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Winmark Corp. (WINA)
NASDAQ:WINA
US Market

Winmark (WINA) AI Stock Analysis

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WINA

Winmark

(NASDAQ:WINA)

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Outperform 71 (OpenAI - 5.2)
Rating:71Outperform
Price Target:
$508.00
▲(17.31% Upside)
The score is driven primarily by strong profitability and cash generation, tempered by elevated financial risk from consistently negative equity. Technical momentum is supportive, while the premium P/E multiple keeps the overall score from being higher; the recent dividend and franchise sales update adds a modest positive.
Positive Factors
Operational Efficiency
High margins indicate effective cost management and operational efficiency, supporting long-term profitability and competitive positioning.
Cash Flow Generation
Strong cash flow generation ensures liquidity and financial flexibility, enabling investment in growth opportunities and shareholder returns.
Dividend Policy
Consistent and special dividends reflect a strong financial position and commitment to returning value to shareholders, enhancing investor confidence.
Negative Factors
High Leverage
High leverage and negative equity can strain financial stability, limiting the company's ability to weather economic downturns and invest in growth.
Modest Revenue Growth
Modest revenue growth may indicate limited market expansion, potentially impacting long-term competitive positioning and shareholder returns.
High Capital Expenditures
Significant capital expenditures can constrain cash flow, limiting the company's ability to invest in new opportunities and maintain financial flexibility.

Winmark (WINA) vs. SPDR S&P 500 ETF (SPY)

Winmark Business Overview & Revenue Model

Company DescriptionWinmark Corporation, together with its subsidiaries, operates as a franchisor of retail store concepts that buy, sell, trade, and consign used merchandise primarily in the United States and Canada. The company operates through two segments, Franchising and Leasing. Its franchises retail stores operate under the Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round brand names. The company's Plato's Closet brand stores buys and sells used clothing and accessories for the teenage and young adult market; and Once Upon A Child brand stores buys and sells used and new children's clothing, toys, furniture, equipment, and accessories primarily to parents of children ages infant to 12 years. Its Play It Again Sports brand stores buys, sells, trades in, and used and new sporting goods, equipment, and accessories for various athletic activities, such as team sports, fitness, ski/snowboard, golf, and others; Style Encore brand stores buys and sells used women's apparel, shoes, and accessories; and Music Go Round brand stores buys, sells, trades in, and used and new musical instruments, speakers, amplifiers, music-related electronics, and related accessories. In addition, the company is also involved in the middle-market equipment leasing business focusing on technology and business-essential equipment. As of February 23, 2022, it had 1,271 franchised stores, as well as offers its products online at musicgoround.com, playitagainsports.com, and style-encore.com. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.
How the Company Makes MoneyWinmark generates revenue primarily through its franchise model, where it sells franchise licenses and charges ongoing royalties based on the sales of its franchisees. The company also earns income from the sale of used merchandise at its corporate-owned stores. Key revenue streams include initial franchise fees, ongoing royalty fees from franchisees, and sales of used items from its retail locations. Additionally, Winmark benefits from a growing consumer preference for sustainable shopping, which drives demand for its resale brands. Strategic partnerships with franchisees and a focus on expanding its store network contribute to the company's overall earnings.

