tiprankstipranks
Trending News
More News >
Bread Financial Holdings Inc (BFH)
:BFH
Advertisement

Bread Financial Holdings (BFH) AI Stock Analysis

Compare
907 Followers

Top Page

BFH

Bread Financial Holdings

(NYSE:BFH)

Rating:79Outperform
Price Target:
$73.00
▲(10.22% Upside)
Bread Financial Holdings demonstrates strong technical momentum and valuation metrics, supported by robust financial performance and strategic corporate initiatives. However, challenges in revenue growth and loan performance slightly temper the outlook.
Positive Factors
Earnings
BFH reported 2Q EPS of $3.15, above analyst estimate and consensus.
Financial Management
Management guided to lower credit losses which is a positive trend.
Financial Performance
Loan growth and credit sales were above analyst estimates.
Negative Factors
Loan Growth
Loan growth remains pressured, likely due to a combination of consumer moderation and tighter underwriting at BFH.
Revenue Guidance
Management lowered 2025 guidance slightly on revenue.
Tariff Impact
The full impact of tariffs remains unclear, with potential implications for credit improvement.

Bread Financial Holdings (BFH) vs. SPDR S&P 500 ETF (SPY)

Bread Financial Holdings Business Overview & Revenue Model

Company DescriptionBread Financial Holdings (BFH) is a financial services company specializing in providing innovative payment solutions and consumer financing options. Operating primarily in the fintech sector, BFH offers a range of products including credit cards, installment loans, and flexible payment plans designed to enhance the purchasing power of consumers while driving sales for merchants. The company focuses on creating personalized financial experiences through technology-driven platforms that cater to various markets, including retail, healthcare, and e-commerce.
How the Company Makes MoneyBread Financial Holdings generates revenue through multiple streams primarily centered around interest income from consumer loans and transaction fees. The company issues credit cards and provides financing solutions, earning interest on outstanding balances. Additionally, BFH benefits from merchant partnerships, where it charges transaction fees for processing payments made through its financing options. The company may also generate income from late payment fees and other ancillary services related to credit management. Key partnerships with retail and e-commerce merchants allow BFH to expand its customer base and drive volume, contributing significantly to its overall earnings.

Bread Financial Holdings Earnings Call Summary

Earnings Call Date:Jul 24, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 23, 2025
Earnings Call Sentiment Neutral
Bread Financial delivered a strong second quarter with notable achievements in credit sales growth, operational excellence, and successful capital initiatives. However, challenges remain in terms of revenue decline and loan growth, largely due to external factors like consumer spending patterns and credit losses.
Q2-2025 Updates
Positive Updates
Strong Second Quarter Results
Bread Financial reported adjusted net income of $149 million and adjusted earnings per diluted share of $3.15. Return on average tangible common equity was 22.7% for the quarter.
Credit Sales Growth
Credit sales grew 4% year-over-year for the second quarter, driven by new partner growth and higher general purpose spending.
Operational Excellence
Despite technology-related investments, inflation, and wage pressures, adjusted total noninterest expense was essentially flat year-over-year.
Successful Capital Initiatives
Bread Financial completed a $150 million share repurchase program and a $150 million tender offer for senior notes, enhancing shareholder value.
Direct-to-Consumer Deposit Growth
Direct-to-consumer deposits increased to $8.1 billion at quarter end, up 12% year-over-year.
Partnership Extensions
Bread Financial announced the multiyear extension of its relationship with Caesars Entertainment, securing top 10 programs into at least 2028.
Negative Updates
Revenue Decline
Revenue was $929 million in the quarter, down 1% year-over-year, primarily due to lower finance charges and late fees.
Challenges with Loan Growth
Average loans of $17.7 billion decreased 1% year-over-year, impacted by softer consumer spending and elevated gross credit losses.
Impact of Lower Billed Late Fees
The improvement in credit metrics resulted in lower billed late fees, exerting pressure on net interest income.
Company Guidance
During Bread Financial's second-quarter 2025 earnings call, the company reported robust financial performance, emphasizing operational excellence and disciplined capital allocation. The company achieved an adjusted net income of $149 million and an adjusted earnings per diluted share of $3.15, excluding a $10 million post-tax impact from debt repurchase expenses. Credit sales grew by 4% year-over-year, with a significant portion driven by nondiscretionary purchases, and the net loss rate outperformed expectations, leading to a revised full-year outlook of 7.8% to 7.9%. Return on average tangible common equity was reported at 22.7%. Bread Financial also highlighted its strong liquidity position, with $7.7 billion in total liquid assets and undrawn credit facilities, and a steady increase in direct-to-consumer deposits, which reached $8.1 billion, marking a 12% year-over-year growth. The company successfully completed a $150 million share repurchase program and a $150 million tender offer for senior notes, optimizing its balance sheet. Additionally, Bread Financial announced a multiyear extension with Caesars Entertainment and launched a new co-brand credit card program with Crypto.com, signaling ongoing growth and innovation in its offerings.

