MINISO Group Holding (MNSO) AI Stock Analysis

• Market Cap: $6.03B
• Dividend Yield: 3.1%
• Average Volume (3M): 627.99K
• Price to Earnings (P/E): 20.3
• Beta (1Y): 0.75
• Revenue Growth: 13.37%
• EPS Growth: -19.37%
• Country: US
• Employees: 7,003
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.20
• Shares Outstanding: 309,391,050
• 10 Day Avg. Volume: 417,058
• 30 Day Avg. Volume: 627,990
• PEG Ratio: 0.03
• Price to Book (P/B): 5.27
• Price to Sales (P/S): 3.20
• P/FCF Ratio: 38.65
• Enterprise Value/Market Cap: 1.22
• Enterprise Value/Revenue: 0.42
• Enterprise Value/Gross Profit: 0.92
• Enterprise Value/Ebitda: 2.40
• 1Y Price Target: $25.55
• Price Target Upside: 30.62% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 4
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 72 Outperform
• Price Target: $21.50 ▲(9.92% Upside)

MINISO Group Holding's overall stock score is driven by strong financial performance and positive earnings call sentiment, highlighting robust growth and strategic achievements. However, bearish technical indicators and challenges in certain markets slightly offset these strengths.

Positive Factors

Revenue Growth

Strong revenue growth indicates robust demand and effective market strategies, enhancing long-term financial stability and market position.

International Expansion

Significant growth in international markets, especially the U.S., suggests successful global expansion and diversification of revenue streams.

Store Network Expansion

Expanding store network enhances market presence and accessibility, supporting sustained revenue growth and brand recognition.

Negative Factors

Challenges in Southeast Asia

Macroeconomic and social challenges in Southeast Asia could hinder growth and profitability, impacting regional performance.

High Share-Based Compensation

Increased share-based compensation expenses may pressure margins and affect profitability, necessitating careful cost management.

Effective Tax Rate Increase

A higher effective tax rate reduces net income, impacting cash flow and financial performance, requiring strategic tax planning.

MINISO Group Holding Business Overview & Revenue Model

Company Description

MINISO Group Holding Limited is a global retail company headquartered in China, known for its variety of affordable and high-quality lifestyle products. Founded in 2013, MINISO operates in the variety store sector, offering an extensive range of items including household goods, cosmetics, electronics, toys, and stationery. The company emphasizes a minimalist design and cost-effective pricing strategy, appealing to a broad consumer base across various demographics.

How the Company Makes Money

MINISO generates revenue primarily through the sale of its products in retail stores and online platforms. Its revenue model is built on a combination of low-cost sourcing, efficient supply chain management, and a focus on high turnover of inventory. Key revenue streams include direct sales from brick-and-mortar stores, which are complemented by e-commerce sales through its website and third-party platforms. The company also benefits from strategic partnerships with manufacturers and suppliers that enable it to maintain competitive pricing. Additionally, MINISO's franchise model allows for rapid expansion and contributes to its earnings through franchise fees and royalties from franchisees, enhancing its global presence.

MINISO Group Holding Financial Statement Overview

Summary

MINISO Group Holding demonstrates strong financial health with impressive revenue and profit growth, a solid equity base, and manageable debt levels. The income statement, balance sheet, and cash flow statement collectively indicate robust financial performance, although there is room for improvement in cash flow efficiency.

Income Statement

MINISO Group Holding has demonstrated solid growth in its income statement. The revenue growth rate from 2023 to 2024 was impressive, illustrating a strong upward trajectory. The gross profit margin and net profit margin have shown considerable improvement, indicating enhanced profitability. The EBIT and EBITDA margins are robust, reflecting effective cost management and operational efficiency. Overall, the company's income statement reveals strong growth and profitability, positioning it favorably in the specialty retail sector.

Balance Sheet

The balance sheet of MINISO Group Holding reflects financial stability with a solid equity base and a manageable level of debt. The debt-to-equity ratio is low, suggesting conservative leverage. The return on equity has significantly improved, showcasing the company's ability to generate returns from shareholders' investments. The equity ratio indicates a healthy proportion of equity financing. While there is a strong equity position, the company should remain vigilant in managing liabilities to sustain this positive trend.

Cash Flow

The cash flow analysis of MINISO Group Holding highlights a stable cash generation capability. The operating cash flow to net income ratio is favorable, indicating efficient conversion of earnings into cash. The free cash flow growth rate is positive, supporting future investments and debt servicing. However, the free cash flow to net income ratio suggests room for improvement in cash flow management. Overall, the cash flow statement reflects a solid cash position, with opportunities to enhance cash flow efficiency.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	17.70B	16.99B	2.15B	11.47B	1.56B	9.07B
Gross Profit	7.98B	7.64B	914.90M	4.44B	475.52M	2.43B
EBITDA	3.07B	3.23B	2.16B	2.16B	870.01M	481.17M
Net Income	2.45B	2.62B	2.25B	1.77B	638.17M	-1.42B
Balance Sheet
Total Assets	26.19B	18.12B	14.49B	13.45B	11.28B	10.71B
Cash, Cash Equivalents and Short-Term Investments	7.25B	6.70B	6.63B	7.28B	870.63M	6.87B
Total Debt	9.21B	3.11B	1.25B	892.95M	658.01M	825.01M
Total Liabilities	15.51B	7.76B	5.29B	4.53B	4.25B	4.05B
Stockholders Equity	10.63B	10.31B	9.17B	8.90B	7.03B	6.66B
Cash Flow
Free Cash Flow	0.00	1.41B	1.67B	1.49B	172.06M	736.04M
Operating Cash Flow	0.00	2.17B	2.20B	1.67B	1.41B	916.32M
Investing Cash Flow	0.00	-533.25M	354.15M	-293.41M	-2.13B	-518.80M
Financing Cash Flow	0.00	-1.72B	-2.64B	-325.96M	-733.56M	3.54B

