Significant Increase in Bank Partner Engagement
A top 5 bank partner saw a 92% increase in activations and a 48% increase in redemptions year-over-year due to increased marketing and merchandising activities around cashback offers.
Strong Growth in the U.K. Market
The U.K. business achieved the highest billings quarter in history with 29% revenue growth, driven by strong performance in everyday spend, subscription services, and retail.
Successful Integration of Engagement-Based Pricing
Engagement-based pricing now implemented for 79% of advertisers, with 96% of new business running on this model in Q2, helping compress sales cycles and align with brand measurement models.
Positive Developments in Rippl Platform
Rippl saw over a 100% increase in revenue quarter-over-quarter, with significant partnership expansion including Hy-Vee's RedMedia, leading to over 140 million unique shopper profiles.