Adoption Of Pricing ModelThe adoption of engagement-based pricing increased to 61% of advertisers, up from 51% last quarter, with 90%+ new brands adopting this model in Q4, showing improved visibility.
Campaign Delivery And Cost ManagementCDLX made continued progress in Q4 on campaign delivery issues and drove higher than expected pipeline wins, helping to offset anticipated spend reductions from key accounts in the restaurant and travel verticals; along with strong OpEx discipline, revenue upside resulted in a relatively strong Q4 EBITDA beat.
International GrowthCDLX signed 45 logos in the quarter and saw good growth internationally as UK revenue grew 29%.