Strong GMV Growth
The quarter saw strong growth in Gross Merchandise Volume (GMV) across most categories, with March being the strongest month at 40% year-on-year growth. Direct-to-consumer services led by card usage grew faster than the rest of the business.
Successful 0% APR Promotions
Affirm achieved excellent traction with its 0% APR product, which is attracting prime and super prime customers and boosting lifetime value. The promotional strategy led to significant benefits in merchant conversion and brand value.
Costco Partnership Announcement
Affirm announced a new partnership with Costco, enhancing its brand recognition and consumer reach, although specific financial impact details were not disclosed.
Shopify Partnership Renewal
The partnership with Shopify was renewed through 2028 without economic concessions, which is expected to provide stable future growth opportunities.
Improved Credit and Prepayments
Healthy repayment rates were observed, with a slight uptick in prepayments, indicating positive consumer credit behavior and reduced risk.