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1-800 Flowers (FLWS)
NASDAQ:FLWS
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1-800 Flowers
(NASDAQ:FLWS)
Rating:48Neutral
Price Target:
$5.50
▲(0.36%Upside)
1-800 Flowers (FLWS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$340.70M
Dividend YieldN/A
Average Volume (3M)606.29K
Price to Earnings (P/E)―
Beta (1Y)1.42
Revenue Growth-8.53%
EPS Growth-2070.29%
CountryUS
Employees4,000
SectorConsumer Cyclical
Sector Strength56
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.71
Shares Outstanding36,495,310
10 Day Avg. Volume626,372
30 Day Avg. Volume606,292
Financial Highlights & Ratios
PEG Ratio0.05
Price to Book (P/B)1.10
Price to Sales (P/S)0.00
P/FCF Ratio7.32
Enterprise Value/Market Cap2.11
Enterprise Value/Revenue0.10
Enterprise Value/Gross Profit1.09
Enterprise Value/Ebitda19.26
Forecast
1Y Price Target
$9.00Price Target Upside64.23% Upside
Rating ConsensusHold
Number of Analyst Covering2
1-800 Flowers Business Overview & Revenue Model
Company Description1-800-Flowers.com, Inc. (FLWS) is a leading provider of floral and gourmet food gifts for all occasions. The company operates through various brands, including 1-800-Flowers.com, Harry & David, Cheryl's Cookies, and The Popcorn Factory, among others. It offers a wide range of products, from floral arrangements and gourmet foods to gift baskets and personalized gifts. With a focus on convenience and customer satisfaction, 1-800-Flowers.com leverages its extensive distribution network and e-commerce platforms to deliver gifts across the United States and internationally.
How the Company Makes Money1-800-Flowers.com generates revenue primarily through the sale of its floral and gourmet food gift products. The company operates a multi-channel distribution strategy that includes online sales through its websites, telephone orders, and retail store purchases. Key revenue streams include direct-to-consumer sales, revenues from its gourmet food and gift baskets segment, and sales from its BloomNet wire service, which connects florists nationwide. The company also benefits from strategic partnerships and marketing agreements that enhance its brand visibility and expand its customer base. Seasonal demand, particularly around holidays such as Valentine's Day, Mother's Day, and Christmas, significantly contributes to the company's earnings.
1-800 Flowers Key Performance Indicators (KPIs)
Any
Revenue by Segment
Analyzes revenue across various business segments, providing insight into which areas are most profitable and where there might be opportunities or challenges.
Analyzes revenue across various business segments, providing insight into which areas are most profitable and where there might be opportunities or challenges.
Data provided by:
Main Street Data
Main Street Data1-800 Flowers Earnings Call Summary
Earnings Call Date:May 08, 2025
(Q3-2025)
| % Change Since: -5.35%|
Next Earnings Date:Aug 28, 2025
Earnings Call Sentiment Negative
The earnings call highlighted the introduction of a new transformative strategy and leadership changes, which are positive for the company's long-term vision. However, the current financial performance is significantly challenged by revenue declines, increased costs, and operational issues. The company faces macroeconomic pressures, including tariffs and declining consumer confidence, and has withdrawn its guidance due to these uncertainties.Q3-2025 Updates
Positive Updates
Introduction of Celebrations Wave Strategy
1-800-FLOWERS.COM introduced its transformative long-term strategy called Celebrations Wave, aiming to integrate strategic initiatives and brand assets utilizing advanced technologies to create a comprehensive celebrations ecosystem.
Leadership Changes
Adolfo Villagomez was introduced as the new CEO, and Henry Mori joined as Chief AI and Transformation Officer, both expected to drive transformative changes and innovation within the company.
BloomNet Segment Growth
BloomNet segment saw a 4.5% increase in revenue during the third quarter.
Cost Reduction Plan
The company plans to reduce costs by approximately $40 million annually, with $17 million in reductions already executed.
