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Coupang (CPNG)
NYSE:CPNG
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Coupang (CPNG) AI Stock Analysis

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CPNG

Coupang

(NYSE:CPNG)

Rating:62Neutral
Price Target:
$30.00
▲(5.56% Upside)
Coupang's overall stock score reflects a mix of strengths and challenges. The most significant factor is the company's financial performance, which shows improvement in profitability but struggles with revenue growth and cash flow. The earnings call provided a positive outlook with strong revenue growth, but high expenses and tax rates are concerns. Technical analysis and valuation suggest caution, with potential overvaluation and neutral momentum indicators.
Positive Factors
Core Business Performance
Better than expected July product commerce indicates strong performance in Coupang's core business areas.
Earnings and Growth
Coupang's grocery category showed robust growth, maintaining a strong year-over-year increase.
Market Expansion
Coupang's expansion strategy in Taiwan is seen as constructive, leveraging management's proactive investment approach.
Negative Factors
Financial Losses
The adj. EBITDA loss of US$235mn was larger than expected mainly due to Taiwan.
Operational Strategy
Capping or reducing the commission rate for restaurant delivery apps could lead to reduced promotions, affecting Coupang's Eats strategy.
Regulatory Challenges
New policies under the government could impose mandatory store closures on weekends and limit new store openings, potentially impacting Coupang's operations.

Coupang (CPNG) vs. SPDR S&P 500 ETF (SPY)

Coupang Business Overview & Revenue Model

Company DescriptionCoupang, Inc. (CPNG) is a leading e-commerce company headquartered in Seoul, South Korea. It operates a comprehensive online marketplace offering a wide range of products, including electronics, apparel, household goods, and groceries. Coupang is known for its efficient logistics network and innovative services such as Rocket Delivery, which provides same-day or next-day delivery, enhancing customer convenience and satisfaction.
How the Company Makes MoneyCoupang generates revenue primarily through its e-commerce platform, where it sells a vast array of products directly to consumers. The company earns money from the sale of goods on its platform, taking a margin on products sold. Additionally, Coupang offers a subscription service called Rocket WOW, which provides customers with benefits like free shipping and exclusive discounts, contributing to a steady revenue stream. The company also earns from third-party sellers who use Coupang's marketplace to reach customers, collecting fees and commissions on their sales. Furthermore, Coupang invests in technology and logistics infrastructure to optimize delivery and supply chain efficiency, which enhances its value proposition and attracts more customers. Strategic partnerships with suppliers and vendors further enhance its product offerings and market presence, contributing to revenue growth.

Coupang Key Performance Indicators (KPIs)

Any
Any
Active Customers
Active Customers
Measures the number of customers who have made a purchase within a specific period, indicating the company's ability to attract and retain a loyal customer base.
Chart InsightsCoupang's active customer base has shown consistent growth, reaching 23.9 million by mid-2025, reflecting successful customer acquisition strategies. The latest earnings call highlights strong revenue and margin growth, particularly in Taiwan and the Fresh category, which likely contributed to customer expansion. However, increased operational expenses and losses in Developing Offerings, especially in Taiwan, pose challenges. Despite these, Coupang's focus on innovation and AI integration suggests continued customer engagement and operational efficiency, supporting a positive outlook for further growth.
Data provided by:Main Street Data

Coupang Earnings Call Summary

Earnings Call Date:Aug 05, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 11, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted significant revenue growth and margin expansion across several segments, particularly in Product Commerce and the Taiwan market. However, increased expenses and losses in Developing Offerings, alongside a high effective tax rate, present challenges. The overall sentiment is cautiously optimistic, with strong growth tempered by financial pressures.
Q2-2025 Updates
Positive Updates
Strong Revenue Growth
Coupang reported a 16% year-over-year revenue growth, or 19% in constant currency, reaching $8.5 billion. The growth was driven by increased customer engagement and expanded product selection.
Product Commerce Margin Expansion
Gross profit margins in the Product Commerce segment expanded by nearly 230 basis points to 32.6%, with adjusted EBITDA margins growing 80 basis points to over 9%.
Taiwan Market Success
Revenues in Taiwan surged 54% quarter-over-quarter, with a triple-digit year-over-year growth, primarily driven by repeat customers.
Growth in Fresh Category
The Fresh category grew revenues by 25% in constant currency year-over-year, with significant expansion in the fresh assortment, especially in produce, meat, and seafood.
Developing Offerings Growth
Developing Offerings segment revenues grew 33% year-over-year, driven by triple-digit growth in Taiwan and high double-digit growth in Eats.
Negative Updates
Increased OG&A Expenses
OG&A expenses as a percentage of revenue increased by 36 basis points year-over-year, mainly due to elevated levels of technology and infrastructure spending.
Developing Offerings Losses
Developing Offerings reported EBITDA losses of $235 million, with expectations of full-year losses between $900 million and $950 million due to increased investments, particularly in Taiwan.
High Effective Tax Rate
The effective income tax rate was 84% this quarter, driven primarily by losses in early-stage operations in Taiwan and restructuring-related losses at Farfetch.
Company Guidance
In the second quarter of 2025, Coupang reported significant growth across various metrics. The company achieved a 16% year-over-year increase in consolidated revenue, reaching $8.5 billion, with a 19% growth in constant currency. The Product Commerce segment saw a substantial expansion in gross profit margins by 230 basis points to 32.6%, alongside an 80 basis point rise in adjusted EBITDA margins, now over 9%. On a consolidated level, Coupang generated $428 million in adjusted EBITDA, marking a more than 50 basis point margin increase. The Fresh category reported a 25% revenue boost in constant currency, while the Taiwan segment delivered triple-digit year-over-year revenue growth, showcasing strong customer retention and repeat spending. Additionally, Coupang's developing offerings, including Taiwan and Eats, experienced a 33% year-over-year increase in revenues. The company also emphasized its commitment to leveraging AI and automation to enhance operational efficiency and customer experience, aiming for long-term growth and margin improvement.

