tiprankstipranks
Trending News
More News >
Bread Financial Holdings Inc (BFH)
:BFH

Bread Financial Holdings (BFH) AI Stock Analysis

Compare
899 Followers

Top Page

BF

Bread Financial Holdings

(NYSE:BFH)

Rating:74Outperform
Price Target:
$66.00
▲(10.22%Upside)
Bread Financial Holdings has a solid financial foundation with impressive revenue growth and debt reduction. Technical indicators show strong momentum, though valuation is average. Earnings call insights are positive but tempered by macroeconomic challenges and slight revenue declines.
Positive Factors
Credit Performance
Credit losses are trending better than expected and ahead of consensus estimates.
Credit Trends
Credit trends are improving, considered a bigger story than the current pressure on loan growth.
Economic Metrics
Bread Financial's execution in improving its economic metrics impresses, particularly against low expectations.
Negative Factors
Guidance
BFH lowered 2025 guidance slightly on growth, revenue, and operating leverage to reflect greater macro uncertainty.
Loan Growth
Loan growth remains weak, down 1.4% year-over-year, likely due to consumers pulling back from big-ticket purchases.
Share Repurchases
Incremental share repurchases are expected to be delayed given macro uncertainty and the company being at the lower end of its targeted capital range.

Bread Financial Holdings (BFH) vs. SPDR S&P 500 ETF (SPY)

Bread Financial Holdings Business Overview & Revenue Model

Company DescriptionBread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio.
How the Company Makes MoneyBFH primarily generates revenue through the provision of credit card services, which include interest income from outstanding credit balances and fees from cardholders, such as late fees and annual fees. The company also earns substantial income from its partnerships with retailers and other businesses, who use BFH's private label and co-branded credit card programs to enhance customer loyalty and spending. Additionally, BFH generates revenue through interchange fees, which are charged to merchants whenever customers use their credit cards to make purchases. The company's installment lending solutions also contribute to its earnings, providing customers with flexible payment options for larger purchases while generating interest income for BFH. Strategic partnerships with leading brands across various industries further bolster BFH's revenue streams by expanding its customer base and enhancing its service offerings.

Bread Financial Holdings Earnings Call Summary

Earnings Call Date:Apr 24, 2025
(Q1-2025)
|
% Change Since: 25.61%|
Next Earnings Date:Jul 24, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a company with strong financial performance and strategic initiatives, such as successful capital structure optimization and growth in direct-to-consumer deposits. However, challenges such as revenue decline, decreased average loans, and macroeconomic uncertainty pose concerns.
Q1-2025 Updates
Positive Updates
Strong First Quarter Earnings
Bread Financial reported net income of $138 million and earnings per diluted share of $2.78, reflecting a resilient business model and strategic credit tightening actions.
Successful Capital Structure Optimization
Executed a $400 million subordinated notes offering, improving the total risk-based capital ratio by more than 200 basis points, and completed a $150 million share repurchase program.
Growth in Direct-to-Consumer Deposits
Direct-to-consumer deposits grew to $7.9 billion at the end of the quarter, up 13% year over year.
New Partnerships and Program Renewals
Signed new partners including Crypto.com and renewed programs with existing partners like Academy Sports, showcasing strong pipeline and growth opportunities.
Negative Updates
Revenue Decline
Revenue was $970 million, down 2% year over year, primarily due to lower net interest income.
Decreased Average Loans
Average loans of $18.2 billion decreased 2%, influenced by the macroeconomic environment, lower consumer spending, higher gross losses, and tighter underwriting standards.
Macroeconomic Uncertainty
The risk of economic weakness continues to grow due to uncertainty in consumer and small business confidence, trade policy, and inflation concerns.
Company Guidance
In the first quarter of fiscal year 2025, Bread Financial Holdings, Inc. reported a net income of $138 million and earnings per diluted share of $2.78. The company completed a $400 million subordinated notes offering, enhancing its capital structure and balance sheet. Additionally, Bread Financial executed a $150 million board-authorized share repurchase program, acquiring 3.2 million shares. Direct-to-consumer deposits grew 13% year over year to $7.9 billion, reflecting a steady increase. Credit sales rose by 1% due to higher general purpose spending, supported by lower gas prices. Despite challenging macroeconomic conditions, the company maintained a credit risk management approach, resulting in improved credit performance trends. The first quarter saw a delinquency rate of 5.9% and a net loss rate of 8.2%, with a reserve rate of 12.2%. Looking forward, Bread Financial expects 2025 average loans to be flat to slightly down, with total revenue anticipated to be flat to slightly up. The net loss rate is projected to remain in the 8.0% to 8.2% range for the year.