Negative Updates
Significant Revenue Decline
The third quarter revenue declined by 12.6%, with specific declines in Consumer Floral and Gift segment (11.4%) and Gourmet Foods and Gift Baskets segment (18.2%).
Adjusted EBITDA Loss
The company reported an adjusted EBITDA loss of $34.9 million, compared with a loss of $5.7 million in the prior year period.
Order Management System Issues
Implementation of the order management system led to significant issues, with a reported $4.6 million cost impact on gross profit and approximately $20 million in lost sales during the holiday period.
Increased Tariff Exposure
The company faces approximately $55 million in tariff exposure, mainly affecting its personalization and wholesale businesses.
Withdrawal of Guidance
Due to the unpredictable external environment, including consumer sentiment and tariff policies, the company decided to withdraw its guidance.
Decline in Consumer Confidence
Consumer confidence and sentiment have declined sharply, affecting the company's performance.
Company Guidance
During the 1-800-FLOWERS.COM, Inc. 2025 third quarter earnings call, the company announced its new transformative strategy, Celebrations Wave, aimed at addressing macroeconomic challenges and internal issues such as a 12.6% revenue decline with specific segment impacts—11.4% in Consumer Floral and Gift and 18.2% in Gourmet Foods and Gift Baskets. The new strategy focuses on leveraging advanced technologies to enhance customer engagement, reduce costs by approximately $40 million annually, and improve customer acquisition efficiency. The company also reported a third quarter adjusted EBITDA loss of $34.9 million, a significant increase from the previous year's $5.7 million loss, and a decline in gross profit margin by 350 basis points to 33.1%. The strategy is expected to drive growth, improve profitability, and adapt the business model to shifting consumer preferences and technological advancements.1-800 Flowers Financial Statement Overview
Summary
1-800 Flowers faces significant financial challenges, with declining revenues, negative profitability margins, and strained cash flows. The balance sheet shows a moderate reliance on debt, which could pose risks given the negative cash flow situation. Operational efficiencies need improvement to stabilize financial health.Income Statement
1-800 Flowers has faced declining revenues and profitability over the analyzed periods. The TTM shows a significant drop in revenue compared to previous years, with a negative net income indicating ongoing financial struggles. Gross profit margin has decreased, and EBIT and EBITDA margins have turned negative, reflecting operational inefficiencies. Revenue growth has been negative, further highlighting the challenges in maintaining sales momentum.45
Neutral
Balance Sheet
The company's balance sheet shows a mixed picture with a moderately high debt-to-equity ratio, indicating reliance on debt financing, which could be risky in a declining revenue environment. The equity ratio has decreased over time, suggesting reduced financial stability. Return on Equity (ROE) has also been negative recently, aligning with net losses. However, stockholders' equity remains positive, providing a cushion against liabilities.50
Neutral
Cash Flow
Cash flow analysis reveals negative free cash flow in the TTM, indicating that operating activities are not generating sufficient cash to cover capital expenditures. The operating cash flow to net income ratio is negative, reflecting inefficiencies in converting income into cash flow. The free cash flow to net income ratio also remains negative, highlighting the strain on cash reserves.40
Negative
| Breakdown | TTM | Jun 2024 | Sep 2023 | Sep 2022 | Jun 2020 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.71B | 1.83B | 2.02B | 2.21B | 1.49B | 2.12B |
| Gross Profit | 658.15M | 734.75M | 757.53M | 821.74M | 622.20M | 896.43M |
| EBITDA | -121.63M | 58.47M | 17.86M | 85.85M | 112.79M | 197.49M |
