Fluent (FLNT) AI Stock Analysis

• Market Cap: $56.99M
• Dividend Yield: N/A
• Average Volume (3M): 44.25K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.50
• Revenue Growth: -18.94%
• EPS Growth: 37.05%
• Country: US
• Employees: 208
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): -0.23
• Shares Outstanding: 28,496,870
• 10 Day Avg. Volume: 25,861
• 30 Day Avg. Volume: 44,252
• PEG Ratio: 0.02
• Price to Book (P/B): 1.64
• Price to Sales (P/S): 0.16
• P/FCF Ratio: -2.02
• Enterprise Value/Market Cap: 1.20
• Enterprise Value/Revenue: 0.32
• Enterprise Value/Gross Profit: 1.47
• Enterprise Value/Ebitda: -3.42
• 1Y Price Target: $2.50
• Price Target Upside: 40.45% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 2
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 38 Underperform
• Price Target: $1.50 ▼(-15.73% Downside)

Fluent's overall stock score is primarily impacted by its poor financial performance and weak technical indicators. While there is potential for growth in commerce media solutions, the current financial instability and negative valuation metrics weigh heavily on the score.

Positive Factors

Commerce Media Growth

The rapid growth of the Commerce Media Solutions segment indicates a successful strategic pivot, potentially driving future revenue and profitability.

Strategic Partnerships

New partnerships with brands like Authentic Brands and Rebuy Engine enhance market reach and competitive positioning, supporting long-term growth.

Equity Financing

The equity financing strengthens the balance sheet, providing necessary capital to support strategic growth initiatives and improve financial stability.

Negative Factors

Revenue Decline

Significant revenue decline reflects challenges in maintaining market share and operational efficiency, potentially impacting long-term financial health.

High Leverage

High leverage increases financial risk, potentially limiting investment capacity and flexibility in navigating economic downturns.

Cash Flow Challenges

Persistent cash flow inefficiencies hinder the company's ability to fund operations and growth, posing a risk to long-term sustainability.

Fluent Business Overview & Revenue Model

Company Description

Fluent (FLNT) is a data-driven digital marketing company that specializes in customer acquisition and engagement across various online channels. Operating primarily in the sectors of advertising technology and performance marketing, Fluent leverages its proprietary technology and extensive data analytics capabilities to connect brands with highly targeted audiences. The company offers a range of services, including lead generation, customer acquisition solutions, and digital advertising campaigns, aimed at driving measurable results for its clients.

How the Company Makes Money

Fluent generates revenue primarily through its performance-based marketing services. The company earns money by charging clients for leads generated through its marketing campaigns, which are often billed on a cost-per-action (CPA) basis. This means that clients pay Fluent when a specific action, such as a completed form or sale, occurs as a result of its marketing efforts. Additionally, Fluent may have partnerships with various advertisers and brands, enhancing its ability to reach diverse audiences and providing clients with valuable insights and analytics. The company's revenue model is also supported by recurring partnerships with large enterprises, which often leads to stable revenue streams through long-term contracts and collaboration on marketing initiatives.

Fluent Financial Statement Overview

Summary

Fluent's financial performance is concerning, with declining revenues, negative profitability, high leverage, and cash flow inefficiencies. The income statement, balance sheet, and cash flow statement collectively highlight significant financial challenges and potential risks in sustaining operations.

Income Statement

Fluent's income statement reveals declining revenue and negative profitability metrics. The TTM data shows a revenue decline of 7.6%, with negative EBIT and net profit margins indicating operational challenges. The gross profit margin has decreased over time, reflecting reduced efficiency in cost management. Overall, the income statement suggests significant financial difficulties and a need for strategic improvements.

Balance Sheet

The balance sheet indicates a high debt-to-equity ratio of 1.39 in the TTM period, suggesting financial leverage concerns. The return on equity is negative, highlighting profitability issues. The equity ratio has decreased, indicating a shrinking equity base relative to assets. These factors point to financial instability and potential risks in maintaining financial health.

Cash Flow

Cash flow analysis shows negative operating and free cash flows in the TTM period, with a slight improvement in free cash flow growth. However, the operating cash flow to net income ratio is low, indicating inefficiencies in converting income into cash. The free cash flow to net income ratio is negative, further emphasizing cash flow challenges. Overall, the cash flow statement reflects liquidity issues and operational inefficiencies.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	212.35M	254.62M	298.40M	361.13M	329.25M	310.72M
Gross Profit	46.49M	60.80M	78.52M	93.65M	85.53M	95.58M
EBITDA	-19.92M	-16.41M	-49.25M	-106.38M	5.54M	23.68M
Net Income	-26.48M	-29.28M	-63.22M	-123.33M	-10.06M	2.21M
Balance Sheet
Total Assets	76.06M	93.62M	111.87M	183.97M	318.18M	310.22M
Cash, Cash Equivalents and Short-Term Investments	9.25M	9.44M	15.80M	25.55M	34.47M	21.09M
Total Debt	29.31M	37.42M	34.48M	46.73M	53.25M	50.16M
Total Liabilities	54.47M	68.66M	77.46M	90.01M	104.77M	93.33M
Stockholders Equity	21.59M	24.95M	34.40M	93.95M	213.41M	216.88M
Cash Flow
Free Cash Flow	-6.31M	-20.32M	2.27M	-2.44M	9.43M	17.45M
Operating Cash Flow	-6.40M	-14.10M	8.14M	1.96M	12.42M	20.30M
Investing Cash Flow	-6.37M	-6.21M	-7.11M	-5.44M	-2.99M	-4.27M
Financing Cash Flow	14.89M	15.21M	-10.77M	-5.45M	2.47M	-13.62M

Fluent Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.78
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FLNT, the sentiment is Negative. The current price of 1.78 is below the 20-day moving average (MA) of 1.93, below the 50-day MA of 2.08, and below the 200-day MA of 2.19, indicating a bearish trend. The MACD of -0.09 indicates Positive momentum. The RSI at 35.46 is Neutral, neither overbought nor oversold. The STOCH value of 14.04 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FLNT.

