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1-800 Flowers (FLWS)
NASDAQ:FLWS
US Market

1-800 Flowers (FLWS) AI Stock Analysis

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1-800 Flowers

(NASDAQ:FLWS)

Rating:44Neutral
Price Target:
$4.50
▲( 0.22% Upside)
1-800 Flowers' overall stock score reflects significant financial and operational challenges, with declining revenues and profitability putting pressure on its financial health. While a new strategy and leadership changes aim to address these issues, the current market situation and valuation remain concerning. The technical indicators also suggest bearish momentum, contributing to the overall cautious outlook.

1-800 Flowers (FLWS) vs. SPDR S&P 500 ETF (SPY)

1-800 Flowers Business Overview & Revenue Model

Company Description1-800-FLOWERS.COM, Inc., together with its subsidiaries, provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
How the Company Makes Money1-800-Flowers.com generates revenue primarily through the sale of its wide array of gift products via its online and offline channels. The company's key revenue streams include direct-to-consumer sales through its e-commerce platforms and retail stores, corporate gifting services, and subscription services for recurring floral and gift deliveries. Additionally, 1-800-Flowers.com benefits from strategic partnerships and collaborations with other businesses to expand its product offerings and reach. The company leverages a robust supply chain and logistics network to ensure timely delivery of its perishable and non-perishable products, contributing significantly to its earnings.

1-800 Flowers Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Shows how much revenue each business segment generates, highlighting which areas are driving growth and which may need strategic adjustments.
Chart Insights1-800-FLOWERS.COM's Ecommerce segment shows a declining trend, exacerbated by macroeconomic pressures and internal challenges. Despite a new strategy, Celebrations Wave, aiming to leverage technology and reduce costs, the company faces significant revenue declines and operational issues, including a $34.9 million adjusted EBITDA loss. Leadership changes and cost-cutting measures are in place, but the withdrawal of guidance highlights ongoing uncertainties. The BloomNet segment's growth offers a glimmer of hope, but overall performance remains under pressure from tariffs and declining consumer confidence.
Data provided by:Main Street Data

1-800 Flowers Financial Statement Overview

Summary
1-800 Flowers faces financial challenges with declining revenues, negative profitability, and reduced cash flow. While leverage remains under control, the negative net income and cash flow highlight operational difficulties. The company needs to address these issues to improve financial health and regain growth momentum.
Income Statement
45
Neutral
The company's revenue has been declining over recent years, with a significant drop from $2.2 billion in 2022 to $1.75 billion TTM. Gross profit margin has decreased from 40.5% in 2021 to 38.6% TTM, and net income has turned negative, resulting in a net profit margin of -0.43% TTM. This indicates challenges in maintaining profitability and controlling costs.
Balance Sheet
55
Neutral
The balance sheet shows a moderate debt-to-equity ratio of 0.24 TTM, indicating manageable leverage levels. However, stockholders' equity has been declining, and the return on equity (ROE) is negative due to the loss. The equity ratio is relatively stable at 43.5%, suggesting a solid equity base compared to liabilities.
Cash Flow
50
Neutral
Cash flow analysis reveals a negative free cash flow TTM, down from $56.4 million in the prior year, indicating cash constraints. Operating cash flow has decreased significantly, resulting in a challenging scenario for covering capital expenditures and financing activities. The free cash flow to net income ratio is negative, reflecting inefficiencies in cash generation relative to net losses.
Breakdown
TTMJun 2024Sep 2023Sep 2022Jun 2021Jun 2020
Income StatementTotal Revenue
1.76B1.83B2.02B2.21B2.12B1.49B
Gross Profit
678.63M734.75M757.53M821.74M896.43M622.20M
EBIT
-11.23M-2.07M-35.01M42.10M149.09M80.36M
EBITDA
49.39M58.47M17.86M85.85M197.49M112.79M
Net Income Common Stockholders
-7.61M-6.11M-44.70M29.61M118.65M59.00M
Balance SheetCash, Cash Equivalents and Short-Term Investments
247.22M159.44M126.81M31.46M173.57M240.51M
Total Assets
1.14B1.03B1.05B1.09B1.08B774.43M
Total Debt
278.00M309.49M329.48M299.08M270.88M162.81M
Net Debt
30.78M150.05M202.67M267.61M97.31M-77.70M
Total Liabilities
642.66M566.31M579.59M585.48M567.61M374.66M
Stockholders Equity
495.11M466.34M471.84M509.41M509.07M399.77M
Cash FlowFree Cash Flow
-10.30M56.37M70.70M-61.22M118.07M104.71M
Operating Cash Flow
33.55M95.00M115.35M5.19M173.29M139.42M
Investing Cash Flow
-50.52M-42.30M-50.83M-89.69M-307.92M-56.38M
Financing Cash Flow
-47.82M-20.07M30.82M-57.61M67.69M-15.46M

1-800 Flowers Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4.49
Price Trends
50DMA
5.44
Negative
100DMA
6.61
Negative
200DMA
7.38
Negative
Market Momentum
MACD
-0.26
Positive
RSI
42.82
Neutral
STOCH
42.70
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLWS, the sentiment is Negative. The current price of 4.49 is below the 20-day moving average (MA) of 5.20, below the 50-day MA of 5.44, and below the 200-day MA of 7.38, indicating a bearish trend. The MACD of -0.26 indicates Positive momentum. The RSI at 42.82 is Neutral, neither overbought nor oversold. The STOCH value of 42.70 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLWS.