| Net Income | -168.95M | -6.11M | -44.70M | 29.61M | 59.00M | 118.65M |
Balance Sheet | ||||||
| Total Assets | 806.22M | 1.03B | 1.05B | 1.09B | 774.43M | 1.08B |
| Cash, Cash Equivalents and Short-Term Investments | 84.68M | 159.44M | 126.81M | 31.46M | 240.51M | 173.57M |
| Total Debt | 136.96M | 309.49M | 329.48M | 299.08M | 162.81M | 270.88M |
| Total Liabilities | 488.49M | 566.31M | 579.59M | 585.48M | 374.66M | 567.61M |
| Stockholders Equity | 317.73M | 466.34M | 471.84M | 509.41M | 399.77M | 509.07M |
Cash Flow | ||||||
| Free Cash Flow | -48.93M | 56.37M | 70.70M | -61.22M | 104.71M | 118.07M |
| Operating Cash Flow | -4.35M | 95.00M | 115.35M | 5.19M | 139.42M | 173.29M |
| Investing Cash Flow | -51.25M | -42.30M | -50.83M | -89.69M | -56.38M | -307.92M |
| Financing Cash Flow | -43.67M | -20.07M | 30.82M | -57.61M | -15.46M | 67.69M |
1-800 Flowers Technical Analysis
Positive
5.48
Price Trends
5.11
Positive
5.79
Negative
6.91
Negative
Market Momentum
0.05
Negative
61.06
Neutral
52.80
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLWS, the sentiment is Positive. The current price of 5.48 is above the 20-day moving average (MA) of 5.10, above the 50-day MA of 5.11, and below the 200-day MA of 6.91, indicating a neutral trend. The MACD of 0.05 indicates Negative momentum. The RSI at 61.06 is Neutral, neither overbought nor oversold. The STOCH value of 52.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FLWS.
1-800 Flowers Risk Analysis
1-800 Flowers disclosed 42 risk factors in its most recent earnings report. 1-800 Flowers reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
1-800 Flowers Peers Comparison
Overall Rating
UnderperformOutperform
Sector (71)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
76 Outperform | $5.65B | 16.51 | 24.98% | 3.61% | 9.80% | -6.33% | |
75 Outperform | $1.54B | 30.66 | 11.97% | ― | 9.09% | 106.50% | |
73 Outperform | $753.04M | 30.58 | 14.01% | ― | 35.78% | 23.49% | |
71 Outperform | 1.84B | 17.22 | 22.99% | 6.23% | 7.40% | -35.37% | |
64 Neutral | $5.36B | 37.62 | -39.97% | ― | 2.18% | -32.87% | |
62 Neutral | $895.13M | ― | -69.51% | ― | -10.55% | 9.27% | |
48 Neutral | $340.70M | ― | -42.08% | ― | -8.53% | -2070.29% |
* Consumer Cyclical Sector Average
Performance Comparison
FLWS
1-800 Flowers
5.48
-4.17
-43.21%
LQDT
Liquidity Services
24.12
4.38
22.19%
ETSY
Etsy
52.96
-5.49
-9.39%
RVLV
Revolve Group
21.55
6.17
40.12%
MNSO
MINISO Group Holding
18.10
0.22
1.23%
TDUP
thredUP
7.57
5.87
345.29%
1-800 Flowers Corporate Events
Executive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
1-800 Flowers Appoints New CEO Amid Strategic Shift
Neutral
May 8, 2025
On May 6, 2025, 1-800-FLOWERS.COM, Inc. amended its credit agreement to adjust financial covenants and interest rates, impacting its fiscal strategy until March 2027. The company also appointed Adolfo Villagomez as the new CEO, effective May 12, 2025, to lead the strategic ‘Celebrations Wave’ initiative aimed at transforming customer engagement and driving sustainable growth. Despite reporting a significant net loss of $178.2 million for the fiscal 2025 third quarter, the company is committed to overcoming challenges and enhancing its market position through innovative strategies.
Executive/Board Changes
1-800 Flowers Announces New Chief Accounting Officer
Neutral
Apr 25, 2025
1-800-FLOWERS.COM, INC. announced two significant appointments on April 24, 2025. Priscilla Kasenchak was named Chief Accounting Officer, taking over the role from James Langrock, who will continue as Chief Financial Officer. Kasenchak brings extensive experience from her previous roles in both public and private companies. Additionally, Shelton Palmer was appointed as a director and will serve on the Technology & Cybersecurity Committee. Palmer, a seasoned expert in technology and media, will receive compensation similar to other non-employee directors.
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.