Marchex (MCHX) AI Stock Analysis

• Market Cap: $89.12M
• Dividend Yield: N/A
• Average Volume (3M): 34.06K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.28
• Revenue Growth: -2.67%
• EPS Growth: 21.65%
• Country: US
• Employees: 163
• Sector: Communication Services
• Sector Strength: 76
• Industry: Advertising Agencies
• EPS (TTM): -0.04
• Shares Outstanding: 39,240,803
• 10 Day Avg. Volume: 23,254
• 30 Day Avg. Volume: 34,061
• PEG Ratio: 0.87
• Price to Book (P/B): 2.77
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -52.75
• Enterprise Value/Market Cap: 0.89
• Enterprise Value/Revenue: 0.41
• Enterprise Value/Gross Profit: 2.58
• Enterprise Value/Ebitda: -9.55
• 1Y Price Target: $4.00
• Price Target Upside: 97.04% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1

• Rating: 61 Neutral
• Price Target: $2.00 ▼(-1.48%Downside)

The overall stock score reflects a company with strong technical momentum and positive future guidance from the earnings call. However, the financial performance is hindered by profitability and cash flow challenges, which weigh down the score. Valuation metrics further underscore concerns regarding profitability and growth prospects.

Positive Factors

Operational Leverage

The OneStack initiative aims to enhance customer acquisition and expand margins, potentially improving operational leverage over time.

Product Development

Marchex anticipates new product rollouts to lead to a return to growth, with better growth dependent on the success of go-to-market strategies.

Negative Factors

Financial Guidance

4Q guidance was slightly below projections, impacting short-term expectations.

Revenue Diversification

The timeline for the impact of the OneStack initiative remains uncertain, affecting revenue diversification into new verticals.

Marchex Business Overview & Revenue Model

Company Description

Marchex, Inc. operates as an analytics and solutions company that helps businesses connect, drive, measure, and convert callers into customers in the United States and Canada. Its products include Marchex Call Analytics, an analytics platform for enterprises, which depend on inbound phone calls to drive sales, appointments, and reservations; Marchex Call Analytics, Conversation Edition that enable actionable insights for enterprise, mid-sized, and small businesses; Text Analytics and Communications, a solution for intelligent mobile messaging, which enables sales, marketing, and operations teams in businesses to engage in two-way communications with field staff, prospects, and customers through text/SMS messages; Call Monitoring for call recording; and Marchex Marketing Edge, an analytics solution for marketers in enterprise, mid-sized and small businesses that depend on inbound phone calls to drive sales, appointments and reservations. The company's Marchex Sales Engagement products comprise Marchex Engage, which combines Marchex artificial intelligence and machine learning with call monitoring and scoring services; Marchex Spotlight, a product for corporate and regional managers; Marchex Engage for Automotive; and Marchex Platform Services that allows businesses to add Marchex conversation intelligence to their existing workflows and enabling them to decode what happens in their conversations with customers. Marchex, Inc. was incorporated in 2003 and is headquartered in Seattle, Washington.

How the Company Makes Money

Marchex generates revenue through its suite of conversational analytics products and services. Primarily, the company earns money by offering subscription-based access to its analytics platform, which includes features like call tracking, keyword spotting, and conversation analytics. Businesses subscribe to these services to gain insights into customer interactions, which can inform marketing strategies and optimize customer service operations. Additionally, Marchex may generate revenue through partnerships and integrations with other technology platforms, enhancing the value of its offerings and expanding its customer base.

Marchex Financial Statement Overview

Summary

Marchex shows strong cost management with a 64% gross profit margin, but faces persistent challenges in revenue growth and profitability with negative EBIT and net profit margins. The low debt levels provide stability; however, negative cash flows pose liquidity risks.

Income Statement

The income statement shows declining revenues, with a revenue decrease of 4.3% from 2023 to the TTM period. Gross Profit Margin stands at 64.0% in TTM, indicating strong cost management. However, the company faces challenges with profitability as both EBIT and Net Profit Margins are negative, at -10.4% and -11.4% respectively, reflecting continued operational losses.