Bread Financial Holdings Financial Statement Overview

Summary
Bread Financial Holdings shows a strong recovery in revenue and operational efficiency, bolstered by significant debt reduction. The company maintains strong cash flow generation, which supports its financial health. However, the decline in net income and net profit margins poses concerns for profitability.
Income Statement
72
Positive
Bread Financial Holdings shows a positive revenue trend with revenue growing from $3.06 billion in 2023 to $5.02 billion in 2024, marking a significant rebound. The gross profit and EBIT margins are strong, indicating efficient operations. However, net income has decreased from $718 million in 2023 to $277 million in 2024, which impacts net profit margin adversely. EBIT margin remains solid at 5.55%, but net profit margin drops to 5.51% from 23.46% in 2023, suggesting declining profitability.
Balance Sheet
65
Positive
The company has improved its financial stability by reducing total debt from $5.44 billion in 2023 to zero in 2024, significantly improving the debt-to-equity ratio. Stockholders' equity has increased, reflecting a stronger equity position. However, equity ratio is low at 13.33% in 2024, and total assets have slightly decreased. The absence of debt is commendable and mitigates financial risk.
Cash Flow
80
Positive
Operating cash flow remains robust at $1.86 billion in 2024, with a slight decline from $1.99 billion in 2023. Free cash flow remains strong, supporting the company's liquidity. The company's ability to generate cash from operations is a positive indicator, with free cash flow to net income ratio at 6.71, highlighting a strong cash generation relative to net income.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.80B5.17B4.37B3.27B3.30B
Gross Profit2.44B3.07B2.28B2.06B1.95B
EBITDA471.00M1.08B413.00M1.17B549.00M
Net Income277.00M718.00M223.00M801.00M214.00M
Balance Sheet
Total Assets22.89B23.14B25.41B21.75B22.55B
Cash, Cash Equivalents and Short-Term Investments3.85B3.59B3.99B3.11B3.08B
Total Debt5.68B5.44B8.13B7.57B8.82B
Total Liabilities19.84B20.22B23.14B19.66B21.03B
Stockholders Equity3.05B2.92B2.27B2.09B1.52B
Cash Flow
Free Cash Flow1.86B1.99B1.78B1.46B1.83B
Operating Cash Flow1.86B1.99B1.85B1.54B1.88B
Investing Cash Flow-1.17B788.00M-5.11B-1.69B1.77B
Financing Cash Flow-592.00M-3.09B3.27B608.00M-4.17B

Bread Financial Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price66.23
Price Trends
50DMA
60.96
Positive
100DMA
55.66
Positive
200DMA
56.22
Positive
Market Momentum
MACD
1.80
Negative
RSI
67.99
Neutral
STOCH
86.37
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BFH, the sentiment is Positive. The current price of 66.23 is above the 20-day moving average (MA) of 62.10, above the 50-day MA of 60.96, and above the 200-day MA of 56.22, indicating a bullish trend. The MACD of 1.80 indicates Negative momentum. The RSI at 67.99 is Neutral, neither overbought nor oversold. The STOCH value of 86.37 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BFH.

Bread Financial Holdings Risk Analysis

Bread Financial Holdings disclosed 63 risk factors in its most recent earnings report. Bread Financial Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bread Financial Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$3.12B11.359.19%1.25%-4.15%-38.33%
79
Outperform
$1.97B5.4418.75%3.56%8.41%34.76%
78
Outperform
$3.01B12.7421.56%23.42%59.17%
73
Outperform
$1.01B4.7814.86%5.07%3.11%95.40%
68
Neutral
$18.06B11.9710.24%3.74%9.75%1.30%
67
Neutral
$1.92B26.055.50%7.54%70.26%
52
Neutral
$2.42B-3.79%4.57%-38.81%-425.73%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BFH
Bread Financial Holdings
66.23
11.52
21.06%
LC
LendingClub
16.60
5.65
51.60%
ENVA
Enova International
120.17
42.89
55.50%
FINV
FinVolution Group
7.91
2.90
57.88%
LX
Lexinfintech Holdings
6.09
4.48
278.26%
LU
Lufax Holding
3.01
0.75
33.19%

Bread Financial Holdings Corporate Events

Stock BuybackBusiness Operations and Strategy
Bread Financial Announces $200M Stock Repurchase Plan
Positive
Aug 27, 2025

On August 27, 2025, Bread Financial Holdings announced that its Board of Directors has approved a plan to repurchase up to $200 million of its common stock. The initiative is part of the company’s strategy to strengthen its capital position and return value to shareholders, though the repurchase is subject to market conditions and regulatory approvals.

