Competitive AdvantagesThe company's competitive advantages include their best-in-class loyalty program (+5% y/y growth to 43.9mm in 2Q), category diversification across both mass and prestige (over 10K SKUs), and real estate expertise.
ERP TransformationULTA has completed its ERP transformation, which should be beneficial in the long-term.
Growth InitiativesThe company is focused on strengthening its assortment with newness and expanding brand awareness, enhancing the digital experience, and introducing new offerings to loyalty members.