Coupang (CPNG) AI Stock Analysis

• Market Cap: $47.24B
• Dividend Yield: N/A
• Average Volume (3M): 10.76M
• Price to Earnings (P/E): 121.3
• Beta (1Y): 0.90
• Revenue Growth: 16.63%
• EPS Growth: -62.54%
• Country: US
• Employees: 95,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.05
• Shares Outstanding: 1,668,844,600
• 10 Day Avg. Volume: 12,428,029
• 30 Day Avg. Volume: 10,760,671
• PEG Ratio: -2.89
• Price to Book (P/B): 9.61
• Price to Sales (P/S): 1.30
• P/FCF Ratio: 39.16
• Enterprise Value/Market Cap: 1.22
• Enterprise Value/Revenue: 1.71
• Enterprise Value/Gross Profit: 5.71
• Enterprise Value/Ebitda: 39.35
• 1Y Price Target: $37.50
• Price Target Upside: 46.31% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 6
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 60 Neutral
• Price Target: $29.00 ▲(13.15% Upside)

Coupang's overall stock score reflects strong financial performance and positive earnings call sentiment, tempered by technical analysis indicating bearish trends and a high valuation. The resignation of a key executive adds uncertainty to the company's strategic direction.

Positive Factors

Revenue Growth

Strong revenue growth indicates robust market demand and effective business strategies, supporting long-term financial health and expansion potential.

Cash Flow Generation

Robust cash flow growth enhances financial flexibility, allowing for strategic investments and debt reduction, bolstering long-term stability.

Taiwan Market Expansion

Expansion in Taiwan demonstrates Coupang's ability to penetrate new markets, diversify revenue streams, and leverage logistics expertise for sustained growth.

Negative Factors

Data Breach Investigation

The data breach poses significant reputational risk and potential regulatory scrutiny, which could impact customer trust and future business operations.

Developing Offerings Segment Loss

Continued losses in the Developing Offerings segment highlight challenges in new market investments, potentially straining resources and delaying profitability.

Leadership Change

The resignation of a key executive could disrupt strategic initiatives in search and recommendation services, affecting competitive positioning and innovation.

Coupang Business Overview & Revenue Model

Company Description

Coupang, Inc. owns and operates in e-commerce business through its mobile applications and Internet websites primarily in South Korea. It operates through two segments, Product Commerce and Growth Initiatives. The company sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. It also performs operations and support services in China, Singapore, Japan, Taiwan, and the United States. Coupang, Inc. was incorporated in 2010 and is headquartered in Seoul, South Korea.

How the Company Makes Money

Coupang generates revenue through multiple channels, primarily from its e-commerce platform where it sells products directly to consumers and also facilitates third-party seller listings. The company earns a significant portion of its revenue from product sales, taking a percentage from each transaction. Additionally, Coupang offers premium membership services through its 'Coupang Wow' subscription, providing customers with benefits like free shipping and discounts. The company also monetizes its logistics capabilities by charging sellers for fulfillment services. Key partnerships with various brands and suppliers enhance its product range and competitive pricing, contributing to its overall earnings. Seasonal promotions and advertising services for third-party sellers further bolster its revenue streams.

Coupang Financial Statement Overview

Summary

Coupang demonstrates strong revenue growth and improving profitability metrics, supported by efficient cost management and operational efficiency. The balance sheet is stable with moderate leverage, while cash flow generation is robust, reflecting a solid financial foundation. However, there is room for improvement in net profit margins and equity ratios.

Income Statement

Coupang's income statement shows a strong revenue growth trajectory with a 4.34% increase in the TTM period. The gross profit margin has improved to 29.97%, indicating efficient cost management. However, the net profit margin remains low at 1.16%, suggesting room for improvement in profitability. The EBIT and EBITDA margins have shown positive trends, reflecting operational efficiency gains.

Balance Sheet

The balance sheet reflects a stable financial position with a debt-to-equity ratio of 0.93, indicating moderate leverage. The return on equity has improved to 8.42%, showcasing enhanced shareholder returns. However, the equity ratio is relatively low, suggesting a higher reliance on debt financing.

Cash Flow

Coupang's cash flow statement is robust, with a significant 63.52% growth in free cash flow, indicating strong cash generation capabilities. The operating cash flow to net income ratio is healthy, demonstrating efficient cash conversion. The free cash flow to net income ratio of 0.53 highlights effective cash management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	33.66B	30.27B	24.38B	20.58B	18.41B	11.97B
Gross Profit	10.09B	8.83B	6.19B	4.71B	2.95B	1.99B
EBITDA	1.47B	1.05B	907.00M	165.00M	-1.30B	-227.58M
Net Income	390.00M	154.00M	1.36B	-92.00M	-1.54B	-463.16M
Balance Sheet
Total Assets	18.67B	15.34B	13.35B	9.51B	8.64B	5.07B
Cash, Cash Equivalents and Short-Term Investments	7.23B	5.88B	5.24B	3.51B	3.49B	1.25B
Total Debt	4.95B	3.73B	2.79B	2.40B	2.12B	2.23B
Total Liabilities	13.93B	11.24B	9.26B	7.10B	6.47B	9.14B
Stockholders Equity	4.74B	4.10B	4.09B	2.41B	2.18B	-4.07B
Cash Flow
Free Cash Flow	1.27B	1.01B	1.76B	-259.00M	-1.08B	-183.08M
Operating Cash Flow	2.38B	1.89B	2.65B	565.00M	-411.00M	301.55M
Investing Cash Flow	-1.03B	-819.00M	-927.00M	-848.00M	-676.00M	-520.65M
Financing Cash Flow	282.94M	-69.00M	199.00M	247.00M	3.58B	178.50M

Coupang Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 25.63
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CPNG, the sentiment is Negative. The current price of 25.63 is below the 20-day moving average (MA) of 27.07, below the 50-day MA of 29.51, and below the 200-day MA of 27.85, indicating a bearish trend. The MACD of -0.94 indicates Positive momentum. The RSI at 28.63 is Positive, neither overbought nor oversold. The STOCH value of 8.10 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CPNG.

Coupang Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MELI	77 Outperform	$102.40B	49.21	40.65%	―	38.01%	44.52%
BABA	73 Outperform	$375.73B	21.18	12.39%	1.27%	5.14%	50.76%
JD	70 Outperform	$42.66B	9.98	13.68%	3.33%	15.27%	-4.99%
PDD	70 Outperform	$160.49B	11.69	30.03%	―	11.25%	-7.28%
SE	69 Neutral	$74.95B	53.47	15.66%	―	35.85%	1336.48%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
CPNG	60 Neutral	$47.24B	121.30	8.73%	―	16.63%	-62.54%

Coupang Corporate Events

Coupang VP Pranam Kolari Resigns, Impacting Strategy

On October 15, 2025, Pranam Kolari, Vice President of Search and Recommendations at Coupang, announced his resignation, effective November 14, 2025. This departure may impact Coupang’s strategic direction in enhancing its search and recommendation services, potentially affecting its market positioning and stakeholder interests.