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1-800 Flowers (FLWS)
NASDAQ:FLWS
US Market
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1-800 Flowers (FLWS) AI Stock Analysis

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FLWS

1-800 Flowers

(NASDAQ:FLWS)

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Underperform 39 (OpenAI - 4o)
Rating:39Underperform
Price Target:
$3.50
▲(2.64% Upside)
1-800 Flowers is currently facing substantial financial and technical challenges. The company's declining revenues, negative profitability, and high leverage are major concerns. Technical indicators suggest bearish momentum, and the valuation metrics are unattractive due to negative earnings. While strategic initiatives from the earnings call offer some hope for future improvement, the immediate outlook remains challenging.

1-800 Flowers (FLWS) vs. SPDR S&P 500 ETF (SPY)

1-800 Flowers Business Overview & Revenue Model

Company Description1-800-FLOWERS.COM, Inc., together with its subsidiaries, provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, DesignPac, Stock Yards, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
How the Company Makes Money1-800-Flowers generates revenue primarily through the sale of floral arrangements, gourmet food gifts, and related products. The company operates on a direct-to-consumer model, where customers can order products via its website or mobile app. Key revenue streams include the sale of flowers and plants, gourmet food gifts, and personalized items. Additionally, 1-800-Flowers benefits from partnerships with local florists and growers, allowing for a wider product selection and efficient delivery services. The company also engages in corporate gifting programs, providing a steady stream of revenue from businesses looking to send gifts for employee recognition and client appreciation. Seasonal events such as Valentine's Day and Mother's Day significantly contribute to sales spikes, further enhancing the company's earnings.

1-800 Flowers Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Analyzes revenue across various business segments, providing insight into which areas are most profitable and where there might be opportunities or challenges.
Chart Insights1-800 Flowers' Ecommerce segment is experiencing a notable decline, reflecting broader challenges highlighted in the earnings call. The company is grappling with a 12.6% revenue drop and increased costs, exacerbated by macroeconomic pressures and internal inefficiencies. The introduction of the Celebrations Wave strategy aims to counter these issues by leveraging technology to enhance customer engagement and reduce costs. Leadership changes and a focus on innovation are expected to drive long-term growth, but current financial struggles and tariff exposure remain significant hurdles.
Data provided by:Main Street Data

1-800 Flowers Earnings Call Summary

Earnings Call Date:Oct 30, 2025
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Jan 29, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted several strategic initiatives aimed at long-term growth, including shifts in marketing strategy and cost reduction efforts. However, the company faces significant short-term challenges, including declining revenue and increased debt. The positive steps are promising, but the financial metrics indicate substantial hurdles remain.
Q1-2026 Updates
Positive Updates
Positive Shift in Marketing Strategy
The company made a strategic shift in marketing spend towards focusing on marketing contribution margin, leading to more efficient resource allocation and higher returns on investment, resulting in profitability improvements.
Expansion into Third-Party Marketplaces
1-800-FLOWERS.COM is now selling products through Amazon and walmart.com, making offerings more accessible to a broader audience and learning best practices from these platforms.
Cost Reduction Initiatives
The company has identified $50 million in incremental cost savings over the next two years, in addition to previously implemented $17 million in annualized cost reductions.
New Leadership Appointment
Melanie Babcock was appointed as Chief Marketing and Growth Officer, bringing experience in leveraging AI and scaling brands.
Negative Updates
Decline in Revenue
Consolidated revenue for the first quarter decreased by 11.1%, with a 14.6% decline in the Consumer Floral and Gift segment and an 8.6% decline in the Gourmet Foods and Gift Baskets segment.
Decrease in Gross Margin
Gross margin decreased by 240 basis points to 35.7% compared to 38.1% in the prior year period, due to sales decline and higher tariffs.
Increased Net Debt
Net debt increased to $259.3 million compared with $224.1 million a year ago, with a cash balance of $7.7 million.
Loss in Adjusted EBITDA
The first quarter adjusted EBITDA loss was $32.9 million compared with a loss of $27.9 million in the prior year period.
Company Guidance
In the 1-800-FLOWERS.COM Fiscal 2026 First Quarter Earnings Call, the company provided guidance focused on strategic initiatives and financial performance metrics. They emphasized a shift in marketing strategy towards a marketing contribution margin approach, which is calculated as gross profit minus credit card and marketing fees, expressed as a percentage of sales. This adjustment led to improved profitability trends across the quarter. Despite an 11.1% decline in consolidated revenue, with significant drops of 14.6% and 8.6% in the Consumer Floral and Gift and Gourmet Foods and Gift Baskets segments respectively, the company observed positive adjusted EBITDA trends for the first time in seven quarters. The call also highlighted ongoing cost reduction efforts, with an anticipated $50 million in savings over two years, and noted net debt at $259.3 million. Additionally, the company expanded into third-party marketplaces like Amazon and walmart.com, and successfully launched holiday pop-up shops to enhance brand reach and customer engagement.

