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Yatsen Returns to Profit in Q4 as Skincare-Led Growth Sharpens 2025 Turnaround

Story Highlights
  • Yatsen’s 2025 results showed strong revenue growth, driven by a rapid shift toward higher-margin skincare brands.
  • The company swung to a Q4 profit and sharply narrowed its annual net loss, signaling progress in its profitability-focused transformation.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Yatsen Returns to Profit in Q4 as Skincare-Led Growth Sharpens 2025 Turnaround

Meet Samuel – Your Personal Investing Prophet

Yatsen Holding ( (YSG) ) has issued an announcement.

On March 2, 2026, Yatsen Holding reported unaudited financial results for the fourth quarter and full year ended December 31, 2025, showing a strong top-line recovery led by its skincare portfolio. Total net revenues rose 20.1% year-on-year in the fourth quarter and 26.7% for 2025, with skincare revenues surging 51.9% in the quarter and lifting skincare to 61.1% of quarterly sales, while full-year gross margin improved to 78.2% as the group continued to shift its mix toward skincare.

The company swung to a small fourth-quarter net profit of RMB3.0 million from a RMB378.8 million loss a year earlier and slashed its full-year net loss by 87.0% to RMB92.4 million, marking a non-GAAP net income turnaround for 2025. Management framed these results as a milestone in its strategic transformation, highlighting tighter operating discipline, reduced goodwill impairment, and increased R&D investment, even as marketing costs climbed amid intense online competition, positioning Yatsen more firmly on a path toward sustainable, profitability-focused growth in China’s crowded beauty market.

The most recent analyst rating on (YSG) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on Yatsen Holding stock, see the YSG Stock Forecast page.

Spark’s Take on YSG Stock

According to Spark, TipRanks’ AI Analyst, YSG is a Neutral.

Yatsen Holding’s overall stock score is primarily impacted by its financial challenges, including declining revenue and profitability, and negative cash flow. While the earnings call showed some positive developments, such as strong revenue growth and improved profitability metrics, the technical analysis and valuation remain weak, contributing to a lower overall score.

To see Spark’s full report on YSG stock, click here.

More about Yatsen Holding

Yatsen Holding Limited is a China-based beauty group listed on the NYSE under the ticker YSG, headquartered in Guangzhou. The company operates a multi-brand portfolio across skincare and color cosmetics, including brands such as Galénic, DR.WU (mainland China), Eve Lom, Perfect Diary, Little Ondine and Pink Bear, with a growing strategic focus on higher-margin skincare products.

Average Trading Volume: 146,394

Technical Sentiment Signal: Sell

Current Market Cap: $418.3M

Learn more about YSG stock on TipRanks’ Stock Analysis page.

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