Exceeded Top Line Expectations
Etsy's second quarter 2025 results exceeded top line expectations with adjusted EBITDA margin in line with guidance, driven by strategic shifts and performance improvements.
Depop Growth
Depop reported a strong quarter with GMS growth accelerating to 35% year-over-year, reaching an annualized run rate of $1 billion in GMS. In the U.S., GMS grew 54% year-over-year.
App GMS Growth
App GMS outpaced non-app GMS, growing year-over-year in the second quarter and rising to almost 45% of total GMS, demonstrating improved user experience and engagement.
Improved Take Rate
Consolidated take rate improved to 24%, meaningfully ahead of guidance, driven by strong growth in on-site ads revenue at both Etsy and Depop.
Successful Strategic Initiatives
The success of strategic initiatives such as increased personalization in emails and push notifications, and improved app navigation contributed to positive results.