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Etsy (ETSY)
NASDAQ:ETSY
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Etsy (ETSY) AI Stock Analysis

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ETSY

Etsy

(NASDAQ:ETSY)

Rating:65Neutral
Price Target:
$70.00
▲(11.71% Upside)
Etsy's overall stock score reflects a mix of strengths and challenges. The company's strong cash flow and positive technical indicators are offset by valuation concerns and financial instability due to negative equity. Strategic initiatives highlighted in the earnings call show promise, but the declining buyer base and high P/E ratio remain significant risks.
Positive Factors
Market Competition
US e-commerce marketplaces should benefit from more favorable competitive dynamics as Asia-based retailers face higher operating costs.
Platform Initiatives
Etsy's Gross Merchandise Sales trends were well above expectations due to platform initiatives and increased brand marketing.
Product Improvements
ETSY is accelerating core GMS growth with idiosyncratic product improvements, assisted by reduced ad competitive intensity.
Negative Factors
Active Buyers Decline
Active buyers continue to decline, which may pose a challenge to Etsy's growth momentum.
Customer Acquisition Cost
Rising customer acquisition cost, which accelerated to 33% growth, is weighed against a flat year-over-year customer lifetime value, leading to rapidly falling LTV/CAC ratios.
De Minimis Trade Exemption
President Trump’s latest effort to end de minimis, if (operationally) enforceable, could present an added challenge to core ETSY GMS.

Etsy (ETSY) vs. SPDR S&P 500 ETF (SPY)

Etsy Business Overview & Revenue Model

Company DescriptionEtsy, Inc. operates two-sided online marketplaces that connect buyers and sellers primarily in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its primary marketplace is Etsy.com that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; Depop, a fashion resale marketplace; and Elo7, a Brazil-based marketplace for handmade and unique items. In addition, it offers various seller services, including Etsy Payments, a payment processing service; Etsy Ads, an advertising platform; and Shipping Labels, which allows sellers in the United States, Canada, the United Kingdom, Australia, and India to purchase discounted shipping labels. Further, the company provides various seller tools, including Shop Manager dashboard, a centralized hub for Etsy sellers to track orders, manage inventory, view metrics and statistics, and have conversations with their customers; and Sell on Etsy, an application to enable enhanced onboarding and video uploading. Additionally, it offers Etsy seller analytics pages that provides insights regarding traffic acquisition for their shops; Targeted Offers, a sales and promotions tool, and social media tool; and accounting and bookkeeping services. The company also provides educational resources comprising blog posts, video tutorials, Etsy Seller Handbook, Etsy.com online forums, and insights; Etsy Teams, a platform to build personal relationships with other Etsy sellers; and a Star Seller program. As of December 31, 2021, it connected a total of 7.5 million active sellers to 96.3 million active buyers; and had 120 million items for sale. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.
How the Company Makes MoneyEtsy generates revenue through several key streams. The primary source is transaction fees, which are charged to sellers for each sale made through the platform. In addition, Etsy collects listing fees for each product a seller lists on the site. The company also earns revenue from advertising services, where sellers can pay for increased visibility of their listings through promoted listings. Furthermore, Etsy has introduced a subscription service, Etsy Plus, which offers sellers additional tools and features for a monthly fee. Significant partnerships, such as collaborations with shipping providers, also contribute to its earnings by enhancing the seller experience and streamlining logistics.

Etsy Key Performance Indicators (KPIs)

Any
Any
Active Buyers
Active Buyers
Tracks the number of unique buyers who have made purchases over a specific period, indicating Etsy's customer base size, engagement level, and potential for future sales growth.
Chart InsightsEtsy's active buyers have been declining since 2023, with a notable drop in 2025. The earnings call highlights a 4.6% year-over-year decrease in active buyers, reflecting challenges in retaining habitual buyers and maintaining GMS per buyer. Despite these challenges, Etsy is focusing on personalized marketing and app improvements to drive engagement. The growth in Depop's GMS and app engagement offers a positive outlook, but the core marketplace's declining buyer base remains a concern for sustained growth.
Data provided by:Main Street Data

