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Etsy Inc (ETSY)
:ETSY

Etsy (ETSY) AI Stock Analysis

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Etsy

(NASDAQ:ETSY)

Rating:64Neutral
Price Target:
$57.00
▲(5.30%Upside)
Etsy's overall stock score reflects strong revenue growth and cash flow generation, which are key strengths. However, the high valuation, declining net profit margin, and negative equity position pose significant risks. Technical indicators and earnings call insights suggest mixed prospects, with macroeconomic pressures and consumer spending challenges impacting the outlook.
Positive Factors
Debt Management
Etsy's new convertible debt provides the company with an attractive means to refinance and extend debt maturities at relatively low cost and no incremental dilution to equity.
Market Sentiment
ETSY stock is up 32% from May 21, indicating a positive shift in market sentiment.
User Engagement
Global Daily Active User growth accelerated to 14% year over year, indicating strong engagement.
Negative Factors
Growth Outlook
There is a lack of conviction in a durable recovery for Etsy, with cautious expectations for continued Gross Merchandise Sales improvement.
Traffic and Growth
Traffic improvement has slowed, leading to cautious expectations for 3Q growth levels similar to 2Q.
Valuation Concerns
ETSY is not considered cheap on GAAP P/E, suggesting valuation concerns.

Etsy (ETSY) vs. SPDR S&P 500 ETF (SPY)

Etsy Business Overview & Revenue Model

Company DescriptionEtsy, Inc. operates two-sided online marketplaces that connect buyers and sellers primarily in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its primary marketplace is Etsy.com that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; Depop, a fashion resale marketplace; and Elo7, a Brazil-based marketplace for handmade and unique items. In addition, it offers various seller services, including Etsy Payments, a payment processing service; Etsy Ads, an advertising platform; and Shipping Labels, which allows sellers in the United States, Canada, the United Kingdom, Australia, and India to purchase discounted shipping labels. Further, the company provides various seller tools, including Shop Manager dashboard, a centralized hub for Etsy sellers to track orders, manage inventory, view metrics and statistics, and have conversations with their customers; and Sell on Etsy, an application to enable enhanced onboarding and video uploading. Additionally, it offers Etsy seller analytics pages that provides insights regarding traffic acquisition for their shops; Targeted Offers, a sales and promotions tool, and social media tool; and accounting and bookkeeping services. The company also provides educational resources comprising blog posts, video tutorials, Etsy Seller Handbook, Etsy.com online forums, and insights; Etsy Teams, a platform to build personal relationships with other Etsy sellers; and a Star Seller program. As of December 31, 2021, it connected a total of 7.5 million active sellers to 96.3 million active buyers; and had 120 million items for sale. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.
How the Company Makes MoneyEtsy makes money primarily through transaction fees, listing fees, and payment processing fees charged to sellers using its platform. For each sale completed on the marketplace, Etsy charges a transaction fee, which is a percentage of the final sale price, including shipping costs. Sellers are also required to pay a small fee to list each item on the site, which encourages the creation of a diverse and continually updated inventory of products. Additionally, Etsy offers a range of optional services, such as Etsy Ads and Etsy Payments, which provide further monetization by charging fees for promoted listings and processing payments, respectively. The platform benefits from a vast network effect, where the presence of a large number of buyers attracts more sellers, and a wide variety of products attracts more buyers, thus continually driving growth and revenue. Etsy's partnerships with payment processors and logistics providers also enhance its service offerings, contributing to the company's earnings.

Etsy Key Performance Indicators (KPIs)

Any
Any
Active Buyers
Active Buyers
Tracks the number of unique buyers who have made purchases over a specific period, indicating Etsy's customer base size, engagement level, and potential for future sales growth.
Chart InsightsEtsy's active buyers have plateaued after a pandemic-driven surge, with recent declines reflecting broader economic pressures. The latest earnings call highlights a 3.5% drop in active buyers per transaction, indicating reduced consumer engagement. Despite this, Etsy's strategic focus on personalization and AI-driven experiences shows promise for re-engagement, as evidenced by the successful reactivation of over 6 million buyers. However, macroeconomic headwinds and decreased consumer spending remain significant challenges, potentially impacting future growth.
Data provided by:Main Street Data

