Record Revenue and Profit Growth
Total revenue reached RMB 3.84 billion, a new record with a 54% year-over-year increase. Adjusted net profit exceeded RMB 660 million, with a net profit margin of 17.2%. For the full year 2023, total revenue was RMB 13.8 billion, up around 40% year-over-year, and adjusted net profit was RMB 2.36 billion, a 110% increase year-over-year.
Strong Performance in Overseas Markets
Overseas revenue reached about RMB 1.5 billion, a 51% year-over-year growth. Notably, directly operated markets saw a 90% increase in revenue, contributing over 50% of overseas revenue for the first time.
Expansion and Growth in Store Count
MINISO opened 124 new stores in China in the December quarter and 174 new stores overseas, reaching a total store count of over 6,000 globally.
Successful IP Strategy
The IP product sales contribution for 2023 was 40%. Strategic categories like blind boxes and plush toys saw a 70% increase in sales year-over-year.
Improved Gross Margin
Gross margin increased to 43.1% this quarter, up 3.1 percentage points from the same period in 2022.