Coupang (CPNG) AI Stock Analysis

• Market Cap: $51.45B
• Dividend Yield: N/A
• Average Volume (3M): 11.35M
• Price to Earnings (P/E): 204.3
• Beta (1Y): 0.82
• Revenue Growth: 20.88%
• EPS Growth: -80.08%
• Country: US
• Employees: 95,000
• Sector: Consumer Cyclical
• Sector Strength: 58
• Industry: Specialty Retail
• EPS (TTM): 0.06
• Shares Outstanding: 1,657,810,000
• 10 Day Avg. Volume: 7,637,574
• 30 Day Avg. Volume: 11,349,792
• PEG Ratio: 2.96
• Price to Book (P/B): 10.75
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -100.29
• Enterprise Value/Market Cap: 0.48
• Enterprise Value/Revenue: 0.21
• Enterprise Value/Gross Profit: 2.70
• Enterprise Value/Ebitda: 6.52
• 1Y Price Target: $33.25
• Price Target Upside: 17.70% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 4

• Rating: 74 Outperform
• Price Target: $30.00 ▲(6.19%Upside)

Coupang demonstrates strong financial health with consistent growth in revenue and profit, supported by solid cash flow and a stable balance sheet. Despite a high valuation suggesting potential overvaluation, the technical indicators show upward momentum. The positive earnings call further underscores growth potential, balancing the risks associated with high operational expenses and developing segment losses.

Positive Factors

Financial Performance

Analyst maintains a Buy rating with a price objective of US$34 for Coupang, believing in the company's potential despite regulatory challenges.

Market Position

Coupang's market share gains have continued without a blip despite competitors scrambling to respond.

Operational Efficiency

Analyst reiterates Buy on Coupang and raises the FY25E/26E product commerce adj. EBITDA, reflecting better operational efficiency.

Negative Factors

Regulatory Challenges

New policies under the government could impose mandatory store closures on weekends and limit new store openings, potentially impacting Coupang's operations.

Regulatory Impact

Capping or reducing the commission rate for restaurant delivery apps could lead to reduced promotions, affecting Coupang's Eats strategy.

Coupang Business Overview & Revenue Model

Company Description

Coupang, Inc. (CPNG) is a leading e-commerce company headquartered in Seoul, South Korea. It operates a comprehensive online marketplace offering a wide range of products, including electronics, apparel, household goods, and groceries. Coupang is known for its efficient logistics network and innovative services such as Rocket Delivery, which provides same-day or next-day delivery, enhancing customer convenience and satisfaction.

How the Company Makes Money

Coupang generates revenue primarily through its e-commerce platform, where it sells a vast array of products directly to consumers. The company earns money from the sale of goods on its platform, taking a margin on products sold. Additionally, Coupang offers a subscription service called Rocket WOW, which provides customers with benefits like free shipping and exclusive discounts, contributing to a steady revenue stream. The company also earns from third-party sellers who use Coupang's marketplace to reach customers, collecting fees and commissions on their sales. Furthermore, Coupang invests in technology and logistics infrastructure to optimize delivery and supply chain efficiency, which enhances its value proposition and attracts more customers. Strategic partnerships with suppliers and vendors further enhance its product offerings and market presence, contributing to revenue growth.

Coupang Financial Statement Overview

Summary

Coupang's financial performance is strong with consistent revenue and profit growth, solid margins, and a stable balance sheet. The income statement reflects strong market positioning and competitive edge, while the balance sheet and cash flow statement indicate financial stability and efficient cash generation. These elements support continued growth prospects.

Income Statement

Coupang's income statement shows a strong performance with consistent revenue growth, increasing from $30.27 billion in 2024 to $31.06 billion in TTM (Trailing-Twelve-Months). The gross profit margin is healthy at 29.67%, and the net profit margin has improved to 0.82%, indicating positive profitability trends. The EBIT margin at 1.77% and EBITDA margin at 3.95% reflect operational efficiency improvements. The consistent revenue and profit growth over recent years highlight Coupang's strong market position and competitive edge.

Balance Sheet

The balance sheet reveals a stable financial position with a debt-to-equity ratio of 0.93, which suggests moderate leverage and manageable debt levels. The return on equity is 5.86%, showing decent returns for shareholders. The equity ratio of 27.34% indicates a solid equity base relative to total assets. Overall, the balance sheet reflects financial stability and a reasonable level of risk, supporting future growth prospects.