Etsy Earnings Call Summary

Earnings Call Date:Apr 30, 2025
(Q1-2025)
|
% Change Since: 17.34%|
Next Earnings Date:Jul 30, 2025
Earnings Call Sentiment Neutral
Etsy's earnings call presented a mixed picture. While there were significant achievements in app performance and personalization initiatives, these were counterbalanced by declines in GMS and active buyer metrics, along with macroeconomic pressures. The company's strategic initiatives show potential for future growth, but current challenges in consumer spending and economic conditions weigh heavily.
Q1-2025 Updates
Positive Updates
App GMS Performance
The Etsy app reached an all-time high of 44.5% of total marketplace GMS, with a year-over-year increase in buyer conversion rate and app downloads.
AI and Personalization Initiatives
Etsy launched a new Discovery Centric Shopping experience using AI for personalized browsing, resulting in nearly double the engagement on personalized homepages compared to non-personalized ones.
Depop's Strong Performance
Depop delivered its best GMS quarterly performance since acquisition, driven by strong growth in the U.S. market.
Improved Take Rate
Consolidated take rate improved to 23.3%, up 170 basis points from the previous year.
Reactivation of Buyers
Etsy successfully reactivated over 6 million buyers, showing a positive trend in re-engagement strategies.
Negative Updates
Decline in GMS
Consolidated GMS was $2.8 billion, down approximately 6.5% year-over-year, with Etsy marketplace GMS down 8.9%.
Net Loss Due to Reverb Sale
Etsy took a non-cash impairment charge of $102 million associated with the anticipated Reverb transaction, leading to a net loss for the quarter.
Decline in Active Buyers
Etsy marketplace active buyer metrics remained muted with a year-over-year decline, primarily attributed to macroeconomic conditions.
Habitual Buyer Decline
The decline in habitual buyers was sharper over the last few quarters, reflecting broader consumer discretionary spending trends.
Macro Challenges
Ongoing external pressure on consumer discretionary spending and potential tariff impacts present challenges to growth.
Company Guidance
During Etsy's Q1 2025 earnings call, the company reported a consolidated gross merchandise sales (GMS) of $2.8 billion, which represented a year-over-year decline of approximately 6.5%, with an 80 basis point headwind from foreign exchange. Despite the decline in GMS, Etsy's revenue increased by 1% year-over-year to $651 million, with a take rate improving to 23.3%. The adjusted EBITDA was $171 million, resulting in a 26.3% margin, slightly ahead of guidance. Etsy's mobile app performance was highlighted, with app GMS reaching an all-time high of 44.5% of total marketplace GMS. Active buyers per transaction decreased by 3.5% year-over-year to $120, while the company's focus on personalization and machine learning is expected to drive future growth. The guidance for Q2 2025 anticipates a GMS decline similar to Q1, with a consolidated adjusted EBITDA margin of approximately 25%.

Etsy Financial Statement Overview

Summary
Etsy demonstrates strong operational management and cash flow generation, but faces challenges in profitability and high leverage. The company has a robust revenue growth yet struggles with negative equity and profitability declines.
Income Statement
70
Positive
Etsy has demonstrated consistent revenue growth over the years, with a notable increase from 2020 to 2025. However, the net profit margin has recently declined, primarily due to a significant drop in net income from 2021 onwards, suggesting challenges in maintaining profitability. Gross profit margins remain strong, indicating that Etsy successfully manages its core operations efficiently.
Balance Sheet
50
Neutral
The balance sheet indicates a high level of leverage, with negative stockholders' equity, signaling potential risks related to financial stability. The debt-to-equity ratio is not calculable due to negative equity, but the high debt levels could pose a risk. Despite this, the company maintains a reasonable level of cash and cash equivalents, which provides some liquidity buffer.
Cash Flow
75
Positive
Etsy's cash flow position appears robust, with strong operating cash flows consistently exceeding net income, indicating good cash generation from operations. Free cash flow has grown over the period, showing effective cash management. However, fluctuations in financing cash flow suggest some instability in financial strategy.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.81B2.81B2.75B2.57B2.33B1.73B
Gross Profit2.03B2.03B1.92B1.82B1.67B1.26B
EBITDA544.38M532.65M398.19M-551.11M555.81M465.92M
Net Income188.18M303.28M307.57M-694.29M493.51M349.25M
Balance Sheet
Total Assets2.12B2.42B2.69B2.63B3.83B2.40B
Cash, Cash Equivalents and Short-Term Investments867.70M1.04B1.15B1.17B984.61M1.67B
Total Debt98.12M2.39B2.39B2.39B2.39B1.12B
Total Liabilities3.03B3.18B3.23B3.18B3.20B1.66B
Stockholders Equity-910.30M-758.87M-543.72M-547.27M628.62M742.42M
Cash Flow
Free Cash Flow718.45M738.26M665.61M652.87M623.38M671.85M
Operating Cash Flow732.62M752.47M705.51M683.61M651.55M678.96M
Investing Cash Flow-48.67M-53.10M-73.31M-30.02M-1.56B-11.38M
Financing Cash Flow-828.94M-787.17M-656.53M-506.48M452.75M119.28M

