Brand ModernizationThe Sally Ignited strategy has shown early success with a modern refresh for the brand and remodeled stores to enhance customer experience.
Digital InitiativesDigital initiatives, such as the Licensed Colorist on Demand tool, are driving growth and improving customer experience by attracting new customers who spend more and shop more often.
Market PositionSally Beauty has a unique market position as a leader in hair color and care, and plans to transform into a more modern retailer with broader beauty aspirations.