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Upbound Group, Inc. (UPBD)
NASDAQ:UPBD

Upbound Group (UPBD) AI Stock Analysis

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UPBD

Upbound Group

(NASDAQ:UPBD)

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Neutral 65 (OpenAI - 5.2)
Rating:65Neutral
Price Target:
$21.50
▼(-3.15% Downside)
Upbound Group's overall score reflects a stable financial position with attractive valuation metrics. Despite strong revenue growth in certain segments, challenges such as low net profit margin and bearish technical indicators weigh on the score. The earnings call provided a balanced view with both growth highlights and operational challenges.
Positive Factors
Revenue Growth
Sustained revenue growth indicates robust demand for Upbound's solutions, supporting long-term business expansion and market presence.
Executive Leadership
New leadership appointments are expected to enhance strategic direction and operational efficiency, supporting future growth initiatives.
Cash Flow Generation
Strong cash flow generation provides financial flexibility for investments and debt management, enhancing long-term stability.
Negative Factors
Net Profit Margin
Low net profit margins suggest difficulties in cost management, potentially impacting profitability and shareholder returns.
Acima Margin Challenges
Declining margins at Acima could pressure overall profitability and require strategic adjustments to maintain financial health.
Macroeconomic Challenges
Macroeconomic headwinds may dampen consumer spending and demand, affecting revenue growth and operational performance.

Upbound Group (UPBD) vs. SPDR S&P 500 ETF (SPY)

Upbound Group Business Overview & Revenue Model

Company DescriptionUpbound Group, Inc., an omni-channel platform company, leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. The company operates in four segments: Rent-A-Center Business, Acima, Mexico, and Franchising. The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels. It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories. The company also provides merchandise on an installment sales basis; and the lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer through kiosks located within retailer's locations. It operates retail installment sales stores under the Get It Now and Home Choice names; lease-to-own and franchised lease-to-own stores under the Rent-A-Centre, ColorTyme, and RimTyme names; and company-owned stores and e-commerce platform through rentacenter.com. The company was formerly known as Rent-A-Center, Inc. and changed its name to Upbound Group, Inc. in February 2023. Upbound Group, Inc. was founded in 1960 and is headquartered in Plano, Texas.
How the Company Makes MoneyUpbound Group primarily generates revenue through a subscription-based model for its software platforms, allowing clients to access various features and services for a recurring fee. Additionally, the company earns income from consulting services, where it provides expertise in supply chain optimization and technology integration. Key revenue streams include licensing fees for software usage, customization services for enterprise clients, and maintenance contracts. Significant partnerships with major logistics firms and technology providers also contribute to its earnings, as these collaborations expand the reach of Upbound's offerings and enhance its market presence.

