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eBay
(NASDAQ:EBAY)
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Rating:71Outperform
Price Target:
$119.00
▲(13.71% Upside)
Action:Reiterated
Date:06/19/26
EBAY scores well on underlying profitability and cash generation, supported by a positive earnings update and outlook. The score is tempered by elevated leverage and uneven historical comparability, with technicals indicating neutral near-term momentum and valuation/dividend metrics that are reasonable but not standout.
Positive Factors
Free cash flow & capital returns
Consistent, sizable free cash flow and a large cash balance provide durable financial flexibility: supports continued buybacks and dividends, funds strategic investments or M&A, and helps service debt. This cash-generative profile underpins long-term capital allocation and reduces reliance on external financing.
Negative Factors
Elevated leverage
A debt-to-equity ratio materially above 1 reduces balance-sheet flexibility and raises sensitivity to rising interest costs. Even with improving cash flow, elevated leverage constrains strategic optionality (buybacks, acquisitions) and increases financial risk during revenue or margin slowdowns, making capital allocation more complex.
Read all positive and negative factors
Positive Factors
Negative Factors
Free cash flow & capital returns
Consistent, sizable free cash flow and a large cash balance provide durable financial flexibility: supports continued buybacks and dividends, funds strategic investments or M&A, and helps service debt. This cash-generative profile underpins long-term capital allocation and reduces reliance on external financing.
Read all positive factors
eBay Key Performance Indicators (KPIs)
Any
Active Buyers
Measures the number of unique buyers who have made a purchase on eBay, indicating the platform's reach, customer engagement, and potential for sales growth.
Measures the number of unique buyers who have made a purchase on eBay, indicating the platform's reach, customer engagement, and potential for sales growth.
Data provided by:
The Fly
The FlyeBay (EBAY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$50.99B
Dividend Yield1.38%
Average Volume (3M)4.75M
Price to Earnings (P/E)25.5
Beta (1Y)0.52
Revenue Growth13.15%
EPS Growth5.89%
CountryUS
Employees11,500
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)4.50
Shares Outstanding444,000,000
10 Day Avg. Volume3,897,327
30 Day Avg. Volume4,754,852
Financial Highlights & Ratios
PEG Ratio1.70
Price to Book (P/B)8.51
Price to Sales (P/S)3.54
P/FCF Ratio23.65
Enterprise Value/Market Cap1.02
Enterprise Value/Revenue4.50
Enterprise Value/Gross Profit6.25
Enterprise Value/Ebitda18.33
Forecast
1Y Price Target
$110.75Price Target Upside5.83% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering21
EPS Forecast (FY)6.11
Revenue Forecast (FY)$12.16B
eBay Business Overview & Revenue Model
Company Description
eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. T...
How the Company Makes Money
eBay primarily makes money by charging fees to facilitate commerce on its marketplace. The largest revenue stream is transaction-based fees paid by sellers, which include final value fees that are typically assessed as a percentage of the total sa...
eBay Earnings Call Summary
Earnings Call Date:Apr 29, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Aug 05, 2026
Earnings Call Sentiment Positive
The call presented a strong quarter with robust top-line and profit growth driven by broad-based momentum (notably in U.S. GMV, focus categories, collectibles, AI-enabled seller tools, eBay Live, and advertising). Management also provided measured guidance that reflects normalization of some transient tailwinds, slower international trends, initial losses from shipping initiatives, and modest near-term dilution from the Depop acquisition. The operational and financial positives materially outweigh the cited near-term headwinds and FX sensitivities.Positive Updates
Strong Top-Line Growth
GMV rose 14% year over year to $22.2 billion and revenue increased 17% to $3.09 billion in Q1 2026, both on an organic FX-neutral basis.
Negative Updates
Slower International Growth
International GMV grew just over 2% on an organic FX-neutral basis, with macroeconomic headwinds in major international markets; foreign exchange provided significant tailwinds to reported international spot growth (770 basis points).
Read all updates
Q1-2026 Updates
Positive
Negative
Strong Top-Line Growth
GMV rose 14% year over year to $22.2 billion and revenue increased 17% to $3.09 billion in Q1 2026, both on an organic FX-neutral basis.
