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1-800-FLOWERS.COM, Inc. (FLWS)
:FLWS
US Market
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1-800 Flowers (FLWS) AI Stock Analysis

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FLWS

1-800 Flowers

(NASDAQ:FLWS)

Rating:44Neutral
Price Target:
$5.00
▼(-3.47% Downside)
1-800 Flowers is currently facing significant financial and operational challenges, reflected in its low financial performance and valuation scores. The technical analysis suggests a bearish trend, with potential for a rebound due to oversold conditions. Strategic initiatives discussed in the earnings call aim to address these issues, but the immediate outlook remains difficult.

1-800 Flowers (FLWS) vs. SPDR S&P 500 ETF (SPY)

1-800 Flowers Business Overview & Revenue Model

Company Description1-800-FLOWERS.COM, Inc., together with its subsidiaries, provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
How the Company Makes Money1-800-Flowers generates revenue primarily through the sale of floral arrangements, gourmet food gifts, and related products. The company operates on a direct-to-consumer model, where customers can order products via its website or mobile app. Key revenue streams include the sale of flowers and plants, gourmet food gifts, and personalized items. Additionally, 1-800-Flowers benefits from partnerships with local florists and growers, allowing for a wider product selection and efficient delivery services. The company also engages in corporate gifting programs, providing a steady stream of revenue from businesses looking to send gifts for employee recognition and client appreciation. Seasonal events such as Valentine's Day and Mother's Day significantly contribute to sales spikes, further enhancing the company's earnings.

1-800 Flowers Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Analyzes revenue across various business segments, providing insight into which areas are most profitable and where there might be opportunities or challenges.
Chart Insights1-800 Flowers' Ecommerce segment is experiencing a notable decline, reflecting broader challenges highlighted in the earnings call. The company is grappling with a 12.6% revenue drop and increased costs, exacerbated by macroeconomic pressures and internal inefficiencies. The introduction of the Celebrations Wave strategy aims to counter these issues by leveraging technology to enhance customer engagement and reduce costs. Leadership changes and a focus on innovation are expected to drive long-term growth, but current financial struggles and tariff exposure remain significant hurdles.
Data provided by:Main Street Data

1-800 Flowers Earnings Call Summary

Earnings Call Date:Sep 04, 2025
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Negative
The earnings call revealed significant challenges, including revenue declines, customer retention issues, and financial losses. While there are strategic plans for long-term improvement, such as cost reductions and channel expansions, the immediate outlook remains challenging.
Q4-2025 Updates
Positive Updates
Multi-Branded Customers and Passport Members
Multi-branded customers represented 13% of customers and 29% of revenues, while Passport members represented 9% of the customer base and 19% of revenues, indicating strong performance among these groups.
Cost Reduction Plan and External Consultants
The company initiated a cost reduction plan aimed at achieving $40 million in annualized savings, with $17 million already implemented. An external consultant was engaged to identify additional efficiency opportunities.
Expansion into Physical Retail and Other Channels
Plans to broaden reach beyond e-commerce into channels such as physical retail stores, pop-up stores, and new distribution platforms were outlined as part of a strategy to reach new audiences and drive growth.
Negative Updates
Revenue Decline
Consolidated fourth-quarter revenue declined 6.7%, with an 8.8% decline in Consumer Floral and Gifts, a 3.6% decline in Gourmet Foods and Gift Baskets, and a 0.6% decline in BloomNet.
Customer Count and Loyalty Program Challenges
The customer count declined in line with revenue decline, and Passport membership declined at a greater rate, indicating challenges in customer retention and loyalty program effectiveness.
Gross Margin and EBITDA Loss
Fourth-quarter gross margin declined 290 basis points to 35.5%, with a full-year adjusted EBITDA loss of $24.2 million, compared to a loss of $8.8 million in the prior year.
Increased Net Debt
Net debt at fiscal year-end was $114 million compared to $31 million a year ago, reflecting increased financial pressure.
Company Guidance
During the fiscal 2025 fourth quarter earnings call, 1-800-FLOWERS.COM, Inc. leadership provided guidance on strategic priorities that aim to address recent financial challenges and position the company for future growth. The company reported a 6.7% decline in fourth-quarter revenue, with segment-specific declines of 8.8% in Consumer Floral and Gifts, 3.6% in Gourmet Foods and Gift Baskets, and 0.6% in BloomNet. The decline was attributed to a 5.6% decrease in transactions and a 1.6% decrease in average order value (AOV). For the fiscal year-end, consolidated revenue was down 8%, with transaction declines offsetting gains in the wholesale business. The company had 9.5 million customers, including over 900,000 Passport members, with 74% of revenue from existing customers. The gross margin for Q4 decreased by 290 basis points to 35.5%, and the adjusted EBITDA loss was $24.2 million. Strategic priorities for fiscal 2026 include driving cost savings, enhancing customer centricity, broadening channel reach, and strengthening talent and accountability, with a focus on becoming a leaner, more agile, and data-driven organization to achieve sustainable revenue and profit growth.