Balance Sheet

The balance sheet reflects a stable equity position with a Debt-to-Equity Ratio of 0.03, indicating low financial leverage. However, the continuous decline in equity and total assets over the years could be a concern. The Equity Ratio for TTM is 77.2%, showing a strong equity base, but the negative net income impacts Return on Equity, which remains negative.

Cash Flow

Cash flow analysis shows negative operating and free cash flows, indicating potential liquidity issues. The Operating Cash Flow to Net Income Ratio is 0.23 for TTM, suggesting efficiency challenges in converting income into cash. The Free Cash Flow to Net Income Ratio is -0.31, further highlighting cash generation difficulties relative to net losses.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	47.95M	48.12M	49.91M	52.17M	53.48M	51.22M
Gross Profit	30.70M	30.95M	29.33M	31.71M	31.78M	30.33M
EBITDA	-3.20M	-1.80M	-5.76M	-4.03M	2.22M	-36.18M
Net Income	-5.48M	-4.95M	-9.91M	-8.24M	-4.39M	-42.99M
Balance Sheet
Total Assets	40.63M	43.20M	47.48M	56.79M	65.83M	77.73M
Cash, Cash Equivalents and Short-Term Investments	10.02M	12.77M	14.61M	20.47M	27.09M	33.85M
Total Debt	1.10M	1.22M	2.10M	1.64M	3.26M	9.91M
Total Liabilities	9.26M	10.57M	11.61M	12.68M	14.32M	25.05M
Stockholders Equity	31.37M	32.63M	35.87M	44.11M	51.50M	52.69M
Cash Flow
Free Cash Flow	-1.67M	-1.53M	-5.77M	-5.16M	-7.69M	-4.73M
Operating Cash Flow	-1.25M	-1.10M	-4.39M	-2.29M	-6.34M	-3.37M
Investing Cash Flow	-714.00K	-429.00K	-1.31M	-2.87M	-951.00K	981.00K
Financing Cash Flow	-50.00K	-307.00K	-160.00K	-1.46M	528.00K	-5.49M

Marchex Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 2.03
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MCHX, the sentiment is Positive. The current price of 2.03 is below the 20-day moving average (MA) of 2.07, above the 50-day MA of 1.91, and above the 200-day MA of 1.83, indicating a neutral trend. The MACD of 0.03 indicates Positive momentum. The RSI at 52.28 is Neutral, neither overbought nor oversold. The STOCH value of 43.86 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MCHX.

Marchex Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
WIMI	62 Neutral	$41.74M	8.37	8.21%	―	-8.74%	―
Sector *	62 Neutral	$42.18B	-1.56	-12.06%	2.81%	2.10%	-71.01%
MCHX	61 Neutral	$89.12M	―	-16.55%	―	-2.67%	21.65%
CDLX	60 Neutral	$142.02M	―	-135.48%	―	-12.77%	19.71%
INUV	59 Neutral	$80.78M	―	-34.39%	―	18.20%	50.08%
HHS	47 Neutral	$25.11M	―	-147.49%	―	-4.46%	-3053.30%
FLNT	45 Neutral	$50.85M	―	-123.16%	―	-15.07%	33.40%

Marchex Corporate Events

Marchex Launches New Share Repurchase Program

Marchex announced a new share repurchase program to buy back up to 3 million shares of its Class B common stock, replacing previous programs. The company reported its financial results for the first quarter of 2025, showing a slight decrease in revenue and an increased net loss compared to the previous year. Despite these results, Marchex is optimistic about future growth, highlighting strategic milestones in its transformation into an AI-powered prescriptive analytics leader. The company is expanding its product platform and increasing investments in sales and marketing to support growth, while leveraging its first-party data for enhanced customer insights. Marchex also sold a domain asset for $0.8 million and expanded its auto vertical OEM sales channel, expecting these initiatives to improve financial performance and market positioning.

The most recent analyst rating on (MCHX) stock is a Buy with a $2.50 price target. To see the full list of analyst forecasts on Marchex stock, see the MCHX Stock Forecast page.