Upbound Group Earnings Call Summary

Earnings Call Date:Feb 19, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Apr 30, 2026
Earnings Call Sentiment Positive
The call presents a predominantly positive picture: record full-year revenue, growth in adjusted EBITDA and EPS, materially stronger cash flow, and clear 2026 guidance that implies stability or growth across segments. High-growth assets (Bridget) and momentum at Acima and Rent‑A‑Center provide catalysts. Notable headwinds include margin compression, elevated loss rates (particularly at Acima), Rent‑A‑Center EBITDA decline, Bridget product rollout delays, legal accruals, and elevated leverage. Management has articulated focused priorities — disciplined underwriting, investments in data/technology, targeted cost actions, and a plan to reduce leverage — which support a constructive outlook despite near-term challenges.
Q4-2025 Updates
Positive Updates
Record Full-Year Revenue
Full-year 2025 revenue grew 8.7% to approximately $4.7 billion — the highest full-year revenue on record for Upbound, surpassing the prior record in FY2021.
Improved Profitability and Cash Generation
Adjusted EBITDA for 2025 was nearly $510 million, up 7.5% year over year. Non-GAAP diluted EPS was $4.13, up 7.8% from $3.83 in 2024. Free cash flow was ~$180 million, increasing by over $130 million year over year; net cash provided by operations was ~$306 million, up over $200 million year over year.
Bridget: Rapid User and Revenue Growth
Bridget finished Q4 with ~1.6 million paid subscribers (nearly +30% YoY), monthly ARPU of $14.15 (≈+10% YoY), Q4 revenue of $64.6 million (+41.5% YoY), and Q4 adjusted EBITDA of $11.1 million with a 17.2% margin. 2026 guidance expects Bridget revenue of $265M–$285M (>30% annual growth) and adjusted EBITDA $50M–$60M.
Acima GMV and Revenue Momentum
Acima Q4 GMV was nearly $550 million (highest since acquisition) with GMV up modestly (~+40 bps YoY). Acima revenue grew 8.6% YoY (its ninth consecutive quarter of revenue growth); Q4 adjusted EBITDA was $87 million (+7.3% YoY). Direct-to-consumer marketplace GMV grew >100% YoY in 2025 and now accounts for ~10% of Acima GMV.
Rent‑A‑Center Stabilization and Improved Same‑Store Sales
Rent‑A‑Center trends improved into H2 2025: Q4 same-store sales grew 80 basis points YoY (improving 40 bps sequentially), Q4 revenue was nearly $480 million (flat YoY), loss rate improved to 4.9% (down 10 bps YoY), and portfolio value ended the year up ~11% YoY, indicating stabilization after underwriting adjustments.
Clear 2026 Outlook and Capital Allocation Priorities
Company provided 2026 consolidated guidance: revenue $4.7B–$4.95B, adjusted EBITDA $500M–$535M, non‑GAAP EPS $4.10–$4.35, and free cash flow ~ $200M. Management prioritized reinvestment, deleveraging (target long-term leverage ~2x), sustaining dividends, and opportunistic buybacks.
Negative Updates
Margin Compression at Consolidated and Segment Levels
Q4 consolidated adjusted EBITDA margin was 10.5%, down 90 basis points YoY. Rent‑A‑Center adjusted EBITDA fell ~13% YoY with margins down 230 basis points, and Acima EBITDA margins were modestly lower YoY (down 10 bps) despite sequential improvement.
Elevated Loss Rates at Acima
Acima's Q4 loss rate was 10.1%, up 110 basis points YoY and up 40 bps sequentially. Management cited challenging vintages underwritten earlier in 2025 that temporarily increased losses and that they tightened underwriting which will weigh on near-term GMV.
Bridget Loss Rate Increase and Delayed Product Rollouts
Bridget's instant cash loss rate rose to 3.5% in Q4 (up 70 bps YoY). Management delayed broader product launches (e.g., line of credit rollout) due to slower-than-expected bank partner approvals and macro prudence, pushing some growth from 2026 into 2027.
Rent‑A‑Center EBITDA and Margin Pressure
Although same-store sales improved, Rent‑A‑Center adjusted EBITDA declined ~13% YoY in Q4 and margins compressed 230 bps YoY, partly due to a lack of certain prior-year operating expense benefits and category mix and cost pressures (e.g., tariffs impacting furniture).
Legal and Regulatory Cash Exposure
Estimated legal accrual was $72 million at year-end 2025 tied to previously disclosed matters. Guidance assumes a $72 million non-ordinary course cash outflow for settlements (including the multistate matter), representing a known near-term cash liability.
Elevated Leverage and Liquidity Considerations
Net leverage at year-end was ~2.9x (up from 2.7x prior year) due to the Bridget acquisition. Year-end liquidity (cash + revolver) was ~$358 million. Management prioritized deleveraging over share repurchases in the near term.
Company Guidance
Upbound's 2026 guidance calls for consolidated revenue of $4.7–$4.95 billion, adjusted EBITDA of $500–$535 million and non‑GAAP diluted EPS of $4.10–$4.35, with free cash flow rising to about $200 million (including an estimated ~$100 million benefit from accelerated tax depreciation); the company expects an effective tax rate near 26%, average diluted shares of ~59.4 million, corporate costs ≈4% of revenue, and includes a $72 million non‑ordinary legal/regulatory cash outflow while keeping CapEx relatively flat to 2025. First‑quarter 2026 guidance is revenue $1.16–$1.26 billion, adjusted EBITDA $120–$130 million and non‑GAAP EPS $1.05–$1.15. By segment, Acima is expected to deliver mid‑single‑digit GMV and revenue growth with adjusted EBITDA margins roughly in line with 2025 and losses stabilizing around 9.5% (Q1 lease charge‑offs mid‑9%); Bridget is projected to grow >30% to $265–$285 million of revenue with adjusted EBITDA of $50–$60 million (Q1 net advance loss ratio ~3–3.5%); and Rent‑A‑Center revenue is expected to be flat to positive with adjusted EBITDA margins in line with 2025 and lease charge‑offs flat to slightly higher sequentially. The company is targeting long‑term net leverage near 2.0x (year‑end 2025 net leverage ~2.9x) with progress through 2026.

