Bread Financial Holdings (BFH) Stock Forecast & Price Target

Compare

913 Followers

See the Price Targets and Ratings of:

All Analysts

Top Analysts

Premium

BFH Analyst Ratings

Hold

5 Buy

5 Hold

3 Sell

Based on 13 analysts giving stock ratings to

Bread

Financial Holdings

in the past 3 months

TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months

BFH Stock 12 Month Forecast

Average Price Target

$81.08

▲(17.50% Upside)

Based on 13 Wall Street analysts offering 12 month price targets for Bread Financial Holdings in the last 3 months. The average price target is $81.08 with a high forecast of $98.00 and a low forecast of $57.00. The average price target represents a 17.50% change from the last price of $69.00.

{"navigator":{"disabled":true},"exporting":{"enabled":false},"title":{"text":null},"chart":{"height":200,"style":{"fontFamily":"Roboto Flex, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol","fontWeight":"400","color":"#5d5d5e"},"spacingTop":30,"spacingRight":60,"events":null},"yAxis":{"labels":{"style":{"color":"inherit"},"distance":6,"x":-6,"y":-6,"zIndex":1,"map_label_formatter":{"46":"$46","99":"$99","59.25":"$59.3","72.5":"$72.5","85.75":"$85.8"}},"plotLines":[{"color":"rgba(0,0,0,0)","value":98,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":-10,"text":"<div  class=\"positionrelative hoverZ3 triangleleft-bottom flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#199ca5\">High </span>\n\n  <span style=\"color:#199ca5\">$98.00</span>\n  </div></div>","useHTML":true}},{"color":"rgba(0,0,0,0)","value":81.07692307692308,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":0,"text":"<div  class=\"positionrelative hoverZ3 triangleleft flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#828080\">Average </span>\n\n  <span style=\"color:#828080\">$81.08</span>\n  </div></div>","useHTML":true}},{"color":"rgba(0,0,0,0)","value":57,"label":{"className":" overflowvisible_force","align":"right","x":60,"y":10,"text":"<div  class=\"positionrelative hoverZ3 triangleleft-top flexccc bgwhite shadowhard-3 border1 borderColorwhite-8 colorwhite-8 px2 lineHeight3 fontWeightsemibold fontSize10 radiismall h_pxsmall35\"> <div class=\"w_pxsmall60 flexccc\">\n  <span style=\"color:#912767\">Low </span>\n\n  <span style=\"color:#912767\">$57.00</span>\n  </div></div>","useHTML":true}}],"tickPositions":[46,59.25,72.5,85.75,99],"lineColor":"#dddddd","gridLineWidth":1,"gridLineColor":"#dddddd","lineWidth":1,"title":{"text":""}},"plotOptions":{"series":{"states":{"inactive":{"opacity":1}}},"line":{"animation":{"duration":0},"dataLabels":{"allowOverlap":true},"borderWidth":1,"marker":{"enabled":true,"fillColor":"#FFFFFF","radius":3,"lineWidth":2,"symbol":"circle","lineColor":"#828080"}}},"xAxis":{"labels":{"style":{"color":"inherit"},"rotation":0,"map_label_formatter":{"3":"Apr<br/>2025","6":"Jul<br/>2025","9":"Oct<br/>2025","12":"Jan<br/>2026","25":"Jan<br/>2027"}},"tickPositions":[3,6,9,12,25],"plotLines":[{"color":"#dddddd","width":1,"value":12},{"color":"#dddddd","width":1,"value":12}],"lineWidth":0,"gridLineWidth":1,"gridLineColor":"#dddddd","tickLength":0},"legend":{"symbolRadius":0,"symbolPadding":4,"symbolHeight":14,"borderWidth":0,"symbolWidth":14,"align":"left","verticalAlign":"bottom","enabled":false},"tooltip":{"backgroundColor":"rgba(0,0,0,0)","useHTML":true,"borderWidth":0,"borderColor":"rgba(0,0,0,0)","padding":0,"shadow":null,"headerFormat":"","footerFormat":"","pointFormat":"<div class=\"flexccc lineHeight2 bgwhite shadow2 px3 py3 radiismall fonth10_semibold\">\n                <span class=\"colorgray-3 mb4\">{point.date:%b %d ,%Y}</span>\n                <span>Analyst Consensus</span>\n                {point.info}\n          </div>\n           </div>"},"credits":{"enabled":false},"accessibility":{"description":""},"responsive":{"rules":[{"chartOptions":{"chart":{"spacing":[0,0,0,0],"margin":[30,60,40,5]},"xAxis":{"tickPositions":[3,12,25.25]},"yAxis":{"labels":{"enabled":false}},"title":{"text":null},"subtitle":{"text":null}},"condition":{"maxWidth":500}}]},"series":[{"lineWidth":2,"dashStyle":"ShortDash","name":"High","type":"line","color":"#199ca5","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,74.03,75.87384615384616,77.7176923076923,79.56153846153846,81.40538461538462,83.24923076923076,85.09307692307692,86.93692307692308,88.78076923076924,90.62461538461538,92.46846153846154,94.31230769230768,96.15615384615384,{"y":98,"marker":{"fillColor":"#199ca5","lineColor":"#199ca5","enabled":true,"symbol":"circle"}}]},{"lineWidth":2,"dashStyle":"ShortDash","name":"Average","type":"line","color":"#828080","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