The earnings call reflects a company in transformation. Olaplex reported modest overall growth, with strong performance in direct-to-consumer and professional channels. However, challenges persist in specialty retail and international markets, alongside a decrease in EBITDA margins due to strategic investments. Overall, the highlights and lowlights are balanced.

Company Guidance -

Q3 2025

During the second quarter of fiscal 2025, Olaplex Holdings, Inc. reported net sales of $106.3 million, reflecting a 2.3% year-over-year increase, driven by strong direct-to-consumer performance and a 12.1% rise in the professional channel. Adjusted EBITDA for the quarter stood at $24.6 million, yielding a margin of 23.1%. Year-to-date, the company maintained flat net sales compared to the previous year, with a focus on strategic investments, including $45.4 million in non-payroll sales and marketing, up by $14.6 million from last year. Despite a challenging retail environment, Olaplex's direct-to-consumer sales grew 12.8% year-over-year, supported by enhancements to its website and promotional strategy. The company also highlighted progress on its Bonds and Beyond strategy, emphasizing brand demand generation, innovation, and operational excellence. Olaplex reiterated its full-year 2025 guidance, anticipating net sales growth between -3% and +2%, with adjusted EBITDA margins between 20% and 22%.

Net Sales Growth

Net sales for Q2 2025 were $106.3 million, up 2.3% year-over-year, with adjusted EBITDA of $24.6 million, reflecting a margin of 23.1%.

Direct-to-Consumer Success

Direct-to-consumer sales rose by 12.8% year-over-year in Q2 2025, driven by enhanced olaplex.com strategy and key promotional events.

Professional Channel Growth

The Professional channel grew by 12.1% year-over-year in Q2 2025, attributed to Pro FIS efforts and strong performance in the U.S.

Successful Brand and Marketing Initiatives

Olaplex invested $45.4 million in marketing YTD 2025, resulting in a 35% increase in social mentions and 140% increase in social impressions.

Innovative Product Launches

Launched three new products in the first half of 2025, including scalp longevity treatment, with positive market reception.

Olaplex Holdings (OLPX) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

Daily Earnings Calendar >

OLPX Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 05, 2025	2025 (Q3)	0.02 / -	0.04	―	―	―
Aug 07, 2025	2025 (Q2)	0.01 / <0.01	0.03	-76.67% (-0.02)
May 08, 2025	2025 (Q1)	0.02 / <0.01	0.03	-86.67% (-0.03)
Mar 04, 2025	2024 (Q4)	<0.01 / 0.01	0.03	-66.67% (-0.02)
Nov 07, 2024	2024 (Q3)	0.04 / 0.04	0.05	-20.00% (-0.01)
Aug 06, 2024	2024 (Q2)	0.03 / 0.03	0.03	0.00% (0.00)
May 02, 2024	2024 (Q1)	0.03 / 0.03	0.05	-40.00% (-0.02)
Feb 29, 2024	2023 (Q4)	0.03 / 0.03	0.07	-57.14% (-0.04)
Nov 07, 2023	2023 (Q3)	0.04 / 0.05	0.11	-54.55% (-0.06)
Aug 08, 2023	2023 (Q2)	0.05 / 0.03	0.14	-78.57% (-0.11)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

OLPX Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Aug 07, 2025	$1.41	$1.43	+1.42%
May 08, 2025	$1.33	$1.37	+3.01%
Mar 04, 2025	$1.38	$1.68	+21.74%
Nov 07, 2024	$1.79	$1.62	-9.50%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.