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ONLN - ETF AI Analysis
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ProShares Online Retail ETF (ONLN)
Rating:68Neutral
Price Target:―
Positive Factors
Solid Recent Performance
The ETF has shown steady gains so far this year and in recent months, indicating positive short-term momentum.
Strong Online Retail Leaders
Several major holdings, including well-known online retailers, have delivered strong year-to-date results that support the fund’s overall performance.
Focused Exposure to Growing Niche
The fund concentrates on online retail, giving investors targeted exposure to a segment that has been expanding within consumer spending.
Negative Factors
High Stock Concentration
A large share of the portfolio is tied up in a few names, so the fund’s returns depend heavily on how those specific companies perform.
Narrow Sector Focus
With most assets in consumer cyclical stocks and a small slice in technology, the ETF is vulnerable to downturns in consumer spending and retail trends.
Higher-Than-Average Fees
The expense ratio is on the higher side for an ETF, which means more of the fund’s returns are eaten up by costs over time.
ONLN vs. SPDR S&P 500 ETF (SPY)
AUM63.08M
RegionGlobal
Expense Ratio0.58%
Beta1.28
IssuerProShares
Inception DateJul 13, 2018
Dividend Yield0.34%
Asset ClassEquity
Index TrackedProShares Online Retail Index
Share Statistics
EPS (TTM)N/A
Shares OutstandingN/A
10 Day Avg. Volume8,925
30 Day Avg. Volume13,897
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)N/A
P/FCF RatioN/A
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
72.95Price Target Upside― Downside
Rating ConsensusModerate Buy
Number of Analyst Covering19
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
ONLN Summary
The ProShares Online Retail ETF (ONLN) tracks the ProShares Online Retail Index, focusing on companies that make most of their sales through the internet. It holds major online retailers like Amazon and Alibaba, along with other e-commerce names such as eBay and Etsy. Someone might invest in ONLN to benefit from the long-term growth of online shopping and to get instant diversification across many digital retail companies in a single investment. However, this ETF is heavily tied to consumer spending and tech-driven retail trends, so its price can rise and fall sharply with changes in the online retail sector.
How much will it cost me?The ProShares Online Retail ETF (ONLN) has an expense ratio of 0.58%, meaning you’ll pay $5.80 per year for every $1,000 invested. This is higher than average because it is a niche, sector-focused ETF that requires more active management to target specific companies in the online retail space.
What would affect this ETF?The ProShares Online Retail ETF (ONLN) could benefit from continued growth in e-commerce and digital shopping trends, especially as global consumer habits increasingly shift online. However, it may face challenges from rising interest rates, which can impact consumer spending, and regulatory changes affecting major holdings like Amazon and Alibaba. Additionally, economic slowdowns or supply chain disruptions could negatively affect the performance of companies in its portfolio.
ONLN Top 10 Holdings
ONLN is heavily hitched to Amazon, and with the giant’s stock losing steam lately, it’s been a headwind for the fund. Chinese e-commerce names like Alibaba and PDD are a mixed bag—strategically promising but choppy in the short term—adding volatility rather than clear support. Mid-sized online players such as eBay and FIGS are steadier bright spots, helping to cushion the blows. Overall, this is a concentrated bet on global online retail, with most of the story driven by a handful of U.S. and Asian digital shopping platforms.
Name | Company Name | Weight % | Market Value | Market Cap | Yearly Gain | Overall Rating |
|---|---|---|---|---|---|---|
| Amazon | 24.44% | $15.31M | $2.28T | 6.92% | 71 Outperform | |
| Alibaba | 11.18% | $7.00M | $286.39B | -0.62% | 68 Neutral | |
| eBay | 8.81% | $5.52M | $41.07B | 40.76% | 70 Outperform | |
| FIGS | 5.87% | $3.68M | $2.61B | 237.63% | 74 Outperform | |
| GigaCloud Technology, Inc. Class A | 5.20% | $3.26M | $1.60B | 203.67% | 82 Outperform | |
| Carvana Co | 4.96% | $3.11M | $67.73B | 72.61% | 66 Neutral | |
| Coupang | 4.54% | $2.84M | $34.32B | -15.72% | 60 Neutral | |
| Wayfair | 4.26% | $2.67M | $9.82B | 125.96% | 52 Neutral | |
| Chewy | 4.24% | $2.66M | $10.67B | -22.73% | 54 Neutral | |
| Etsy | 4.01% | $2.51M | $5.07B | 17.27% | 57 Neutral |
ONLN Technical Analysis
Negative
―
Price Trends
58.19
Negative
58.76
Negative
56.90
Negative
Market Momentum
-0.81
Negative
41.86
Neutral
58.47
Neutral
Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For ONLN, the sentiment is Negative. The current price of undefined is equal to the 20-day moving average (MA) of 54.45, equal to the 50-day MA of 58.19, and equal to the 200-day MA of 56.90, indicating a bearish trend. The MACD of -0.81 indicates Negative momentum. The RSI at 41.86 is Neutral, neither overbought nor oversold. The STOCH value of 58.47 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ONLN.
ONLN Peer Comparison
Comparison Results
Performance Comparison
ONLN
ProShares Online Retail ETF
53.09
10.61
24.98%
METL
Sprott Active Metals & Miners ETF
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EVX
VanEck Environmental Services ETF
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BETZ
Roundhill Sports Betting & iGaming ETF
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―
―
AWAY
ETFMG Travel Tech ETF
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―
BJK
VanEck Gaming ETF
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Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―
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