Private Placements and FinancingBusiness Operations and Strategy
Bread Financial Announces Tender Offer Results
Neutral
Aug 22, 2025

On August 22, 2025, Bread Financial Holdings announced the expiration and results of its cash tender offers for its 9.750% Senior Notes due 2029 and 8.375% Fixed-Rate Reset Subordinated Notes due 2035. The tender offers, which expired on August 21, 2025, involved a total of $150,000,000 in aggregate principal amount, with $31,288,000 of the 2029 Notes and $121,000 of the 2035 Notes tendered. The results of these offers reflect Bread Financial’s strategic financial management and may impact its debt profile and market positioning.

Financial Disclosures
Bread Financial Reports Improved Financial Health in Update
Positive
Aug 15, 2025

On August 15, 2025, Bread Financial Holdings, Inc. released a performance update for the period ending July 31, 2025. The update highlighted a decrease in both net loss and delinquency rates compared to the previous year, with the net loss rate dropping from 8.0% to 7.6% and the delinquency rate falling from 6.2% to 5.8%. These improvements suggest a positive impact on the company’s financial health and may enhance its competitive positioning in the financial services industry.

Private Placements and FinancingBusiness Operations and Strategy
Bread Financial Announces Early Tender Results for Notes
Neutral
Aug 7, 2025

On August 7, 2025, Bread Financial Holdings announced the early tender results of its cash tender offer for its 9.750% Senior Notes due 2029 and 8.375% Fixed-Rate Reset Subordinated Notes due 2035. The company reported that $28,402,000 of the 2029 Notes and $121,000 of the 2035 Notes were tendered by the early participation date. The settlement for these notes is expected on August 11, 2025, with total consideration provided for valid tenders. This move is part of Bread Financial’s strategic financial management, potentially impacting its debt structure and market positioning.

Private Placements and FinancingBusiness Operations and Strategy
Bread Financial Announces $150M Debt Repurchase Plan
Positive
Jul 24, 2025

On July 24, 2025, Bread Financial Holdings announced a cash tender offer to repurchase up to $150 million of its 9.750% Senior Notes due 2029 and 8.375% Fixed-Rate Reset Subordinated Notes due 2035. This strategic financial move aims to manage the company’s debt profile and potentially improve its financial stability. The tender offers, which include an early participation incentive, are set to expire on August 21, 2025, and are conducted through a modified Dutch Auction procedure, allowing note holders to specify their minimum acceptable bid prices.

Stock BuybackDividendsBusiness Operations and StrategyFinancial Disclosures
Bread Financial Reports Strong Q2 2025 Results
Positive
Jul 24, 2025

On July 24, 2025, Bread Financial Holdings announced its second quarter 2025 financial results, reporting a net income of $139 million and a 7% increase in tangible book value per common share. The company declared a quarterly cash dividend of $0.21 per share, payable on September 12, 2025. Despite a slight decrease in average loans due to softer consumer spending, the company saw a 4% increase in credit sales year-over-year. Bread Financial completed a $150 million share repurchase program and a tender offer for senior notes, reflecting its commitment to operational excellence and shareholder value. The company also extended its partnership with Caesars Entertainment, launching a new rewards credit card. The outlook for 2025 anticipates stable consumer financial health, with expectations of flat to slightly down average loan growth and relatively flat total revenue compared to 2024.

Financial Disclosures
Bread Financial Reports Q2 2025 Performance Update
Negative
Jul 24, 2025

On July 24, 2025, Bread Financial Holdings reported its performance update for the period ending June 30, 2025. The company experienced a slight year-over-year decrease in average credit card and other loans by 1%, with net principal losses amounting to $348 million and a net loss rate of 7.9%. The delinquency rate improved from 6.0% in 2024 to 5.7% in 2025. The impact of hurricanes Helene and Milton in 2024 led to a temporary freeze on delinquency progression, affecting the net principal losses and net loss rate in the second quarter of 2025.

Financial Disclosures
Bread Financial Reports May 2025 Performance Update
Negative
Jun 11, 2025

On June 11, 2025, Bread Financial Holdings, Inc. released a performance update for May 2025, highlighting a year-over-year decrease in average credit card and other loans by 1%, with net principal losses at $120 million and a net loss rate of 8.0%. The company noted that actions taken in response to hurricanes Helene and Milton in 2024, which included freezing delinquency progression for affected cardholders, resulted in lower net principal losses and net loss rates in the fourth quarter of 2024, but are expected to negatively impact these metrics in the second quarter of 2025.

Private Placements and FinancingBusiness Operations and Strategy
Bread Financial Announces Early Tender Results for Notes
Neutral
Jun 5, 2025

On June 5, 2025, Bread Financial Holdings announced the early tender results of its cash tender offer for its 9.750% Senior Notes due 2029. The company reported that approximately $536,786,000 in aggregate principal amount of the notes had been validly tendered by the early participation date, exceeding the $150,000,000 tender cap. As a result, no further notes will be accepted after the early participation date, and the settlement is anticipated to occur on June 9, 2025. This move is part of Bread Financial’s strategic financial management, potentially impacting its debt structure and financial obligations.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 27, 2025