Cash Flow

Coupang's cash flow statement demonstrates robust free cash flow growth of 0.11% from 2024 to TTM, which is a positive indicator of the company's ability to generate cash. The operating cash flow to net income ratio is high at 7.87, showcasing efficient cash generation relative to net income. The free cash flow to net income ratio of 3.94 further supports the company's strong cash position. However, the consistent capital expenditures suggest ongoing reinvestments, which could impact short-term cash reserves.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
31.06B	30.27B	24.38B	20.58B	18.41B	11.97B
	Gross Profit
9.22B	8.83B	6.19B	4.71B	2.95B	1.99B
	EBIT
550.00M	436.00M	473.00M	-65.94M	-1.49B	-527.73M
	EBITDA
1.23B	1.05B	1.25B	474.70M	-1.29B	-227.58M
	Net Income Common Stockholders
256.00M	154.00M	1.36B	-92.04M	-1.54B	-474.89M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
6.11B	5.88B	5.24B	3.51B	3.49B	1.25B
	Total Assets
15.99B	15.34B	13.35B	9.51B	8.64B	5.07B
	Total Debt
4.08B	3.73B	2.79B	2.40B	2.12B	2.24B
	Net Debt
-2.03B	-2.15B	-2.46B	-1.11B	-1.37B	990.22M
	Total Liabilities
11.59B	11.17B	9.24B	7.10B	6.47B	9.14B
	Stockholders Equity
4.37B	4.10B	4.09B	2.41B	2.18B	-4.07B
Cash Flow		Free Cash Flow
1.01B	1.01B	1.76B	-258.82M	-1.08B	-183.08M
	Operating Cash Flow
2.01B	1.89B	2.65B	565.44M	-410.58M	301.55M
	Investing Cash Flow
-910.56M	-819.00M	-927.00M	-848.25M	-675.52M	-520.65M
	Financing Cash Flow
-103.80M	-69.00M	199.00M	247.35M	3.58B	178.50M

Coupang Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 28.25
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CPNG, the sentiment is Positive. The current price of 28.25 is above the 20-day moving average (MA) of 28.09, above the 50-day MA of 25.37, and above the 200-day MA of 24.21, indicating a bullish trend. The MACD of 0.72 indicates Positive momentum. The RSI at 64.29 is Neutral, neither overbought nor oversold. The STOCH value of 31.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CPNG.

Coupang Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MELI	80 Outperform	$124.45B	60.38	49.11%	―	41.92%	81.11%
JD	78 Outperform	$52.45B	8.17	19.81%	2.93%	8.13%	91.39%
BABA	76 Outperform	$274.40B	15.19	13.04%	0.85%	5.17%	74.55%
CPNG	74 Outperform	$51.45B	204.27	6.06%	―	20.88%	-80.08%
PDD	72 Outperform	$142.75B	11.07	36.31%	―	35.04%	22.04%
Sector *	62 Neutral	$6.86B	11.07	2.77%	4.27%	2.66%	-24.95%
GRWG	49 Neutral	$69.02M	―	-36.21%	―	-18.56%	-4.95%

Coupang Corporate Events

Coupang Holds Annual Stockholders Meeting on June 12

On June 12, 2025, Coupang, Inc. held its Annual Meeting of Stockholders where three proposals were voted on by stockholders representing approximately 90.98% of the voting power. The meeting resulted in the election of directors, the ratification of Samil PricewaterhouseCoopers as the independent registered public accounting firm for the fiscal year ending December 31, 2025, and the approval of the compensation of the company’s named executive officers.

The most recent analyst rating on (CPNG) stock is a Buy with a $28.50 price target. To see the full list of analyst forecasts on Coupang stock, see the CPNG Stock Forecast page.

Coupang Secures $1.5 Billion Credit Agreement

On June 2, 2025, Coupang, Inc. entered into a new five-year revolving credit agreement with JPMorgan Chase Bank, N.A., replacing its previous agreement from February 27, 2021. This new agreement provides Coupang with a $1.5 billion unsecured revolving credit facility to be used for working capital and general corporate purposes, with interest rates based on various benchmark rates plus an applicable margin. The agreement also includes customary covenants and events of default, allowing for extensions if approved by lenders.

The most recent analyst rating on (CPNG) stock is a Hold with a $26.50 price target. To see the full list of analyst forecasts on Coupang stock, see the CPNG Stock Forecast page.

Coupang Announces Leadership Transition Effective June 2025

Effective June 1, 2025, Hanseung Kang will transition to a new role at Coupang, Inc. Consequently, he will no longer serve as an executive officer, indicating a shift in the company’s leadership structure.

The most recent analyst rating on (CPNG) stock is a Buy with a $28.50 price target. To see the full list of analyst forecasts on Coupang stock, see the CPNG Stock Forecast page.