TD Cowen analyst Jonna Kim maintained a Hold rating on Olaplex Holdings today and set a price target of $1.60.
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Jonna Kim’s rating is based on a blend of factors influencing Olaplex Holdings. The company’s second-quarter earnings for 2025 surpassed expectations, showing a modest sales increase compared to the anticipated decline. However, the management’s reaffirmation of the full-year guidance suggests a potential decrease in the latter half of the year, indicating that more substantial growth might not be realized until the fiscal year 2026.
Despite these challenges, there are positive indicators such as improving sales trends in specialty retail and direct-to-consumer channels, as well as notable product launches in the prestige beauty sector. The brand’s turnaround efforts are showing early promise, and the upcoming holiday season will be crucial in determining the sustainability of these improvements. Kim remains cautiously optimistic, maintaining a Hold rating while monitoring the brand’s transformation and growth across different channels.
In another report released today, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $1.50 price target.
Based on the recent corporate insider activity of 26 insiders, corporate insider sentiment is negative on the stock. This means that over the past quarter there has been an increase of insiders selling their shares of OLPX in relation to earlier this year.