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Etsy (ETSY)
NASDAQ:ETSY
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Etsy (ETSY) AI Stock Analysis

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ETSY

Etsy

(NASDAQ:ETSY)

Rating:63Neutral
Price Target:
$69.00
▲(18.41%Upside)
Etsy's overall stock score is driven by strong technical indicators and robust cash flow generation, offset by financial risks from a negative equity position and high P/E ratio. Mixed earnings call sentiment highlights strategic initiatives and growth in certain areas, but challenges remain with declining GMS and active buyer metrics.
Positive Factors
GMS Growth
Etsy noted that GMS per buyer strengthened through the second quarter, inflecting to positive year-over-year growth in May and June on an ex-FX basis.
Platform Initiatives
Etsy's Gross Merchandise Sales trends were well above expectations due to platform initiatives and increased brand marketing.
Product Improvements
ETSY is accelerating core GMS growth with idiosyncratic product improvements, assisted by reduced ad competitive intensity.
Negative Factors
Active Buyers
Active buyers continue to decline, which may pose a challenge to Etsy's growth momentum.
De Minimis Exemption
The White House announced de minimis exemption will be closed, which is viewed as a possible near-term headwind.
Marketing Expenditure
Management is guiding Etsy's EBITDA margin to be slightly below expectations as it accelerates investments in its marketplace.

Etsy (ETSY) vs. SPDR S&P 500 ETF (SPY)

Etsy Business Overview & Revenue Model

Company DescriptionEtsy, Inc. operates two-sided online marketplaces that connect buyers and sellers primarily in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its primary marketplace is Etsy.com that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; Depop, a fashion resale marketplace; and Elo7, a Brazil-based marketplace for handmade and unique items. In addition, it offers various seller services, including Etsy Payments, a payment processing service; Etsy Ads, an advertising platform; and Shipping Labels, which allows sellers in the United States, Canada, the United Kingdom, Australia, and India to purchase discounted shipping labels. Further, the company provides various seller tools, including Shop Manager dashboard, a centralized hub for Etsy sellers to track orders, manage inventory, view metrics and statistics, and have conversations with their customers; and Sell on Etsy, an application to enable enhanced onboarding and video uploading. Additionally, it offers Etsy seller analytics pages that provides insights regarding traffic acquisition for their shops; Targeted Offers, a sales and promotions tool, and social media tool; and accounting and bookkeeping services. The company also provides educational resources comprising blog posts, video tutorials, Etsy Seller Handbook, Etsy.com online forums, and insights; Etsy Teams, a platform to build personal relationships with other Etsy sellers; and a Star Seller program. As of December 31, 2021, it connected a total of 7.5 million active sellers to 96.3 million active buyers; and had 120 million items for sale. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.
How the Company Makes MoneyEtsy makes money primarily through transaction fees, listing fees, and payment processing fees charged to sellers using its platform. For each sale completed on the marketplace, Etsy charges a transaction fee, which is a percentage of the final sale price, including shipping costs. Sellers are also required to pay a small fee to list each item on the site, which encourages the creation of a diverse and continually updated inventory of products. Additionally, Etsy offers a range of optional services, such as Etsy Ads and Etsy Payments, which provide further monetization by charging fees for promoted listings and processing payments, respectively. The platform benefits from a vast network effect, where the presence of a large number of buyers attracts more sellers, and a wide variety of products attracts more buyers, thus continually driving growth and revenue. Etsy's partnerships with payment processors and logistics providers also enhance its service offerings, contributing to the company's earnings.

Etsy Key Performance Indicators (KPIs)

Any
Any
Active Buyers
Active Buyers
Tracks the number of unique buyers who have made purchases over a specific period, indicating Etsy's customer base size, engagement level, and potential for future sales growth.
Chart InsightsEtsy's active buyers have plateaued after a pandemic-driven surge, with recent declines reflecting broader economic pressures. The latest earnings call highlights a 3.5% drop in active buyers per transaction, indicating reduced consumer engagement. Despite this, Etsy's strategic focus on personalization and AI-driven experiences shows promise for re-engagement, as evidenced by the successful reactivation of over 6 million buyers. However, macroeconomic headwinds and decreased consumer spending remain significant challenges, potentially impacting future growth.
Data provided by:Main Street Data

