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Affirm Holdings (AFRM)
NASDAQ:AFRM

Affirm Holdings (AFRM) AI Stock Analysis

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AFRM

Affirm Holdings

(NASDAQ:AFRM)

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Neutral 59 (OpenAI - 5.2)
Rating:59Neutral
Price Target:
$49.00
▲(3.97% Upside)
Action:ReiteratedDate:02/06/26
The score is supported by improving profitability and strong recent cash generation, reinforced by a constructive earnings call highlighting product/GMV momentum and better funding execution. These positives are tempered by a weak technical setup (price below key moving averages with negative MACD), a high P/E with no dividend support, and fundamental risk factors including TTM revenue decline and elevated leverage.
Positive Factors
Strong Cash Generation
Sustained positive operating and free cash flow provides durable internal funding for product investment, marketing, and ABS liquidity needs. High-quality cash generation versus earnings reduces reliance on equity raises and supports multi-quarter execution of growth and margin initiatives.
Improving Profitability & Margins
A swing to positive net margins with very strong gross margins reflects durable unit economics and pricing power in core BNPL products. This margin profile supports reinvestment, buffers credit loss volatility, and enables sustainable operating-margin expansion over the medium term.
Product & Merchant Momentum
Rapid card adoption, accelerating merchant count, wallet partnerships and early AI-led product wins deepen engagement and diversify revenue mix. These structural product and distribution gains lower concentration risk and improve customer lifetime value materially over several quarters.
Negative Factors
Top-Line Volatility
A meaningful TTM revenue decline despite margin improvement signals fragility in growth cadence and reliance on a few large flows. Persistent top-line softness could limit scale benefits, constrain marketing reinvestment, and make multi‑quarter growth guidance harder to achieve.
Elevated Leverage
Material leverage raises funding-cost and refinancing sensitivity, reducing balance-sheet flexibility to pursue opportunistic investments or absorb ABS market stress. Elevated debt increases interest expense risk and constrains capital allocation during economic or credit slowdowns.
Regulatory & Charter Uncertainty
Emerging regulations and an uncertain industrial bank charter create multi‑jurisdiction compliance costs, potential caps on fees, and longer underwriting constraints. Regulatory change can structurally compress take‑rates and raise operating complexity over many quarters.

Affirm Holdings (AFRM) vs. SPDR S&P 500 ETF (SPY)

Affirm Holdings Business Overview & Revenue Model

Company DescriptionAffirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of June 30, 2021, the company had approximately 29,000 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.
How the Company Makes MoneyAffirm generates revenue primarily through merchant fees and consumer interest income. When consumers use Affirm's payment solutions at partner merchants, Affirm charges these merchants a percentage of the transaction amount, typically ranging from 2% to 6%. Additionally, Affirm earns interest on loans provided to consumers when they choose to finance their purchases over time. The company offers different repayment plans, and the interest rates can vary based on creditworthiness and the terms of the loan. Significant partnerships with major retailers and e-commerce platforms enhance Affirm's market reach and drive transaction volume, further contributing to its revenue streams.

Affirm Holdings Key Performance Indicators (KPIs)

Any
Any
Active Consumers
Active Consumers
Tracks the number of unique users who have made a purchase using Affirm, reflecting customer engagement and growth potential.
Chart InsightsAffirm Holdings is experiencing robust growth in active consumers, reaching 24.1 million by Q3 2025, driven by increased demand for its services and strategic expansions. The recent earnings call highlights a record-setting quarter with a surge in 0% APR transactions, attracting new users. Despite potential risks from losing a major merchant and macroeconomic challenges, Affirm's stable take rate and expanded funding capacity position it well for continued growth. The company's international expansion, particularly in the U.K., further supports its optimistic outlook.
Data provided by:The Fly

