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Fluent Inc (FLNT)
:FLNT

Fluent (FLNT) AI Stock Analysis

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Fluent

(NASDAQ:FLNT)

Rating:41Neutral
Price Target:
$2.00
▲(3.09%Upside)
Fluent's overall stock score is heavily impacted by its weak financial performance and technical indicators. Despite potential growth in certain segments, the consistent losses, negative cash flow, and bearish technical signals pose significant risks.
Positive Factors
Future Revenue Growth
The continued growth of Commerce Media, taking a greater share of total company revenue, is expected to lead to an acceleration in revenue trends as the year progresses.
Growth Potential
Commerce Media Solutions revenue was up nearly 100% to $12.9 million, indicating strong growth potential.
Strategic Partnerships
Fluent announced a partnership with eCommerce platform Rebuy to bring post-purchase ads to Rebuy's thousands of active brand partners, representing a complementary sales vector to the traditional enterprise channel.
Negative Factors
Financial Covenant Compliance
Fluent does not expect to be in compliance with existing financial covenants over the next twelve months under the current agreement.
Regulatory Headwinds
The impact to revenue as it seeks to mitigate regulatory headwinds has been a challenge, and efforts to diversify to other revenue categories have taken time to develop.
Revenue Decline
Fluent’s first quarter revenues fell to $55.7 million, 16% below a year ago, with traffic costs continuing to be above the company’s target range, limiting monetization opportunities.

Fluent (FLNT) vs. SPDR S&P 500 ETF (SPY)

Fluent Business Overview & Revenue Model

Company DescriptionFluent, Inc. (FLNT) is a leading data-driven performance marketing company. The company operates within the digital marketing sector, offering services that connect brands with consumers through engaging experiences. Fluent leverages its proprietary technology platform to reach a wide audience, delivering scalable, performance-based marketing solutions. Its core services include lead generation, customer acquisition, and customer engagement, tailored to meet the specific needs of various industries.
How the Company Makes MoneyFluent makes money primarily through its performance marketing solutions, where it generates revenue by delivering customer leads, sales, or other desired actions to its clients. The company's key revenue streams include cost-per-action (CPA) and cost-per-lead (CPL) models, where clients pay Fluent based on the performance of delivered marketing campaigns. Additionally, Fluent collaborates with strategic partners to enhance its data capabilities and reach, further contributing to its revenue. The company's ability to analyze consumer data and optimize marketing strategies is crucial to maintaining its competitive edge and driving earnings.

Fluent Earnings Call Summary

Earnings Call Date:May 15, 2025
(Q1-2025)
|
% Change Since: -19.83%|
Next Earnings Date:Aug 18, 2025
Earnings Call Sentiment Neutral
The earnings call presented significant advancements in the Commerce Media Solutions and strategic partnerships, particularly with Rebuy Engine, which highlight potential for future growth. However, the overall negative trends in revenue, especially in the owned and operated segment, and increased net loss overshadow the positive developments.
Q1-2025 Updates
Positive Updates
Commerce Media Solutions Growth
Commerce Media Solutions revenue increased by 99% to $12.7 million in Q1 2025, growing from 23% of consolidated revenue, compared to 10% a year ago.
Strategic Partnership with Rebuy Engine
Fluent announced a strategic partnership with Rebuy Engine to launch Rebuy Ads powered by Fluent, offering post-purchase ads to Shopify merchants, potentially accessing a large Shopify ecosystem.
Debt Reduction
Fluent significantly reduced its total debt to $25.6 million at the end of Q1 2025, down from $35.6 million at the end of 2024.
Commerce Media Market Potential
According to BCG, the commerce media market is expected to grow to $100 billion over the next five years, accounting for over 25% of digital media spend by 2026.
Negative Updates
Total Revenue Decline
Total revenue for Q1 2025 was $55.2 million, a decrease of 16% from the prior year, with a significant portion due to exiting businesses in 2024.
Owned and Operated Revenue Decrease
Owned and operated revenue decreased by 30% year-over-year to $31.1 million, primarily due to challenges in acquiring media from social media channels.
Adjusted EBITDA Loss
Adjusted EBITDA for Q1 2025 was a loss of $3.1 million, compared to a positive $700,000 in Q1 2024, due to declines in owned and operated business.
Net Loss Increase
Net loss for Q1 2025 was $8.3 million, compared to a net loss of $6.3 million in Q1 2024.
Company Guidance
In the first quarter of 2025, Fluent reported total revenue of $55.2 million, marking a 16% decrease from the previous year, primarily due to the exiting of certain businesses in 2024. Despite this decline, Fluent's Commerce Media Solutions segment showcased an impressive 99% growth, reaching $12.7 million in revenue and now constituting 23% of total consolidated revenue, up from 10% the previous year. The company is optimistic about the segment's potential, highlighting a strategic partnership with Rebuy Engine, which could further accelerate growth. Although owned and operated revenue dropped by 30% to $31.1 million, largely due to challenges in media acquisition from social media channels, Fluent anticipates stabilization and a return to positive adjusted EBITDA in the latter half of the year. Gross margins decreased due to media cost pressures, but operating expenses were reduced to $16.1 million from $20 million, aligning with their strategic transition. Fluent ended the quarter with $6.1 million in cash and cash equivalents and reduced total debt to $25.6 million from $35.6 million at the end of 2024.

