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SEMrush Holdings (SEMR)
NYSE:SEMR
US Market

SEMrush Holdings (SEMR) AI Stock Analysis

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SEMR

SEMrush Holdings

(NYSE:SEMR)

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Outperform 73 (OpenAI - 4o)
Rating:73Outperform
Price Target:
$13.00
▲(79.06% Upside)
SEMrush Holdings' overall stock score is driven by strong technical momentum and positive corporate events, notably the merger with Adobe. While financial performance shows solid revenue growth and cash flow, profitability challenges and a negative P/E ratio weigh on the valuation. The strategic focus on AI and enterprise solutions, as highlighted in the earnings call, supports future growth prospects.

SEMrush Holdings (SEMR) vs. SPDR S&P 500 ETF (SPY)

SEMrush Holdings Business Overview & Revenue Model

Company DescriptionSEMrush Holdings (SEMR) is a leading digital marketing software as a service (SaaS) company that provides online visibility management, search engine optimization (SEO), and advertising analytics services. The company serves a diverse clientele, including marketing professionals, agencies, and businesses of all sizes, helping them improve their online presence and performance across various digital channels. SEMrush's core products include tools for keyword research, site audits, competitive analysis, content marketing, and social media management, positioning it as a comprehensive solution for digital marketers worldwide.
How the Company Makes MoneySEMrush generates revenue primarily through subscription-based models, offering various tiers of service with different features and capabilities. The company has multiple pricing plans tailored to meet the needs of freelancers, small businesses, and large enterprises. Key revenue streams include monthly and annual subscriptions, with a significant portion of income derived from its Pro, Guru, and Business plans. Additionally, SEMrush may earn revenue from value-added services, such as training and consultancy. Strategic partnerships with digital marketing agencies and other tech platforms also contribute to its earnings by expanding its reach and enhancing its service offerings.

SEMrush Holdings Earnings Call Summary

Earnings Call Date:Nov 05, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Mar 03, 2026
Earnings Call Sentiment Positive
The earnings call highlighted Semrush's strong revenue growth driven by the success of its AI and enterprise products. Despite a slight decrease in customer numbers and exchange rate impacts on margins, the company's performance and strategic direction towards AI and enterprise solutions indicate strong future prospects.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth
Semrush reported a strong quarter with revenue of $112.1 million, reflecting a 14% year-over-year increase in annual recurring revenue (ARR) to $455.4 million.
AI Products Momentum
AI products added $10 million in ARR in Q3, more than doubling from Q2, with expected total AI product ARR to approach $30 million by year-end.
Enterprise Segment Expansion
Enterprise segment ARR grew by 33% year-over-year, with the number of customers paying over $50,000 annually increasing by 72%.
High Cash Flow and Operating Margin
Non-GAAP operating margin was 12.6% and cash flow from operations was $21.9 million, with free cash flow margin at 15.2%.
Launch of Semrush One
Introduction of Semrush One, combining SEO and AI capabilities into a single product, aimed to cater to both large and small marketing teams.
Negative Updates
Decrease in Paying Customers
The paying customer count decreased to approximately 114,000, reflecting a strategic focus on higher-value customers.
Exchange Rate Impacts on Margins
Non-GAAP operating margin guidance was affected by a $10 million expense headwind due to exchange rate movements.
Company Guidance
During the Semrush Holdings Third Quarter 2025 Results Conference Call, the company provided guidance for both the fourth quarter and the full year of 2025. For Q4 2025, Semrush expects revenue between $117.5 million and $119.5 million, reflecting a 15.5% year-over-year growth at the midpoint, along with a non-GAAP operating margin of approximately 12.5%. For the full year, revenue is anticipated to range from $443.5 million to $445.5 million, representing approximately 18% growth at the midpoint. The company maintains its previous full-year guidance of approximately 12% for both non-GAAP operating margin and free cash flow margin. Currency exchange rate fluctuations have been noted as introducing a $10 million expense headwind, but despite this, Semrush underscores its strong cash flow and balance sheet, with cash, cash equivalents, and short-term investments totaling $275.7 million.

SEMrush Holdings Financial Statement Overview

Summary
Income Statement
65
Positive
Balance Sheet
70
Positive
Cash Flow
75
Positive
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

SEMrush Holdings Technical Analysis

Technical Analysis Sentiment
Positive
Last Price7.26
Price Trends
50DMA
9.40
Positive
100DMA
8.48
Positive
200DMA
9.03
Positive
Market Momentum
MACD
0.69
Positive
RSI
81.00
Negative
STOCH
29.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SEMR, the sentiment is Positive. The current price of 7.26 is below the 20-day moving average (MA) of 11.84, below the 50-day MA of 9.40, and below the 200-day MA of 9.03, indicating a bullish trend. The MACD of 0.69 indicates Positive momentum. The RSI at 81.00 is Negative, neither overbought nor oversold. The STOCH value of 29.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SEMR.

SEMrush Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (―)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$1.77B-386.32-1.68%19.87%-136.93%
66
Neutral
-5.41%5.96%50.29%
63
Neutral
$1.18B8.1570.46%7.01%
62
Neutral
$524.30M-8.09-41.00%6.33%-66.34%
61
Neutral
$672.62M-14.43-26.69%13.09%32.34%
52
Neutral
$1.53B-14.93-37.47%12.78%-20.47%
* Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SEMR
SEMrush Holdings
11.86
-0.62
-4.97%
PD
PagerDuty
13.04
-5.35
-29.09%
SPT
Sprout Social
11.67
-20.39
-63.60%
LAW
CS Disco
8.12
2.92
56.15%
MLNK
MeridianLink
20.01
-1.16
-5.48%
AMPL
Amplitude
11.86
0.94
8.61%

SEMrush Holdings Corporate Events

Executive/Board Changes
SEMrush Holdings Updates Executive Employment Agreement
Neutral
Nov 26, 2025

On November 21, 2025, Semrush Holdings, Inc. entered into an executive employment agreement with Eugene Levin, offering severance benefits but no new compensation changes. Levin’s base salary remains at $395,000 with eligibility for a bonus plan, and the agreement outlines severance terms in case of termination or change of control, including salary continuation and equity award acceleration.

M&A Transactions
SEMrush Holdings Announces Merger with Adobe Inc.
Positive
Nov 19, 2025

On November 18, 2025, SEMrush Holdings entered into a merger agreement with Adobe Inc., where SEMrush will become a wholly owned subsidiary of Adobe. The merger agreement includes a cash consideration for SEMrush’s common stock and outlines the treatment of equity awards. The completion of the merger is subject to customary closing conditions, including stockholder approval and regulatory clearances. The merger is expected to strengthen Adobe’s position in the digital marketing space, with significant support from SEMrush’s stockholders.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 09, 2025