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Bath & Body Works (BBWI)
NYSE:BBWI

Bath & Body Works (BBWI) AI Stock Analysis

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BBWI

Bath & Body Works

(NYSE:BBWI)

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Neutral 56 (OpenAI - 5.2)
Rating:56Neutral
Price Target:
$18.50
▲(2.15% Upside)
Action:ReiteratedDate:03/06/26
BBWI scores in the mid-range primarily due to elevated balance-sheet risk (high debt and negative equity) and guidance for further sales/EPS declines in 2026. Offsetting factors include continued strong cash generation, an above-market dividend yield, and a neutral technical setup with modest near-term momentum but a still-weak longer-term trend.
Positive Factors
Free Cash Flow Generation
Consistent multi-hundred-million-dollar free cash flow provides durable internal funding for dividends, capex, and debt reduction. Even with variability and a forecasted decline, this level of cash generation supports execution of turnaround investments and reduces sole reliance on external financing over the next 2–6 months.
Negative Factors
High Leverage & Negative Equity
Very high debt and persistently negative equity materially constrain financial flexibility, increasing refinancing and interest-rate sensitivity. This capital-structure profile limits the firm's ability to absorb prolonged sales weakness and reduces optionality for sustained buybacks or aggressive reinvestment.
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Positive Factors
Negative Factors
Free Cash Flow Generation
Consistent multi-hundred-million-dollar free cash flow provides durable internal funding for dividends, capex, and debt reduction. Even with variability and a forecasted decline, this level of cash generation supports execution of turnaround investments and reduces sole reliance on external financing over the next 2–6 months.
Read all positive factors

Bath & Body Works (BBWI) vs. SPDR S&P 500 ETF (SPY)

Bath & Body Works Business Overview & Revenue Model

Company Description
Bath & Body Works, Inc. operates a specialty retailer of home fragrance, body care, and soaps and sanitizer products. The company sells its products under the Bath & Body Works, White Barn, and other brand names through specialty retail stores and...
How the Company Makes Money
BBWI makes money primarily by designing, sourcing, marketing, and retailing Bath & Body Works-branded consumable personal care and home fragrance products at a margin above product costs and operating expenses. Its key revenue streams are (1) dire...

Bath & Body Works Key Performance Indicators (KPIs)

Any
Any
Revenue By Segment
Revenue By Segment
Breaks down revenue by product lines or business units, revealing which segments are driving sales and where there might be opportunities or challenges.
Chart InsightsBath & Body Works' revenue from stores shows a consistent seasonal pattern, peaking in Q1 and Q4. However, direct sales have been declining, reflecting challenges in digital engagement. The earnings call highlights a strategic pivot, with plans to enhance digital experiences and expand on Amazon in 2026. Despite a slight Q3 sales dip, international growth is promising, with a 6% increase. The company is targeting $250 million in cost savings to fund these initiatives, aiming to counteract the challenging consumer environment and reliance on promotions.
Data provided by:The Fly

Bath & Body Works Earnings Call Summary

Earnings Call Date:Mar 04, 2026
(Q4-2025)
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% Change Since: |
Next Earnings Date:May 14, 2026
Earnings Call Sentiment Neutral
The call communicated a clearly articulated multi-year turnaround plan (Consumer First Formula) with concrete early execution wins — product innovation proof points, strategic marketplace expansion (Amazon), international momentum, clean inventory, strong FY2025 free cash flow, and a defined $250M cost-savings program. However, near-term financials remain pressured: comparable and category-specific sales declines, margin compression driven by tariffs and planned product investments, and guidance calling for further revenue declines in 2026 (and a lower free cash flow target). Management emphasized confidence in the strategy and patience for benefits to accrue over 2026 into 2027, but near-term operating and macro headwinds temper the immediate outlook.
Positive Updates
Quarterly Revenue and EPS Beat vs Expectations
Q4 net sales of $2.7 billion, down 2.3% year-over-year but better than the guidance floor; adjusted EPS of $2.05, down ~2% year-over-year but ahead of expectations.
Negative Updates
Top-Line Pressure and Guidance for Continued Declines
Company expects 2026 net sales to be down 4.5% to down 2.5%; Q1 2026 guidance calls for net sales down 6% to down 4%, indicating near-term top-line pressure despite operational actions.
Read all updates
Q4-2025 Updates
Negative
Quarterly Revenue and EPS Beat vs Expectations
Q4 net sales of $2.7 billion, down 2.3% year-over-year but better than the guidance floor; adjusted EPS of $2.05, down ~2% year-over-year but ahead of expectations.
Read all positive updates
Company Guidance
For fiscal 2026 Bath & Body Works expects net sales down 4.5% to down 2.5%, full-year adjusted EPS of $2.40–$2.65, a full-year gross profit rate of ~42.4% (with roughly 130 bps of margin pressure embedded and tariffs roughly neutral to earnings y/y), an adjusted SG&A rate of ~29.2%, adjusted net non‑operating expense of ~$230M, an adjusted tax rate of ~26.5%, weighted average diluted shares of ~203M, and no share repurchases assumed; Q1 guidance calls for net sales down 6% to down 4%, Q1 gross profit rate ~42.5% (including ~150 bps tariff headwind), Q1 adjusted SG&A rate ~32.3%, Q1 adjusted net non‑operating expense ~$60M, Q1 adjusted tax rate ~28.5%, ~202M weighted shares, and Q1 adjusted EPS of $0.24–$0.30. Management plans ~$175M of the $250M two‑year Fuel for Growth savings in 2026, ~$270M of CapEx, ~$600M of free cash flow (including a $65M after‑tax settlement benefit), will maintain a $0.80 annual dividend, redeem $284M of January 2027 notes in Q1, targets ~1% square footage growth, expects international net sales up mid‑ to high‑single digits, and has factored roughly $50M (≈0.5 point) of benefit from expanded distribution (e.g., Amazon) into the plan.

