Coupang (CPNG) AI Stock Analysis

• Market Cap: $48.70B
• Dividend Yield: N/A
• Average Volume (3M): 8.56M
• Price to Earnings (P/E): 126.2
• Beta (1Y): 0.87
• Revenue Growth: 16.63%
• EPS Growth: -62.54%
• Country: US
• Employees: 95,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.05
• Shares Outstanding: 1,668,844,600
• 10 Day Avg. Volume: 9,197,916
• 30 Day Avg. Volume: 8,559,327
• PEG Ratio: -2.89
• Price to Book (P/B): 9.61
• Price to Sales (P/S): 1.30
• P/FCF Ratio: 39.16
• Enterprise Value/Market Cap: 1.18
• Enterprise Value/Revenue: 1.71
• Enterprise Value/Gross Profit: 5.71
• Enterprise Value/Ebitda: 39.35
• 1Y Price Target: $37.50
• Price Target Upside: 40.66% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 6
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 66 Neutral
• Price Target: $33.00 ▲(23.78% Upside)

Coupang's overall stock score is driven by strong financial performance and positive earnings call highlights, particularly in revenue growth and margin expansion. However, high valuation metrics and technical indicators suggesting a bearish trend weigh down the score. The absence of a dividend yield and challenges in the Developing Offerings segment also contribute to a more cautious outlook.

Positive Factors

Revenue Growth

Strong revenue growth indicates expanding market presence and robust demand for Coupang's offerings, supporting long-term business expansion.

Cash Generation

Significant cash flow growth enhances financial flexibility, enabling strategic investments and strengthening the company's financial foundation.

Taiwan Market Expansion

Expansion in Taiwan with triple-digit growth reflects successful market penetration and potential for future international revenue streams.

Negative Factors

Developing Offerings Loss

Significant losses in Developing Offerings segment highlight challenges in new market investments, impacting overall profitability.

High Effective Tax Rate

An elevated tax rate reduces net income, affecting profitability and potentially limiting reinvestment capacity in the near term.

Low Net Profit Margin

Low net profit margins indicate limited profitability, which could constrain growth opportunities and shareholder returns if not addressed.

Coupang Business Overview & Revenue Model

Company Description

Coupang, Inc. owns and operates in e-commerce business through its mobile applications and Internet websites primarily in South Korea. It operates through two segments, Product Commerce and Growth Initiatives. The company sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. It also performs operations and support services in China, Singapore, Japan, Taiwan, and the United States. Coupang, Inc. was incorporated in 2010 and is headquartered in Seoul, South Korea.

How the Company Makes Money

Coupang generates revenue primarily through its e-commerce platform, which includes sales from direct retail and marketplace services where third-party sellers can list their products. The company earns a commission on sales made through its marketplace, in addition to revenue from fulfillment fees for services like warehousing and shipping for these sellers. Another key revenue stream comes from its subscription service, Coupang Wow, which offers members benefits like free shipping and exclusive discounts. Additionally, Coupang has been investing in various partnerships and technology to enhance its logistics capabilities, which not only improves customer satisfaction but also aids in cost efficiency, thus contributing positively to its profitability.

Coupang Financial Statement Overview

Summary

Coupang demonstrates strong revenue growth and improving profitability metrics, supported by efficient cost management and operational efficiency. The balance sheet is stable with moderate leverage, while cash flow generation is robust, reflecting a solid financial foundation. However, there is room for improvement in net profit margins and equity ratios.

Income Statement

Coupang's income statement shows a strong revenue growth trajectory with a 4.34% increase in the TTM period. The gross profit margin has improved to 29.97%, indicating efficient cost management. However, the net profit margin remains low at 1.16%, suggesting room for improvement in profitability. The EBIT and EBITDA margins have shown positive trends, reflecting operational efficiency gains.

Balance Sheet

The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.93, indicating moderate leverage. The return on equity has improved to 8.42%, showcasing enhanced shareholder returns. However, the equity ratio is relatively low, suggesting a higher reliance on debt financing.

