Fluent adds Authentic Brands Group to partner network

Fluent (FLNT) announced an expanded partnership with Authentic Brands Group, bringing a portfolio of brands into Fluent’s growing network of commerce media partners. The partnership follows successful campaign launches across several of Authentic’s owned and licensed brands, including Eddie Bauer, Nautica, Lucky Brand and Aeropostale. Now, through a broader agreement, Fluent will support post-purchase monetization for additional brands such as Reebok, Vince Camuto, Volcom, Champion, RVCA, DC Shoes, and more. “Our partnership with Authentic represents a major step forward in Fluent’s mission to build a robust, high-performance commerce media network,” said Tim Lukens, President of Commerce Media Solutions at Fluent. “With Authentic’s globally recognized portfolio and massive retail reach, we’re unlocking premium ad inventory for brands – while helping Authentic drive new revenue streams and elevate the customer experience at checkout.”