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Fluent (FLNT)
NASDAQ:FLNT
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Fluent (FLNT) AI Stock Analysis

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FLNT

Fluent

(NASDAQ:FLNT)

Rating:45Neutral
Price Target:
$2.50
▼(-1.96%Downside)
Fluent's overall stock score is primarily impacted by its poor financial performance, with significant weaknesses in income, cash flow, and balance sheet metrics. While there are some positive aspects from the earnings call and technical analysis, these are insufficient to overcome the fundamental financial challenges.
Positive Factors
Debt Management
Fluent has raised capital to reduce its total debt outstanding, and it is expected to maintain compliance with its primary EBITDA covenant through 2025.
Partnerships
Fluent announced a partnership with eCommerce platform Rebuy to bring post-purchase ads to Rebuy's thousands of active brand partners, representing a complementary sales vector to the traditional enterprise channel.
Revenue Growth
The continued growth of Commerce Media, taking a greater share of total company revenue, is expected to lead to an acceleration in revenue trends as the year progresses.
Negative Factors
Operational Challenges
Call Center and O&O remain challenged, with changing regulations hampering margins on the business in the near term.
Revenue Decline
Fluent's first quarter revenues fell to $55.7 million, 16% below a year ago, with traffic costs continuing to be above the company’s target range, limiting monetization opportunities.

Fluent (FLNT) vs. SPDR S&P 500 ETF (SPY)

Fluent Business Overview & Revenue Model

Company DescriptionFluent, Inc. provides data-driven digital marketing services primarily in the United States. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to approximately 500 consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and wellness, retail and consumer, and staffing and recruitment. Fluent, Inc. is headquartered in New York, New York.
How the Company Makes MoneyFluent, Inc. makes money primarily through its performance marketing solutions, which are designed to help advertisers acquire and engage customers effectively. The company's revenue model is largely based on generating leads and driving customer actions for its clients, for which it charges fees. Key revenue streams include lead generation fees, where Fluent earns money by delivering potential customer information to advertisers, and performance-based advertising, where the company is compensated based on the successful completion of specific marketing objectives, such as sales conversions or customer sign-ups. Fluent's partnerships with a wide range of advertisers and its ability to utilize data analytics and technology to target high-intent consumers are significant factors contributing to its earnings.

Fluent Earnings Call Summary

Earnings Call Date:May 15, 2025
(Q1-2025)
|
% Change Since: 5.37%|
Next Earnings Date:Aug 18, 2025
Earnings Call Sentiment Neutral
The earnings call presented significant advancements in the Commerce Media Solutions and strategic partnerships, particularly with Rebuy Engine, which highlight potential for future growth. However, the overall negative trends in revenue, especially in the owned and operated segment, and increased net loss overshadow the positive developments.
Q1-2025 Updates
Positive Updates
Commerce Media Solutions Growth
Commerce Media Solutions revenue increased by 99% to $12.7 million in Q1 2025, growing from 23% of consolidated revenue, compared to 10% a year ago.
Strategic Partnership with Rebuy Engine
Fluent announced a strategic partnership with Rebuy Engine to launch Rebuy Ads powered by Fluent, offering post-purchase ads to Shopify merchants, potentially accessing a large Shopify ecosystem.
Debt Reduction
Fluent significantly reduced its total debt to $25.6 million at the end of Q1 2025, down from $35.6 million at the end of 2024.
Commerce Media Market Potential
According to BCG, the commerce media market is expected to grow to $100 billion over the next five years, accounting for over 25% of digital media spend by 2026.
Negative Updates
Total Revenue Decline
Total revenue for Q1 2025 was $55.2 million, a decrease of 16% from the prior year, with a significant portion due to exiting businesses in 2024.
Owned and Operated Revenue Decrease
Owned and operated revenue decreased by 30% year-over-year to $31.1 million, primarily due to challenges in acquiring media from social media channels.
Adjusted EBITDA Loss
Adjusted EBITDA for Q1 2025 was a loss of $3.1 million, compared to a positive $700,000 in Q1 2024, due to declines in owned and operated business.
Net Loss Increase
Net loss for Q1 2025 was $8.3 million, compared to a net loss of $6.3 million in Q1 2024.
Company Guidance
In the first quarter of 2025, Fluent reported total revenue of $55.2 million, marking a 16% decrease from the previous year, primarily due to the exiting of certain businesses in 2024. Despite this decline, Fluent's Commerce Media Solutions segment showcased an impressive 99% growth, reaching $12.7 million in revenue and now constituting 23% of total consolidated revenue, up from 10% the previous year. The company is optimistic about the segment's potential, highlighting a strategic partnership with Rebuy Engine, which could further accelerate growth. Although owned and operated revenue dropped by 30% to $31.1 million, largely due to challenges in media acquisition from social media channels, Fluent anticipates stabilization and a return to positive adjusted EBITDA in the latter half of the year. Gross margins decreased due to media cost pressures, but operating expenses were reduced to $16.1 million from $20 million, aligning with their strategic transition. Fluent ended the quarter with $6.1 million in cash and cash equivalents and reduced total debt to $25.6 million from $35.6 million at the end of 2024.

