Affirm Holdings
Affirm Holdings, Inc. is a financial technology company that provides buy now, pay later (BNPL) solutions to consumers and merchants. Founded in 2012, Affirm operates primarily in the fintech sector, offering consumers an alternative payment method that allows them to make purchases and pay for them over time with transparent and flexible financing options. The company partners with a diverse range of merchants across various industries, including retail, travel, and e-commerce, to facilitate point-of-sale financing for consumers.