BuildABear Workshop Inc
Build-A-Bear Workshop (BBW) is a global retail entertainment brand that specializes in the creation of personalized stuffed animals and accessories. Founded in 1997, the company operates in the retail sector, focusing on experiences that allow customers, primarily children and families, to create their own custom plush toys. BBW offers a unique in-store experience where guests can select a stuffed animal, fill it with stuffing, and personalize it with clothing and accessories, making each creation a one-of-a-kind product. In addition to its physical locations, the company also has a robust online platform that enables customers to shop for products and create custom bears from home.