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A.K.A. Brands Holding Corp. (AKA)
:AKA
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aka Brands Holding Corp (AKA) AI Stock Analysis

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AKA

aka Brands Holding Corp

(NYSE:AKA)

Rating:58Neutral
Price Target:
$12.00
▼(-0.99% Downside)
The overall score reflects a company with strong sales growth and strategic initiatives but facing significant profitability challenges and high leverage. The earnings call provided a positive outlook, but financial performance and valuation concerns weigh heavily on the score.
Positive Factors
Business Model
The 'test and repeat' merchandising model introduces new and exclusive fashion weekly, minimizing inventory risk and quickly responding to trends.
Market Expansion
Strategic expansion into omnichannel experiences through physical stores strengthens brand awareness and generates a 'halo effect' that boosts online traffic.
Negative Factors
Financial Estimates
Despite lowering the first quarter estimate, the full-year adj. EBITDA estimate remained unchanged at $29.5M.
Valuation
The stock is trading at significantly lower multiples compared to its peer group, presenting a potential concern if the strategy does not execute as planned.

aka Brands Holding Corp (AKA) vs. SPDR S&P 500 ETF (SPY)

aka Brands Holding Corp Business Overview & Revenue Model

Company DescriptionAKA Brands Holding Corp is a digitally driven, direct-to-consumer fashion retailer that operates a portfolio of high-growth, digitally native fashion brands. The company focuses on connecting with the millennial and Gen Z consumer base, offering a curated collection of fashion-forward apparel and accessories. AKA Brands leverages its digital platforms to engage with customers and deliver an omnichannel shopping experience.
How the Company Makes MoneyAKA Brands makes money primarily through the sale of apparel and accessories via its various digital platforms and e-commerce websites. The company generates revenue by leveraging its portfolio of brands, which each target specific fashion markets and customer demographics. AKA Brands' revenue streams are primarily derived from direct sales to consumers, utilizing efficient supply chain and digital marketing strategies to optimize profitability. Additionally, the company may engage in collaborations or partnerships with influencers and other brands to expand its reach and enhance its product offerings.

aka Brands Holding Corp Earnings Call Summary

Earnings Call Date:Aug 06, 2025
(Q2-2025)
|
% Change Since: 6.32%|
Next Earnings Date:Nov 06, 2025
Earnings Call Sentiment Positive
The earnings call reflected a strong performance with continued growth in sales and successful expansion into new channels. Despite challenges related to tariffs affecting gross margin, the company has taken strategic actions to mitigate these impacts, such as supply chain diversification and price adjustments. Overall, the positive highlights outweigh the lowlights, with strong growth indicators and strategic initiatives positioning the company well for future success.
Q2-2025 Updates
Positive Updates
Net Sales Growth
Net sales increased approximately 9.5% on a constant currency basis to $160.5 million, marking the fifth consecutive quarter of growth. The U.S., the largest and fastest-growing region, delivered net sales growth of 14% in the quarter.
Omnichannel Expansion Success
Princess Polly successfully opened 3 new stores in the second quarter with plans to open 8 to 10 more in 2026. New channels are exceeding expectations, and wholesale partnerships, particularly with Nordstrom, are accelerating brand awareness.
Adjusted EBITDA Achievement
The company delivered $7.5 million of adjusted EBITDA, in line with expectations.
Supply Chain Diversification
The transition to a more diversified supply chain is on schedule, with products already received from new vendors showing promising lead times, quality, and costs.
Strong Brand Performance
Princess Polly and Petal & Pup's debut in Nordstrom's chain-wide locations has been positive, and Princess Polly's TikTok Shop revenue increased by 60% year-over-year.
Debt and Leverage Improvement
Leverage was brought down to 3.5x compared to 5.5x in the same quarter last year.
Negative Updates
Tariff Impact on Gross Margin
Gross margin declined 20 basis points to 57.5% due to elevated China tariffs, causing a net 120 basis point transitory headwind on gross margin.
Inventory Challenges
Inventory was down 13% compared to a year ago, largely driven by elevated tariffs and actions taken to manage inventory levels.
Q3 Gross Margin Forecast
The third quarter gross margin is expected to face a similar 120 basis point impact due to tariffs.
Company Guidance
During the second quarter of 2025, a.k.a. Brands Corporation reported net sales growth of 9.5% on a constant currency basis, reaching $160.5 million, with notable strength in the U.S. market, where sales increased by 14%. The company recorded adjusted EBITDA of $7.5 million, aligning with expectations. Active customers grew by 3% on a trailing 12-month basis, while global orders rose by 7%. Princess Polly expanded its retail footprint by opening three new stores, with plans for further expansion in 2026. The company also addressed tariff impacts by diversifying supply chains, securing vendor discounts, and implementing strategic price increases. Moving forward, a.k.a. Brands expects that its sourcing diversification and strategic price increases will offset current tariff impacts. For the full year, the company raised its net sales outlook to between $608 million and $612 million.