Cash Flow

Coupang's cash flow statement is robust, with a significant 63.52% growth in free cash flow, indicating strong cash generation capabilities. The operating cash flow to net income ratio is healthy, demonstrating efficient cash conversion. The free cash flow to net income ratio of 0.53 highlights effective cash management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	33.66B	30.27B	24.38B	20.58B	18.41B	11.97B
Gross Profit	10.09B	8.83B	6.19B	4.71B	2.95B	1.99B
EBITDA	1.47B	1.05B	907.00M	165.00M	-1.30B	-227.58M
Net Income	390.00M	154.00M	1.36B	-92.00M	-1.54B	-463.16M
Balance Sheet
Total Assets	18.67B	15.34B	13.35B	9.51B	8.64B	5.07B
Cash, Cash Equivalents and Short-Term Investments	7.23B	5.88B	5.24B	3.51B	3.49B	1.25B
Total Debt	4.95B	3.73B	2.79B	2.40B	2.12B	2.23B
Total Liabilities	13.93B	11.24B	9.26B	7.10B	6.47B	9.14B
Stockholders Equity	4.74B	4.10B	4.09B	2.41B	2.18B	-4.07B
Cash Flow
Free Cash Flow	1.27B	1.01B	1.76B	-259.00M	-1.08B	-183.08M
Operating Cash Flow	2.38B	1.89B	2.65B	565.00M	-411.00M	301.55M
Investing Cash Flow	-1.03B	-819.00M	-927.00M	-848.00M	-676.00M	-520.65M
Financing Cash Flow	282.94M	-69.00M	199.00M	247.00M	3.58B	178.50M

Coupang Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 26.66
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CPNG, the sentiment is Negative. The current price of 26.66 is below the 20-day moving average (MA) of 29.55, below the 50-day MA of 31.11, and below the 200-day MA of 27.68, indicating a bearish trend. The MACD of -1.20 indicates Positive momentum. The RSI at 19.33 is Positive, neither overbought nor oversold. The STOCH value of 6.91 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CPNG.

Coupang Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MELI	71 Outperform	$98.95B	47.64	40.65%	―	38.01%	44.52%
JD	70 Outperform	$45.33B	9.77	13.68%	3.39%	16.54%	-3.61%
PDD	70 Outperform	$157.65B	11.82	30.03%	―	11.25%	-7.28%
SE	69 Neutral	$5.98B	56.17	15.66%	―	35.85%	1336.48%
BABA	69 Neutral	$361.91B	17.29	15.22%	1.29%	5.48%	128.65%
CPNG	66 Neutral	$48.70B	126.17	8.73%	―	16.63%	-62.54%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%

Coupang Corporate Events

Coupang VP Pranam Kolari Resigns, Impacting Strategy

On October 15, 2025, Pranam Kolari, Vice President of Search and Recommendations at Coupang, announced his resignation, effective November 14, 2025. This departure may impact Coupang’s strategic direction in enhancing its search and recommendation services, potentially affecting its market positioning and stakeholder interests.

The most recent analyst rating on (CPNG) stock is a Buy with a $36.00 price target. To see the full list of analyst forecasts on Coupang stock, see the CPNG Stock Forecast page.

Coupang’s Earnings Call: Strong Growth Amid Challenges

Coupang’s recent earnings call painted a picture of robust financial health, underscored by notable revenue growth and margin expansion, particularly in the Product Commerce segment. The company’s success in the Taiwan market and the Fresh category further bolstered a positive outlook. Despite challenges such as increased operational expenses and losses in Developing Offerings, especially in Taiwan, the overall sentiment remained optimistic, suggesting a strong business trajectory.

Coupang, Inc. Reports Strong Q2 2025 Earnings Growth

Coupang, Inc. is a technology and Fortune 150 company listed on the New York Stock Exchange that offers a variety of services including retail, restaurant delivery, video streaming, and fintech services globally under brands such as Coupang, Eats, Play, Rocket Now, and Farfetch.