1-800 Flowers Financial Statement Overview

Summary
1-800 Flowers is facing challenges in revenue growth and profitability, impacting its financial stability. The company needs to focus on improving its cost management and cash flow generation to enhance its financial health. The balance sheet shows moderate leverage, but profitability issues are a significant concern.
Income Statement
45
Neutral
1-800 Flowers has faced declining revenue over the past few years, with a negative revenue growth rate of -1.42% in the most recent year. The company is struggling with profitability, as indicated by negative net profit and EBIT margins. The gross profit margin has decreased slightly, indicating pressure on cost management.
Balance Sheet
50
Neutral
The company's debt-to-equity ratio is relatively stable, but the return on equity is negative, reflecting poor profitability. The equity ratio is not explicitly provided, but the balance sheet shows a moderate level of leverage. The company needs to improve its profitability to strengthen its balance sheet.
Cash Flow
40
Negative
1-800 Flowers has experienced a significant decline in operating cash flow, which turned negative in the most recent year. The free cash flow growth rate is positive, but this is due to a low base effect. The operating cash flow to net income ratio is concerning, indicating cash flow challenges.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.69B1.69B1.83B2.02B2.21B2.12B
Gross Profit652.27M652.27M734.75M757.53M821.74M896.43M
EBITDA-146.92M-144.30M58.47M17.86M85.85M197.49M
Net Income-199.99M-199.99M-6.11M-44.70M29.61M118.65M
Balance Sheet
Total Assets772.62M772.62M1.03B1.05B1.09B1.08B
Cash, Cash Equivalents and Short-Term Investments46.50M46.50M159.44M126.81M31.46M173.57M
Total Debt271.33M271.33M309.49M329.48M299.08M270.88M
Total Liabilities504.33M504.33M566.31M579.59M585.48M567.61M
Stockholders Equity268.28M268.28M466.34M471.84M509.41M509.07M
Cash Flow
Free Cash Flow-67.83M-67.83M56.37M70.70M-61.22M118.07M
Operating Cash Flow-26.36M-26.36M95.00M115.35M5.19M173.29M
Investing Cash Flow-44.46M-44.46M-42.30M-50.83M-89.69M-307.92M
Financing Cash Flow-42.11M-42.11M-20.07M30.82M-57.61M67.69M

1-800 Flowers Technical Analysis

Technical Analysis Sentiment
Negative
Last Price5.18
Price Trends
50DMA
5.62
Negative
100DMA
5.37
Negative
200DMA
6.35
Negative
Market Momentum
MACD
-0.10
Positive
RSI
38.11
Neutral
STOCH
35.11
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLWS, the sentiment is Negative. The current price of 5.18 is below the 20-day moving average (MA) of 5.48, below the 50-day MA of 5.62, and below the 200-day MA of 6.35, indicating a bearish trend. The MACD of -0.10 indicates Positive momentum. The RSI at 38.11 is Neutral, neither overbought nor oversold. The STOCH value of 35.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLWS.

1-800 Flowers Risk Analysis

1-800 Flowers disclosed 42 risk factors in its most recent earnings report. 1-800 Flowers reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

1-800 Flowers Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$7.37B23.5222.92%2.53%10.93%-10.83%
75
Outperform
$1.53B35.9110.36%10.68%37.84%
74
Outperform
$841.21M32.6014.00%38.40%32.42%
63
Neutral
$1.44B-58.93%-10.39%14.92%
61
Neutral
$17.97B12.87-5.29%2.97%1.26%-14.45%
57
Neutral
$5.17B41.75-39.97%2.38%-38.88%
44
Neutral
$329.26M-54.45%-7.96%-3078.36%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FLWS
1-800 Flowers
5.18
-2.04
-28.25%
LQDT
Liquidity Services
26.77
5.68
26.93%
ETSY
Etsy
54.06
0.87
1.64%
RVLV
Revolve Group
23.84
2.96
14.18%
MNSO
MINISO Group Holding
24.52
9.21
60.16%
TDUP
thredUP
11.60
10.85
1446.67%

1-800 Flowers Corporate Events

Executive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
1-800 Flowers Appoints New CEO Amid Strategic Shift
Neutral
May 8, 2025

On May 6, 2025, 1-800-FLOWERS.COM, Inc. amended its credit agreement to adjust financial covenants and interest rates, impacting its fiscal strategy until March 2027. The company also appointed Adolfo Villagomez as the new CEO, effective May 12, 2025, to lead the strategic ‘Celebrations Wave’ initiative aimed at transforming customer engagement and driving sustainable growth. Despite reporting a significant net loss of $178.2 million for the fiscal 2025 third quarter, the company is committed to overcoming challenges and enhancing its market position through innovative strategies.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 05, 2025