aka Brands Holding Corp Financial Statement Overview

Summary
a.k.a. Brands is experiencing modest revenue growth but struggles with profitability, indicated by negative EBIT and net profit margins. High leverage and negative equity returns are concerning, despite improved operating cash flow.
Income Statement
55
Neutral
The income statement shows slight revenue growth with TTM revenue increasing by 2.06% from the previous year. However, the company is facing profitability challenges as indicated by negative EBIT and net income margins. The gross profit margin remains stable at 56.5%, but the negative net profit margin of -4.3% in the TTM suggests ongoing losses. The consistent decline in EBIT margins from a positive figure in 2020 to negative in recent years highlights operational inefficiencies.
Balance Sheet
60
Neutral
The balance sheet reflects a moderate level of financial stability. The debt-to-equity ratio has increased to 1.8, indicating higher leverage, which could pose risks if earnings do not improve. The equity ratio has decreased, with stockholders' equity now making up 28.1% of total assets compared to 35.5% in the previous year. Despite these challenges, the return on equity is negative due to continued net losses, highlighting the need for strategic financial management.
Cash Flow
50
Neutral
Cash flow analysis reveals a mixed picture. The company has managed to generate positive operating cash flow in the TTM, a positive shift from the previous period. However, free cash flow remains negative, indicating insufficient cash generation to cover capital expenditures. The operating cash flow to net income ratio is not meaningful due to negative net income, and the free cash flow to net income ratio is similarly impacted by the negative earnings.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue574.70M546.26M611.74M562.19M215.92M
Gross Profit327.50M300.28M337.25M307.66M126.40M
EBITDA6.23M-66.66M-143.44M27.20M28.90M
Net Income-25.99M-98.89M-176.70M-6.09M14.33M
Balance Sheet
Total Assets385.20M361.72M509.64M687.85M189.44M
Cash, Cash Equivalents and Short-Term Investments24.19M21.86M46.32M38.83M26.26M
Total Debt183.59M136.25M184.70M135.87M10.85M
Total Liabilities267.57M213.10M262.56M236.82M50.55M
Stockholders Equity117.63M148.62M247.08M451.03M19.98M
Cash Flow
Free Cash Flow-10.92M27.39M-20.31M15.39M19.93M
Operating Cash Flow669.00K33.43M-319.00K23.97M21.71M
Investing Cash Flow-11.59M-6.03M-25.31M-278.07M-2.38M
Financing Cash Flow15.51M-52.83M33.26M269.85M1.24M

aka Brands Holding Corp Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.12
Price Trends
50DMA
11.61
Positive
100DMA
11.36
Positive
200DMA
15.14
Negative
Market Momentum
MACD
0.13
Negative
RSI
61.29
Neutral
STOCH
74.47
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AKA, the sentiment is Positive. The current price of 12.12 is above the 20-day moving average (MA) of 11.24, above the 50-day MA of 11.61, and below the 200-day MA of 15.14, indicating a neutral trend. The MACD of 0.13 indicates Negative momentum. The RSI at 61.29 is Neutral, neither overbought nor oversold. The STOCH value of 74.47 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AKA.

aka Brands Holding Corp Risk Analysis

aka Brands Holding Corp disclosed 67 risk factors in its most recent earnings report. aka Brands Holding Corp reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

aka Brands Holding Corp Peers Comparison

Overall Rating
UnderperformOutperform
Sector (70)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$1.40B31.2110.36%10.68%37.84%
70
Neutral
1.62B15.4523.44%6.36%7.82%-35.37%
60
Neutral
$1.23B-58.93%-10.39%14.92%
58
Neutral
$131.43M-21.36%8.09%74.06%
52
Neutral
$172.16M-4.61%6.05%29.58%
49
Neutral
$94.60M-19.50%3.21%-56.15%
41
Neutral
$195.05M-10.81%-84.75%77.25%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AKA
aka Brands Holding Corp
12.12
-6.41
-34.59%
BZUN
Baozun
2.65
0.37
16.23%
RVLV
Revolve Group
19.64
-2.06
-9.49%
LOGC
ContextLogic
7.31
1.96
36.64%
TDUP
thredUP
10.00
9.35
1438.46%
DIBS
1stdibs.com
2.61
-1.41
-35.07%

aka Brands Holding Corp Corporate Events

Business Operations and StrategyFinancial Disclosures
aka Brands Reports Q2 2025 Sales Increase
Positive
Aug 6, 2025

a.k.a. Brands Holding Corp. reported a 7.8% increase in net sales for the second quarter of 2025 compared to the previous year, with U.S. sales up by 13.7%. Despite a net loss of $3.6 million, the company achieved $7.5 million in adjusted EBITDA, reflecting strong brand performance and strategic execution. The company continues to expand its retail footprint and deepen wholesale partnerships, with notable success in launching brands at Nordstrom. The diversification of sourcing initiatives is on track, enhancing supply chain flexibility. The company projects continued growth and market share expansion in the near and long term.

The most recent analyst rating on (AKA) stock is a Hold with a $20.00 price target. To see the full list of analyst forecasts on aka Brands Holding Corp stock, see the AKA Stock Forecast page.

Executive/Board ChangesShareholder Meetings
aka Brands Elects New Board Members at Annual Meeting
Neutral
May 30, 2025

On May 27, 2025, aka Brands Holding Corp held its annual meeting of shareholders, with 77.56% of total shares represented. During the meeting, Christopher Dean, Ilene Eskenazi, and Matthew Hamilton were elected to the board of directors for terms ending in 2028. Additionally, the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, was ratified.

The most recent analyst rating on (AKA) stock is a Hold with a $22.00 price target. To see the full list of analyst forecasts on aka Brands Holding Corp stock, see the AKA Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
a.k.a. Brands Reports Strong Q1 2025 Sales Growth
Positive
May 13, 2025

a.k.a. Brands Holding Corp. reported a 10.1% increase in net sales for the first quarter of 2025 compared to the same period in 2024, with U.S. sales growing by 14.2%. The company achieved a 7.8% growth in active customers over the past year and reported an adjusted EBITDA of $2.7 million, up from $0.9 million in the previous year. The company is expanding its omnichannel presence, with Princess Polly opening new stores and debuting wholesale initiatives at Nordstrom. Despite a net loss of $8.4 million, a.k.a. Brands is optimistic about its strategic actions and flexible business model to navigate the evolving trade environment and maintain strong demand trends.

The most recent analyst rating on (AKA) stock is a Hold with a $22.00 price target. To see the full list of analyst forecasts on aka Brands Holding Corp stock, see the AKA Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 07, 2025