Cardlytics launches Cardlytics Rewards Platform

Cardlytics (CDLX) announced the general availability of Cardlytics Rewards Platform, a new solution that provides publishers the opportunity to enhance their customer loyalty programs with card-linked offers. With CRP, a merchant with digital channels and a loyalty program can now become a publisher on the Cardlytics network and offer more value to their customers. Cardlytics is expanding and diversifying its publisher base to reach engaged consumers in new publisher channels and deliver relevant offers from the brands they know and love. This opens up Cardlytics’ supply to new verticals beyond financial services and provides advertisers increased exposure, reach and engagement with consumers where they are already transacting. Publishers can also boost engagement with their customers by incentivizing them to earn rewards on their purchases and improving the shopping experience, helping to create a flywheel for CRP partners.