Maria Ripps, an analyst from Canaccord Genuity, maintained the Hold rating on Fluent. The associated price target remains the same with $3.00.
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Maria Ripps’s rating is based on several factors influencing Fluent’s current market position and future prospects. Fluent is in the early stages of transitioning from its legacy Owned & Operated segment to the more rapidly expanding Commerce Media business. This shift is expected to leverage the company’s proprietary first-party data, which is a significant differentiator in the market. The Commerce Media sector is anticipated to grow substantially, and Fluent’s management projects a doubling of this segment’s revenue in the coming years, which could drive overall business growth and profitability.
Despite these positive developments, Maria Ripps maintains a Hold rating due to the stock’s inherent volatility. The valuation, with a price target of $3.00, suggests potential appreciation, but the uncertainties surrounding the transition and market conditions warrant a cautious approach. The strategic partnership with Rebuy is seen as a potential growth driver, yet the overall risk profile of the stock justifies a Hold recommendation at this time.
Ripps covers the Communication Services sector, focusing on stocks such as Netflix, Nexxen International, and Spotify. According to TipRanks, Ripps has an average return of 21.7% and a 49.34% success rate on recommended stocks.
In another report released today, TR | OpenAI – 4o also reiterated a Hold rating on the stock with a $2.50 price target.