Operational UncertaintyThe difficulty in maintaining revenues in its traditional business amidst the transition in its operation focus has created significant uncertainty.
Regulatory ChallengesThe impact to revenue as it seeks to mitigate regulatory headwinds has been a challenge, and efforts to diversify to other revenue categories have taken time to develop.
Revenue DeclineFluent’s first quarter revenues fell to $55.7 million, 16% below a year ago, with traffic costs continuing to be above the company’s target range, limiting monetization opportunities.