Fluent Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
INUV	48 Neutral	$41.74M	-8.73	-38.21%	―	25.10%	50.62%
MCHX	45 Neutral	$76.43M	-16.17	-14.61%	―	-4.32%	-13.99%
HHS	45 Neutral	$24.10M	―	-26.62%	―	-11.07%	82.06%
DRCT	41 Neutral	$4.60M	―	―	―	-62.46%	-12.90%
FLNT	38 Underperform	$56.99M	-1.47	-127.41%	―	-18.94%	37.05%
VSME	31 Underperform	$25.55M	-6.87	-194.72%	―	-11.51%	74.52%

Fluent Corporate Events

Fluent, Inc. Reports Strong Growth in Commerce Media

Fluent, Inc. is a commerce media solutions provider that connects top-tier brands with engaged consumers through exclusive ad inventory and proprietary machine learning, primarily operating in the performance marketing sector. In its third quarter of 2025 financial results, Fluent reported a revenue of $47 million, with its Commerce Media Solutions segment showing significant growth, now accounting for 40% of the company’s consolidated revenue. The segment’s annual revenue run rate has surpassed $85 million, reflecting an 81% increase compared to the same period last year. Despite a decrease in overall revenue and a net loss of $7.6 million, Fluent’s strategic shift towards Commerce Media Solutions is evident, with the segment’s gross margin improving by 400 basis points from the previous quarter. Key partnerships with Authentic Brands and Databricks have been highlighted as strategic moves to enhance data intelligence and expand capabilities. The company also noted the success of its Rebuy Monetize partnership on the Shopify platform, demonstrating a significant increase in ad unit sessions. Looking forward, Fluent anticipates achieving adjusted EBITDA profitability in the fourth quarter of 2025 and expects full-year double-digit revenue growth and profitability in 2026, driven by the continued expansion of its Commerce Media Solutions business.

Fluent Approves New Equity Participation Plan

On September 22, 2025, Fluent, Inc. announced the approval of its Equity Participation Plan aimed at incentivizing employees and service providers to contribute to the company’s long-term success through ownership interests linked to the company’s stock value. The plan involves granting restricted stock units (RSUs) to eligible participants, which include employees, directors, and independent contractors, and will be settled in cash based on the fair market value of the company’s stock. The plan is designed to align the interests of participants with the company’s performance, although RSU holders will not participate in dividends. The board of directors will administer the plan, with the authority to designate participants, determine awards, and make necessary adjustments, while retaining the right to amend or terminate the plan.

The most recent analyst rating on (FLNT) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on Fluent stock, see the FLNT Stock Forecast page.

Fluent Inc’s Earnings Call: Growth Amid Challenges

Fluent Inc’s recent earnings call presented a mixed bag of outcomes, with notable growth in the commerce media segment and strategic partnerships, yet overshadowed by significant revenue declines and challenges in the owned and operated segment. The sentiment was cautiously optimistic, buoyed by new equity financing but tempered by media margin compression.

Fluent Inc. Reports Strong Growth in Commerce Media

Fluent, Inc. is a commerce media solutions provider that connects top-tier brands with highly engaged consumers, leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning to drive performance marketing and monetization.

Fluent Announces $10.3M Private Placement Agreement

On August 19, 2025, Fluent, Inc. announced a private placement agreement to issue and sell 5,871,427 shares of its common stock and pre-funded warrants, generating approximately $10.3 million in gross proceeds. The funds raised are intended for working capital and general corporate purposes, with the transaction expected to bolster Fluent’s balance sheet and support its growth plans in the commerce media sector. The placement involves both institutional investors and company insiders, and the company has committed to filing a registration statement with the SEC to cover the resale of the shares.

The most recent analyst rating on (FLNT) stock is a Hold with a $2.00 price target. To see the full list of analyst forecasts on Fluent stock, see the FLNT Stock Forecast page.

Fluent, Inc. Delays Q2 2025 10-Q Filing

Fluent, Inc. has announced a delay in filing its Form 10-Q (Quarter Report) for the financial period ending June 30, 2025. The delay is primarily due to ongoing discussions with SLR Credit Solution regarding a proposed amendment to their Credit Agreement, which is necessary to address non-compliance with financial covenants. The company expects to file the report within a five-day extension period. Preliminary financial results indicate a decrease in revenue to $99.2 million for the first half of 2025, compared to $124.7 million in the same period last year, although net loss per diluted share has improved. Fluent is actively working to resolve these issues and ensure compliance, as stated by CEO Donald Patrick.

The most recent analyst rating on (FLNT) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on Fluent stock, see the FLNT Stock Forecast page.