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BuildABear Workshop Inc (BBW)
NYSE:BBW

BuildABear Workshop (BBW) AI Stock Analysis

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BBW

BuildABear Workshop

(NYSE:BBW)

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Outperform 70 (OpenAI - 5.2)
Rating:70Outperform
Price Target:
$60.00
▲(57.73% Upside)
Action:ReiteratedDate:02/11/26
The score is driven primarily by strong financial performance (healthy margins, improved leverage, and solid cash generation) and supportive fundamentals from the latest earnings call (reaffirmed guidance and continued expansion). These positives are partially offset by weak technical signals (price below key moving averages with negative MACD) and ongoing cost/tariff headwinds.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong market demand and effective sales strategies, supporting long-term financial health.
Negative Factors
Tariff Impacts
Tariff impacts increase costs and reduce profitability, potentially affecting future financial performance if not mitigated.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Consistent revenue growth indicates strong market demand and effective sales strategies, supporting long-term financial health.
Read all positive factors

BuildABear Workshop (BBW) vs. SPDR S&P 500 ETF (SPY)

BuildABear Workshop Business Overview & Revenue Model

Company Description
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products. The company operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. Its merchandise comprises various s...
How the Company Makes Money
Build-A-Bear Workshop generates revenue primarily through the sale of its customizable stuffed animals and associated merchandise. Key revenue streams include in-store sales, online orders, and special events such as birthday parties. The company ...

BuildABear Workshop Earnings Call Summary

Earnings Call Date:Mar 12, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 21, 2026
Earnings Call Sentiment Positive
The call conveyed a generally positive underlying business trajectory: record full-year revenue and pretax income, meaningful international and wholesale expansion, successful product/IP rollouts, strong in-store execution (record Valentine’s Day), and disciplined capital returns and an orderly leadership succession. However, material near-term headwinds exist — notably tariff-driven cost pressure, e-commerce/SEO traffic declines, Q4 margin compression, higher SG&A and elevated inventory — that have trimmed short-term profitability and introduced uncertainty into 2026 guidance. On balance, the highlights reflect durable momentum and scalable growth initiatives that outweigh the challenges, while the company is actively addressing digital and tariff-related issues.
Positive Updates
Record Annual Revenue and Growth
Fiscal 2025 total revenues of $529.8M, up 6.7% year-over-year — first time above $500M for the company; Q4 revenues of $154.5M, up 2.7% year-over-year.
Negative Updates
E‑commerce Traffic and Demand Decline
E-commerce demand decreased 13.6% in Q4 and was down 5.5% for the full year, driven by traffic declines and difficult comparisons to strong licensed launches in the prior year.
Read all updates
Q4-2025 Updates
Negative
Record Annual Revenue and Growth
Fiscal 2025 total revenues of $529.8M, up 6.7% year-over-year — first time above $500M for the company; Q4 revenues of $154.5M, up 2.7% year-over-year.
Read all positive updates
Company Guidance
For fiscal 2026 the company is guiding total revenues to grow at a mid‑single‑digit rate (with revenue expected to accelerate through the year and Q1 roughly flat to last year), driven in part by at least 50 net new experience locations (majority partner‑operated/asset‑light) and easier comps/store count benefit in the back half; Commercial revenue is expected to grow at least 20% with significant back‑half weighting. Pretax income is guided to range from a mid‑single‑digit decline to low‑single‑digit growth, reflecting a full estimated $16.0 million tariff and related cost headwind (about $5.0 million incremental vs. 2025 — ~+$8.0 million in H1 and ~‑$3.0 million in H2, assuming the current 10% tariff rate), plus roughly $3.0 million of longer‑range investments for wholesale/international expansion and ICON Park preopening (with any tariff refunds treated as upside).

