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ONLN - ETF AI Analysis

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ONLN

ProShares Online Retail ETF (ONLN)

Rating:68Neutral
Price Target:
ONLN’s rating signals a solid but not top-tier online retail mix, anchored by Amazon’s dominant weight and AWS-driven growth plus GigaCloud’s acquisitions and bullish momentum, which together provide the fund’s main lift. Alibaba and eBay add steady fundamentals, yet weaker names like Wayfair and Coupang, with financial instability and bearish trends, drag on the score. The chief risk is concentration in a handful of e-commerce leaders, making the ETF sensitive to sector-specific swings.
Positive Factors
Solid Recent Performance
The ETF has shown steady gains so far this year and in recent months, indicating positive short-term momentum.
Strong Online Retail Leaders
Several major holdings, including well-known online retailers, have delivered strong year-to-date results that support the fund’s overall performance.
Focused Exposure to Growing Niche
The fund concentrates on online retail, giving investors targeted exposure to a segment that has been expanding within consumer spending.
Negative Factors
High Stock Concentration
A large share of the portfolio is tied up in a few names, so the fund’s returns depend heavily on how those specific companies perform.
Narrow Sector Focus
With most assets in consumer cyclical stocks and a small slice in technology, the ETF is vulnerable to downturns in consumer spending and retail trends.
Higher-Than-Average Fees
The expense ratio is on the higher side for an ETF, which means more of the fund’s returns are eaten up by costs over time.

ONLN vs. SPDR S&P 500 ETF (SPY)

ONLN Summary

The ProShares Online Retail ETF (ONLN) tracks the ProShares Online Retail Index, focusing on companies that make most of their sales through the internet. It holds major online retailers like Amazon and Alibaba, along with other e-commerce names such as eBay and Etsy. Someone might invest in ONLN to benefit from the long-term growth of online shopping and to get instant diversification across many digital retail companies in a single investment. However, this ETF is heavily tied to consumer spending and tech-driven retail trends, so its price can rise and fall sharply with changes in the online retail sector.
How much will it cost me?The ProShares Online Retail ETF (ONLN) has an expense ratio of 0.58%, meaning you’ll pay $5.80 per year for every $1,000 invested. This is higher than average because it is a niche, sector-focused ETF that requires more active management to target specific companies in the online retail space.
What would affect this ETF?The ProShares Online Retail ETF (ONLN) could benefit from continued growth in e-commerce and digital shopping trends, especially as global consumer habits increasingly shift online. However, it may face challenges from rising interest rates, which can impact consumer spending, and regulatory changes affecting major holdings like Amazon and Alibaba. Additionally, economic slowdowns or supply chain disruptions could negatively affect the performance of companies in its portfolio.

ONLN Top 10 Holdings

ONLN is essentially a bet on global e-commerce, with Amazon as the clear engine of the fund—its steady, rising performance sets the tone. Chinese heavyweight Alibaba adds a second growth pillar, though its mixed recent run keeps it from fully pulling its weight. High-flyers like Carvana and Wayfair are sprinting ahead, giving the ETF some extra juice but also more volatility. On the flip side, names like Etsy and Chewy have been lagging, occasionally acting as a brake. Overall, this is a concentrated, consumer-cyclical, online-retail story with a global flavor.
Name
Company Name
Weight %
Market Value
Market Cap
Yearly Gain
Overall Rating
Amazon23.20%$14.31M$2.14T-12.72%
71
Outperform
Alibaba9.52%$5.87M$341.26B27.26%
68
Neutral
eBay6.84%$4.22M$35.89B13.60%
70
Outperform
Buckle5.30%$3.27M$2.69B21.65%
72
Outperform
Carvana Co5.01%$3.09M$74.86B20.61%
66
Neutral
PDD Holdings4.89%$3.02M$139.52B-19.28%
70
Outperform
Coupang4.55%$2.81M$31.29B-32.40%
60
Neutral
FIGS4.39%$2.71M$1.68B85.45%
74
Outperform
GigaCloud Technology, Inc. Class A4.38%$2.70M$1.26B66.72%
82
Outperform
Revolve Group4.20%$2.59M$1.77B-20.26%
77
Outperform

ONLN Technical Analysis

Technical Analysis Sentiment
Negative
Last Price
Price Trends
50DMA
59.93
Negative
100DMA
59.74
Negative
200DMA
56.14
Negative
Market Momentum
MACD
-1.95
Positive
RSI
23.21
Positive
STOCH
2.09
Positive
Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For ONLN, the sentiment is Negative. The current price of undefined is equal to the 20-day moving average (MA) of 58.94, equal to the 50-day MA of 59.93, and equal to the 200-day MA of 56.14, indicating a bearish trend. The MACD of -1.95 indicates Positive momentum. The RSI at 23.21 is Positive, neither overbought nor oversold. The STOCH value of 2.09 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ONLN.

ONLN Peer Comparison

Comparison Results
Name
Price
Price Target
AUM
Expense Ratio
Overall Rating
$63.88M0.58%
$97.76M0.35%
$91.08M1.00%
$51.81M0.75%
$27.31M0.75%
$21.08M0.51%
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ONLN
ProShares Online Retail ETF
52.73
1.65
3.23%
XAIX
Xtrackers Artificial Intelligence and Big Data ETF
FFND
Future Fund Active ETF
BETZ
Roundhill Sports Betting & iGaming ETF
AWAY
ETFMG Travel Tech ETF
BJK
VanEck Gaming ETF
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―
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