1-800 Flowers (FLWS)
NASDAQ:FLWS
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1-800 Flowers
(NASDAQ:FLWS)
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Rating:54Neutral
Price Target:
$4.00
▲(3.09% Upside)
Action:ReiteratedDate:04/22/26
The score is held back primarily by weak financial fundamentals (revenue contraction, significant losses, and cash burn) and cautious guidance for continued revenue/EBITDA pressure. Offsetting factors include improving technical momentum and some valuation support from a very low P/E, plus earnings-call evidence of operational stabilization, cost savings progress, and solid liquidity.
Positive Factors
Omnichannel footprint & B2B/marketplace expansion
The company’s omnichannel model (web, call centers, franchised florist network) plus growing B2B/wholesale and third‑party marketplace distribution diversifies revenue sources. That structural distribution breadth reduces dependence on direct-search traffic and enables scale in corporate and marketplace channels over 2–6 months.
Negative Factors
Sustained revenue and order volume declines
Material, multi-channel revenue declines and a ~16% drop in order volume indicate structural demand pressure and marketing/search headwinds that are likely to persist near-term. Lower transaction activity constrains operating leverage and limits the immediate benefit of cost reduction programs.
Read all positive and negative factors
Positive Factors
Negative Factors
Omnichannel footprint & B2B/marketplace expansion
The company’s omnichannel model (web, call centers, franchised florist network) plus growing B2B/wholesale and third‑party marketplace distribution diversifies revenue sources. That structural distribution breadth reduces dependence on direct-search traffic and enables scale in corporate and marketplace channels over 2–6 months.
Read all positive factors
1-800 Flowers (FLWS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$242.81M
Dividend YieldN/A
Average Volume (3M)633.28K
Price to Earnings (P/E)0.9
Beta (1Y)1.67
Revenue Growth-9.81%
EPS Growth-2900.45%
CountryUS
Employees4,000
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)1.20
Shares Outstanding36,997,585
10 Day Avg. Volume383,600
30 Day Avg. Volume633,277
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)1.17
Price to Sales (P/S)0.19
P/FCF Ratio-4.63
Enterprise Value/Market Cap1.57
Enterprise Value/Revenue0.24
Enterprise Value/Gross Profit0.64
Enterprise Value/Ebitda-14.99
Forecast
1Y Price Target
$3.75Price Target Upside-3.35% Downside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)-1.03
Revenue Forecast (FY)$1.51B
1-800 Flowers Business Overview & Revenue Model
Company Description
1-800-FLOWERS.COM, Inc., together with its subsidiaries, provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The co...
How the Company Makes Money
FLWS primarily makes money by selling gifts directly to consumers and businesses through its websites and other ordering channels, earning revenue on the product price plus applicable fees (e.g., delivery and service-related charges, where applica...
1-800 Flowers Key Performance Indicators (KPIs)
Any
Revenue by Segment
Analyzes revenue across various business segments, providing insight into which areas are most profitable and where there might be opportunities or challenges.
Analyzes revenue across various business segments, providing insight into which areas are most profitable and where there might be opportunities or challenges.
Data provided by:
The Fly
The Fly1-800 Flowers Earnings Call Summary
Earnings Call Date:Jan 29, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:May 07, 2026
Earnings Call Sentiment Negative
The call described meaningful operational and structural progress — stabilization of systems, organizational simplification, a senior CIO hire, $15M of run-rate cost savings, improved marketing efficiency, and solid liquidity — which set a foundation for recovery. However, the company reported material near-term financial deterioration (consolidated revenue down 9.5%, Consumer Floral & Gift down 22.7%, order volume down ~16%, adjusted EBITDA down ~15.7%), ongoing commodity and tariff pressures, and front-loaded consulting costs. Guidance anticipates continued revenue pressure in 2026 (low double‑digit decline) while cost reductions are expected to partially offset top-line weakness. Overall, the call balances clear operational progress against significant near-term financial headwinds.Positive Updates
Operational Stability and Systems Fixes
Order management system issues from last year were addressed and systems remained stable throughout the holiday season, representing a clear operational improvement versus prior period.
Negative Updates
Consolidated Revenue Decline
Consolidated revenue decreased 9.5% year-over-year for the second quarter, driven by a strategic pullback in marketing and a larger-than-expected decline in direct traffic.
Read all updates
Q2-2026 Updates
Positive
Negative
Operational Stability and Systems Fixes
Order management system issues from last year were addressed and systems remained stable throughout the holiday season, representing a clear operational improvement versus prior period.
