Education
About Us
Working with TipRanks
Follow Us
Upbound Group (UPBD)
NASDAQ:UPBD
UPBD Analyst Ratings
Strong Buy
4 Buy
0 Hold
0 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
UPBD Stock 12 Month Forecast
Average Price Target
$37.33
▲(36.49% Upside)
| Highest Price Target$40.00 | Average Price Target$37.33 | Lowest Price Target$36.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
TR | OpenAI - 4o
$27→$31
Buy
13.35%
Upside
Reiterated
09/16/25
AI Generated ArticleAI Generated Article
Loop Capital Markets
$21→$36
Buy
31.63%
Upside
Upgraded
09/15/25
BTIG
$40
Buy
46.25%
Upside
Reiterated
09/15/25
Upbound Group's Undervalued Potential: A Buy Rating Driven by Brigit's Growth TrajectoryWe think this is unreasonably low. At our current share price for UPBD, the market is only valuing the entire Upbound company at 4.9x 2026 EV/EBITDA. While we think 4.9x is cheap for a lease to own company, this also essentially implies that either Brigit is free or the rest of the lease to own businesses are free. Said another way, if the market valued Brigit like it does Dave, UPBD's shares should double from here. Of course, executing on Brigit's growth rate is key to realizing this doubling of UPBD shares. Brigit EBITDA is $42m, which we then more than double to $86m in 2026, and then double again in $190m in 2027. While some may think this heroic against consensus for Dave's y/y EBITDA growth of 20% y/y, if Brigit succeeds by posting this growth through 2025, we expect UPBD shares to re-rate higher by early 2026.
TD Cowen
$36
Buy
31.63%
Upside
Reiterated
07/31/25
Raymond James
$40→$35
Buy
27.97%
Upside
Reiterated
05/02/25
Lucid Capital
―
Buy
―
Reiterated
03/11/25
Unknown Analyst
JefferiesNot Ranked
Jefferies
$33→$30
Hold
9.69%
Upside
Reiterated
02/26/25
Stephens
$38
Buy
38.94%
Upside
Reiterated
12/13/24
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
TR | OpenAI - 4o
$27→$31
Buy
13.35%
Upside
Reiterated
09/16/25
AI Generated ArticleAI Generated Article
Loop Capital Markets
$21→$36
Buy
31.63%
Upside
Upgraded
09/15/25
BTIG
$40
Buy
46.25%
Upside
Reiterated
09/15/25
Upbound Group's Undervalued Potential: A Buy Rating Driven by Brigit's Growth TrajectoryWe think this is unreasonably low. At our current share price for UPBD, the market is only valuing the entire Upbound company at 4.9x 2026 EV/EBITDA. While we think 4.9x is cheap for a lease to own company, this also essentially implies that either Brigit is free or the rest of the lease to own businesses are free. Said another way, if the market valued Brigit like it does Dave, UPBD's shares should double from here. Of course, executing on Brigit's growth rate is key to realizing this doubling of UPBD shares. Brigit EBITDA is $42m, which we then more than double to $86m in 2026, and then double again in $190m in 2027. While some may think this heroic against consensus for Dave's y/y EBITDA growth of 20% y/y, if Brigit succeeds by posting this growth through 2025, we expect UPBD shares to re-rate higher by early 2026.
TD Cowen
$36
Buy
31.63%
Upside
Reiterated
07/31/25
Raymond James
$40→$35
Buy
27.97%
Upside
Reiterated
05/02/25
Lucid Capital
―
Buy
―
Reiterated
03/11/25
Unknown Analyst
JefferiesNot Ranked
Jefferies
$33→$30
Hold
9.69%
Upside
Reiterated
02/26/25
Stephens
$38
Buy
38.94%
Upside
Reiterated
12/13/24
Best Analysts Covering Upbound Group
1 Month
xxx
Success Rate
12/17 ratings generated profit
Average Return
+3.95%
reiterated a xxx
rating 5 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 70.59% of your transactions generating a profit, with an average return of +3.95% per trade.
3 Months
xxx
Success Rate
11/15 ratings generated profit
Average Return
+13.58%
upgraded a xxx
rating 3 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 73.33% of your transactions generating a profit, with an average return of +13.58% per trade.
1 Year
Success Rate
13/15 ratings generated profit
Average Return
+12.77%
upgraded a buy rating 3 days ago
Copying Anthony Chukumba's trades and holding each position for 1 Year would result in 86.67% of your transactions generating a profit, with an average return of +12.77% per trade.
2 Years
xxx
Success Rate
11/15 ratings generated profit
Average Return
+5.35%
upgraded a xxx
rating 3 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 73.33% of your transactions generating a profit, with an average return of +5.35% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
UPBD Analyst Recommendation Trends
Rating
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Strong Buy
3
3
3
2
2
Buy
7
12
16
15
12
Hold
1
1
1
1
1
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
11
16
20
18
15
Each month's total comprises the sum of three months' worth of ratings.
UPBD Financial Forecast
UPBD Stock Forecast FAQ
What is UPBD’s average 12-month price target, according to analysts?
Based on analyst ratings, Upbound Group’s 12-month average price target is 37.33.
What is UPBD’s upside potential, based on the analysts’ average price target?
Upbound Group has 36.49% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is UPBD a Buy, Sell or Hold?
Upbound Group has a consensus rating of Strong Buy which is based on 4 buy ratings, 0 hold ratings and 0 sell ratings.
What is Upbound Group’s price target?
The average price target for Upbound Group is 37.33. This is based on 4 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $40.00 ,the lowest forecast is $36.00. The average price target represents 36.49% Increase from the current price of $27.35.
The highest analyst price target is $40.00 ,the lowest forecast is $36.00. The average price target represents 36.49% Increase from the current price of $27.35.
What do analysts say about Upbound Group?
Upbound Group’s analyst rating consensus is a Strong Buy. This is based on the ratings of 4 Wall Streets Analysts.
How can I buy shares of UPBD?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.