GrowGeneration (GRWG) AI Stock Analysis

• Market Cap: $94.55M
• Dividend Yield: N/A
• Average Volume (3M): 859.20K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.54
• Revenue Growth: -19.68%
• EPS Growth: 23.40%
• Country: US
• Employees: 289
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): -0.04
• Shares Outstanding: 59,843,445
• 10 Day Avg. Volume: 432,689
• 30 Day Avg. Volume: 859,203
• PEG Ratio: -0.26
• Price to Book (P/B): 0.85
• Price to Sales (P/S): 0.54
• P/FCF Ratio: -26.93
• Enterprise Value/Market Cap: 1.01
• Enterprise Value/Revenue: 0.59
• Enterprise Value/Gross Profit: 2.37
• Enterprise Value/Ebitda: -4.01
• 1Y Price Target: $2.00
• Price Target Upside: 26.58% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 2
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 45 Neutral
• Price Target: $1.50 ▼(-5.06% Downside)

The score is held down primarily by weak financial performance (large negative margins, negative ROE, and slight TTM revenue contraction). Technicals are also soft with the stock trading below key moving averages, only partially offset by oversold signals. The latest earnings call points to meaningful restructuring progress (margin and adjusted EBITDA improvement), but ongoing GAAP losses and softer Q4 revenue guidance temper the outlook.

Positive Factors

Proprietary Brands Growth

Growth in proprietary brands enhances margin sustainability and strengthens competitive advantage, driving long-term profitability.

Cost Reduction Initiatives

Significant cost reductions improve operational efficiency, supporting margin expansion and financial health over the long term.

Strong Balance Sheet

A strong balance sheet with substantial cash reserves and no debt provides financial flexibility and stability for future growth.

Negative Factors

Year-Over-Year Revenue Decline

Declining year-over-year revenue highlights challenges in maintaining growth momentum, impacting long-term revenue prospects.

Fourth Quarter Revenue Expectations

Sequential revenue decline suggests potential demand issues or market saturation, affecting future growth trajectory.

GAAP Net Loss

Ongoing GAAP net losses indicate persistent profitability challenges, which could hinder long-term financial performance.

GrowGeneration Business Overview & Revenue Model

Company Description

GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It engages in the marketing and distribution of nutrients, growing media, advanced indoor and greenhouse lighting, environmental control systems, vertical benching, and accessories for hydroponic gardening, as well as other indoor and outdoor growing products. The company serves commercial and urban cultivators growing specialty crops, including organics, greens, and plant-based medicines. As of March 01, 2022, it operated a chain of 63 stores, which includes 23 in California, 8 in Colorado, 7 in Michigan, 5 in Maine, 6 in Oklahoma, 4 in Oregon, 3 in Washington, 2 in Nevada, 1 in Arizona, 1 in Rhode Island, 1 in Florida, 1 in Massachusetts, and 1 in New Mexico, as well as growgeneration.com, an online superstore for cultivators. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.

How the Company Makes Money

GrowGeneration generates revenue primarily through the sale of hydroponic and gardening supplies in its retail stores and online platform. The company offers a diverse range of products, including equipment, nutrients, and growing mediums, targeting both commercial and residential customers. Additionally, GrowGeneration benefits from its relationships with leading manufacturers and suppliers in the industry, allowing it to provide exclusive products and competitive pricing. The company also engages in wholesale distribution, providing products to other retailers and growers, which serves as a significant revenue stream. Strategic partnerships with key players in the cannabis sector further enhance its market presence and profitability.

GrowGeneration Financial Statement Overview

Summary

GrowGeneration faces significant financial challenges, with declining revenue and profitability issues. While the balance sheet shows moderate leverage, the negative return on equity and cash flow challenges highlight the need for strategic improvements. The company must focus on enhancing operational efficiency and stabilizing revenue to improve its financial health.

Income Statement

GrowGeneration's income statement reveals significant challenges. The company has experienced declining revenue over the past few years, with a negative revenue growth rate of -1.68% in the TTM. Profit margins are under pressure, with a negative net profit margin of -29.84% and EBIT margin of -30.10% in the TTM, indicating operational inefficiencies. Despite a relatively stable gross profit margin, the overall profitability is concerning.

Balance Sheet

The balance sheet shows moderate leverage with a debt-to-equity ratio of 0.31 in the TTM, which is manageable. However, the return on equity is negative at -40.71%, reflecting poor profitability. The equity ratio is not explicitly calculated, but the company's equity position appears relatively stable compared to its assets.