Etsy Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: -3.37%|
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a mixed sentiment. While there were significant achievements in terms of Depop's growth acceleration and improved app engagement, the core Etsy marketplace faced challenges, including a decline in GMS and active buyers. The company's focus on personalized marketing and financial health were positive, but the persistent decline in habitual buyers and GMS per buyer presents ongoing challenges.
Q2-2025 Updates
Positive Updates
Depop Growth Acceleration
Depop reported a 35% year-over-year increase in GMS, reaching an annualized run rate of $1 billion. In the U.S., GMS grew 54% year-over-year.
Improved App Engagement
Monthly active users on the Etsy app increased by 7% year-over-year with App GMS growing to 44.8% of total GMS, a 3 percentage point increase from the previous year.
Strong Performance in Owned Marketing Channels
Attributed GMS from owned marketing channels grew by 33% year-over-year, boosted by higher open rates and more personalized content.
Consolidated Revenue Growth
Consolidated revenue increased by approximately 4% to $673 million, with a take rate of 24%, driven by strong growth in on-site ads revenue.
Cash Flow and Financial Health
Generated $90 million in free cash flow in the quarter and $635 million in the trailing 12 months, with $1.5 billion in cash and approximately $3 billion in convertible debt.
Negative Updates
Etsy Marketplace GMS Decline
Etsy Marketplace GMS was down 5.4% year-over-year, although this was an improvement from the previous quarter. Currency-neutral GMS was down 6.3% year-over-year.
Decline in Active Buyers
Trailing 12-month active buyers in the Etsy marketplace were 87.3 million, down 4.6% year-over-year and 1.3% sequentially.
Habitual Buyers and GMS per Buyer
Trailing 12-month number of habitual buyers was 6.1 million, and trailing 12-month GMS per buyer was $120, showing a 2.9% decline year-over-year.
Company Guidance
In the second quarter of 2025, Etsy's earnings call highlighted several key metrics and strategic initiatives contributing to the company's performance. The company exceeded top line expectations with an adjusted EBITDA margin in line with guidance. Etsy's Gross Merchandise Sales (GMS) declined by 5.4% year-over-year, showing an improvement from the prior quarter, while Depop's GMS grew by 35% year-over-year, reaching a $1 billion annualized run rate. The app's GMS increased to nearly 45% of total GMS, driven by enhanced user experiences and personalized content, with approximately 40% of email and push communications being personalized, targeting a near-total personalization by year-end. Etsy's consolidated revenue rose by about 4% to $673 million, with a take rate improvement to 24%. The company plans to continue its focus on product improvements, app navigability, and marketing investments, aiming for a third-quarter GMS of $2.6 to $2.7 billion and an adjusted EBITDA margin of approximately 25%.

Etsy Financial Statement Overview

Summary
Etsy demonstrates solid revenue growth and strong cash flow generation, key strengths highlighted by a TTM revenue increase of 2.3% and a robust operating cash flow. However, challenges include a declining net profit margin and a concerning negative equity position, which pose significant risks to financial stability.
Income Statement
75
Positive
Etsy's income statement shows a stable revenue growth trajectory with a TTM (Trailing-Twelve-Months) revenue increase of 2.3% compared to the previous year. The gross profit margin remains strong at 72.3%, indicating efficient cost management. However, the net profit margin has decreased to 6.7% in the TTM, reflecting a decline from previous years, which may suggest rising operational costs or other expenses. The EBIT margin is relatively low at 10.3%, indicating potential challenges in operational efficiency.
Balance Sheet
60
Neutral
Etsy's balance sheet reveals a concerning negative stockholders' equity position, which has worsened to -910.3 million in the TTM. The debt-to-equity ratio is not calculable due to negative equity, but the high total liabilities compared to assets suggest significant leverage. The equity ratio is negative, highlighting financial instability. Despite these challenges, the company maintains a substantial cash position, which provides some liquidity buffer.
Cash Flow
80
Positive
The cash flow statement is a strong point for Etsy, with a robust operating cash flow of 732.6 million in the TTM and a healthy free cash flow to net income ratio of 3.8. The free cash flow growth rate is positive, indicating efficient cash management. However, the operating cash flow to net income ratio of 3.9 suggests that cash generation is significantly higher than accounting profits, which may warrant further investigation into non-cash expenses.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.84B2.81B2.75B2.57B2.33B1.73B
Gross Profit2.05B2.03B1.92B1.82B1.67B1.26B
EBITDA523.56M532.65M398.19M-551.11M555.81M465.92M
Net Income208.63M303.28M307.57M-694.29M493.51M349.25M
Balance Sheet
Total Assets2.56B2.42B2.69B2.63B3.83B2.40B
Cash, Cash Equivalents and Short-Term Investments1.41B1.04B1.15B1.17B984.61M1.67B
Total Debt96.60M2.39B2.39B2.39B2.39B1.12B
Total Liabilities3.68B3.18B3.23B3.18B3.20B1.66B
Stockholders Equity-1.12B-758.87M-543.72M-547.27M628.62M742.42M
Cash Flow
Free Cash Flow678.95M738.26M665.61M652.87M623.38M671.85M
Operating Cash Flow689.70M752.47M705.51M683.61M651.55M678.96M
Investing Cash Flow30.19M-53.10M-73.31M-30.02M-1.56B-11.38M
Financing Cash Flow-326.83M-787.17M-656.53M-506.48M452.75M119.28M