Read all positive updates
Company Guidance
Management guided fiscal 2026 revenue to decline in the low double‑digit range and expects adjusted EBITDA to decline slightly versus the prior year (noting that on a normalized basis adjusted EBITDA would increase slightly excluding roughly $12M of anticipated incentive and consultant costs; consultant costs are front‑loaded at about $11M through June). They reiterated a target of ~ $50M total run‑rate cost savings across FY2026–FY2027 and said ~ $15M of annualized run‑rate savings have already been achieved; progress will not be linear (Valentine’s Day falls on a Saturday) and near‑term headwinds include search‑engine impacts to direct traffic, higher commodity/tariff costs and gross‑margin deleveraging (Q2 gross margin 42.1%, down 120 bps). For context Q2 consolidated revenue was down 9.5% (Consumer Floral & Gift down 22.7%, BloomNet down 3.8%), adjusted EBITDA was $98.1M vs. $116.3M a year ago, operating expenses fell $23.4M to $221.1M, net cash was $42.3M (cash $193.3M, inventory $148.9M), AOV was +5.2% and order volume was down ~16%.1-800 Flowers Financial Statement Overview
Summary
Income Statement
24
Negative
Balance Sheet
52
Neutral
Cash Flow
28
Negative
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.59B | 1.69B | 1.83B | 2.02B | 2.21B | 2.12B |
| Gross Profit | 596.59M | 652.27M | 734.75M | 757.53M | 821.74M | 896.43M |
| EBITDA | -25.36M | -144.30M | 58.47M | 20.96M | 85.85M | 197.49M |
| Net Income | -212.56M | -199.99M | -6.11M | -44.70M | 29.61M | 118.65M |
Balance Sheet | ||||||
| Total Assets | 893.06M | 772.62M | 1.08B | 1.11B | 1.15B | 1.08B |
| Cash, Cash Equivalents and Short-Term Investments | 193.34M | 46.50M | 159.44M | 126.81M | 31.46M | 173.57M |
| Total Debt | 351.29M | 271.33M | 309.49M | 329.48M | 299.08M | 270.88M |
| Total Liabilities | 603.36M | 504.33M | 617.44M | 636.29M | 642.32M | 567.61M |
| Stockholders Equity | 289.70M | 268.28M | 466.34M | 471.84M | 509.41M | 509.07M |
Cash Flow | ||||||
| Free Cash Flow | -39.49M | -67.83M | 56.37M | 70.70M | -61.22M | 118.07M |
| Operating Cash Flow | -6.76M | -26.36M | 95.00M | 115.35M | 5.19M | 173.29M |
| Investing Cash Flow | -32.73M | -44.46M | -42.30M | -50.83M | -89.69M | -307.92M |
| Financing Cash Flow | -14.39M | -42.11M | -20.07M | 30.82M | -57.61M | 67.69M |
1-800 Flowers Technical Analysis
Positive
3.88
Price Trends
3.39
Positive
3.74
Positive
4.34
Negative
Market Momentum
0.07
Negative
69.65
Neutral
91.96
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLWS, the sentiment is Positive. The current price of 3.88 is above the 20-day moving average (MA) of 3.25, above the 50-day MA of 3.39, and below the 200-day MA of 4.34, indicating a neutral trend. The MACD of 0.07 indicates Negative momentum. The RSI at 69.65 is Neutral, neither overbought nor oversold. The STOCH value of 91.96 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FLWS.
1-800 Flowers Risk Analysis
1-800 Flowers disclosed 42 risk factors in its most recent earnings report. 1-800 Flowers reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
1-800 Flowers Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | $1.09B | 31.00 | 14.46% | ― | 14.78% | 22.89% | |
63 Neutral | $6.27B | 33.41 | -15.36% | ― | 2.68% | -36.91% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | $163.19M | -4.57 | -6.45% | ― | 5.82% | -35.69% | |
54 Neutral | $242.81M | 0.88 | -77.77% | ― | -9.81% | -2900.45% | |
53 Neutral | $543.06M | -38.47 | -34.47% | ― | 3.73% | 75.76% | |
52 Neutral | $10.51B | 52.77 | 51.43% | ― | 6.24% | -41.25% |
* Consumer Cyclical Sector Average
FLWS
1-800 Flowers
3.49
-2.04
-36.89%
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1-800 Flowers Corporate Events
Executive/Board Changes
1-800 Flowers Finalizes Exit Terms for Former President
Neutral
Apr 20, 2026
1-800-FLOWERS.COM, Inc. reported that Thomas Hartnett, who had transitioned from President to Special Advisor to the CEO effective November 3, 2025, departed the company on February 28, 2026. The company has now finalized separation arrangements w...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.