,74.03,74.57207100591717,75.11414201183432,75.65621301775148,76.19828402366863,76.7403550295858,77.28242603550297,77.82449704142012,78.36656804733728,78.90863905325445,79.4507100591716,79.99278106508876,80.53485207100591,{"y":81.07692307692308,"marker":{"fillColor":"#828080","lineColor":"#828080","enabled":true,"symbol":"circle"}}]},{"lineWidth":2,"dashStyle":"ShortDash","name":"Low","type":"line","color":"#912767","enableMouseTracking":false,"marker":{"enabled":false},"data":[null,null,null,null,null,null,null,null,null,null,null,null,74.03,72.72,71.41,70.1,68.79,67.48,66.17,64.86,63.55,62.24,60.93,59.620000000000005,58.31,{"y":57,"marker":{"fillColor":"#912767","lineColor":"#912767","enabled":true,"symbol":"circle"}}]},{"type":"line","data":[{"y":60.16,"date":1735689600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 13,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 11, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 6</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":62.4,"date":1738368000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 15,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 11, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 4</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":53.39,"date":1740787200000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 13,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 11, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 4</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":49.6,"date":1743465600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 9,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 12, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 6</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":47.25,"date":1746057600000,"info":" <span style=\"color:#828080\" class=\"mb3 mt2 fonth8_semibold\"> Hold</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 7,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 11, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 8</span>\n      ","marker":{"lineColor":"#828080","enabled":true,"symbol":"circle"}},{"y":50.81,"date":1748736000000,"info":" <span style=\"color:#912767\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Sell</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 7,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 12, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 10</span>\n      ","marker":{"lineColor":"#912767","enabled":true,"symbol":"circle"}},{"y":58.12,"date":1751328000000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 12,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 11, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 10</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":57.14,"date":1754006400000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 10,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 11, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 8</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":65.25,"date":1756684800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 10,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 11, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 7</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":54.69,"date":1759276800000,"info":" <span style=\"color:#828080\" class=\"mb3 mt2 fonth8_semibold\"> Hold</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 8,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 8, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 7</span>\n      ","marker":{"lineColor":"#828080","enabled":true,"symbol":"circle"}},{"y":62.42,"date":1761955200000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 11,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 8, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 7</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":68.07,"date":1764547200000,"info":" <span style=\"color:#828080\" class=\"mb3 mt2 fonth8_semibold\"> Hold</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 9,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 7, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 8</span>\n      ","marker":{"lineColor":"#828080","enabled":true,"symbol":"circle"}},{"y":74.03,"date":1767225600000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Moderate Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 9,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 8, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 5</span>\n      ","marker":{"fillColor":"black","lineColor":"black","enabled":true,"symbol":"circle"}},null,null,null,null,null,null,null,null,null,null,null,null],"color":"#0666a7"}]}

