Build-A-Bear Workshop (BBW) stock soared on Thursday following the release of the plush animal retailer’s Q2 2025 earnings report. The good news started with the company’s diluted earnings per share of 94 cents, which beat Wall Street’s estimate of 66 cents and was a Q2 record. It was also up 46.87% year-over-year from 64 cents.
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Revenue reported by Build-A-Bear Workshop came in at $124.2 million, another beat compared to analysts’ estimate of $116.52 million. It also represented an 11.1% rise year-over-year from $103.45 million. This came alongside a 10.8% increase in net retail sales, consolidated e-commerce demand growth of 15.1%, and a 15.2% jump in commercial and international franchise revenues.
Build-A-Bear Workshop stock surged 14.41% in pre-market trading on Thursday, following a 2.16% jump yesterday. Shares of BBW have also gained 28.48% year-to-date and 81.53% over the past 12 months.
Build-A-Bear Workshop Guidance
Build-A-Bear Workshop provided increased guidance in its Q2 2025 earnings report. It expects revenue for the full year of 2025 to grow on a mid-to-high-single-digit percentage basis, pre-tax income to range from $62 million to $70 million, and net new unit growth to increase from at least 50 to at least 60 experience locations.
Build-A-Bear Workshop also noted that it continues to expect 2025 capital expenditures between $20 million and $25 million, depreciation and amortization of about $16 million, and an income tax rate ranging from 22% to 24%.
Is Build-A-Bear Workshop a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Build-A-Bear Workshop is Moderate Buy, based on two Buy ratings over the past three months. With that comes an average BBW stock price target of $60, representing a potential 2.46% upside for the shares. These ratings and price targets will likely change as analysts update their coverage after today’s earnings report.
