.4 million, exceeding the high end of guidance.
Skincare Segment Expansion
Skincare brands grew by 83.2% year over year and now account for 49.2% of total revenue.
Improved Profitability Metrics
Net loss margin improved significantly from 17.9% in the prior year period to 7% this quarter.
Product Innovation and Development
Continued focus on R&D with successful product launches like the number one VC Serum and the number three VB7.
Operational Efficiency Gains
Total operating expenses as a percentage of total net revenues decreased from 96.8% to 86.5%.
Negative Updates
Increased Operating Expenses
Total operating expenses increased by 31.9% year over year to RMB 864.1 million.
Challenges with Foreign Competition
Ongoing competition from foreign high-end brands, particularly during the Double Eleven Shopping Festival.
Company Guidance
In the third quarter of 2025, Yatsen Holding Limited reported a significant revenue growth of 47.5% year over year, reaching RMB 998.4 million, driven primarily by an 83.2% increase in skincare brand revenues and a 25.2% rise in color cosmetics revenues. The company’s gross profit increased by 51.9% to RMB 780.5 million, with the gross margin improving to 78.2%. Operating expenses rose by 31.9% to RMB 864.1 million, but as a percentage of total net revenues, they decreased to 86.5% from 96.8% in the previous year. The net loss narrowed to RMB 70.4 million, with the net loss margin improving from 17.9% to 7%. Looking ahead, Yatsen expects total net revenues for 2025 to be between RMB 1.32 billion and RMB 1.49 billion, a year-over-year increase of 15% to 30%, and aims to improve profitability through increased skincare mix, gross margin optimization, and greater marketing efficiency.

Yatsen Holding Financial Statement Overview

Summary
Yatsen Holding is facing significant financial challenges. Revenue and profitability have been declining, with negative margins and cash flow issues. Despite a robust equity position, the lack of positive cash flow raises questions about financial sustainability. The company needs strategic improvements to reverse these trends.
Income Statement
40
Negative
Yatsen Holding's revenue has been on a declining trend with a significant decrease from 2021 to 2024. The company is facing difficulties in profitability as evidenced by consistent negative net profit and EBIT margins. The TTM data shows a net profit margin of -20.9% and an EBIT margin of -24.3%, indicating operational challenges.
Balance Sheet
55
Neutral
The company maintains a strong equity position relative to its debt, with a low debt-to-equity ratio of 0.05 for TTM. However, the equity ratio has slightly decreased, indicating a reduction in asset base leverage. Return on equity remains negative, reflecting ongoing profitability issues.
Cash Flow
35
Negative
Yatsen Holding's cash flow situation is concerning, with zero operating and free cash flow in the TTM period. Historically, the company has struggled to generate positive free cash flow, raising concerns about cash sustainability and operational efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.07B3.44B3.41B3.77B5.76B4.95B
Gross Profit3.18B2.65B2.51B2.56B3.85B3.18B
EBITDA-379.03M-501.64M-560.08M-500.55M-1.11B-2.29B
Net Income-478.50M-718.21M-744.69M-829.69M-1.52B-2.54B
Balance Sheet
Total Assets4.02B3.97B5.01B5.86B7.27B8.31B
Cash, Cash Equivalents and Short-Term Investments1.04B1.36B2.06B2.59B3.20B5.73B
Total Debt179.97M148.94M113.23M132.58M421.15M527.21M
Total Liabilities1.01B867.85M821.24M800.13M1.26B1.44B
Stockholders Equity3.02B3.06B4.14B4.72B5.66B6.85B
Cash Flow
Free Cash Flow0.00-300.69M-151.41M76.88M-1.19B-1.37B
Operating Cash Flow0.00-243.67M-107.44M136.21M-1.02B-983.37M
Investing Cash Flow0.00592.12M-260.49M-1.16B-1.48B-508.83M
Financing Cash Flow0.00-394.23M-342.45M-654.45M-1.71M6.68B

Yatsen Holding Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.26
Price Trends
50DMA
7.62
Negative
100DMA
8.55
Negative
200DMA
7.03
Negative
Market Momentum
MACD
-0.42
Negative
RSI
42.58
Neutral
STOCH
64.18
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For YSG, the sentiment is Negative. The current price of 6.26 is below the 20-day moving average (MA) of 6.46, below the 50-day MA of 7.62, and below the 200-day MA of 7.03, indicating a bearish trend. The MACD of -0.42 indicates Negative momentum. The RSI at 42.58 is Neutral, neither overbought nor oversold. The STOCH value of 64.18 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for YSG.

Yatsen Holding Risk Analysis

Yatsen Holding disclosed 109 risk factors in its most recent earnings report. Yatsen Holding reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Yatsen Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$683.35M11.6642.13%1.69%8.10%25.56%
73
Outperform
$1.60B8.6927.54%-0.42%31.64%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
61
Neutral
$982.64M27.717.42%27.84%
55
Neutral
$288.42M39.644.36%3.89%
48
Neutral
$588.47M-13.99%22.58%33.18%
45
Neutral
$938.57M-35.37%-4.90%50.77%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
YSG
Yatsen Holding
6.26
1.24
24.70%
BBW
BuildABear Workshop
52.06
14.72
39.42%
SBH
Sally Beauty
16.43
2.50
17.95%
TDUP
thredUP
7.50
5.77
333.53%
HNST
Honest Company
2.69
-5.60
-67.55%
RERE
ATRenew Inc. Sponsored ADR
4.47
1.18
35.87%

Yatsen Holding Corporate Events

Yatsen Reports Strong Q3 2025 Revenue Growth Amid Skincare Surge
Nov 17, 2025

Yatsen Holding Limited announced its financial results for the third quarter of 2025, reporting a significant 47.5% increase in total net revenues to RMB998.4 million compared to the previous year. The company’s skincare brands saw an impressive 83.2% revenue growth, contributing to a higher gross margin of 78.2%. Despite a net loss of RMB70.4 million, this figure represents a 41.9% improvement from the prior year. The results highlight Yatsen’s strategic focus on brand innovation and operational efficiency, positioning it well for future growth, particularly in light of upcoming events like the Double 11 shopping festival.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 21, 2025