MINISO Group Holding Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 19.56
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MNSO, the sentiment is Negative. The current price of 19.56 is below the 20-day moving average (MA) of 19.86, below the 50-day MA of 20.98, and below the 200-day MA of 19.86, indicating a bearish trend. The MACD of -0.45 indicates Negative momentum. The RSI at 40.02 is Neutral, neither overbought nor oversold. The STOCH value of 52.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for MNSO.

MINISO Group Holding Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
VIPS	81 Outperform	$9.91B	10.55	17.83%	2.39%	-2.43%	-8.11%
FIVE	76 Outperform	$9.77B	32.57	17.27%	―	15.78%	14.99%
MNSO	72 Outperform	$6.03B	20.34	20.83%	3.10%	13.37%	-19.37%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ETSY	57 Neutral	$5.40B	37.40	―	―	1.98%	-20.98%
BBWI	53 Neutral	$4.00B	6.00	―	3.99%	-1.04%	-20.88%
W	52 Neutral	$12.16B	―	―	―	3.35%	42.99%

MINISO Group Holding Corporate Events

MINISO Executes Share Repurchase Plan in December 2025

On December 3, 2025, MINISO Group Holding Limited executed a share repurchase of 52,600 ordinary shares on the Hong Kong Stock Exchange as part of an automatic share repurchase plan. This move is part of the company’s ongoing strategy to manage its capital structure and potentially enhance shareholder value, reflecting its commitment to maintaining a balanced approach to growth and shareholder returns.

MINISO Reports Stable Share Capital for November 2025

On December 3, 2025, MINISO Group Holding Limited reported no changes in its share capital for November 2025, maintaining 10 billion authorized shares and 1.237 billion issued shares. The company also highlighted its ongoing share incentive plan, which allows for the issuance of new shares under certain conditions, though no new shares were issued in November. The report indicates stability in MINISO’s equity structure, which could reassure investors and stakeholders of the company’s steady market position.

MINISO Executes Significant Share Repurchase on HKSE

On November 24, 2025, MINISO Group Holding Limited repurchased 866,800 ordinary shares on the Hong Kong Stock Exchange. This move, including 52,600 shares repurchased through an automatic share repurchase plan, reflects the company’s strategic financial management and may influence its stock market performance and shareholder value.

MINISO Group Reports Strong Q3 2025 Growth with 8,000 Global Stores

MINISO Group Holding Limited announced its unaudited financial results for the September quarter and the first nine months of 2025, highlighting a 28.2% increase in quarterly revenue to RMB5,796.6 million, surpassing previous guidance. The company achieved a milestone of 8,000 global stores, with strong growth in both the MINISO and TOP TOY brands. Despite a slight decline in gross margin, adjusted operating profit rose by 14.8% to RMB1,022.3 million. The results reflect MINISO’s robust expansion and market penetration, particularly in overseas markets, with a significant portion of new stores opening outside China.

MINISO Schedules Board Meeting and Earnings Call for Q3 2025 Results

MINISO Group Holding Limited announced that its board of directors will meet on November 21, 2025, to consider and approve the unaudited financial results for the quarter ended September 30, 2025. The company will also hold an earnings conference call on the same day to discuss these results, providing stakeholders with insights into its financial performance and strategic direction.

MINISO Group Reports Stable Share Capital for October 2025

MINISO Group Holding Limited reported no changes in its share capital or issued shares for the month ending October 31, 2025. The company’s share incentive plan, adopted in September 2020, continues to allow for the potential issuance of additional shares, though no new shares were issued in October. This stability in share movements suggests a steady operational phase for the company, maintaining its current market position without immediate impacts on stakeholders.

MINISO Reports Share Capital Adjustments in September 2025

MINISO Group Holding Limited reported a decrease in its issued shares by 5,072,672 as of September 30, 2025, due to share repurchases and cancellations. This adjustment in share capital is part of the company’s ongoing strategy to manage its equity structure, potentially impacting shareholder value and market perception.

MINISO Announces Share Repurchase and Cancellation as of September 30, 2025

On September 30, 2025, MINISO Group Holding Limited announced changes in its issued shares, including the repurchase and cancellation of shares on both the Hong Kong and New York Stock Exchanges. This move, involving a reduction of 2,619,800 shares on the Hong Kong Stock Exchange and 2,452,872 shares on the New York Stock Exchange, reflects the company’s strategic efforts to manage its equity structure, potentially enhancing shareholder value and market positioning.

MINISO Reports Strong Revenue Growth Amid Profit Decline in 2025 Interim Report

On September 22, 2025, MINISO Group Holding Limited released its 2025 Interim Report, highlighting a 21.1% increase in revenue and a 22.6% rise in gross profit for the six months ending June 30, 2025, compared to the same period in 2024. Despite these gains, the company experienced a decrease in profit before taxation and profit for the period, attributed to various financial adjustments. The report underscores MINISO’s strategic focus on using non-IFRS measures to provide a clearer picture of its operational performance, which is crucial for stakeholders to understand the company’s financial health and future growth potential.