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Inuvo Inc (INUV)
:INUV
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Inuvo (INUV) AI Stock Analysis

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INUV

Inuvo

(INUV)

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Neutral 48 (OpenAI - 4o)
Rating:48Neutral
Price Target:
$2.50
▼(-2.34% Downside)
Inuvo's overall stock score reflects strong revenue growth and potential future opportunities, but is weighed down by profitability challenges, bearish technical indicators, and a negative valuation. The earnings call provided some optimism, but flat revenue and margin declines remain concerns.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong market demand and effective business strategies, positioning Inuvo for sustained expansion.
Technological Advancements
The introduction of 'Ranger' strengthens Inuvo's competitive edge by improving ad quality and compliance, crucial for long-term industry leadership.
New Leadership Addition
The addition of an experienced COO can enhance strategic execution and operational efficiency, supporting Inuvo's growth and innovation goals.
Negative Factors
Profitability Challenges
Ongoing profitability issues may hinder reinvestment capabilities and financial resilience, impacting long-term business sustainability.
Cash Flow Inefficiencies
Negative cash flow indicates operational inefficiencies, limiting the company's ability to fund growth initiatives and manage financial obligations.
Gross Margin Decline
A declining gross margin suggests potential pricing pressures or cost management issues, which could affect profitability and competitive positioning.

Inuvo (INUV) vs. SPDR S&P 500 ETF (SPY)

Inuvo Business Overview & Revenue Model

Company DescriptionInuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.
How the Company Makes MoneyInuvo generates revenue primarily through its advertising technology services, which include programmatic advertising and data-driven marketing solutions. The company earns money by charging clients for access to its platforms and services, which help advertisers optimize their marketing efforts and achieve better return on investment. Key revenue streams include fees for the use of the IntentKey platform, commissions on ad placements, and revenue from partnerships with other digital marketing entities. Additionally, Inuvo may benefit from strategic partnerships that expand its market reach or enhance its technology offerings, further contributing to its earnings.

Inuvo Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 26, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive developments, such as strong year-to-date growth, technological advancements, and strategic leadership hires, balanced against challenges like flat Q3 revenue and decreased gross margins. The company is optimistic about future prospects with pending contracts and settlements.
Q3-2025 Updates
Positive Updates
Year-to-Date Revenue Growth
Inuvo reported a strong 25% year-over-year growth through the first 9 months of 2025, with total revenue reaching $71.9 million.
Technological Advancements
Inuvo introduced 'Ranger,' an AI-driven compliance and quality system to enhance advertising integrity and avoid compliance risks.
Self-Service Client Growth
The company onboarded 23 new clients in Q3, now totaling 44 self-service brands, including major names like Kia and Apple.
Pending Government Contract
Inuvo is working on a multimillion-dollar contract with a government organization, delayed due to the government shutdown.
Class Action Lawsuit Settlement
Inuvo is expecting a substantial payout in the first quarter of 2026 from a settled class action lawsuit.
New Leadership Addition
Rob Buchner was appointed as Chief Operating Officer, bringing significant industry experience to help scale Inuvo's AdTech products.
Negative Updates
Q3 Revenue Shortfall
Q3 revenue was $22.6 million, flat year-over-year, falling short of expectations due to a deliberate reduction in advertising spend.
Platform Revenue Decline
Platform revenue was $18.7 million, slightly down from $18.8 million last year, due to the scaling down of a major Platform client.
Gross Margin Decline
Gross margin decreased to 73.4% from 88.4% year-over-year, primarily due to accounting changes for a new Platform client campaign.
Operating Expenses and Net Loss
Operating expenses were $18.2 million, leading to a net loss of $1.7 million, although narrowed from the previous year.
Company Guidance
During the Inuvo, Inc. Third Quarter 2025 earnings call, the company provided several key metrics and forward-looking guidance. Inuvo reported a third-quarter revenue of $22.6 million, which was stable year-over-year, contributing to a total of $71.9 million for the first nine months of 2025, reflecting a 25% growth compared to the previous year. The quarter's revenue included $18.7 million from Platforms and $3.9 million from Agencies and Brands. The company experienced a sequential decline of approximately 5% in Platforms and a 29% sequential growth within Agencies and Brands. Inuvo is optimistic about reaching its revenue goals for 2025, driven by anticipated growth of over 65% year-over-year from its top five clients by the end of the year. Additionally, the company highlighted a forthcoming substantial payout from a settled class action lawsuit expected in the first quarter of 2026. Inuvo also indicated that they are pursuing a multimillion-dollar government contract, delayed due to a government shutdown but still pending.

