Analyst Susan Anderson of Canaccord Genuity maintained a Hold rating on Olaplex Holdings, retaining the price target of $1.50.
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Susan Anderson’s rating is based on a combination of factors that reflect both the opportunities and challenges facing Olaplex Holdings. The company has been making strides in stabilizing its sales through increased investments in marketing, innovation, and education across its professional and direct-to-consumer channels. This strategic focus is expected to position the brand for long-term success, despite some near-term uncertainties in sales recovery.
CEO Amanda Baldwin has been instrumental in re-architecting the company’s strategy to generate brand demand and execute with excellence. Olaplex’s commitment to innovation is evident with the launch of multiple new products, and the company plans to continue expanding its product offerings. However, the macroeconomic environment presents challenges, as consumers are showing signs of financial pressure, impacting spending patterns. Despite these headwinds, Olaplex’s minimal exposure to tariffs and its strong foundation suggest potential for consistent growth in the future.
In another report released yesterday, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $1.50 price target.
OLPX’s price has also changed slightly for the past six months – from $1.400 to $1.360, which is a -2.86% drop .