BuildABear Workshop Financial Statement Overview

Summary
Strong profitability and recovery (TTM gross margin ~56%, net margin ~11%) with revenue scaling to ~$526M TTM. Balance sheet leverage has improved meaningfully (debt-to-equity ~0.70–0.78x), but debt remains material for a cyclical retailer. Cash flow is solid (TTM FCF ~$37M) yet shows recent FCF growth decline and some conversion volatility.
Income Statement
86
Very Positive
Balance Sheet
74
Positive
Cash Flow
70
Positive
BreakdownTTMJan 2025Jan 2024Jan 2023Jan 2022Jan 2021
Income Statement
Total Revenue525.77M496.40M486.11M467.94M411.52M255.31M
Gross Profit295.46M272.52M264.39M245.87M217.96M97.29M
EBITDA87.68M81.05M79.06M75.03M62.98M-6.88M
Net Income57.49M51.78M52.80M47.98M47.27M-24.61M
Balance Sheet
Total Assets326.50M289.96M272.32M280.79M266.32M261.37M
Cash, Cash Equivalents and Short-Term Investments27.74M27.76M44.33M42.20M32.84M34.84M
Total Debt118.21M97.00M83.57M86.52M97.76M133.86M
Total Liabilities175.88M150.87M142.66M161.68M175.27M195.69M
Stockholders Equity150.62M139.08M129.66M119.12M93.68M65.68M
Cash Flow
Free Cash Flow37.15M27.77M46.02M33.64M19.95M8.34M
Operating Cash Flow59.77M47.09M64.31M47.28M28.08M13.39M
Investing Cash Flow-22.62M-19.32M-18.30M-13.63M-8.13M-5.05M
Financing Cash Flow-38.26M-44.16M-43.90M-25.06M-22.46M-114.00K

BuildABear Workshop Technical Analysis

Technical Analysis Sentiment
Negative
Last Price38.04
Price Trends
50DMA
46.72
Negative
100DMA
51.72
Negative
200DMA
54.35
Negative
Market Momentum
MACD
-2.65
Negative
RSI
36.91
Neutral
STOCH
36.36
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BBW, the sentiment is Negative. The current price of 38.04 is below the 20-day moving average (MA) of 39.17, below the 50-day MA of 46.72, and below the 200-day MA of 54.35, indicating a bearish trend. The MACD of -2.65 indicates Negative momentum. The RSI at 36.91 is Neutral, neither overbought nor oversold. The STOCH value of 36.36 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BBW.

BuildABear Workshop Risk Analysis

BuildABear Workshop disclosed 25 risk factors in its most recent earnings report. BuildABear Workshop reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

BuildABear Workshop Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
$492.46M14.9134.25%1.52%6.16%15.74%
64
Neutral
$1.35B7.6523.43%-0.42%31.64%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
53
Neutral
$475.12M-38.47-34.47%-4.90%50.77%
50
Neutral
$335.07M11.58-3.56%1.38%63.65%
47
Neutral
$210.78M0.88-67.22%-8.07%-2206.16%
46
Neutral
$290.03M-32.20-2.64%22.58%33.18%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BBW
BuildABear Workshop
38.04
-0.63
-1.64%
FLWS
1-800 Flowers
3.29
-2.39
-42.08%
SBH
Sally Beauty
13.95
5.48
64.70%
BNED
Barnes & Noble Education
9.77
0.61
6.66%
YSG
Yatsen Holding
3.09
-0.56
-15.34%
TDUP
thredUP
3.74
0.59
18.73%

BuildABear Workshop Corporate Events

Business Operations and StrategyExecutive/Board Changes
Build-A-Bear Adds Veteran Retail Leader to Board
Positive
Feb 10, 2026
On February 10, 2026, Build-A-Bear Workshop, Inc. appointed veteran consumer and retail executive James A. Goldman to its Board of Directors, effective immediately, following an extensive search process. Non-Executive Chairman Craig Leavitt said t...
Business Operations and StrategyPrivate Placements and Financing
Build-A-Bear Expands and Extends Revolving Credit Facility
Positive
Jan 5, 2026
On December 31, 2025, Build-A-Bear Workshop, Inc. and certain subsidiaries entered into a Third Amendment to their Revolving Credit and Security Agreement with a lender group led by PNC Bank, increasing the base borrowing capacity of the senior se...
Business Operations and StrategyDividends
Build-A-Bear Workshop Declares Quarterly Cash Dividend
Positive
Nov 12, 2025
On November 12, 2025, Build-A-Bear Workshop, Inc. announced a quarterly cash dividend of $0.22 per share, payable on January 8, 2026, to shareholders of record as of November 26, 2025. This announcement reflects the company’s ongoing commitm...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 11, 2026