Upbound Group Financial Statement Overview

Summary
Upbound Group shows moderate revenue growth and stable operational margins, but low net profit margin and declining net income are concerns. Improved debt management is a positive, but the low equity ratio poses potential risks.
Income Statement
65
Positive
Upbound Group shows moderate revenue growth with a TTM increase of 2.14%. Gross profit margin remains healthy at 47.91%, but net profit margin is low at 1.85%, indicating challenges in converting revenue to profit. EBIT and EBITDA margins are stable, suggesting operational efficiency. However, the declining net income over the years is a concern.
Balance Sheet
55
Neutral
The company's debt-to-equity ratio has improved significantly in the TTM to 0.42 from a high of 2.86, indicating better leverage management. Return on equity is strong at 12.60%, showing effective use of equity. However, the equity ratio is low, suggesting potential risks in asset financing.
Cash Flow
70
Positive
Free cash flow growth is positive at 5.17% in the TTM, and the free cash flow to net income ratio is strong at 1.18, indicating good cash generation relative to net income. Operating cash flow to net income ratio is lower, suggesting room for improvement in cash flow efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue4.58B4.32B3.99B4.25B4.58B2.81B
Gross Profit2.19B2.08B2.02B2.08B2.24B1.67B
EBITDA979.01M339.01M290.54M283.05M435.01M294.77M
Net Income84.48M123.48M-5.18M12.36M134.94M208.12M
Balance Sheet
Total Assets3.21B2.65B2.72B2.76B2.99B1.75B
Cash, Cash Equivalents and Short-Term Investments107.02M60.86M93.70M144.14M108.33M159.45M
Total Debt1.83B1.58B1.60B1.67B1.87B475.84M
Total Liabilities2.52B2.02B2.16B2.24B2.48B1.16B
Stockholders Equity687.30M628.98M560.37M525.15M513.28M592.08M
Cash Flow
Free Cash Flow196.91M48.45M146.89M407.07M329.85M201.96M
Operating Cash Flow202.04M104.72M200.29M468.46M392.30M236.50M
Investing Cash Flow-389.05M-41.51M-50.96M-62.33M-1.34B-20.61M
Financing Cash Flow208.32M-93.52M-202.12M-370.71M892.85M-126.68M

Upbound Group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price22.20
Price Trends
50DMA
19.07
Positive
100DMA
19.30
Positive
200DMA
21.45
Positive
Market Momentum
MACD
0.71
Negative
RSI
72.87
Negative
STOCH
71.99
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For UPBD, the sentiment is Positive. The current price of 22.2 is above the 20-day moving average (MA) of 20.09, above the 50-day MA of 19.07, and above the 200-day MA of 21.45, indicating a bullish trend. The MACD of 0.71 indicates Negative momentum. The RSI at 72.87 is Negative, neither overbought nor oversold. The STOCH value of 71.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for UPBD.

Upbound Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$1.44B25.3532.71%2.66%18.30%22.19%
69
Neutral
$1.79B-385.02-1.68%19.87%-136.93%
65
Neutral
$1.21B14.2513.01%8.88%7.48%2.05%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
59
Neutral
$959.87M-10.66-32.68%12.78%-20.47%
56
Neutral
$930.43M-188.02-2.13%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
UPBD
Upbound Group
22.78
-1.88
-7.64%
PRCH
Porch Group
8.05
4.12
104.83%
SEMR
SEMrush Holdings
11.82
-4.02
-25.38%
KARO
Karooooo
45.49
0.37
0.82%
AMPL
Amplitude
7.08
-5.72
-44.69%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 09, 2025