Fluent Financial Statement Overview

Summary
Fluent's financial performance is weak, characterized by declining revenues, persistent losses, and negative cash flow. High leverage and limited equity cushion pose significant financial risks, despite some relief from gross profit margins.
Income Statement
38
Negative
The income statement shows declining revenue with a negative revenue growth rate of -4.23% TTM. Gross profit margin stands at 22% TTM, which indicates some profitability at the gross level, but the company struggles with operational efficiency as reflected by negative EBIT and EBITDA margins of -11% and -10% respectively. The net profit margin is -12.82% TTM, highlighting consistent losses.
Balance Sheet
45
Neutral
The balance sheet indicates a moderate level of leverage with a debt-to-equity ratio of 1.22 TTM. The equity ratio is relatively low at 28%, suggesting limited financial stability. Return on equity is negative at -141.90% TTM, driven by consistent net losses.
Cash Flow
30
Negative
The cash flow statement reveals difficulties in generating positive cash flows, with a negative free cash flow and operating cash flow. The operating cash flow to net income ratio is 0.38 TTM, suggesting inefficiencies in converting income to cash. Free cash flow growth rate remains negative at -19.83% TTM.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue254.62M298.40M361.13M329.25M310.72M
Gross Profit60.80M78.52M93.65M85.53M95.58M
EBITDA-16.41M-49.25M-106.38M5.54M23.68M
Net Income-29.28M-63.22M-123.33M-10.06M2.21M
Balance Sheet
Total Assets93.62M111.87M183.97M318.18M310.22M
Cash, Cash Equivalents and Short-Term Investments9.44M15.80M25.55M34.47M21.09M
Total Debt37.42M34.48M46.73M53.25M50.16M
Total Liabilities68.66M77.46M90.01M104.77M93.33M
Stockholders Equity24.95M34.40M93.95M213.41M216.88M
Cash Flow
Free Cash Flow-20.32M2.27M-2.44M9.43M17.45M
Operating Cash Flow-14.10M8.14M1.96M12.42M20.30M
Investing Cash Flow-6.21M-7.11M-5.44M-2.99M-4.27M
Financing Cash Flow15.21M-10.77M-5.45M2.47M-13.62M

Fluent Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2.55
Price Trends
50DMA
2.01
Positive
100DMA
2.17
Positive
200DMA
2.52
Positive
Market Momentum
MACD
0.10
Negative
RSI
69.87
Neutral
STOCH
65.72
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLNT, the sentiment is Positive. The current price of 2.55 is above the 20-day moving average (MA) of 2.11, above the 50-day MA of 2.01, and above the 200-day MA of 2.52, indicating a bullish trend. The MACD of 0.10 indicates Negative momentum. The RSI at 69.87 is Neutral, neither overbought nor oversold. The STOCH value of 65.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FLNT.

Fluent Risk Analysis

Fluent disclosed 30 risk factors in its most recent earnings report. Fluent reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Fluent Peers Comparison

Overall Rating
UnderperformOutperform
Sector (67)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
S$18.46B16.57-55.06%4.90%-9.72%-0.94%
61
Neutral
$90.00M-16.55%-2.67%21.65%
60
Neutral
$25.94M-12.15%17.04%-2188.42%
60
Neutral
$163.81M-135.48%-12.77%19.71%
59
Neutral
$84.97M-34.39%18.20%50.08%
47
Neutral
$25.48M-147.49%-4.46%-3053.30%
45
Neutral
$52.71M-123.16%-15.07%33.40%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FLNT
Fluent
2.55
-0.76
-22.96%
HHS
Harte-Hanks
3.46
-4.82
-58.21%
INUV
Inuvo
5.88
2.96
101.37%
MCHX
Marchex
2.05
0.44
27.33%
CDLX
Cardlytics
3.12
-5.25
-62.72%
SWAG
Stran & Company
1.40
0.18
14.75%

Fluent Corporate Events

Executive/Board ChangesShareholder Meetings
Fluent Holds 2025 Annual Stockholders Meeting Virtually
Neutral
Jun 20, 2025

On June 18, 2025, Fluent, Inc. held its 2025 Annual Meeting of Stockholders virtually, with 13,987,707 shares represented out of 20,643,660 outstanding shares. During the meeting, several key decisions were made, including the election of seven directors, approval of executive compensation for 2024, ratification of Grant Thornton LLP as the independent accounting firm for 2024, and various approvals related to securities purchase agreements and equity incentive plans. These decisions are expected to influence the company’s governance and financial strategies moving forward.

The most recent analyst rating on (FLNT) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on Fluent stock, see the FLNT Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Fluent Prepares Presentation Materials for Business Discussions
Neutral
Jun 10, 2025

Fluent, Inc. has prepared presentation materials to be used in discussions about the company’s business starting June 10, 2025. These materials are intended to provide summary information and will be used alongside the company’s filings with the SEC and other public announcements. The company has no obligation to update these materials after the date of the current report.

The most recent analyst rating on (FLNT) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on Fluent stock, see the FLNT Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 24, 2025