Quarterly revenue and context
Total revenue of $125.3 million in Q1; described as the company's second-best first quarter in history. Revenue declined ~2.4% year-over-year but management noted a 9% increase over 2024 and positive seasonal results (best-ever North America Valentine's Day and solid Easter).
Commercial (wholesale + franchise) outperformance
Commercial segment (wholesale + international franchise) grew 34.1% in Q1 and management expects commercial revenue growth of at least 20% for the full year, highlighting the segment as the fastest-growing, high-ROC part of the business.
Improved gross margin and reported profitability
Reported gross margin of 63.8% (up ~700 basis points YoY); excluding certain tariff benefit management cited a ~140 basis point YoY improvement. Reported pretax income was $23.9 million (vs. $19.6M prior year); adjusted pretax income (ex-refund) $16.9M. GAAP EPS $1.45; adjusted EPS $1.03.
Product and collection momentum
Several product wins: PromisePets sales more than doubled YoY; pre-stuffed mini beans up ~30% YoY and nearly 4 million units sold since launch; fresh frosted animal cookies collection sold through in under two weeks; positive reception to nostalgic and 'cadult' product launches and licensed collections (e.g., Sanrio, Pokémon).
Retail footprint and international expansion
Opened 7 net new locations in Q1 and advanced toward a goal of at least 50 net new locations for the year. International footprint expanded to 37 countries (up from 19 two years ago); added Philippines and re-entered Germany with multiple stand-alone stores. Planned ICON Park Orlando multilevel store and Hello Kitty & Friends workshops showing strong early results.
Shareholder returns and capital allocation
Returned $14.3 million to shareholders in Q1 and $45.9 million over the past 12 months via dividends and buybacks; repurchased ~650,000 shares over 12 months (reducing share count ~5%) and have ~$47 million remaining under the $100 million authorization.