Gross Merchandise Sales (GMS) Growth
Etsy Marketplace GMS of $2.5 billion in Q1 2026, up 5.5% year-over-year (currency-neutral growth 3.6%); two consecutive quarters of YoY Etsy marketplace growth and a 540 basis point improvement versus Q4 2025.
Revenue and Profitability
Revenue of $631 million in Q1 2026 with adjusted EBITDA of $185 million and an adjusted EBITDA margin of 29.3%; company reaffirmed full-year adjusted EBITDA margin guidance of 28%–30%.
Take Rate Expansion
Take rate of 25.7% in Q1 2026, up 180 basis points year-over-year (with 130 bps attributable to a prior divestiture); expansion driven by Etsy Ads, Offsite Ads and Etsy Payments.
Mobile App Momentum
App GMS now ~47% of total GMS (up 240 basis points year-over-year); mobile app GMS rose 11.2% YoY in Q1 2026 versus 6.6% last quarter, and app users have ~40% higher LTV than non-app users.
Customer Metrics Improving
Trailing 12-month active buyers reached 86.6 million and grew sequentially for the first time in two years; combined gross buyer additions (new + reactivated) were 11.9 million, up 4.8% YoY; GMS per active buyer improved to $122 TTM, the first YoY increase since 2022.
Seller Base and Seller Experience Progress
Active sellers grew 3.3% to 5.6 million (first YoY seller growth period since introduction of the seller setup fee); company investing in AI tools to simplify listing and shop management to reduce seller friction.
Strong Balance Sheet and Capital Allocation
Cash, cash equivalents and investments of $1.6 billion; net cash from operating activities (continuing ops) $102.5 million; converted 50% of adjusted EBITDA to free cash flow (more than twice last year’s rate); repurchased $145 million of stock (≈2.7 million shares) with $828 million remaining authorization; pending Depop sale for $1.2 billion (expected close by end of Q3 2026).
Product & AI Initiatives
Early traction from personalization and ML changes (improving add-to-cart and conversion), introduction of AI-generated buyer profiles, integrations with OpenAI/Microsoft/Google, an Etsy app for ChatGPT, and two early agents (gift-finder and seller insights) built in weeks.
Outlook with Modest Improvement
Q2 2026 Etsy Marketplace GMS guidance of $2.48–$2.53 billion (≈3%–5% YoY growth); full-year GMS expected in low single-digit growth range with expectation of YoY GMS growth in each quarter of 2026.