Coupang Financial Statement Overview

Summary
Coupang's financial performance shows improvement in profitability and operational efficiency, but faces challenges in revenue growth and cash flow management. The balance sheet remains stable with a balanced leverage position.
Income Statement
65
Positive
Coupang's income statement shows a mixed performance. The company has achieved a positive net profit margin of 0.82% in the TTM period, a significant improvement from previous losses. However, revenue has declined by 17.08% in the TTM, indicating potential challenges in maintaining growth. Gross profit margin remains stable at around 29.68%, showing efficiency in managing costs. EBIT and EBITDA margins have improved, reflecting better operational efficiency.
Balance Sheet
70
Positive
Coupang's balance sheet reflects a moderate financial position. The debt-to-equity ratio is 0.93, indicating a balanced approach to leveraging. Return on equity has improved to 6.20% in the TTM, showcasing better profitability. The equity ratio stands at 26.27%, suggesting a reasonable level of equity financing. Overall, the balance sheet indicates stability with manageable leverage.
Cash Flow
60
Neutral
Coupang's cash flow statement reveals some concerns. Free cash flow has decreased by 22.93% in the TTM, indicating potential cash management issues. The operating cash flow to net income ratio is 0.25, suggesting moderate cash generation relative to net income. The free cash flow to net income ratio of 0.50 indicates that half of the net income is converted into free cash flow, which is a positive sign.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue32.26B30.27B24.38B20.58B18.41B11.97B
Gross Profit9.64B8.83B6.19B4.71B2.95B1.99B
EBITDA1.43B1.05B907.00M165.00M-1.30B-227.58M
Net Income365.00M154.00M1.36B-92.00M-1.54B-463.16M
Balance Sheet
Total Assets17.83B15.34B13.35B9.51B8.64B5.07B
Cash, Cash Equivalents and Short-Term Investments6.80B5.88B5.24B3.51B3.49B1.25B
Total Debt4.58B3.73B2.79B2.40B2.12B2.23B
Total Liabilities13.15B11.24B9.26B7.10B6.47B9.14B
Stockholders Equity4.68B4.10B4.09B2.41B2.18B-4.07B
Cash Flow
Free Cash Flow777.00M1.01B1.76B-259.00M-1.08B-183.08M
Operating Cash Flow1.91B1.89B2.65B565.00M-411.00M301.55M
Investing Cash Flow-1.04B-819.00M-927.00M-848.00M-676.00M-520.65M
Financing Cash Flow119.00M-69.00M199.00M247.00M3.58B178.50M

Coupang Technical Analysis

Technical Analysis Sentiment
Negative
Last Price28.42
Price Trends
50DMA
29.44
Negative
100DMA
27.32
Positive
200DMA
25.39
Positive
Market Momentum
MACD
-0.28
Negative
RSI
43.22
Neutral
STOCH
29.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CPNG, the sentiment is Negative. The current price of 28.42 is below the 20-day moving average (MA) of 28.55, below the 50-day MA of 29.44, and above the 200-day MA of 25.39, indicating a neutral trend. The MACD of -0.28 indicates Negative momentum. The RSI at 43.22 is Neutral, neither overbought nor oversold. The STOCH value of 29.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CPNG.

Coupang Risk Analysis

Coupang disclosed 76 risk factors in its most recent earnings report. Coupang reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Coupang Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$297.14B16.2813.04%1.62%5.17%74.55%
79
Outperform
$172.08B13.5131.78%20.09%-1.83%
78
Outperform
$111.47B95.5414.48%34.12%
72
Outperform
$121.95B59.4043.83%38.27%46.21%
70
Outperform
$51.11B9.0317.26%3.08%14.61%32.78%
62
Neutral
$51.81B143.108.55%18.69%-65.55%
61
Neutral
$17.75B12.56-5.49%3.02%1.43%-14.12%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CPNG
Coupang
28.24
6.33
28.89%
MELI
Mercadolibre
2,413.43
418.26
20.96%
JD
JD
30.82
4.88
18.81%
BABA
Alibaba
122.23
43.92
56.08%
SE
Sea
182.91
101.67
125.15%
PDD
PDD Holdings
122.22
33.05
37.06%

Coupang Corporate Events

Executive/Board ChangesShareholder Meetings
Coupang Holds Annual Stockholders Meeting on June 12
Neutral
Jun 13, 2025

On June 12, 2025, Coupang, Inc. held its Annual Meeting of Stockholders where three proposals were voted on by stockholders representing approximately 90.98% of the voting power. The meeting resulted in the election of directors, the ratification of Samil PricewaterhouseCoopers as the independent registered public accounting firm for the fiscal year ending December 31, 2025, and the approval of the compensation of the company’s named executive officers.

Private Placements and Financing
Coupang Secures $1.5 Billion Credit Agreement
Neutral
Jun 5, 2025

On June 2, 2025, Coupang, Inc. entered into a new five-year revolving credit agreement with JPMorgan Chase Bank, N.A., replacing its previous agreement from February 27, 2021. This new agreement provides Coupang with a $1.5 billion unsecured revolving credit facility to be used for working capital and general corporate purposes, with interest rates based on various benchmark rates plus an applicable margin. The agreement also includes customary covenants and events of default, allowing for extensions if approved by lenders.

Executive/Board Changes
Coupang Announces Leadership Transition Effective June 2025
Neutral
May 30, 2025

Effective June 1, 2025, Hanseung Kang will transition to a new role at Coupang, Inc. Consequently, he will no longer serve as an executive officer, indicating a shift in the company’s leadership structure.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 26, 2025