1-800 Flowers Financial Statement Overview

Summary
1-800 Flowers is facing significant financial challenges, including declining revenues, negative profitability, high leverage, and cash flow difficulties. The company needs to enhance operational efficiency, manage debt levels, and improve cash flow generation to stabilize its financial health.
Income Statement
45
Neutral
1-800 Flowers has experienced a decline in revenue with a negative growth rate of -1.6% TTM. The gross profit margin is relatively stable at 38.4%, but the company is facing significant challenges in profitability, as indicated by a negative net profit margin of -13.2% and negative EBIT and EBITDA margins. The company needs to address its operational inefficiencies to improve profitability.
Balance Sheet
50
Neutral
The company's balance sheet shows a high debt-to-equity ratio of 1.13, indicating significant leverage. The return on equity is negative, reflecting the company's struggles with profitability. However, the equity ratio is reasonable, suggesting a moderate level of equity financing relative to total assets.
Cash Flow
40
Negative
1-800 Flowers is facing cash flow challenges, with a negative free cash flow growth rate of -64.4% TTM. The operating cash flow to net income ratio is low, indicating difficulties in converting income into cash. The free cash flow to net income ratio is negative, highlighting the need for improved cash management.
BreakdownTTMDec 2025Dec 2024Dec 2020Dec 2019Dec 2018
Income Statement
Total Revenue1.66B1.69B1.83B1.49B1.25B1.15B
Gross Profit636.72M652.27M734.75M622.20M526.12M489.02M
EBITDA-149.70M-144.30M58.47M112.79M75.72M74.12M
Net Income-218.76M-199.99M-6.11M59.00M34.77M40.79M
Balance Sheet
Total Assets840.50M772.62M1.03B774.43M606.44M570.89M
Cash, Cash Equivalents and Short-Term Investments7.75M46.50M159.44M240.51M172.92M147.24M
Total Debt245.68M271.33M309.49M162.81M96.97M102.33M
Total Liabilities622.99M504.33M566.31M374.66M263.73M255.99M
Stockholders Equity217.51M268.28M466.34M399.77M342.71M314.90M
Cash Flow
Free Cash Flow-24.14M-67.83M56.37M104.71M45.54M25.04M
Operating Cash Flow11.90M-26.36M95.00M139.42M78.10M58.34M
Investing Cash Flow-36.04M-44.46M-42.30M-56.38M-32.56M-41.81M
Financing Cash Flow23.48M-42.11M-20.07M-15.46M-19.86M-19.03M

1-800 Flowers Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.41
Price Trends
50DMA
4.66
Negative
100DMA
5.12
Negative
200DMA
5.64
Negative
Market Momentum
MACD
-0.36
Positive
RSI
34.84
Neutral
STOCH
18.72
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLWS, the sentiment is Negative. The current price of 3.41 is below the 20-day moving average (MA) of 4.09, below the 50-day MA of 4.66, and below the 200-day MA of 5.64, indicating a bearish trend. The MACD of -0.36 indicates Positive momentum. The RSI at 34.84 is Neutral, neither overbought nor oversold. The STOCH value of 18.72 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLWS.

1-800 Flowers Risk Analysis

1-800 Flowers disclosed 42 risk factors in its most recent earnings report. 1-800 Flowers reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

1-800 Flowers Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$6.57B20.3422.92%2.98%10.93%-10.89%
72
Outperform
$721.89M28.4114.00%38.40%32.42%
71
Outperform
$1.58B27.3912.19%9.24%35.68%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
53
Neutral
$5.75B42.141.98%-20.98%
52
Neutral
$983.62M-35.37%-4.90%50.77%
39
Underperform
$215.83M-0.98-67.22%-8.07%-2206.16%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FLWS
1-800 Flowers
3.41
-5.59
-62.11%
LQDT
Liquidity Services
22.16
-2.46
-9.99%
ETSY
Etsy
56.80
3.49
6.55%
RVLV
Revolve Group
21.09
-10.38
-32.98%
MNSO
MINISO Group Holding
20.67
1.94
10.36%
TDUP
thredUP
7.87
6.94
746.24%

1-800 Flowers Corporate Events

1-800-FLOWERS.COM Reports Q1 Fiscal 2026 Results
Oct 31, 2025

1-800-FLOWERS.COM, Inc. is a prominent e-commerce company specializing in floral and gift products, operating across various brands and services in the gifting industry. The company recently reported its fiscal 2026 first-quarter results, highlighting a revenue of $215.2 million and a net loss of $53.0 million. Despite a challenging quarter, the company is focused on a turnaround strategy aimed at long-term growth and operational efficiency. Key financial metrics showed a decrease in total consolidated revenues by 11.1% and a gross profit margin decline to 35.7%. Operating expenses were reduced by $12.0 million, reflecting improved marketing efficiency and cost optimization efforts. The company is implementing a strategic shift towards marketing effectiveness and profitability, with anticipated gross savings of $50 million over the next two years. Looking ahead, 1-800-FLOWERS.COM, Inc. is committed to transforming into a customer-centric, data-driven organization, aiming for sustainable revenue and profit growth through enhanced agility and strategic priorities.

1-800-FLOWERS.COM, Inc. Reports Fiscal Year 2025 Results
Sep 5, 2025

1-800-FLOWERS.COM, Inc. is a prominent provider of floral and gift products, operating primarily in the e-commerce sector with a diverse portfolio of brands aimed at enhancing customer relationships. The company recently released its fiscal year 2025 earnings report, highlighting a revenue of $1.69 billion and a net loss of $200 million, which includes a significant non-cash impairment charge. Key financial metrics for the fiscal year indicate a decline in total consolidated revenues by 8% and a decrease in gross profit margin due to a promotional sales environment. Operating expenses increased, but when adjusted for non-recurring charges, they showed a decline. The company reported an adjusted EBITDA of $29.2 million, down from the previous year. Looking ahead, 1-800-FLOWERS.COM, Inc. is focusing on becoming a more customer-centric and data-driven organization, aiming to drive future growth through strategic initiatives such as cost savings, expanding beyond e-commerce, and enhancing team capabilities. These efforts are expected to lay the groundwork for sustainable revenue and profit growth in the coming years.

1-800-FLOWERS.COM Faces Revenue Challenges and Strategic Shifts
Sep 5, 2025

1-800-FLOWERS.COM, Inc. Faces Challenges Amid Revenue Declines and Strategic Shifts

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
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SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 31, 2025