Inuvo Financial Statement Overview

Summary
Inuvo's financial performance shows strong revenue growth of 20.4% TTM, but profitability is a concern with negative net profit margins and EBIT margins. The balance sheet is stable with low debt, but negative ROE and cash flow inefficiencies are significant risks.
Income Statement
45
Neutral
Inuvo's income statement shows a mixed performance. The company has achieved a revenue growth rate of 20.4% in the TTM, indicating positive momentum. However, profitability remains a concern with negative net profit margins and EBIT margins, reflecting ongoing operational challenges. The gross profit margin is strong at 77.96%, but the negative net profit margin of -4.44% highlights the need for improved cost management and efficiency.
Balance Sheet
50
Neutral
The balance sheet reveals a relatively low debt-to-equity ratio of 0.077, suggesting conservative leverage. However, the return on equity is negative at -35.29%, indicating that the company is not generating sufficient returns on shareholders' equity. The equity ratio stands at 34.81%, which is moderate, but the negative ROE is a significant concern for investors.
Cash Flow
40
Negative
Cash flow analysis shows significant challenges, with negative operating cash flow and free cash flow in the TTM. The free cash flow to net income ratio is nearly 1, suggesting that cash flow is closely aligned with net income, albeit negative. The operating cash flow to net income ratio is negative, indicating inefficiencies in converting income into cash flow. The free cash flow growth rate is also negative, highlighting ongoing cash flow issues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue98.14M83.79M73.91M75.60M59.83M44.64M
Gross Profit76.51M71.76M63.43M45.36M43.90M36.34M
EBITDA-1.77M-2.69M-7.63M-10.38M-4.05M-3.45M
Net Income-4.36M-5.76M-10.39M-13.11M-7.60M-7.30M
Balance Sheet
Total Assets29.92M32.20M32.37M35.56M44.00M35.18M
Cash, Cash Equivalents and Short-Term Investments3.38M2.46M4.44M4.46M12.40M7.89M
Total Debt3.38M1.02M943.90K483.00K849.67K1.10M
Total Liabilities19.50M18.72M15.39M13.81M11.19M9.89M
Stockholders Equity10.42M13.47M16.98M21.75M32.81M25.29M
Cash Flow
Free Cash Flow-3.17M-1.63M-4.24M-7.26M-6.87M-6.78M
Operating Cash Flow-1.48M229.55K-2.55M-5.57M-5.28M-5.60M
Investing Cash Flow-1.69M-1.86M606.19K-1.67M-4.60M-1.19M
Financing Cash Flow3.96M-353.39K3.46M-304.43K12.46M14.30M

Inuvo Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.56
Price Trends
50DMA
3.21
Negative
100DMA
3.84
Negative
200DMA
3.93
Negative
Market Momentum
MACD
-0.19
Negative
RSI
37.42
Neutral
STOCH
36.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For INUV, the sentiment is Negative. The current price of 2.56 is below the 20-day moving average (MA) of 2.74, below the 50-day MA of 3.21, and below the 200-day MA of 3.93, indicating a bearish trend. The MACD of -0.19 indicates Negative momentum. The RSI at 37.42 is Neutral, neither overbought nor oversold. The STOCH value of 36.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for INUV.

Inuvo Risk Analysis

Inuvo disclosed 3 risk factors in its most recent earnings report. Inuvo reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 2 New Risks
1.
Update Q2, 2025

Inuvo Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
59
Neutral
$47.55M-19.36-17.78%
48
Neutral
$41.74M-8.73-38.21%25.10%50.62%
47
Neutral
$76.43M-16.17-14.61%-4.32%-13.99%
45
Neutral
$34.87M-6.26-36.31%-22.29%-283.29%
41
Neutral
$20.54M-26.62%-11.07%82.06%
41
Neutral
$56.99M-1.47-127.41%-18.94%37.05%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
INUV
Inuvo
2.56
0.26
11.30%
HHS
Harte-Hanks
2.81
-2.84
-50.27%
MCHX
Marchex
1.45
-0.25
-14.71%
FLNT
Fluent
1.87
-0.95
-33.69%
ACCS
ACCESS Newswire
8.14
-1.62
-16.60%
ABLV
Able View Global
0.63
-0.23
-26.74%

Inuvo Corporate Events

Inuvo Inc. Earnings Call: Growth Amid Challenges
Nov 8, 2025

Inuvo Inc. recently held its third-quarter earnings call, revealing a blend of optimism and challenges. The company reported strong year-to-date growth and technological advancements, alongside strategic leadership hires. However, these positives were tempered by flat third-quarter revenue and decreased gross margins. Inuvo remains hopeful about future prospects, with pending contracts and settlements on the horizon.

Inuvo Inc. Reports Modest Revenue Growth in Q3 2025
Nov 7, 2025

Inuvo, Inc., a leader in artificial intelligence advertising technology, specializes in providing AI-driven ad tech solutions designed to understand consumer intent rather than identity.

Inuvo Inc’s Earnings Call Highlights Growth Amid Challenges
Aug 12, 2025

Inuvo Inc’s latest earnings call painted a picture of robust growth tempered by certain challenges. The company showcased impressive year-over-year revenue growth, driven by strong product performance, particularly IntentKey. However, sequential revenue decline, decreased gross margins, and increased operating expenses were noted as areas of concern. Despite these issues, positive client feedback and industry validation underscore Inuvo’s strong market positioning.

Inuvo Inc. Reports Strong Revenue Growth in Q2 2025
Aug 8, 2025

Inuvo, Inc. is a prominent player in the artificial intelligence advertising technology sector, known for its innovative IntentKey AI solution that identifies consumer interests. The company recently reported its financial results for the second quarter of 2025, highlighting a significant 25% increase in net revenue compared to the same period last year. This growth underscores Inuvo’s continued expansion and resilience in the competitive ad tech market.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 08, 2025