Etsy Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: 3.91%|
Next Earnings Date:Oct 29, 2025
Earnings Call Sentiment Neutral
The earnings call depicted a company in transition, with several strategic shifts beginning to show positive results, especially in segments like Depop and app-based transactions. While the company faces challenges with declining GMS and active buyers, the strides in personalization and strategic investments indicate a path to recovery and growth.
Q2-2025 Updates
Positive Updates
Exceeded Top Line Expectations
Etsy's second quarter 2025 results exceeded top line expectations with adjusted EBITDA margin in line with guidance, driven by strategic shifts and performance improvements.
Depop Growth
Depop reported a strong quarter with GMS growth accelerating to 35% year-over-year, reaching an annualized run rate of $1 billion in GMS. In the U.S., GMS grew 54% year-over-year.
App GMS Growth
App GMS outpaced non-app GMS, growing year-over-year in the second quarter and rising to almost 45% of total GMS, demonstrating improved user experience and engagement.
Improved Take Rate
Consolidated take rate improved to 24%, meaningfully ahead of guidance, driven by strong growth in on-site ads revenue at both Etsy and Depop.
Successful Strategic Initiatives
The success of strategic initiatives such as increased personalization in emails and push notifications, and improved app navigation contributed to positive results.
Negative Updates
Year-Over-Year GMS Decline
Etsy Marketplace GMS was down 5.4% year-over-year, with trailing 12-month active buyers decreasing 4.6% year-over-year.
Sequential Decline in Active Buyers
Trailing 12-month active buyers in the Etsy marketplace decreased 1.3% sequentially, indicating challenges in buyer retention.
Marketplace Revenue Decline
Marketplace revenue decreased 0.5% year-over-year, reflecting the decline in GMS despite growth in Etsy and Depop payments revenue.
Challenges with Loyalty Program Economics
The Etsy Insider beta loyalty program showed excellent results in driving frequency, but did not provide scalable economics in its initial iteration.
Company Guidance
In the second quarter of 2025, Etsy reported encouraging results that surpassed top-line expectations, with an adjusted EBITDA margin aligning with guidance. The company's Gross Merchandise Sales (GMS) declined by 5.4% year-over-year, showing a notable improvement from the previous quarter, while Depop experienced a 35% growth in GMS, reaching a $1 billion annualized run rate. Etsy's app-based GMS rose to 44.8% of total GMS, driven by improved user experiences and personalized communications, which grew attributed GMS by 33%. Etsy's focus on enhancing customer experience through strategic marketing investments, including a shift in brand media spend and increased paid social investment, has shown promise. The company anticipates further improvement in GMS comparisons in the second half of the year, with Q3 GMS expected to range between $2.6 billion and $2.7 billion and a consolidated adjusted EBITDA margin of approximately 25%.

Etsy Financial Statement Overview

Summary
Etsy shows solid revenue growth and strong cash flow generation, indicating operational efficiency. However, declining profit margins and negative equity raise concerns about financial sustainability and leverage. The company should focus on improving profitability and stabilizing its balance sheet to mitigate potential risks.
Income Statement
65
Positive
Etsy shows a consistent revenue growth with a 3.7% increase in the latest TTM period. Gross profit margin remains robust at 72.2%, reflecting efficient cost management. However, the net profit margin has decreased to 7.35% from 10.8% last year, indicating some profitability challenges. EBIT margin is also lower at 10.43%, suggesting increased operational costs.
Balance Sheet
45
Neutral
The balance sheet reflects a negative equity situation, with stockholders' equity at -$1.12 billion, indicating financial instability. The debt-to-equity ratio is not meaningful due to negative equity, but significant total liabilities highlight potential risk. ROE is not calculable due to negative equity, and the equity ratio is negative, further underlining balance sheet weaknesses.
Cash Flow
75
Positive
Etsy demonstrates strong cash flow generation with a 7.5% increase in free cash flow in the latest TTM period. The operating cash flow to net income ratio is high at 3.31, indicating robust cash generation relative to profits. However, the free cash flow to net income ratio has slightly decreased to 3.25, suggesting a need for careful monitoring.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.84B2.81B2.75B2.57B2.33B1.73B
Gross Profit2.05B2.03B1.92B1.82B1.67B1.26B
EBITDA527.45M532.65M398.19M-551.11M555.81M465.92M
Net Income164.02M303.28M307.57M-694.29M493.51M349.25M
Balance Sheet
Total Assets2.56B2.42B2.69B2.63B3.83B2.40B
Cash, Cash Equivalents and Short-Term Investments1.41B1.04B1.15B1.17B984.61M1.67B
Total Debt3.08B2.39B2.39B2.39B2.39B1.12B
Total Liabilities3.68B3.18B3.23B3.18B3.20B1.66B
Stockholders Equity-1.12B-758.87M-543.72M-547.27M628.62M742.42M
Cash Flow
Free Cash Flow678.95M738.26M665.61M652.87M623.38M671.85M
Operating Cash Flow689.70M752.47M705.51M683.61M651.55M678.96M
Investing Cash Flow30.19M-53.10M-73.31M-30.02M-1.56B-11.38M
Financing Cash Flow-326.83M-787.17M-656.53M-506.48M452.75M119.28M