Highest Price Target$98.00

Average Price Target$81.08

Lowest Price Target$57.00

The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts

Nicholas Holowko

UBS

$92

Buy

33.33%

Upside

Reiterated

01/13/26

BFH: Market Overreaction to Unlikely Credit Card Rate Cap Creates Buy Opportunity

Jon Arfstrom

RBC Capital

$70→$83

Hold

20.29%

Upside

Reiterated

01/12/26

Bread Financial price target raised to $83 from $70 at RBC CapitalBread Financial price target raised to $83 from $70 at RBC Capital

Vincent Caintic

BTIG

$80.36→$98

Buy

42.03%

Upside

Reiterated

01/11/26

Moshe Orenbuch

TD Cowen

$68→$85

Hold

23.19%

Upside

Reiterated

01/08/26

Bread Financial price target raised to $85 from $68 at TD CowenBread Financial price target raised to $85 from $68 at TD Cowen

Darrin Peller

Wolfe Research

$80

Hold

15.94%

Upside

Reiterated

01/08/26

Wolfe Research Remains a Hold on Bread Financial Holdings (BFH)

Ryan Nash

Goldman Sachs

$68→$84

Hold

21.74%

Upside

Reiterated

01/07/26

Analysts Are Neutral on Top Financial Stocks: American International Group (AIG), Bread Financial Holdings (BFH)

Terry Ma

Barclays

$52→$61

Sell

-11.59%

Downside

Reiterated

01/06/26

Barclays Sticks to Its Sell Rating for Bread Financial Holdings (BFH)

John Pancari

Evercore ISI

$72→$81

Hold

17.39%

Upside

Reiterated

01/06/26

Bread Financial price target raised to $81 from $72 at Evercore ISIBread Financial price target raised to $81 from $72 at Evercore ISI

Sanjay Sakhrani

KBW

$82→$92

Buy

33.33%

Upside

Reiterated

01/02/26

Bread Financial price target raised to $92 from $82 at Keefe BruyetteBread Financial price target raised to $92 from $82 at Keefe Bruyette

Mihir Bhatia

Bank of America Securities

$75→$88

Buy

27.54%

Upside

Reiterated

12/17/25

Bank of America Securities Reaffirms Their Buy Rating on Bread Financial Holdings (BFH)

Jeffrey Adelson

Morgan Stanley

$57

Sell

-17.39%

Downside

Reiterated

12/17/25

Morgan Stanley Keeps Their Sell Rating on Bread Financial Holdings (BFH)

Reginald Smith

J.P. Morgan

$72

Sell

4.35%

Upside

Downgraded

12/04/25

J.P. Morgan downgrades Bread Financial Holdings (BFH) to a Sell

Dominick Gabriele

Compass Point

$69→$81

Buy

17.39%

Upside

Reiterated

10/24/25

Bread Financial Holdings (BFH) Gets a Buy from Compass Point

David Scharf

Citizens JMP

Hold

―

Reiterated

09/25/25

Citizens JMP Sticks to Its Hold Rating for Bread Financial Holdings (BFH)

Bill Ryan

Seaport Global

$64→$75

Buy

8.70%

Upside

Reiterated

07/25/25

Bread Financial price target raised to $75 from $64 at Seaport ResearchBread Financial price target raised to $75 from $64 at Seaport Research

Analyst Type

Any

Human Analysts

Ranks

Any

Analyst Rating

Any

Upside/ Downside

Any

Action

Any

Nicholas Holowko

UBS

$92

Buy

33.33%

Upside

Reiterated

01/13/26

BFH: Market Overreaction to Unlikely Credit Card Rate Cap Creates Buy Opportunity

Jon Arfstrom

RBC Capital

$70→$83

Hold

20.29%

Upside

Reiterated

01/12/26

Bread Financial price target raised to $83 from $70 at RBC CapitalBread Financial price target raised to $83 from $70 at RBC Capital

Vincent Caintic

BTIG

$80.36→$98

Buy

42.03%

Upside

Reiterated

01/11/26

Moshe Orenbuch

TD Cowen

$68→$85

Hold

23.19%

Upside

Reiterated

01/08/26

Bread Financial price target raised to $85 from $68 at TD CowenBread Financial price target raised to $85 from $68 at TD Cowen

Darrin Peller

Wolfe Research

$80

Hold

15.94%

Upside

Reiterated

01/08/26

Wolfe Research Remains a Hold on Bread Financial Holdings (BFH)

Ryan Nash

Goldman Sachs

$68→$84

Hold

21.74%

Upside

Reiterated

01/07/26

Analysts Are Neutral on Top Financial Stocks: American International Group (AIG), Bread Financial Holdings (BFH)

Terry Ma

Barclays

$52→$61

Sell

-11.59%

Downside

Reiterated

01/06/26

Barclays Sticks to Its Sell Rating for Bread Financial Holdings (BFH)

John Pancari

Evercore ISI

$72→$81

Hold

17.39%

Upside

Reiterated

01/06/26

Bread Financial price target raised to $81 from $72 at Evercore ISIBread Financial price target raised to $81 from $72 at Evercore ISI

Sanjay Sakhrani

KBW

$82→$92

Buy

33.33%

Upside

Reiterated

01/02/26

Bread Financial price target raised to $92 from $82 at Keefe BruyetteBread Financial price target raised to $92 from $82 at Keefe Bruyette

Mihir Bhatia

Bank of America Securities

$75→$88

Buy

27.54%

Upside

Reiterated

12/17/25

Bank of America Securities Reaffirms Their Buy Rating on Bread Financial Holdings (BFH)

