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Affirm Holdings (AFRM)
NASDAQ:AFRM
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Affirm Holdings (AFRM) AI Stock Analysis

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AFRM

Affirm Holdings

(NASDAQ:AFRM)

Rating:61Neutral
Price Target:
$57.00
▼(-26.54% Downside)
Affirm Holdings shows robust revenue growth and positive market momentum, supported by strategic partnerships and a positive earnings call sentiment. However, significant concerns remain due to profitability challenges, high negative P/E, and valuation pressures. A balanced approach to growth and profitability, along with strategic initiatives, provide a moderately positive outlook with room for improvement.
Positive Factors
Credit performance
Credit performance remains robust; 30+ day delinquencies at 2.31%, down 34 basis points.
E-commerce partnerships
Momentum at top customers Shopify and Amazon, estimated at over 50% of GMV, will at least offset potential pressures.
Growth initiatives
Affirm is set up to beat Street FY26 GMV estimates, with a focus on new initiatives like the Affirm Card and international expansion.
Negative Factors
Competitive pressure
Synchrony's competitive product will take some share from Affirm.
Margin pressure
A higher mix of non-interest-bearing transactions is likely to pressure margins, creating additional challenges for Affirm Holdings.
Walmart relationship
The potential headwind associated with the loss of exclusivity with Walmart is a concern.

Affirm Holdings (AFRM) vs. SPDR S&P 500 ETF (SPY)

Affirm Holdings Business Overview & Revenue Model

Company DescriptionAffirm Holdings, Inc. is a financial technology company that operates in the digital payments sector, primarily in the United States. Founded in 2012, Affirm provides consumers with a transparent and flexible payment option through its 'buy now, pay later' (BNPL) solutions. The company's core product allows customers to split purchases into installment payments over time, offering an alternative to traditional credit cards. Affirm partners with various merchants to integrate its services directly into the checkout process, enhancing consumer purchasing power while promoting financial responsibility.
How the Company Makes MoneyAffirm makes money primarily through merchant fees and interest income. When consumers use Affirm to finance purchases, merchants pay Affirm a fee for facilitating the transaction, which is typically a percentage of the purchase amount. This fee compensates Affirm for the increased conversion rates and higher average order values that merchants experience by offering flexible payment options. Additionally, Affirm earns interest income by charging consumers who choose longer-term financing options. These consumers may incur interest charges, depending on the terms of the installment loan. Furthermore, partnerships with major retailers like Amazon and Shopify have expanded Affirm's reach and contributed significantly to its earnings by integrating Affirm's services into their platforms, thus increasing transaction volumes. Affirm also benefits from strategic partnerships with financial institutions and technology platforms, further enhancing its revenue streams.

Affirm Holdings Key Performance Indicators (KPIs)

Any
Any
Active Consumers
Active Consumers
Tracks the number of unique users who have made a purchase using Affirm, reflecting customer engagement and growth potential.
Chart InsightsAffirm Holdings has seen a consistent rise in active consumers, reaching 21.9 million by early 2025. This growth aligns with their strategic focus on enhancing consumer value through 0% APR promotions and strong partnerships with major retailers like Costco and Shopify. Despite a competitive market and increased loan loss reserves, Affirm's commitment to credit quality and profitability is evident. The company's positive financial outlook and robust GMV growth, particularly a 40% year-on-year increase in March, underscore its potential for sustained expansion and market leadership.
Data provided by:Main Street Data

Affirm Holdings Earnings Call Summary

Earnings Call Date:Aug 28, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Positive
The earnings call reflects a largely positive outlook for Affirm with strong growth in GMV, successful promotional strategies, and significant partnerships with Costco and Shopify. However, challenges remain with the immediate profitability of 0% APR loans and a slight increase in loan loss reserves. Overall, the positive aspects outweigh the negatives.
Q3-2025 Updates
Positive Updates
Strong GMV Growth
The quarter saw strong growth in Gross Merchandise Volume (GMV) across most categories, with March being the strongest month at 40% year-on-year growth. Direct-to-consumer services led by card usage grew faster than the rest of the business.
Successful 0% APR Promotions
Affirm achieved excellent traction with its 0% APR product, which is attracting prime and super prime customers and boosting lifetime value. The promotional strategy led to significant benefits in merchant conversion and brand value.
Costco Partnership Announcement
Affirm announced a new partnership with Costco, enhancing its brand recognition and consumer reach, although specific financial impact details were not disclosed.
Shopify Partnership Renewal
The partnership with Shopify was renewed through 2028 without economic concessions, which is expected to provide stable future growth opportunities.
Improved Credit and Prepayments
Healthy repayment rates were observed, with a slight uptick in prepayments, indicating positive consumer credit behavior and reduced risk.
Negative Updates
Challenges with 0% APR Economics
While 0% APR loans are beneficial long-term, they present a challenge in terms of immediate revenue and Return on Loan Transaction Costs (RLTC), being less profitable than interest-bearing loans.
Increased Loan Loss Reserves
The reserve for loan losses on the balance sheet increased sequentially, suggesting a cautious approach to potential future credit stress.
Company Guidance
During Affirm Holdings' Third Quarter Fiscal 2025 earnings call, the company provided several forward-looking statements and financial metrics. Affirm improved its guidance for the current quarter and fiscal year, focusing on growth opportunities while maintaining excellent credit quality and lifetime value (LTV) characteristics. The call highlighted the company's efforts to balance growth and profitability as it moves towards GAAP profitability. Affirm's zero APR product was emphasized, with discussions on its economic balance versus interest-bearing loans and its impact on revenue less transaction costs (RLTC). The call also noted strong growth in Gross Merchandise Volume (GMV), with a 40% year-on-year growth reported in March, and broad-based strength across various categories, including direct-to-consumer services and the Affirm Card. Additionally, Affirm's recent partnerships with companies like Costco and Shopify were mentioned, aiming to bolster growth and market presence. The company also addressed its use of AI and machine learning to enhance customer experience and operational efficiency. Overall, the guidance reflects Affirm's strategic focus on leveraging growth opportunities while managing financial discipline.

