Strong Revenue Growth
Total revenue for Q2 reached RMB 4.97 billion, a 23.1% increase, exceeding the upper limit of the guidance. The MINISO brand grew by 20%, and TOP TOY saw an 87% growth.
Same-Store Sales Improvement
The company achieved positive same-store sales growth for the first time in four consecutive quarters, with momentum further accelerating into Q3.
Expansion of Large Store Strategy
MINISO opened 11 MINISO LAND stores, with the flagship store on Shanghai Nanjing East Road achieving RMB 100 million sales within 9 months.
International Market Success
Overseas market revenue grew by 28.6%. U.S. revenue increased by over 80%, with significant improvements in store efficiency and sales per square meter.
Strong Cash Flow and Shareholder Returns
H1 2025 saw RMB 1.07 billion returned to shareholders through buybacks and dividends, representing 84% of the adjusted net profit.