Jeffrey Adelson

Morgan Stanley

$57

Sell

-17.39%

Downside

Reiterated

12/17/25

Morgan Stanley Keeps Their Sell Rating on Bread Financial Holdings (BFH)

Reginald Smith

J.P. Morgan

$72

Sell

4.35%

Upside

Downgraded

12/04/25

J.P. Morgan downgrades Bread Financial Holdings (BFH) to a Sell

Dominick Gabriele

Compass Point

$69→$81

Buy

17.39%

Upside

Reiterated

10/24/25

Bread Financial Holdings (BFH) Gets a Buy from Compass Point

David Scharf

Citizens JMP

Hold

―

Reiterated

09/25/25

Citizens JMP Sticks to Its Hold Rating for Bread Financial Holdings (BFH)

Bill Ryan

Seaport Global

$64→$75

Buy

8.70%

Upside

Reiterated

07/25/25

Bread Financial price target raised to $75 from $64 at Seaport ResearchBread Financial price target raised to $75 from $64 at Seaport Research

Stocks with the Highest Top Analyst Consensus in the Financial Sector

xxx

Find stocks in the Financial sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Bread Financial Holdings

3 Months

xxx

Success Rate

18/27 ratings generated profit

Average Return

+3.98%

reiterated a xxx

rating 15 days ago

Copying xxxxxxxxxxxxxxxxxx

trades and holding each position for 3 Months would result in 66.67% of your transactions generating a profit, with an average return of +3.98% per trade.

1 Year

Sanjay SakhraniKBW

Success Rate

22/27 ratings generated profit

Average Return

+12.03%

reiterated a buy rating 15 days ago

Copying Sanjay Sakhrani's trades and holding each position for 1 Year would result in 81.48% of your transactions generating a profit, with an average return of +12.03% per trade.

2 Years

xxx

Success Rate

22/27 ratings generated profit

Average Return

+14.54%

reiterated a xxx

rating 15 days ago

Copying xxxxxxxxxxxxxxxxxx

trades and holding each position for 2 Years would result in 81.48% of your transactions generating a profit, with an average return of +14.54% per trade.

The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

BFH Analyst Recommendation Trends

Rating

Sep 25

Oct 25

Nov 25

Dec 25

Jan 26

Strong Buy

Buy

Hold

Sell

Strong Sell

total

In the current month, BFH has received 9 Buy Ratings, 8 Hold Ratings, and 5 Sell Ratings. BFH average Analyst price target in the past 3 months is 81.08.

Each month's total comprises the sum of three months' worth of ratings.

BFH Financial Forecast

BFH Earnings Forecast

Next quarter’s earnings estimate for BFH is $0.35 with a range of $0.21 to $0.51. The previous quarter’s EPS was $4.02. BFH beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 65.60% of the time in the same period. In the last calendar year BFH has Performed in-line its overall industry.

BFH Sales Forecast

Next quarter’s sales forecast for BFH is $955.49M with a range of $925.00M to $980.92M. The previous quarter’s sales results were $1.18B. BFH beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 79.60% of the time in the same period. In the last calendar year BFH has Performed in-line its overall industry.

BFH Stock Forecast FAQ

What is BFH’s average 12-month price target, according to analysts?

Based on analyst ratings, Bread Financial Holdings’s 12-month average price target is 81.08.

What is BFH’s upside potential, based on the analysts’ average price target?

Bread Financial Holdings has 17.50% upside potential, based on the analysts’ average price target.

Can I see which stocks the top-ranking analysts are rating?

Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.

How can I follow the stock ratings of top Wall Street analysts?

Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.

Is BFH a Buy, Sell or Hold?

Bread Financial Holdings has a consensus rating of Hold which is based on 5 buy ratings, 5 hold ratings and 3 sell ratings.

What is Bread Financial Holdings’s price target?

The average price target for Bread Financial Holdings is 81.08. This is based on 13 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $98.00 ,the lowest forecast is $57.00. The average price target represents 17.50% Increase from the current price of $69.

What do analysts say about Bread Financial Holdings?

Bread Financial Holdings’s analyst rating consensus is a Hold. This is based on the ratings of 13 Wall Streets Analysts.

How can I buy shares of BFH?

Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.

Bread Financial Holdings (BFH) Stock Forecast & Price Target

BFH Analyst Ratings

BFH Stock 12 Month Forecast

Average Price Target

Detailed List of Analyst Forecasts​

Best Analysts Covering Bread Financial Holdings

BFH Analyst Recommendation Trends

BFH Financial Forecast

BFH Earnings Forecast

BFH Sales Forecast

BFH Stock Forecast FAQ

Detailed List of Analyst Forecasts