Affirm Holdings Earnings Call Summary

Earnings Call Date:Feb 05, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:May 07, 2026
Earnings Call Sentiment Positive
The call presented multiple strong operational and financial positives: robust Q2 GMV growth, very strong Affirm Card adoption and GMV gains, meaningful merchant diversification (large 'other' bucket and wallet partnerships), improved funding execution with lower ABS costs, and early but promising AI-driven product wins (Boost AI). Credit performance and consumer health were described as stable. Balancing these positives, management provided guidance signaling a near-term slowdown in GMV growth (30% Q3, 25% Q4), disclosed variability driven by a large merchant transition, and noted longer‑term uncertainty around a bank charter and continued regulatory complexity. On balance, the positive growth, product momentum, diversified merchant base, and strong capital markets execution outweighed the headwinds and uncertainty discussed.
Q2-2026 Updates
Positive Updates
Strong GMV Growth in the Quarter
Q2 GMV grew ~36% year-over-year, demonstrating continued topline expansion versus the prior-year period.
Affirm Card Rapid Expansion
Affirm Card GMV was up just under 160% YoY; active cardholders increased 121% YoY; 0% deals on the card rose ~190% YoY — the card is a fast-growing engagement and acquisition channel.
Merchant Count and Diversification
Active merchant count accelerated to +42% YoY, helped by wallet partnerships; the 'Other' GMV category reached ~15% of total GMV and is growing at triple‑digit rates, reflecting diversification across many smaller merchants.
Capital Markets Execution and Lower Funding Costs
Execution in ABS markets was strong — latest deal priced with spreads under 100 bps and a weighted average yield below 4.6%. Management noted meaningful benefits to transaction costs from lower funding costs and constructive demand from forward-flow and private credit partners.
Product Innovation and AI-Led Merchant Tools
New products like Boost AI (automated A/B testing and an ad-like channel for incremental merchant dollars) and Adapt AI are early but driving conversion lift; a recent promotional event (“big nothing”) produced strong conversion and cardholder growth.
Healthy Consumer Credit Trends
Management reported consumers remain healthy, able and willing to repay. Credit performance metrics (NACo curves) remain stable and provisions only ticked up modestly by a few basis points.
International Progress
International expansion is progressing (UK momentum highlighted with partners like Wayfair and other announced integrations); Shopify-related flows are still scaling and pipeline activity is strong.
Negative Updates
Guidance Indicates Near-Term GMV Deceleration
Management guided to slower GMV growth for the remainder of the year: ~30% in Q3 and ~25% in Q4, signaling a deceleration from the reported Q2 growth rate (~36% YoY).
Top-5 Merchant Metric Distorted by Large Partner Transition
A large merchant partner transitioned off Affirm integration, which materially affected the disclosed 'top-five' concentration metric and created temporary volatility in that statistic.
Bank Charter Timeline and Uncertainty
Affirm has applied for an industrial bank charter to gain regulatory certainty, but approval is uncertain and the timeline is multi-year — benefits are long-term and not expected to materially change near-term economics.
Revenue Take-Rate Softening and Mix Shifts
Management noted some year-over-year softening in revenue take-rates driven in part by a higher mix of 0% offerings; they expect LTC take-rates to be slightly above 4% in Q3/Q4 per guidance.
Regulatory Complexity and Ongoing Oversight
The regulatory environment remains dynamic (engagement with federal and state regulators across 51 jurisdictions). While no BNPL rate caps were reported, regulatory risk and oversight are ongoing considerations.
Company Guidance
Affirm guided to a decelerating GMV cadence—roughly +30% in Q3 and +25% in Q4 (versus +36% in Q2)—and expects loan/take rates (LTC) to run slightly above 4% in both Q3 and Q4, with ROTC dynamics similar to Q2 (modest y/y revenue take-rate pressure offset by transaction-cost tailwinds from lower funding costs). Management reiterated the plan to execute to the guide and to drive continued adjusted operating-margin expansion in FY‑26, noting constructive ABS funding markets (most recent deal priced with spreads under 100 bps and a weighted‑average yield below ~4.6%).

Affirm Holdings Financial Statement Overview

Summary
Improving fundamentals with a swing to profitability (TTM net margin ~6.7%) and strong gross margins (~68%), plus solid operating cash flow (~$833M TTM) and firmly positive free cash flow (~$619M TTM). Offsetting these positives are a TTM revenue decline (~15.6%), recently lower TTM free cash flow (~19.5%), and a leveraged balance sheet (debt-to-equity ~2.4–2.6x), which constrains flexibility.
Income Statement
67
Positive
AFRM shows a clear profitability inflection: annual results moved from deep losses in 2022–2024 to positive net income in 2025, and TTM (Trailing-Twelve-Months) net margin is positive (~6.7%) with strong gross margins (~68%). Revenue expanded strongly through 2025 annual, but TTM (Trailing-Twelve-Months) revenue is down (~15.6%), signaling a near-term growth slowdown. Overall, profitability and margin structure are improving, but top-line volatility keeps the score from being higher.
Balance Sheet
54
Neutral
The balance sheet is supported by a growing equity base (roughly $2.6B in 2021 to ~$3.5B in TTM (Trailing-Twelve-Months)) and a return on equity turning positive in TTM (~7.8%) after several loss years. However, leverage is a key risk: debt relative to equity remains elevated (roughly 2.4–2.6x in recent periods), and total debt spiked in 2025 annual versus TTM, highlighting potential variability in funding needs and balance sheet structure. Improving returns are a plus, but leverage keeps financial flexibility more constrained.
Cash Flow
74
Positive
Cash generation has strengthened materially versus earlier years: operating cash flow is solid in 2024–2025 and TTM (Trailing-Twelve-Months) (~$833M), and free cash flow is firmly positive in the latest periods (~$619M TTM). Cash flow also looks high-quality versus earnings, with operating cash flow running well above net income in the latest periods. The main watch-out is momentum: TTM (Trailing-Twelve-Months) free cash flow is down (~19.5%), suggesting some recent pressure despite the improved baseline.
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue3.72B3.22B2.32B1.59B1.35B870.46M
Gross Profit2.52B2.18B1.48B714.82M772.84M547.55M
EBITDA992.85M711.99M-2.23M-671.60M-602.41M-370.69M
Net Income282.33M52.19M-517.76M-985.35M-707.42M-441.03M
Balance Sheet
Total Assets12.96B11.15B9.52B8.16B6.97B4.87B
Cash, Cash Equivalents and Short-Term Investments2.25B2.23B2.14B2.07B2.85B1.48B
Total Debt1.13B7.85B6.61B5.45B4.14B1.98B
Total Liabilities9.41B8.09B6.79B5.62B4.36B2.29B
Stockholders Equity3.55B3.07B2.73B2.53B2.62B2.58B
Cash Flow
Free Cash Flow619.13M601.72M290.84M-108.59M-273.90M-213.38M
Operating Cash Flow833.34M793.91M450.14M12.18M-162.19M-193.13M
Investing Cash Flow-1.92B-1.08B-1.33B-1.65B-2.01B-1.02B
Financing Cash Flow1.44B751.42M913.15M1.35B2.04B2.58B

