The earnings call revealed several challenges, particularly in the international business and a revision of fiscal year guidance reflecting a cautious outlook. However, there were notable achievements in product innovation and strong brand positioning. The sentiment reflects a business in a transitional phase, with emphasis on long-term growth strategies.

Company Guidance

During the Olaplex Holdings, Inc. third quarter 2024 earnings call, guidance for fiscal year 2024 was revised downward with expectations for net sales now ranging between $405 million and $415 million, and adjusted EBITDA margin between 29.9% and 30.6%. This adjustment was primarily driven by weaker than anticipated performance in the international segment, ongoing challenges in repositioning the brand, and increased promotional activity anticipated during the holiday season. The third quarter net sales were reported at $119.1 million, reflecting a 3.6% decline from the previous year. Adjusted EBITDA for the quarter was $44.6 million, with a margin of 37.5%. Despite these challenges and the revised outlook, Olaplex remains focused on long-term growth strategies, including marketing and sales realignment, international distributor rationalization, and the launch of new innovative products such as the No. 5 Leave-In Conditioner and Bond Shaper Curl Defining Gel.

Launch of New Products

Olaplex announced three new innovative products: No. 5 Leave-In Conditioner, Bond Shaper Curl Rebuilding salon treatment, and No. 10 Bond Shaper Curl Defining Gel, indicating a strong innovation engine.

Strong Brand Position

Olaplex remains a top brand in the prestige hair care category, with 4 of the 5 best-selling prestige hair care products year-to-date 2024 in the U.S., according to Circana's retail tracking data.

Improvement in Direct-to-Consumer Sales

Direct-to-consumer sales increased by 6.8% year-over-year to $34.3 million, driven by strong sell-in ahead of a successful major customer promotion in July and growth from olaplex.com.

Cash Generation and Strong Balance Sheet

Olaplex generated $93.4 million of cash from operations in the first 9 months of 2024, ending the third quarter with $538.8 million in cash and cash equivalents.

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Olaplex Holdings (OLPX) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

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OLPX Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
Nov 10, 2021	2021 (Q3)	0.09 / 0.11	0.044	150.00% (+0.07)	―	―
Mar 08, 2022	2021 (Q4)	0.09 / 0.10	0.052	92.31% (+0.05)	―	―
May 11, 2022	2022 (Q1)	0.11 / 0.13	0.07	85.71% (+0.06)	―	―
Aug 09, 2022	2022 (Q2)	0.13 / 0.14	0.11	27.27% (+0.03)	―	―
Nov 09, 2022	2022 (Q3)	0.10 / 0.11	0.11	0.00% (0.00)
Feb 28, 2023	2022 (Q4)	0.06 / 0.07	0.1	-30.00% (-0.03)	―
May 09, 2023	2023 (Q1)	0.04 / 0.05	0.13	-61.54% (-0.08)	―
Aug 08, 2023	2023 (Q2)	0.05 / 0.03	0.14	-78.57% (-0.11)
Nov 07, 2023	2023 (Q3)	0.04 / 0.05	0.11	-54.55% (-0.06)
Feb 29, 2024	2023 (Q4)	0.03 / 0.03	0.07	-57.14% (-0.04)

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

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OLPX Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Nov 07, 2024	$1.79	$1.62	-9.50%
Aug 06, 2024	$1.85	$2.20	+18.92%
May 02, 2024	$1.40	$1.64	+17.14%
Feb 29, 2024	$1.93	$1.86	-3.63%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

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