Olaplex Holdings (OLPX) AI Stock Analysis

• Market Cap: $973.94M
• Dividend Yield: N/A
• Average Volume (3M): 1.20M
• Price to Earnings (P/E): 77.0
• Beta (1Y): 1.45
• Revenue Growth: -3.43%
• EPS Growth: -102.60%
• Country: US
• Employees: 231
• Sector: Consumer Cyclical
• Sector Strength: 79
• Industry: Specialty Retail
• EPS (TTM): <0.01
• Shares Outstanding: 667,081,100
• 10 Day Avg. Volume: 1,246,909
• 30 Day Avg. Volume: 1,203,323
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.02
• Enterprise Value/Revenue: 2.35
• Enterprise Value/Gross Profit: 3.41
• Enterprise Value/Ebitda: 8.79
• 1Y Price Target: $1.98
• Price Target Upside: 36.55% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 9

• Rating: 57 Neutral
• Price Target: $1.50 ▲(3.45% Upside)

Olaplex Holdings' overall score reflects a mixed financial performance with strong gross margins but profitability challenges. Technical analysis shows a neutral trend, while valuation concerns persist due to negative earnings. Positive corporate events and strategic investments provide some optimism.

Positive Factors

Brand Reinvigoration

Olaplex has seen a brand reinvigoration and is set to return to growth as a highly profitable prestige beauty brand.

Market Position

Olaplex's recent brand refresh is showcasing positive signs, being highlighted as the #1 EMV hair brand in the quarter and generating buzz with marketing campaigns.

Sales Growth

Sales turned positive for the first time in 9 quarters, with sales up +2.3% year-over-year to $106.3M, beating the Street estimate.

Negative Factors

Macro Environment Impact

The current macro environment has been impacting their business, with consumers extending the time between visits and facing increased competition in the DTC space.

Potential Volatility

There is still a lot of work to be done to build upon early success, with potential volatility as changes are implemented and macro challenges persist.

Sales Recovery Uncertainty

There is still some near-term uncertainty in the path of sales recovery.

Olaplex Holdings Business Overview & Revenue Model

Company Description

Olaplex Holdings, Inc. manufactures and sells hair care products. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company was founded in 2014 and is based in Santa Barbara, California.

How the Company Makes Money

Olaplex Holdings generates revenue primarily through the sale of its high-performance haircare products. The company's revenue streams include direct-to-consumer sales via its e-commerce platform, wholesale distribution to salons and professional haircare providers, and partnerships with leading retailers both online and in physical stores. Olaplex's strong brand recognition and loyal customer base contribute significantly to its earnings, as does its strategic expansion into international markets. Furthermore, partnerships with beauty industry influencers and professionals help to drive brand awareness and product adoption, enhancing overall sales performance.

Olaplex Holdings Financial Statement Overview

Summary

Olaplex Holdings demonstrates a solid financial foundation with strong margins and manageable leverage. However, recent declines in revenue and profitability margins, alongside decreasing cash flow metrics, suggest potential challenges. The company must focus on reversing the revenue decline and improving operational efficiency to strengthen overall financial health.

Income Statement

Olaplex Holdings shows a mixed income statement performance. The gross profit margin for TTM is approximately 66%, indicating strong cost management. However, revenue has decreased compared to previous years, with a notable decline from 2022 to 2025. The net profit margin has also declined, reflecting reduced profitability. EBIT and EBITDA margins remain positive but have decreased over recent periods, indicating challenges in maintaining operational efficiency.

Balance Sheet

The balance sheet reflects moderate stability with a debt-to-equity ratio around 0.74 for TTM, indicating a manageable level of leverage. The equity ratio is about 49.6%, showing a stable financial structure. Return on equity (ROE) has decreased over time, signaling reduced profitability relative to equity. The company maintains a strong cash position, providing liquidity to manage obligations.

