Fluent (FLNT) AI Stock Analysis

• Market Cap: $52.71M
• Dividend Yield: N/A
• Average Volume (3M): 12.88K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.29
• Revenue Growth: -15.07%
• EPS Growth: 33.40%
• Country: US
• Employees: 208
• Sector: Communication Services
• Sector Strength: 83
• Industry: Advertising Agencies
• EPS (TTM): -0.31
• Shares Outstanding: 20,669,188
• 10 Day Avg. Volume: 12,232
• 30 Day Avg. Volume: 12,885
• PEG Ratio: -0.47
• Price to Book (P/B): 2.13
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -2.81
• Enterprise Value/Market Cap: 1.28
• Enterprise Value/Revenue: 0.07
• Enterprise Value/Gross Profit: 1.26
• Enterprise Value/Ebitda: -0.75
• 1Y Price Target: $3.00
• Price Target Upside: 17.65% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2

• Rating: 45 Neutral
• Price Target: $2.50 ▼(-1.96%Downside)

Fluent's overall stock score is primarily impacted by its poor financial performance, with significant weaknesses in income, cash flow, and balance sheet metrics. While there are some positive aspects from the earnings call and technical analysis, these are insufficient to overcome the fundamental financial challenges.

Positive Factors

Debt Management

Fluent has raised capital to reduce its total debt outstanding, and it is expected to maintain compliance with its primary EBITDA covenant through 2025.

Partnerships

Fluent announced a partnership with eCommerce platform Rebuy to bring post-purchase ads to Rebuy's thousands of active brand partners, representing a complementary sales vector to the traditional enterprise channel.

Revenue Growth

The continued growth of Commerce Media, taking a greater share of total company revenue, is expected to lead to an acceleration in revenue trends as the year progresses.

Negative Factors

Operational Challenges

Call Center and O&O remain challenged, with changing regulations hampering margins on the business in the near term.

Revenue Decline

Fluent's first quarter revenues fell to $55.7 million, 16% below a year ago, with traffic costs continuing to be above the company’s target range, limiting monetization opportunities.

Fluent Business Overview & Revenue Model

Company Description

Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to approximately 500 consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and wellness, retail and consumer, and staffing and recruitment. Fluent, Inc. is headquartered in New York, New York.

How the Company Makes Money

Fluent, Inc. makes money primarily through its performance marketing solutions, which are designed to help advertisers acquire and engage customers effectively. The company's revenue model is largely based on generating leads and driving customer actions for its clients, for which it charges fees. Key revenue streams include lead generation fees, where Fluent earns money by delivering potential customer information to advertisers, and performance-based advertising, where the company is compensated based on the successful completion of specific marketing objectives, such as sales conversions or customer sign-ups. Fluent's partnerships with a wide range of advertisers and its ability to utilize data analytics and technology to target high-intent consumers are significant factors contributing to its earnings.

Fluent Financial Statement Overview

Summary

Fluent's financial performance is weak, characterized by declining revenues, persistent losses, and negative cash flow. High leverage and limited equity cushion pose significant financial risks, despite some relief from gross profit margins.

Income Statement

The income statement shows declining revenue with a negative revenue growth rate of -4.23% TTM. Gross profit margin stands at 22% TTM, which indicates some profitability at the gross level, but the company struggles with operational efficiency as reflected by negative EBIT and EBITDA margins of -11% and -10% respectively. The net profit margin is -12.82% TTM, highlighting consistent losses.

Balance Sheet

The balance sheet indicates a moderate level of leverage with a debt-to-equity ratio of 1.22 TTM. The equity ratio is relatively low at 28%, suggesting limited financial stability. Return on equity is negative at -141.90% TTM, driven by consistent net losses.

Cash Flow

The cash flow statement reveals difficulties in generating positive cash flows, with a negative free cash flow and operating cash flow. The operating cash flow to net income ratio is 0.38 TTM, suggesting inefficiencies in converting income to cash. Free cash flow growth rate remains negative at -19.83% TTM.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	254.62M	298.40M	361.13M	329.25M	310.72M
Gross Profit	60.80M	78.52M	93.65M	85.53M	95.58M
EBITDA	-16.41M	-49.25M	-106.38M	5.54M	23.68M
Net Income	-29.28M	-63.22M	-123.33M	-10.06M	2.21M
Balance Sheet
Total Assets	93.62M	111.87M	183.97M	318.18M	310.22M
Cash, Cash Equivalents and Short-Term Investments	9.44M	15.80M	25.55M	34.47M	21.09M
Total Debt	37.42M	34.48M	46.73M	53.25M	50.16M
Total Liabilities	68.66M	77.46M	90.01M	104.77M	93.33M
Stockholders Equity	24.95M	34.40M	93.95M	213.41M	216.88M
Cash Flow
Free Cash Flow	-20.32M	2.27M	-2.44M	9.43M	17.45M
Operating Cash Flow	-14.10M	8.14M	1.96M	12.42M	20.30M
Investing Cash Flow	-6.21M	-7.11M	-5.44M	-2.99M	-4.27M
Financing Cash Flow	15.21M	-10.77M	-5.45M	2.47M	-13.62M

Fluent Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 2.55
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLNT, the sentiment is Positive. The current price of 2.55 is above the 20-day moving average (MA) of 2.11, above the 50-day MA of 2.01, and above the 200-day MA of 2.52, indicating a bullish trend. The MACD of 0.10 indicates Negative momentum. The RSI at 69.87 is Neutral, neither overbought nor oversold. The STOCH value of 65.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FLNT.

Fluent Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	67 Neutral	S$18.46B	16.57	-55.06%	4.90%	-9.72%	-0.94%
MCHX	61 Neutral	$90.00M	―	-16.55%	―	-2.67%	21.65%
SWAG	60 Neutral	$25.94M	―	-12.15%	―	17.04%	-2188.42%
CDLX	60 Neutral	$163.81M	―	-135.48%	―	-12.77%	19.71%
INUV	59 Neutral	$84.97M	―	-34.39%	―	18.20%	50.08%
HHS	47 Neutral	$25.48M	―	-147.49%	―	-4.46%	-3053.30%
FLNT	45 Neutral	$52.71M	―	-123.16%	―	-15.07%	33.40%

Fluent Corporate Events

Fluent Holds 2025 Annual Stockholders Meeting Virtually

On June 18, 2025, Fluent, Inc. held its 2025 Annual Meeting of Stockholders virtually, with 13,987,707 shares represented out of 20,643,660 outstanding shares. During the meeting, several key decisions were made, including the election of seven directors, approval of executive compensation for 2024, ratification of Grant Thornton LLP as the independent accounting firm for 2024, and various approvals related to securities purchase agreements and equity incentive plans. These decisions are expected to influence the company’s governance and financial strategies moving forward.

The most recent analyst rating on (FLNT) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on Fluent stock, see the FLNT Stock Forecast page.

Fluent Prepares Presentation Materials for Business Discussions

Fluent, Inc. has prepared presentation materials to be used in discussions about the company’s business starting June 10, 2025. These materials are intended to provide summary information and will be used alongside the company’s filings with the SEC and other public announcements. The company has no obligation to update these materials after the date of the current report.

The most recent analyst rating on (FLNT) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on Fluent stock, see the FLNT Stock Forecast page.