Bath & Body Works Financial Statement Overview

Summary
Operating fundamentals are mixed: profitability and cash generation remain solid (FY operating margin ~15%, FCF ~ $0.9B), but revenue is flat-to-down and margins have compressed from prior peaks. The biggest drag is balance-sheet risk, with very high debt (~$5.0B) and persistently negative equity, which limits financial flexibility.
Income Statement
63
Positive
Balance Sheet
28
Negative
Cash Flow
58
Neutral
BreakdownJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue7.29B7.31B7.43B7.56B7.88B
Gross Profit3.19B3.23B3.24B3.25B3.85B
EBITDA1.38B1.62B1.64B1.61B2.17B
Net Income649.00M798.00M878.00M800.00M1.33B
Balance Sheet
Total Assets5.07B4.87B5.46B5.49B6.03B
Cash, Cash Equivalents and Short-Term Investments953.00M674.00M1.08B1.23B1.98B
Total Debt4.95B4.96B5.57B6.05B6.01B
Total Liabilities6.35B6.25B7.09B7.70B7.54B
Stockholders Equity-1.28B-1.39B-1.63B-2.21B-1.52B
Cash Flow
Free Cash Flow865.00M660.00M656.00M816.00M1.22B
Operating Cash Flow1.10B886.00M954.00M1.14B1.49B
Investing Cash Flow-227.00M-162.00M-286.00M-328.00M-259.00M
Financing Cash Flow-599.00M-1.13B-815.00M-1.56B-3.19B

Bath & Body Works Technical Analysis

Technical Analysis Sentiment
Negative
Last Price18.11
Price Trends
50DMA
21.17
Negative
100DMA
20.63
Negative
200DMA
24.17
Negative
Market Momentum
MACD
-0.88
Negative
RSI
40.89
Neutral
STOCH
61.32
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BBWI, the sentiment is Negative. The current price of 18.11 is below the 20-day moving average (MA) of 19.18, below the 50-day MA of 21.17, and below the 200-day MA of 24.17, indicating a bearish trend. The MACD of -0.88 indicates Negative momentum. The RSI at 40.89 is Neutral, neither overbought nor oversold. The STOCH value of 61.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BBWI.

Bath & Body Works Risk Analysis

Bath & Body Works disclosed 41 risk factors in its most recent earnings report. Bath & Body Works reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bath & Body Works Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
$7.41B8.7417.98%2.46%-2.97%-8.57%
69
Neutral
$5.07B28.3225.85%3.10%13.37%-19.37%
63
Neutral
$23.73B20.3544.07%5.45%4.28%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
$3.64B7.11-44.22%4.16%-1.04%-20.88%
55
Neutral
$5.24B33.41-15.36%1.98%-20.98%
51
Neutral
$13.43B12.8538.54%5.46%-0.95%-48.28%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BBWI
Bath & Body Works
18.11
-6.51
-26.45%
BBY
Best Buy Co
64.20
11.03
20.74%
ULTA
Ulta Beauty
542.65
214.64
65.44%
VIPS
Vipshop
15.02
2.76
22.51%
ETSY
Etsy
54.40
13.60
33.33%
MNSO
MINISO Group Holding
16.22
2.07
14.67%

Bath & Body Works Corporate Events

Business Operations and StrategyStock BuybackFinancial Disclosures
Bath & Body Works Reports Q4 Results, Guides 2026 Lower
Negative
Mar 4, 2026
Bath Body Works reported on March 4, 2026 that fourth-quarter 2025 net sales fell 2% to $2.7 billion, with earnings per diluted share declining to $1.99, or $2.05 on an adjusted basis, as it absorbed $15 million in transformation-related costs. F...
Business Operations and StrategyPrivate Placements and Financing
Bath & Body Works Announces Redemption of 2027 Senior Notes
Positive
Mar 4, 2026
On March 3, 2026, Bath Body Works, Inc. announced it had issued a notice of redemption for all outstanding 6.694% Senior Notes due 2027, with a redemption date set for April 10, 2026. The redemption price will be determined under the governing in...
Executive/Board Changes
Bath & Body Works announces chief legal officer transition
Neutral
Feb 25, 2026
On February 24, 2026, Bath Body Works, Inc. announced that Michael Wu ceased serving as its Chief Legal Officer and Corporate Secretary, and the company has begun a search for his successor. Wu is expected to remain as a non-executive employee th...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 06, 2026