Barrington analyst Patrick Sholl has maintained their neutral stance on FLNT stock, giving a Hold rating today.
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Patrick Sholl’s rating is based on a combination of factors, primarily focusing on Fluent’s current financial performance and strategic repositioning efforts. The company’s second quarter results showed a significant decline in revenue and negative EBITDA, although there is an expectation for improvement in the latter half of the year. Fluent is in the process of transitioning its business model towards Commerce Media Solutions, which has shown promising growth and is expected to drive future revenue.
Despite these positive developments, the company’s current financial situation, including its speculative risk and ongoing debt obligations, suggests caution. The Commerce Media segment is expected to be a major revenue contributor in the coming years, but the impact on margins remains modest. Given these mixed signals, Sholl has opted for a Hold rating, reflecting a wait-and-see approach as Fluent continues its strategic pivot and works towards stabilizing its financial position.
In another report released today, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $2.00 price target.