Positive Net Sales Growth
Net sales reached $106.3 million, marking a 2.3% increase year-over-year, driven by growth in direct-to-consumer and professional channels.
Strong Direct-to-Consumer Performance
Direct-to-consumer sales grew 12.8% year-over-year, supported by strategic marketing initiatives and website upgrades.
Innovative Product Launches
Three new products were launched in the first half of 2025, including a scalp longevity treatment, marking an entry into a fast-growing niche.
Record Marketing Investment
Investment in non-payroll sales and marketing increased by $14.6 million compared to the previous year, driving an improved brand presence.
Professional Channel Growth
The professional channel grew by 12.1% year-over-year, driven by strong U.S. performance and strategic market blitz initiatives.