Bread Financial Holdings Financial Statement Overview

Summary
Bread Financial Holdings displays strong revenue growth and operational efficiency, supported by significant debt reduction. However, declining net income impacts profitability margins. Strong cash flow generation supports financial health.
Income Statement
72
Positive
Bread Financial Holdings shows a positive revenue trend with revenue growing from $3.06 billion in 2023 to $5.02 billion in 2024, marking a significant rebound. The gross profit and EBIT margins are strong, indicating efficient operations. However, net income has decreased from $718 million in 2023 to $277 million in 2024, which impacts net profit margin adversely. EBIT margin remains solid at 5.55%, but net profit margin drops to 5.51% from 23.46% in 2023, suggesting declining profitability.
Balance Sheet
65
Positive
The company has improved its financial stability by reducing total debt from $5.44 billion in 2023 to zero in 2024, significantly improving the debt-to-equity ratio. Stockholders' equity has increased, reflecting a stronger equity position. However, equity ratio is low at 13.33% in 2024, and total assets have slightly decreased. The absence of debt is commendable and mitigates financial risk.
Cash Flow
80
Positive
Operating cash flow remains robust at $1.86 billion in 2024, with a slight decline from $1.99 billion in 2023. Free cash flow remains strong, supporting the company's liquidity. The company's ability to generate cash from operations is a positive indicator, with free cash flow to net income ratio at 6.71, highlighting a strong cash generation relative to net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.75B4.80B5.17B4.37B3.27B3.30B
Gross Profit2.44B2.44B3.07B2.28B2.06B1.95B
EBITDA478.00M471.00M1.08B413.00M1.17B549.00M
Net Income280.00M277.00M718.00M223.00M801.00M214.00M
Balance Sheet
Total Assets22.38B22.89B23.14B25.41B21.75B22.55B
Cash, Cash Equivalents and Short-Term Investments4.21B3.68B3.59B3.99B3.11B3.08B
Total Debt0.005.68B5.44B8.13B7.57B8.82B
Total Liabilities19.31B19.84B20.22B23.14B19.66B21.03B
Stockholders Equity3.07B3.05B2.92B2.27B2.09B1.52B
Cash Flow
Free Cash Flow1.82B1.86B1.99B1.78B1.46B1.83B
Operating Cash Flow1.80B1.86B1.99B1.85B1.54B1.88B
Investing Cash Flow-1.20B-1.17B788.00M-5.11B-1.69B1.77B
Financing Cash Flow-179.00M-592.00M-3.09B3.27B608.00M-4.17B

Bread Financial Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price59.88
Price Trends
50DMA
52.00
Positive
100DMA
51.53
Positive
200DMA
53.99
Positive
Market Momentum
MACD
1.87
Negative
RSI
72.13
Negative
STOCH
94.79
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BFH, the sentiment is Positive. The current price of 59.88 is above the 20-day moving average (MA) of 53.99, above the 50-day MA of 52.00, and above the 200-day MA of 53.99, indicating a bullish trend. The MACD of 1.87 indicates Negative momentum. The RSI at 72.13 is Negative, neither overbought nor oversold. The STOCH value of 94.79 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BFH.

Bread Financial Holdings Risk Analysis

Bread Financial Holdings disclosed 63 risk factors in its most recent earnings report. Bread Financial Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bread Financial Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
84
Outperform
$2.41B6.9317.91%2.91%5.13%25.93%
78
Outperform
$2.93B13.6019.94%24.47%54.18%
BFBFH
74
Outperform
$2.79B10.689.34%1.40%-3.20%-28.69%
LXLX
74
Outperform
$1.17B6.5912.60%3.15%7.53%37.86%
LCLC
62
Neutral
$1.42B28.003.86%5.72%31.82%
61
Neutral
C$14.56B6.1620.17%5.70%26.93%-38.21%
LULU
52
Neutral
$2.41B-3.79%4.57%-38.81%-425.73%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BFH
Bread Financial Holdings
59.88
15.66
35.41%
LC
LendingClub
12.45
3.99
47.16%
ENVA
Enova International
115.46
54.30
88.78%
FINV
FinVolution Group
9.51
4.81
102.34%
LX
Lexinfintech Holdings
6.98
5.43
350.32%
LU
Lufax Holding
2.76
-0.19
-6.44%

Bread Financial Holdings Corporate Events

Financial Disclosures
Bread Financial Reports May 2025 Performance Update
Negative
Jun 11, 2025

On June 11, 2025, Bread Financial Holdings, Inc. released a performance update for May 2025, highlighting a year-over-year decrease in average credit card and other loans by 1%, with net principal losses at $120 million and a net loss rate of 8.0%. The company noted that actions taken in response to hurricanes Helene and Milton in 2024, which included freezing delinquency progression for affected cardholders, resulted in lower net principal losses and net loss rates in the fourth quarter of 2024, but are expected to negatively impact these metrics in the second quarter of 2025.