Etsy Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price58.27
Price Trends
50DMA
56.38
Positive
100DMA
51.01
Positive
200DMA
52.19
Positive
Market Momentum
MACD
1.82
Positive
RSI
49.77
Neutral
STOCH
29.25
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ETSY, the sentiment is Neutral. The current price of 58.27 is below the 20-day moving average (MA) of 58.77, above the 50-day MA of 56.38, and above the 200-day MA of 52.19, indicating a neutral trend. The MACD of 1.82 indicates Positive momentum. The RSI at 49.77 is Neutral, neither overbought nor oversold. The STOCH value of 29.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for ETSY.

Etsy Risk Analysis

Etsy disclosed 47 risk factors in its most recent earnings report. Etsy reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Etsy Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$36.19B18.7642.63%1.22%2.93%-10.82%
74
Outperform
$15.04B40.2776.24%7.64%369.79%
63
Neutral
$5.79B-6.93%33.20%50.84%
63
Neutral
$6.29B49.57-39.97%2.38%-38.88%
62
Neutral
$16.51B10.46-8.28%3.32%1.44%-22.58%
62
Neutral
$888.04M-69.51%-10.55%9.27%
49
Neutral
$95.28M-17.72%4.93%-22.08%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ETSY
Etsy
58.27
-1.08
-1.82%
EBAY
eBay
91.75
36.52
66.12%
CHWY
Chewy
36.70
14.39
64.50%
TDUP
thredUP
8.26
6.42
348.91%
GLBE
Global-e Online
33.15
1.59
5.04%
DIBS
1stdibs.com
2.76
-1.48
-34.91%

Etsy Corporate Events

Executive/Board ChangesShareholder Meetings
Etsy Stockholders Approve Key Proposals at Annual Meeting
Neutral
Jun 18, 2025

At Etsy‘s 2025 Annual Meeting of Stockholders held on June 17, 2025, several key proposals were voted on. The election of Class I directors to the Board was confirmed, with directors set to serve until the 2028 meeting. Additionally, stockholders approved the compensation of named executive officers, ratified the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, and approved an amendment to Etsy’s certificate of incorporation.

The most recent analyst rating on (ETSY) stock is a Hold with a $65.00 price target. To see the full list of analyst forecasts on Etsy stock, see the ETSY Stock Forecast page.

Private Placements and FinancingStock BuybackBusiness Operations and Strategy
Etsy Completes $700 Million Convertible Notes Offering
Neutral
Jun 16, 2025

On June 16, 2025, Etsy completed a private offering of $700 million in 1.00% Convertible Senior Notes due 2030, aimed at institutional buyers. The proceeds, approximately $688.5 million after expenses, are intended for general corporate purposes, including debt repayment and stock repurchase. This move is part of Etsy’s strategic financial management, potentially impacting its market positioning and shareholder value.

The most recent analyst rating on (ETSY) stock is a Hold with a $65.00 price target. To see the full list of analyst forecasts on Etsy stock, see the ETSY Stock Forecast page.

M&A TransactionsBusiness Operations and Strategy
Etsy Completes Sale of Reverb Holdings Subsidiary
Neutral
Jun 2, 2025

On June 2, 2025, Etsy, Inc. completed the sale of its subsidiary, Reverb Holdings, Inc., a musical instrument marketplace, to Reverb IntermediateCo LLC. This transaction signifies a strategic move by Etsy to streamline its operations and focus more on its core business, potentially impacting its market positioning and stakeholder interests.

The most recent analyst rating on (ETSY) stock is a Hold with a $65.00 price target. To see the full list of analyst forecasts on Etsy stock, see the ETSY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 31, 2025