1-800 Flowers Risk Analysis

1-800 Flowers disclosed 42 risk factors in its most recent earnings report. 1-800 Flowers reported the most risks in the “Ability to Sell” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

1-800 Flowers Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$6.56B17.8026.89%2.80%10.01%4.13%
74
Outperform
$775.83M31.6214.01%35.78%23.49%
72
Outperform
$1.40B27.9111.97%9.09%106.50%
64
Neutral
$5.00B34.07-39.97%2.18%-32.87%
62
Neutral
$6.88B11.262.78%3.93%2.65%-22.00%
60
Neutral
$849.01M-69.51%-10.55%9.27%
44
Neutral
$295.57M-42.08%-8.53%-2070.29%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FLWS
1-800 Flowers
4.67
-4.75
-50.42%
LQDT
Liquidity Services
23.76
4.47
23.17%
ETSY
Etsy
47.60
-13.02
-21.48%
RVLV
Revolve Group
19.62
0.26
1.34%
MNSO
MINISO Group Holding
22.19
0.06
0.27%
TDUP
thredUP
7.38
5.29
253.11%

1-800 Flowers Earnings Call Summary

Earnings Call Date:May 08, 2025
(Q3-2025)
|
% Change Since: -22.45%|
Next Earnings Date:Aug 28, 2025
Earnings Call Sentiment Negative
The earnings call highlighted the introduction of a new transformative strategy and leadership changes, which are positive for the company's long-term vision. However, the current financial performance is significantly challenged by revenue declines, increased costs, and operational issues. The company faces macroeconomic pressures, including tariffs and declining consumer confidence, and has withdrawn its guidance due to these uncertainties.
Q3-2025 Updates
Positive Updates
Introduction of Celebrations Wave Strategy
1-800-FLOWERS.COM introduced its transformative long-term strategy called Celebrations Wave, aiming to integrate strategic initiatives and brand assets utilizing advanced technologies to create a comprehensive celebrations ecosystem.
Leadership Changes
Adolfo Villagomez was introduced as the new CEO, and Henry Mori joined as Chief AI and Transformation Officer, both expected to drive transformative changes and innovation within the company.
BloomNet Segment Growth
BloomNet segment saw a 4.5% increase in revenue during the third quarter.
Cost Reduction Plan
The company plans to reduce costs by approximately $40 million annually, with $17 million in reductions already executed.
Negative Updates
Significant Revenue Decline
The third quarter revenue declined by 12.6%, with specific declines in Consumer Floral and Gift segment (11.4%) and Gourmet Foods and Gift Baskets segment (18.2%).
Adjusted EBITDA Loss
The company reported an adjusted EBITDA loss of $34.9 million, compared with a loss of $5.7 million in the prior year period.
Order Management System Issues
Implementation of the order management system led to significant issues, with a reported $4.6 million cost impact on gross profit and approximately $20 million in lost sales during the holiday period.
Increased Tariff Exposure
The company faces approximately $55 million in tariff exposure, mainly affecting its personalization and wholesale businesses.
Withdrawal of Guidance
Due to the unpredictable external environment, including consumer sentiment and tariff policies, the company decided to withdraw its guidance.
Decline in Consumer Confidence
Consumer confidence and sentiment have declined sharply, affecting the company's performance.
Company Guidance
During the 1-800-FLOWERS.COM, Inc. 2025 third quarter earnings call, the company announced its new transformative strategy, Celebrations Wave, aimed at addressing macroeconomic challenges and internal issues such as a 12.6% revenue decline with specific segment impacts—11.4% in Consumer Floral and Gift and 18.2% in Gourmet Foods and Gift Baskets. The new strategy focuses on leveraging advanced technologies to enhance customer engagement, reduce costs by approximately $40 million annually, and improve customer acquisition efficiency. The company also reported a third quarter adjusted EBITDA loss of $34.9 million, a significant increase from the previous year's $5.7 million loss, and a decline in gross profit margin by 350 basis points to 33.1%. The strategy is expected to drive growth, improve profitability, and adapt the business model to shifting consumer preferences and technological advancements.

1-800 Flowers Corporate Events

Executive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
1-800 Flowers Appoints New CEO Amid Strategic Shift
Neutral
May 8, 2025

On May 6, 2025, 1-800-FLOWERS.COM, Inc. amended its credit agreement to adjust financial covenants and interest rates, impacting its fiscal strategy until March 2027. The company also appointed Adolfo Villagomez as the new CEO, effective May 12, 2025, to lead the strategic ‘Celebrations Wave’ initiative aimed at transforming customer engagement and driving sustainable growth. Despite reporting a significant net loss of $178.2 million for the fiscal 2025 third quarter, the company is committed to overcoming challenges and enhancing its market position through innovative strategies.

Executive/Board Changes
1-800 Flowers Announces New Chief Accounting Officer
Neutral
Apr 25, 2025

1-800-FLOWERS.COM, INC. announced two significant appointments on April 24, 2025. Priscilla Kasenchak was named Chief Accounting Officer, taking over the role from James Langrock, who will continue as Chief Financial Officer. Kasenchak brings extensive experience from her previous roles in both public and private companies. Additionally, Shelton Palmer was appointed as a director and will serve on the Technology & Cybersecurity Committee. Palmer, a seasoned expert in technology and media, will receive compensation similar to other non-employee directors.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.