Affirm Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price47.13
Price Trends
50DMA
67.54
Negative
100DMA
69.51
Negative
200DMA
69.35
Negative
Market Momentum
MACD
-5.68
Positive
RSI
26.64
Positive
STOCH
10.21
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AFRM, the sentiment is Negative. The current price of 47.13 is below the 20-day moving average (MA) of 56.72, below the 50-day MA of 67.54, and below the 200-day MA of 69.35, indicating a bearish trend. The MACD of -5.68 indicates Positive momentum. The RSI at 26.64 is Positive, neither overbought nor oversold. The STOCH value of 10.21 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AFRM.

Affirm Holdings Risk Analysis

Affirm Holdings disclosed 57 risk factors in its most recent earnings report. Affirm Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks
1.
We are subject to both natural and man-made events that may unexpectedly disrupt our operations and adversely impact our business. Q2, 2023

Affirm Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$30.99B10.2614.78%0.47%178.05%
68
Neutral
$5.17B27.3715.52%23.16%27.38%
67
Neutral
$1.79B26.529.79%10.58%-45.52%
66
Neutral
$1.83B-52.07-4.10%20.11%-391.61%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
59
Neutral
$15.95B58.898.92%37.00%
52
Neutral
$9.89B-17.96-12.85%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AFRM
Affirm Holdings
47.87
-16.09
-25.16%
XYZ
Block
51.00
-11.84
-18.84%
FOUR
Shift4 Payments
58.31
-38.23
-39.60%
PAYO
Payoneer
5.03
-4.92
-49.45%
MQ
Marqeta
4.16
0.40
10.64%
KLAR
Klarna Group Plc
14.02
-28.72
-67.20%

Affirm Holdings Corporate Events

Business Operations and StrategyExecutive/Board Changes
Affirm Grants New Performance-Based PSU Award to CEO
Positive
Jan 16, 2026

On January 13, 2026, Affirm Holdings’ board approved a new performance stock unit grant of 333,667 PSUs to founder and CEO Max Levchin under the company’s 2012 Stock Plan, structured to vest into Class A common shares based on a mix of time, service and three-year financial performance conditions. The award, aligned with PSU grants made to other executives in September 2025, ties potential share payouts—ranging from 50% to 200% of the granted units—to average performance from July 1, 2025 through the end of the three-year period on two equally weighted metrics: annual growth in revenue less transaction costs and adjusted operating income, with no shares earned until the performance period concludes and vesting contingent on Levchin’s continued service; the grant succeeds a prior value creation award that was established before Affirm’s IPO in January 2021 and expired on January 11, 2026, underscoring the company’s ongoing use of long-term, performance-based equity to align executive incentives with financial outcomes.

The most recent analyst rating on (AFRM) stock is a Hold with a $87.00 price target. To see the full list of analyst forecasts on Affirm Holdings stock, see the AFRM Stock Forecast page.

Executive/Board ChangesShareholder Meetings
Affirm stockholders back board, auditors and executive pay
Positive
Dec 18, 2025

At its annual meeting of stockholders held on December 15, 2025, Affirm Holdings, Inc. reported a quorum representing 93.4% of combined voting power across its dual-class share structure, with Class A shares carrying one vote and Class B shares carrying fifteen votes but voting together as a single class on all matters. Stockholders elected Richard Galanti, Christa S. Quarles and Manolo Sánchez as Class II directors to serve until the 2028 annual meeting, ratified the appointment of Deloitte & Touche LLP as the company’s independent registered public accounting firm for the fiscal year ending June 30, 2026, and approved on a non-binding advisory basis the compensation of the company’s named executive officers, signaling broad shareholder support for the company’s current board composition, governance approach and executive pay practices.

The most recent analyst rating on (AFRM) stock is a Buy with a $95.00 price target. To see the full list of analyst forecasts on Affirm Holdings stock, see the AFRM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 06, 2026