Etsy Technical Analysis

Technical Analysis Sentiment
Positive
Last Price62.66
Price Trends
50DMA
58.57
Positive
100DMA
53.65
Positive
200DMA
53.19
Positive
Market Momentum
MACD
1.66
Positive
RSI
51.94
Neutral
STOCH
29.97
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ETSY, the sentiment is Positive. The current price of 62.66 is above the 20-day moving average (MA) of 62.25, above the 50-day MA of 58.57, and above the 200-day MA of 53.19, indicating a bullish trend. The MACD of 1.66 indicates Positive momentum. The RSI at 51.94 is Neutral, neither overbought nor oversold. The STOCH value of 29.97 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ETSY.

Etsy Risk Analysis

Etsy disclosed 47 risk factors in its most recent earnings report. Etsy reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Etsy Peers Comparison

Overall Rating
UnderperformOutperform
Sector (64)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$45.18B21.8542.63%1.13%3.05%-10.82%
72
Outperform
$17.00B45.8476.24%7.64%369.79%
65
Neutral
$6.29B51.95-39.97%2.38%-38.88%
65
Neutral
$5.35B-3.18%33.30%74.42%
64
Neutral
€7.52B14.9411.44%3.41%0.79%-59.40%
63
Neutral
$1.37B-58.93%-10.39%14.92%
50
Neutral
$95.33M-19.50%3.21%-56.15%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ETSY
Etsy
62.66
7.50
13.60%
EBAY
eBay
99.22
41.24
71.13%
CHWY
Chewy
39.57
13.76
53.31%
TDUP
thredUP
11.68
10.83
1274.12%
GLBE
Global-e Online
33.28
-1.50
-4.31%
DIBS
1stdibs.com
2.66
-2.19
-45.15%

Etsy Corporate Events

Executive/Board ChangesShareholder Meetings
Etsy Stockholders Approve Key Proposals at Annual Meeting
Neutral
Jun 18, 2025

At Etsy‘s 2025 Annual Meeting of Stockholders held on June 17, 2025, several key proposals were voted on. The election of Class I directors to the Board was confirmed, with directors set to serve until the 2028 meeting. Additionally, stockholders approved the compensation of named executive officers, ratified the appointment of PricewaterhouseCoopers LLP as the independent registered public accounting firm for the fiscal year ending December 31, 2025, and approved an amendment to Etsy’s certificate of incorporation.

Private Placements and FinancingStock BuybackBusiness Operations and Strategy
Etsy Completes $700 Million Convertible Notes Offering
Neutral
Jun 16, 2025

On June 16, 2025, Etsy completed a private offering of $700 million in 1.00% Convertible Senior Notes due 2030, aimed at institutional buyers. The proceeds, approximately $688.5 million after expenses, are intended for general corporate purposes, including debt repayment and stock repurchase. This move is part of Etsy’s strategic financial management, potentially impacting its market positioning and shareholder value.

M&A TransactionsBusiness Operations and Strategy
Etsy Completes Sale of Reverb Holdings Subsidiary
Neutral
Jun 2, 2025

On June 2, 2025, Etsy, Inc. completed the sale of its subsidiary, Reverb Holdings, Inc., a musical instrument marketplace, to Reverb IntermediateCo LLC. This transaction signifies a strategic move by Etsy to streamline its operations and focus more on its core business, potentially impacting its market positioning and stakeholder interests.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025