Cash Flow

Olaplex’s cash flow statement shows a decline in free cash flow growth and operating cash flow. The free cash flow to net income ratio is strong, indicating efficient cash generation relative to earnings. Operating cash flow to net income ratio also remains positive, although declining, highlighting operational cash efficiency but also pointing to potential cash flow challenges if the trend continues.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	423.08M	422.67M	458.30M	704.27M	598.37M	282.25M
Gross Profit	291.50M	292.29M	318.63M	519.55M	481.81M	179.59M
EBITDA	113.24M	143.39M	186.77M	398.96M	385.70M	131.78M
Net Income	-1.28M	19.52M	61.59M	244.07M	220.78M	39.28M
Balance Sheet
Total Assets	1.52B	1.77B	1.74B	1.70B	1.56B	1.33B
Cash, Cash Equivalents and Short-Term Investments	289.34M	585.97M	466.40M	322.81M	186.39M	10.96M
Total Debt	351.90M	650.46M	655.77M	662.77M	758.20M	775.48M
Total Liabilities	642.75M	893.32M	895.37M	916.72M	1.04B	802.16M
Stockholders Equity	874.17M	874.40M	844.97M	780.96M	524.30M	530.67M
Cash Flow
Free Cash Flow	99.75M	141.94M	173.92M	254.67M	198.26M	128.95M
Operating Cash Flow	101.11M	143.07M	177.53M	255.32M	200.03M	128.97M
Investing Cash Flow	-4.04M	-4.89M	-3.61M	-2.68M	-6.26M	-1.38B
Financing Cash Flow	-315.65M	-18.61M	-30.33M	-116.22M	-18.34M	1.26B

Olaplex Holdings Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 1.45
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For OLPX, the sentiment is Positive. The current price of 1.45 is above the 20-day moving average (MA) of 1.40, above the 50-day MA of 1.45, and below the 200-day MA of 1.50, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 52.24 is Neutral, neither overbought nor oversold. The STOCH value of 43.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for OLPX.

Olaplex Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ULTA	80 Outperform	$23.64B	20.85	50.44%	―	1.06%	-0.29%
SBH	72 Outperform	$1.34B	7.60	28.94%	―	-0.38%	35.78%
TDUP	63 Neutral	$1.43B	―	-58.93%	―	-10.39%	14.92%
Sector *	61 Neutral	$17.78B	13.97	-5.40%	3.03%	1.50%	-15.71%
BBWI	61 Neutral	$6.63B	8.38	-52.83%	2.72%	-0.18%	―
OLPX	57 Neutral	$973.94M	77.05	-0.15%	―	-3.43%	-102.60%
YSG	51 Neutral	$896.37M	―	-15.44%	―	11.67%	31.55%

Olaplex Holdings Corporate Events

Olaplex Holdings Acquires Purvala Bioscience for Innovation

On August 20, 2025, Olaplex Holdings, Inc. acquired Purvala Bioscience, a Boston-based biotech company, for $10.5 million. This acquisition marks OLAPLEX’s first since its inception over a decade ago, underscoring its commitment to innovation in the haircare industry. The integration of Purvala’s bioinspired technologies is expected to enhance OLAPLEX’s product offerings, potentially leading to the development of next-generation, science-backed products. This strategic move is anticipated to strengthen OLAPLEX’s position in the market and benefit its stylist community and consumers.

Olaplex Holdings Appoints Jerome Griffith to Board

On July 20, 2025, Olaplex Holdings, Inc. announced the election of Jerome Griffith as a Class I director of its Board, with his term set to expire at the 2028 Annual Meeting of Stockholders. Griffith brings a wealth of experience from the retail and consumer goods sectors, having held prominent leadership roles at companies such as Brown Jordan Inc., Lands’ End, Inc., and Tumi Holdings, Inc. This strategic appointment is expected to strengthen Olaplex’s board with Griffith’s extensive industry expertise and leadership background.

Olaplex Holdings Announces Board Changes at Annual Meeting

On June 10, 2025, Olaplex Holdings, Inc. held its Annual Meeting of Stockholders, where it was announced that Paula Zusi would not be re-elected to the Board of Directors, marking the end of her term. During the meeting, stockholders elected three Class I directors for a three-year term, approved executive compensation for the fiscal year 2024, and ratified Deloitte & Touche LLP as the independent registered public accounting firm for the fiscal year 2025.