The most recent analyst rating on (BFH) stock is a Hold with a $59.00 price target. To see the full list of analyst forecasts on Bread Financial Holdings stock, see the BFH Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
Bread Financial Announces Early Tender Results for Notes
Neutral
Jun 5, 2025

On June 5, 2025, Bread Financial Holdings announced the early tender results of its cash tender offer for its 9.750% Senior Notes due 2029. The company reported that approximately $536,786,000 in aggregate principal amount of the notes had been validly tendered by the early participation date, exceeding the $150,000,000 tender cap. As a result, no further notes will be accepted after the early participation date, and the settlement is anticipated to occur on June 9, 2025. This move is part of Bread Financial’s strategic financial management, potentially impacting its debt structure and financial obligations.

The most recent analyst rating on (BFH) stock is a Hold with a $52.00 price target. To see the full list of analyst forecasts on Bread Financial Holdings stock, see the BFH Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
Bread Financial Announces $150M Tender Offer for Notes
Neutral
May 21, 2025

On May 21, 2025, Bread Financial Holdings announced a cash tender offer to repurchase up to $150 million of its 9.750% Senior Notes due in 2029. This move is part of a modified Dutch Auction process, with specific deadlines for early participation and final payment. The tender offer aims to manage the company’s debt profile, potentially impacting its financial strategy and market positioning.

The most recent analyst rating on (BFH) stock is a Hold with a $59.00 price target. To see the full list of analyst forecasts on Bread Financial Holdings stock, see the BFH Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Bread Financial Holds Virtual Annual Stockholders Meeting
Neutral
May 14, 2025

On May 13, 2025, Bread Financial Holdings, Inc. conducted its annual stockholders meeting virtually, with 88.69% of shares represented. Key outcomes included the election of directors, approval of executive compensation, and ratification of Deloitte & Touche LLP as the independent accounting firm for 2025, indicating continued shareholder support for the company’s governance and financial strategies.

The most recent analyst rating on (BFH) stock is a Hold with a $59.00 price target. To see the full list of analyst forecasts on Bread Financial Holdings stock, see the BFH Stock Forecast page.

Financial Disclosures
Bread Financial Reports Improved April 2025 Performance
Positive
May 13, 2025

On May 13, 2025, Bread Financial Holdings released a performance update for April 2025, highlighting a decrease in net loss and delinquency rates compared to the previous year. The net loss rate dropped from 8.6% to 7.8%, and the delinquency rate decreased from 6.0% to 5.7%. These improvements are partly attributed to the temporary freeze on delinquency progression due to hurricanes in 2024, which had a delayed impact on losses and rates in 2025.

The most recent analyst rating on (BFH) stock is a Hold with a $59.00 price target. To see the full list of analyst forecasts on Bread Financial Holdings stock, see the BFH Stock Forecast page.

Private Placements and FinancingStock BuybackDividendsFinancial Disclosures
Bread Financial Reports Strong Q1 2025 Results
Positive
Apr 24, 2025

On April 24, 2025, Bread Financial Holdings announced its first quarter financial results, highlighting a net income of $138 million and a tangible book value per common share increase to $48.92. The company successfully executed a $400 million subordinated notes offering and completed a $150 million share repurchase program, enhancing its capital structure and shareholder value. Credit sales grew by 1% year-over-year, driven by increased consumer spending, while the company maintained a disciplined approach to credit risk management amid economic uncertainties. The announcement also included a declared quarterly cash dividend of $0.21 per share, payable on June 13, 2025.

Financial Disclosures
Bread Financial Reports Q1 2025 Performance Update
Neutral
Apr 24, 2025

On April 24, 2025, Bread Financial Holdings, Inc. released a performance update for the period ended March 31, 2025, highlighting a net loss rate of 8.2% and a delinquency rate of 5.9%. These figures indicate a slight improvement from the previous year, where the delinquency rate was 6.2%. The update reflects the company’s ongoing efforts to manage credit performance amidst challenging economic conditions, which could have implications for its market positioning and stakeholder confidence.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 02, 2025