Cash Flow

Cash flow analysis indicates some improvement in free cash flow growth, with a positive growth rate of 25.28% in the TTM. However, the operating cash flow to net income ratio is negative, suggesting cash flow challenges. The free cash flow to net income ratio is positive at 1.19, indicating some ability to cover net losses with free cash flow.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	161.36M	188.87M	225.88M	278.17M	422.49M	193.37M
Gross Profit	40.28M	43.72M	61.26M	70.26M	118.24M	51.05M
EBITDA	-23.79M	-29.85M	-29.76M	-149.48M	27.87M	11.03M
Net Income	-39.97M	-49.51M	-46.50M	-163.75M	12.79M	5.33M
Balance Sheet
Total Assets	159.60M	174.35M	239.09M	293.44M	459.34M	354.73M
Cash, Cash Equivalents and Short-Term Investments	48.31M	56.45M	64.97M	71.91M	81.17M	177.91M
Total Debt	31.92M	37.03M	42.47M	48.84M	45.56M	12.72M
Total Liabilities	54.90M	54.26M	65.69M	77.05M	88.05M	37.74M
Stockholders Equity	104.70M	120.09M	173.40M	216.40M	371.29M	317.00M
Cash Flow
Free Cash Flow	-6.71M	-3.78M	-5.28M	-948.00K	-13.58M	-4.64M
Operating Cash Flow	-6.17M	-1.80M	1.42M	11.95M	5.16M	-213.00K
Investing Cash Flow	6.25M	5.73M	-11.40M	-11.57M	-139.32M	-45.83M
Financing Cash Flow	-160.00K	-6.21M	-313.00K	-1.69M	-2.38M	210.98M

GrowGeneration Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 1.58
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GRWG, the sentiment is Neutral. The current price of 1.58 is below the 20-day moving average (MA) of 1.66, below the 50-day MA of 1.61, and above the 200-day MA of 1.37, indicating a neutral trend. The MACD of -0.02 indicates Positive momentum. The RSI at 47.94 is Neutral, neither overbought nor oversold. The STOCH value of 73.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GRWG.

GrowGeneration Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
TLF	56 Neutral	$22.99M	2.15	20.64%	―	-0.28%	363.27%
PRTS	51 Neutral	$36.73M	-0.54	-67.30%	―	-8.35%	-74.31%
NHTC	48 Neutral	$42.14M	-358.82	-0.38%	25.20%	-5.07%	-115.50%
GRWG	45 Neutral	$94.55M	-2.35	-32.25%	―	-19.68%	23.40%
SBDS	45 Neutral	$14.90M	-0.12	-58.14%	―	-23.15%	62.52%

GrowGeneration Corporate Events

GrowGeneration Announces New One-Year CFO Employment Agreement

On December 29, 2025, GrowGeneration Corp. entered into a new one-year employment agreement with its Chief Financial Officer, Gregory Sanders, effective January 1, 2026, replacing his prior contract and setting his annual base salary at $450,000. The agreement includes a performance-based annual cash bonus targeted at 50% of base salary, with a maximum of 100%, and grants 80,000 restricted stock units vesting in two equal tranches in June and December 2026; it also provides for six months of base salary, target bonus, and health benefit contributions if Sanders is terminated without cause before the end of the term, underscoring the company’s efforts to retain key financial leadership and align executive incentives with shareholder interests.

The most recent analyst rating on (GRWG) stock is a Buy with a $2.50 price target. To see the full list of analyst forecasts on GrowGeneration stock, see the GRWG Stock Forecast page.

GrowGeneration Reports Strong Q3 2025 Financial Results

On November 6, 2025, GrowGeneration Corp. reported its financial results for the third quarter of 2025, highlighting a significant improvement in its financial performance. The company achieved a net sales increase of 15.4% sequentially to $47.3 million, surpassing guidance, and turned its adjusted EBITDA positive to $1.3 million. GrowGeneration also reported a reduction in net loss by $9.0 million year-over-year, driven by increased proprietary brand sales and cost-reduction initiatives. The company’s strategic focus on proprietary brands and operational efficiency has strengthened its profitability and market position, with expectations for continued growth and margin expansion in the coming years.

The most recent analyst rating on (GRWG) stock is a Buy with a $2.50 price target. To see the full list of analyst forecasts on GrowGeneration stock, see the GRWG Stock Forecast page.