Fluent Financial Statement Overview

Summary
Fluent's financial position is challenged with declining revenues, persistent losses, and negative cash flow. High leverage and limited equity pose significant financial risks, despite some relief from gross profit margins.
Income Statement
38
Negative
The income statement shows declining revenue with a negative revenue growth rate of -4.23% TTM. Gross profit margin stands at 22% TTM, which indicates some profitability at the gross level, but the company struggles with operational efficiency as reflected by negative EBIT and EBITDA margins of -11% and -10% respectively. The net profit margin is -12.82% TTM, highlighting consistent losses.
Balance Sheet
45
Neutral
The balance sheet indicates a moderate level of leverage with a debt-to-equity ratio of 1.22 TTM. The equity ratio is relatively low at 28%, suggesting limited financial stability. Return on equity is negative at -141.90% TTM, driven by consistent net losses.
Cash Flow
30
Negative
The cash flow statement reveals difficulties in generating positive cash flows, with a negative free cash flow and operating cash flow. The operating cash flow to net income ratio is 0.38 TTM, suggesting inefficiencies in converting income to cash. Free cash flow growth rate remains negative at -19.83% TTM.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
243.85M254.62M298.40M361.13M329.25M310.72M
Gross Profit
53.60M60.80M78.52M93.65M85.53M95.58M
EBIT
-26.78M-23.66M-60.13M-8.32M-4.31M8.38M
EBITDA
-24.44M-16.41M-49.25M-106.38M5.54M23.68M
Net Income Common Stockholders
-31.27M-29.28M-63.22M-123.33M-10.06M2.21M
Balance SheetCash, Cash Equivalents and Short-Term Investments
4.83M9.44M15.80M25.55M34.47M21.09M
Total Assets
77.49M93.62M111.87M183.97M318.18M310.22M
Total Debt
26.91M37.42M34.48M46.73M53.25M50.16M
Net Debt
22.08M27.98M18.68M21.18M18.78M29.07M
Total Liabilities
55.46M68.66M77.46M90.01M104.77M93.33M
Stockholders Equity
22.04M24.95M34.40M93.95M213.41M216.88M
Cash FlowFree Cash Flow
-16.27M-20.32M2.27M-2.44M9.43M17.45M
Operating Cash Flow
-11.86M-14.10M8.14M1.96M12.42M20.30M
Investing Cash Flow
-5.99M-6.21M-7.11M-5.44M-2.99M-4.27M
Financing Cash Flow
12.27M15.21M-10.77M-5.45M2.47M-13.62M

Fluent Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.94
Price Trends
50DMA
2.20
Negative
100DMA
2.43
Negative
200DMA
2.66
Negative
Market Momentum
MACD
-0.12
Negative
RSI
45.20
Neutral
STOCH
85.03
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLNT, the sentiment is Negative. The current price of 1.94 is below the 20-day moving average (MA) of 2.02, below the 50-day MA of 2.20, and below the 200-day MA of 2.66, indicating a bearish trend. The MACD of -0.12 indicates Negative momentum. The RSI at 45.20 is Neutral, neither overbought nor oversold. The STOCH value of 85.03 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLNT.

Fluent Risk Analysis

Fluent disclosed 30 risk factors in its most recent earnings report. Fluent reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks
1.
There is substantial doubt about our ability to continue as a going concern Q3, 2024

Fluent Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$14.60B5.95-4.32%3.69%2.76%-30.49%
58
Neutral
$25.31M-12.15%17.04%-2188.42%
57
Neutral
$83.85M-16.55%-2.67%21.65%
49
Neutral
$57.70M-34.39%18.20%50.14%
HHHHS
46
Neutral
$32.04M-147.49%-4.46%-3053.30%
42
Neutral
$93.98M-135.48%-12.77%19.71%
41
Neutral
$40.10M-123.16%-15.07%33.40%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FLNT
Fluent
1.94
-1.37
-41.39%
HHS
Harte-Hanks
4.35
-3.05
-41.22%
INUV
Inuvo
0.40
0.15
60.00%
MCHX
Marchex
1.91
0.29
17.90%
CDLX
Cardlytics
1.79
-6.99
-79.61%
SWAG
Stran & Company
1.36
0.23
20.35%

Fluent Corporate Events

Executive/Board Changes
Fluent Expands Board, Appoints James P. Geygan
Positive
Jan 17, 2025

On January 17, 2025, Fluent, Inc. expanded its Board of Directors from six to seven members by appointing James P. Geygan as an independent director. Mr. Geygan brings experience from his roles at Global Value Investment Corporation, where he has been Interim CEO and President since May 2024. His appointment is expected to enhance Fluent’s corporate governance and capital markets expertise. As a director, Geygan will receive quarterly compensation and restricted stock units, with additional eligibility for further grants. Fluent has also entered an indemnification agreement with him, ensuring protection under Delaware law.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.