Winmark Financial Statement Overview

Summary
Operating performance is excellent (very high margins near ~49% and strong cash conversion), but the persistently negative shareholders’ equity materially increases balance-sheet risk and limits financial flexibility, pulling down the overall financial score.
Income Statement
86
Very Positive
Profitability is exceptional for the industry, with very high gross and operating profitability and net margins near ~49% in both 2024 and TTM (Trailing-Twelve-Months). Revenue growth has been uneven (down slightly in 2024, re-accelerating in TTM), but earnings remain resilient and stable across years, suggesting a strong underlying business model despite modest top-line volatility.
Balance Sheet
28
Negative
The balance sheet is the key weak spot: shareholders’ equity is negative across all periods (including TTM), which makes leverage look structurally elevated and increases financial risk. While total debt is sizable and fairly persistent, the negative equity position limits balance-sheet flexibility and can amplify downside risk if operating conditions weaken.
Cash Flow
84
Very Positive
Cash generation is a major strength, with operating cash flow consistently strong and free cash flow closely tracking net income (roughly 0.9–1.0x across periods). Free cash flow growth has fluctuated year to year, but TTM (Trailing-Twelve-Months) is positive, and cash flow appears well-supported by profitability rather than accounting effects.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue84.52M81.29M83.24M81.41M78.22M66.06M
Gross Profit81.38M77.87M78.38M76.71M73.43M61.34M
EBITDA56.28M55.20M55.52M54.57M52.01M41.11M
Net Income41.28M39.95M40.18M39.42M39.92M29.82M
Balance Sheet
Total Assets53.75M26.84M28.97M30.46M26.90M31.34M
Cash, Cash Equivalents and Short-Term Investments39.73M12.19M13.44M13.96M14.30M6.68M
Total Debt62.55M63.04M72.78M77.57M52.42M28.85M
Total Liabilities80.09M77.89M88.12M92.09M65.98M42.72M
Stockholders Equity-26.34M-51.05M-59.16M-61.63M-39.08M-11.38M
Cash Flow
Free Cash Flow44.46M41.96M43.61M40.11M48.06M39.06M
Operating Cash Flow44.83M42.16M43.99M43.79M48.35M43.22M
Investing Cash Flow-172.70K-194.90K-383.90K-3.67M-283.10K-4.16M
Financing Cash Flow-42.07M-43.02M-43.90M-37.88M-43.31M-57.56M

Winmark Technical Analysis

Technical Analysis Sentiment
Positive
Last Price433.04
Price Trends
50DMA
426.75
Positive
100DMA
436.37
Positive
200DMA
413.59
Positive
Market Momentum
MACD
9.33
Negative
RSI
57.51
Neutral
STOCH
50.35
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For WINA, the sentiment is Positive. The current price of 433.04 is below the 20-day moving average (MA) of 439.27, above the 50-day MA of 426.75, and above the 200-day MA of 413.59, indicating a bullish trend. The MACD of 9.33 indicates Negative momentum. The RSI at 57.51 is Neutral, neither overbought nor oversold. The STOCH value of 50.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for WINA.

Winmark Risk Analysis

Winmark disclosed 14 risk factors in its most recent earnings report. Winmark reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Winmark Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$985.78M36.9014.56%31.20%38.38%
71
Outperform
$1.61B40.293.35%3.35%1.97%
71
Outperform
$1.29B36.457.42%27.84%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$1.62B-686.09-0.40%6.45%-102.30%
54
Neutral
$635.72M-16.32-35.37%-4.90%50.77%
49
Neutral
$304.78M-33.90-3.86%1.38%63.65%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
WINA
Winmark
450.69
73.58
19.51%
LQDT
Liquidity Services
32.00
-2.65
-7.65%
BNED
Barnes & Noble Education
8.95
-2.24
-20.02%
TDUP
thredUP
5.08
2.89
131.96%
RERE
ATRenew Inc. Sponsored ADR
5.88
3.23
121.89%
SVV
Savers Value Village Inc.
10.36
-0.78
-7.00%

Winmark Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures
Winmark Declares Quarterly Dividend, Highlights Strong Franchise Sales
Positive
Jan 28, 2026

On January 28, 2026, Winmark Corporation announced that its board had approved a quarterly cash dividend of $0.96 per share, payable on March 2, 2026 to shareholders of record as of the close of business on February 11, 2026, reinforcing the company’s ongoing capital-return program to investors. At its annual franchise conference on January 27, 2026, the company also reported system-wide sales of $1.7 billion for the fiscal year ended December 27, 2025 across its franchise network, underscoring the scale and revenue-generating performance of its resale-focused franchise system.

The most recent analyst rating on (WINA) stock is a Buy with a $481.00 price target. To see the full list of analyst forecasts on Winmark stock, see the WINA Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 29, 2026