Read all positive updates
Company Guidance
eBay’s guidance for Q2 calls for GMV of $21.3–$21.7 billion (FX‑neutral growth 8–10% YoY; FX roughly a +100 bps tailwind to spot GMV), revenue of $2.97–$3.03 billion (FX‑neutral growth 8–10%; FX roughly +120 bps to spot), non‑GAAP operating income growth of 6–10% (implying a non‑GAAP operating margin of 27.6–28.1%), and non‑GAAP EPS of $1.46–$1.51 (7–11% YoY); the Q2 guide explicitly contemplates lapping effects from lower‑funnel marketing and the U.S. Klarna partnership and the expected reversion of gold/silver bullion volumes. For full‑year 2026 (ex‑Depop), management now plans FX‑neutral GMV growth of 7.0–7.5%, revenue to be in line with or slightly ahead of GMV, non‑GAAP operating income growth of 9–11%, a non‑GAAP tax rate of 17.5%, capital expenditures of 4–5% of revenue, a target of roughly $2 billion of share repurchases, and a quarterly cash dividend of $0.31; the pending Depop deal (expected to close by end‑Q3 2026) is projected to add ~1 percentage point to 2026 GMV but to be a low‑single‑digit headwind to operating income growth and dilute EPS by low single digits (EPS impact modestly higher due to foregone interest).eBay Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
64
Positive
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 11.60B | 11.10B | 10.28B | 10.11B | 9.79B | 10.42B |
| Gross Profit | 8.36B | 7.93B | 7.40B | 7.28B | 7.12B | 7.77B |
| EBITDA | 2.85B | 2.85B | 2.86B | 4.37B | -924.00M | 1.17B |
| Net Income | 2.04B | 2.03B | 1.98B | 2.77B | -1.27B | 13.61B |
Balance Sheet | ||||||
| Total Assets | 17.89B | 17.61B | 19.36B | 21.62B | 20.85B | 26.63B |
| Cash, Cash Equivalents and Short-Term Investments | 3.86B | 2.92B | 6.22B | 9.02B | 7.51B | 7.32B |
| Total Debt | 7.20B | 7.38B | 7.86B | 8.23B | 9.42B | 9.43B |
| Total Liabilities | 13.48B | 12.99B | 14.21B | 15.22B | 15.70B | 16.85B |
| Stockholders Equity | 4.41B | 4.62B | 5.16B | 6.40B | 5.15B | 9.78B |
Cash Flow | ||||||
| Free Cash Flow | 1.69B | 1.66B | 1.96B | 1.97B | 1.80B | 2.21B |
| Operating Cash Flow | 2.14B | 2.19B | 2.41B | 2.43B | 2.25B | 2.66B |
| Investing Cash Flow | 897.00M | 1.19B | 2.21B | 240.00M | 2.46B | 3.66B |
| Financing Cash Flow | -2.97B | -3.66B | -3.81B | -2.45B | -3.79B | -6.53B |
eBay Technical Analysis
Positive
104.65
Price Trends
108.94
Positive
99.97
Positive
93.84
Positive
Market Momentum
0.81
Negative
62.81
Neutral
87.27
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For EBAY, the sentiment is Positive. The current price of 104.65 is below the 20-day moving average (MA) of 109.14, below the 50-day MA of 108.94, and above the 200-day MA of 93.84, indicating a bullish trend. The MACD of 0.81 indicates Negative momentum. The RSI at 62.81 is Neutral, neither overbought nor oversold. The STOCH value of 87.27 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for EBAY.
eBay Risk Analysis
eBay disclosed 58 risk factors in its most recent earnings report. eBay reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
eBay Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | $50.99B | 25.52 | 44.12% | 1.38% | 13.15% | 5.89% | |
71 Outperform | $63.27B | 38.54 | 14.24% | ― | 40.54% | 78.98% | |
70 Outperform | $89.40B | 46.55 | 29.58% | ― | 42.11% | -6.84% | |
67 Neutral | $7.30B | 26.63 | -25.47% | ― | 1.78% | 75.71% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | $36.42B | 18.08 | 6.15% | 3.37% | 12.13% | -67.45% | |
54 Neutral | $33.32B | -192.13 | -3.67% | ― | 13.10% | -163.64% |
* Consumer Cyclical Sector Average
EBAY
eBay
114.84
39.89
53.23%
MELI
Mercadolibre
1,763.36
-737.72
-29.50%
JD
JD
26.62
-4.32
-13.96%
ETSY
Etsy
76.97
23.30
43.41%
SE
Sea
103.30
-47.81
-31.64%
CPNG
Coupang
18.56
-11.44
-38.13%
eBay Corporate Events
Business Operations and StrategyExecutive/Board ChangesShareholder Meetings
eBay Shareholders Back Board, Auditor and Executive Pay
Positive
Jun 18, 2026
At its 2026 Annual Meeting of Stockholders held on June 17, 2026, eBay shareholders elected all 11 director nominees to serve on the board until the 2027 Annual Meeting and ratified PricewaterhouseCoopers LLP as the company’s independent aud...
Business Operations and StrategyM&A TransactionsPrivate Placements and FinancingRegulatory Filings and Compliance
eBay Board Reviews GameStop’s Acquisition Proposal and Financing
Neutral
May 12, 2026
eBay disclosed that an unsolicited, non-binding acquisition proposal was submitted by GameStop Corp. on May 3, 2026, accompanied by a May 1, 2026 highly confident letter from TD Securities (USA) LLC about potential financing. The TD Securities let...
Business Operations and StrategyM&A Transactions
eBay Evaluates Unsolicited Acquisition Proposal from GameStop
Neutral
May 5, 2026
On May 4, 2026, eBay Inc. confirmed it had received an unsolicited, non-binding acquisition proposal from GameStop Corp., noting there had been no prior discussions or outreach between the two companies. The board, working with financial and legal...
Business Operations and StrategyExecutive/Board Changes
eBay Adds Tech Marketplace Veteran to Strengthen Board
Positive
Mar 24, 2026
On March 19, 2026, eBay’s board expanded to 12 members and appointed technology veteran Brian H. Sharples as an independent director, effective March 20, 2026, with his term running until the 2026 annual shareholders’ meeting. Followin...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.