Affirm Holdings Financial Statement Overview

Summary
Affirm Holdings shows strong revenue growth, with significant increases in TTM revenue. However, persistent challenges with profitability and high operating expenses leading to net losses, along with a moderate debt-to-equity ratio, affect the stability. Improved cash flow management supports future prospects, but leveraging and profitability remain key issues.
Income Statement
45
Neutral
Affirm Holdings has shown a significant increase in revenue over the years, with the TTM revenue at $2.18 billion compared to $1.35 billion in 2022, indicating strong growth. However, the company is struggling with negative profitability metrics, such as a negative net profit margin and EBIT margin, primarily due to its high operating expenses, which has led to net losses over the observed periods.
Balance Sheet
50
Neutral
The company's balance sheet reveals a moderate debt-to-equity ratio of 0.41 for the TTM period, suggesting reasonable leverage, but it is important to note the substantial total liabilities compared to equity. The equity ratio is improving, indicating a strengthening financial position, but the overall stability is impacted by the ongoing losses.
Cash Flow
58
Neutral
Affirm Holdings has shown improvement in its cash flow management, with positive operating cash flow and free cash flow in the TTM period. The free cash flow to net income ratio is positive due to better cash flow management, though the company has experienced fluctuations in cash flow from financing and investing activities.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.01B2.32B1.59B1.35B870.46M509.53M
Gross Profit2.15B1.48B714.82M772.84M540.62M337.32M
EBITDA476.62M0.00-671.60M-602.41M-370.69M-70.51M
Net Income-62.19M-517.76M-985.35M-707.42M-430.92M-112.60M
Balance Sheet
Total Assets10.44B9.52B8.16B6.97B4.87B1.40B
Cash, Cash Equivalents and Short-Term Investments2.13B2.14B2.07B2.85B1.48B267.06M
Total Debt7.36B6.61B5.45B4.14B1.98B917.15M
Total Liabilities7.56B6.79B5.62B4.36B2.29B1.77B
Stockholders Equity2.87B2.73B2.53B2.62B2.58B-367.10M
Cash Flow
Free Cash Flow608.71M290.84M-108.59M-225.50M-213.38M-92.32M
Operating Cash Flow788.03M450.14M12.18M-113.80M-193.13M-71.30M
Investing Cash Flow-1.17B-1.33B-1.65B-2.03B-1.02B-253.07M
Financing Cash Flow510.13M913.15M1.35B2.00B2.58B294.73M

Affirm Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price77.59
Price Trends
50DMA
70.11
Positive
100DMA
60.07
Positive
200DMA
60.41
Positive
Market Momentum
MACD
2.41
Positive
RSI
57.89
Neutral
STOCH
71.39
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AFRM, the sentiment is Positive. The current price of 77.59 is above the 20-day moving average (MA) of 75.42, above the 50-day MA of 70.11, and above the 200-day MA of 60.41, indicating a bullish trend. The MACD of 2.41 indicates Positive momentum. The RSI at 57.89 is Neutral, neither overbought nor oversold. The STOCH value of 71.39 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AFRM.

Affirm Holdings Risk Analysis

Affirm Holdings disclosed 57 risk factors in its most recent earnings report. Affirm Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Affirm Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$2.44B25.6713.86%13.02%-2.57%
77
Outperform
$4.17B35.0826.10%14.70%-18.45%
73
Outperform
$7.91B33.1519.00%23.86%79.35%
72
Outperform
$25.58B127.9714.51%26.11%
61
Neutral
$35.62B7.50-10.94%1.87%8.86%-10.27%
61
Neutral
$25.15B-2.26%42.54%91.01%
61
Neutral
$2.80B56.63-6.51%17.47%-544.72%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AFRM
Affirm Holdings
77.59
46.01
145.69%
FOUR
Shift4 Payments
90.31
10.32
12.90%
PAYO
Payoneer
6.79
-0.31
-4.37%
MQ
Marqeta
6.28
1.07
20.54%
DLO
DLocal
14.48
6.28
76.59%
TOST
Toast Inc
43.86
20.05
84.21%

Affirm Holdings Corporate Events

Product-Related AnnouncementsBusiness Operations and Strategy
Affirm Holdings Signs New Agreement with Shopify
Positive
Feb 20, 2025

On February 14, 2025, Affirm, Inc., a subsidiary of Affirm Holdings, Inc., entered into a new Global Customer Installment Program Agreement with Shopify Inc., replacing the previous agreement. This partnership makes Affirm the exclusive provider of Shop Pay Installments in the U.S. and Canada and aims to expand into new markets, including the U.K. The agreement, effective for an initial three-year term, enhances Affirm’s market positioning by broadening its reach and maintaining exclusivity with Shopify, impacting stakeholders by potentially increasing merchant adoption and consumer usage globally.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 13, 2025