Etsy Technical Analysis

Technical Analysis Sentiment
Positive
Last Price54.13
Price Trends
50DMA
51.90
Positive
100DMA
49.68
Positive
200DMA
51.65
Positive
Market Momentum
MACD
-0.12
Positive
RSI
51.97
Neutral
STOCH
78.69
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ETSY, the sentiment is Positive. The current price of 54.13 is below the 20-day moving average (MA) of 54.45, above the 50-day MA of 51.90, and above the 200-day MA of 51.65, indicating a neutral trend. The MACD of -0.12 indicates Positive momentum. The RSI at 51.97 is Neutral, neither overbought nor oversold. The STOCH value of 78.69 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ETSY.

Etsy Risk Analysis

Etsy disclosed 47 risk factors in its most recent earnings report. Etsy reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Etsy Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
ANANF
79
Outperform
$4.23B8.5746.98%12.54%25.47%
79
Outperform
$6.33B14.7719.55%8.38%52.18%
MM
72
Outperform
$3.38B6.3012.92%5.82%-3.77%4607.98%
64
Neutral
$5.57B38.45-39.97%2.18%-32.87%
63
Neutral
$16.62B10.98-6.98%2.96%1.73%-24.23%
JWJWN
60
Neutral
$4.12B14.1729.58%3.08%2.20%120.00%
WW
55
Neutral
$7.07B17.86%-0.89%46.62%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ETSY
Etsy
54.13
-4.18
-7.17%
ANF
Abercrombie Fitch
87.04
-86.75
-49.92%
M
Macy's
12.50
-6.07
-32.69%
JWN
Nordstrom
24.66
1.84
8.06%
URBN
Urban Outfitters
71.93
23.87
49.67%
W
Wayfair
56.57
1.32
2.39%

Etsy Corporate Events

Executive/Board ChangesShareholder Meetings
Etsy Stockholders Approve Key Proposals at Annual Meeting
Neutral
Jun 18, 2025

At Etsy‘s 2025 Annual Meeting of Stockholders held on June 17, 2025, several key proposals were voted on. The election of Class I directors to the Board was confirmed, with directors set to serve until the 2028 meeting. Additionally, stockholders approved the compensation of named executive officers, ratified the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, and approved an amendment to Etsy’s certificate of incorporation.

The most recent analyst rating on (ETSY) stock is a Hold with a $65.00 price target. To see the full list of analyst forecasts on Etsy stock, see the ETSY Stock Forecast page.

Private Placements and FinancingStock BuybackBusiness Operations and Strategy
Etsy Completes $700 Million Convertible Notes Offering
Neutral
Jun 16, 2025

On June 16, 2025, Etsy completed a private offering of $700 million in 1.00% Convertible Senior Notes due 2030, aimed at institutional buyers. The proceeds, approximately $688.5 million after expenses, are intended for general corporate purposes, including debt repayment and stock repurchase. This move is part of Etsy’s strategic financial management, potentially impacting its market positioning and shareholder value.

The most recent analyst rating on (ETSY) stock is a Hold with a $65.00 price target. To see the full list of analyst forecasts on Etsy stock, see the ETSY Stock Forecast page.

M&A TransactionsBusiness Operations and Strategy
Etsy Completes Sale of Reverb Holdings Subsidiary
Neutral
Jun 2, 2025

On June 2, 2025, Etsy, Inc. completed the sale of its subsidiary, Reverb Holdings, Inc., a musical instrument marketplace, to Reverb IntermediateCo LLC. This transaction signifies a strategic move by Etsy to streamline its operations and focus more on its core business, potentially impacting its market positioning and stakeholder interests.

The most recent analyst rating on (ETSY) stock is a Hold with a $65.00 price target. To see the full list of analyst forecasts on Etsy stock, see the ETSY Stock Forecast page.

M&A TransactionsBusiness Operations and Strategy
Etsy Agrees to Sell Reverb Holdings, Inc.
Neutral
Apr 22, 2025

On April 21, 2025, Etsy announced its agreement to sell Reverb Holdings, Inc., a musical instrument marketplace, to Reverb IntermediateCo LLC, a subsidiary of Reverb Partners LLC. This decision aligns with Etsy’s strategy to concentrate on expanding its core marketplace and subsidiary Depop. The transaction is expected to close in the coming months, potentially impacting Etsy’s operational focus and market positioning by allowing it to streamline its business efforts.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 03, 2025