Fluent Inc ( (FLNT) ) has released its Q2 earnings. Here is a breakdown of the information Fluent Inc presented to its investors.
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Fluent, Inc. is a commerce media solutions provider that connects top-tier brands with highly engaged consumers, leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning to drive performance marketing and monetization.
In its second quarter of 2025 financial results, Fluent, Inc. reported a revenue of $44.7 million, marking a 24% decrease compared to the same period in 2024. However, the company’s Commerce Media Solutions segment showed significant growth, with revenue increasing by 121% year-over-year, reaching $16.1 million.
The company’s strategic pivot towards Commerce Media Solutions is evident, as this segment now represents 36% of consolidated revenue, up from 12% in the previous year. Despite a net loss of $7.2 million, Fluent has improved its adjusted EBITDA loss by $1.7 million compared to Q2 2024. The company also raised $10.3 million from new investors and insiders, indicating strong support for its growth strategy.
Fluent’s management remains optimistic about the future, expecting adjusted EBITDA profitability by the fourth quarter of 2025 and projecting full-year double-digit revenue growth and profitability in 2026. The company aims to establish its Commerce Media Solutions as a leader in the performance marketing sector, leveraging its extensive experience and data-driven approach to capture growth opportunities.
Looking ahead, Fluent plans to continue expanding its media partnerships and enhancing its technology to improve monetization and margins. The company is focused on achieving sustainable value creation and maintaining its competitive edge in the rapidly evolving commerce media landscape.