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Sprinklr (CXM)
NYSE:CXM
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Sprinklr (CXM) AI Stock Analysis

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CXM

Sprinklr

(NYSE:CXM)

Rating:70Neutral
Price Target:
$8.50
▲(8.56% Upside)
Sprinklr's strong financial performance and reasonable valuation are key strengths, supporting a positive outlook. However, technical analysis indicates bearish momentum, and earnings call insights reveal challenges that could impact future growth. The overall score reflects a balanced view of these factors.
Positive Factors
Project Execution
Q2 showed execution on 'Project Bearhug' to drive stabilization and improve retention.
Revenue Performance
Total revenue and subscription revenue beat guidance by ~3% and ~2% in Q2.
Negative Factors
Customer Churn
The number of customers with more than $1M ARR fell for the first time sequentially.
Sales Challenges
Third-quarter guidance implies that subscription revenue will decrease sequentially as longer sales cycles and continued scrutiny of enterprise spending negatively impact renewals.

Sprinklr (CXM) vs. SPDR S&P 500 ETF (SPY)

Sprinklr Business Overview & Revenue Model

Company DescriptionSprinklr is a customer experience management (CXM) platform that enables businesses to manage and enhance their customer interactions across various digital channels. Founded in 2010, Sprinklr operates primarily in the technology sector, offering solutions that integrate social media management, customer engagement, and data analytics. Its core products include social media management, customer service tools, and insights analytics, which help brands create unified customer experiences and drive engagement in an increasingly digital marketplace.
How the Company Makes MoneySprinklr generates revenue primarily through a subscription-based model, where clients pay for access to its CXM platform and its suite of tools. The company offers various pricing tiers based on the features and services utilized, catering to businesses of all sizes. Key revenue streams include annual subscriptions, professional services for platform implementation and training, and add-on features or modules that customers can purchase. Sprinklr also benefits from strategic partnerships with major technology companies and agencies, which can enhance its service offerings and expand its market reach, thereby contributing to its overall earnings.

Sprinklr Key Performance Indicators (KPIs)

Any
Any
Remaining Performance Obligations
Remaining Performance Obligations
Indicates the total value of contracted revenue yet to be recognized, offering a view of future revenue streams and business stability.
Chart InsightsSprinklr's remaining performance obligations have shown a steady upward trend, reflecting strong demand for its services. However, recent earnings call insights reveal challenges with customer churn and slower revenue growth, which could impact future obligations. The company is addressing these issues with strategic initiatives like 'Project Bear Hug' to enhance customer engagement and a focus on AI investments. Despite macroeconomic pressures, Sprinklr's record free cash flow and stock buyback program indicate confidence in long-term growth potential.
Data provided by:Main Street Data

Sprinklr Earnings Call Summary

Earnings Call Date:Sep 03, 2025
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Dec 03, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a company in transition with a mix of positive developments and ongoing challenges. While there is progress in revenue growth, AI product uptake, and leadership changes, the company continues to face churn and renewal pressures, technical debt issues, and slower growth guidance. The sentiment is balanced with both promising advancements and significant areas needing improvement.
Q2-2026 Updates
Positive Updates
Revenue Growth
Second quarter total revenue grew 8% year over year to $212 million, and subscription revenue grew 6% year over year to $188.5 million.
Non-GAAP Operating Income
Generated a record $38.2 million in non-GAAP operating income, resulting in an 18% non-GAAP operating margin for the quarter.
Project BearHug Success
Project BearHug is positively impacting customer relations, with detailed engagements with nearly half of the top 700 customers, who represent more than 80% of total revenue.
New Leadership Hires
Hired Bit Rambusch as Head of Global Services and Support and Scott Millar as Chief Revenue Officer, bringing experienced leadership to drive growth.
AI and Product Innovation
Investments in AI functionality in marketing, insights, and CCaaS products are showing strong uptake, and new AI-based product enhancements are driving customer satisfaction.
Increase in Large Customers
As of July 31, Sprinklr has 149 customers generating at least $1 million in annual subscription revenue, an increase of three from the previous quarter.
Negative Updates
Churn and Renewal Pressure
Continued scrutiny of enterprise spending and inconsistent operational execution are pressuring renewal cycles and customer churn remains a significant focus.
Technical Debt Challenges
Lingering technical debt from past years continues to impact operational execution and customer satisfaction.
Guidance for Slower Growth
Guidance for Q3 total revenue of $209-210 million represents only 4% growth year over year, with subscription revenue growth of 3% year over year.
Gross Margin Pressure
Higher data and hosting costs due to AI product consumption are expected to reduce gross margins by 2-3 points in the second half of the year.
CFO Departure
CFO Manish Sarin will be leaving Sprinklr, adding to leadership transition challenges.
Company Guidance
During Sprinklr's second quarter fiscal year 2026 earnings call, the company issued guidance for the upcoming fiscal periods. For the third quarter, Sprinklr expects total revenue to be in the range of $209 million to $210 million, with subscription revenue anticipated between $186 million and $187 million, reflecting a year-over-year growth of 3% at the midpoint. Professional services revenue is projected to be around $23 million, growing 15% year over year. The company forecasts non-GAAP operating income for the third quarter to range from $28.5 million to $29.5 million, translating to a 14% non-GAAP operating margin at the midpoint. For the full fiscal year 2026, Sprinklr raised its guidance for subscription revenue to between $746 million and $748 million, indicating a 4% year-over-year increase at the midpoint, and total revenue to be within $837 million to $839 million, up 5% year over year. The full year's non-GAAP operating income is expected to be between $131 million and $133 million, implying a 16% non-GAAP operating margin at the midpoint.

Sprinklr Financial Statement Overview

Summary
Sprinklr exhibits strong financial performance with significant improvements in revenue and profitability. The company shows robust revenue growth, a solid equity position, and effective cash management. However, there is room for improvement in operational efficiency to enhance EBIT margins.
Income Statement
85
Very Positive
Sprinklr's income statement reflects strong revenue growth, with a 63.7% increase from 2021 to TTM (Trailing-Twelve-Months). The gross profit margin is robust at 71.0% in TTM, indicating efficient cost management. Net income has also improved significantly, turning positive in recent periods, with a net profit margin of 13.6% in TTM. However, the EBIT margin remains relatively low at 2.0% due to operational expenses, suggesting room for efficiency improvements.
Balance Sheet
78
Positive
The balance sheet shows a solid equity position with an equity ratio of 53.8% in TTM, reflecting financial stability. The debt-to-equity ratio is low at 0.08, indicating minimal leverage risk. Return on equity has improved significantly, reaching 17.1% in TTM. However, total assets have grown slower than equity, suggesting a need for more asset utilization efficiency.
Cash Flow
82
Very Positive
Cash flow analysis reveals healthy operating cash flow, with a strong operating cash flow to net income ratio of 1.09 in TTM, indicating good cash profitability. Free cash flow has improved significantly, with a positive growth rate of 44.0% from the previous year. The company has maintained a positive free cash flow to net income ratio, demonstrating effective cash management.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue820.77M796.39M732.36M618.19M492.39M386.93M
Gross Profit574.06M574.32M552.96M454.46M344.84M264.85M
EBITDA61.51M42.65M49.41M-39.17M-82.84M-19.89M
Net Income120.18M121.61M51.40M-55.74M-111.47M-41.18M
Balance Sheet
Total Assets1.09B1.18B1.22B1.02B920.05M585.89M
Cash, Cash Equivalents and Short-Term Investments473.99M483.46M662.55M578.63M532.41M280.69M
Total Debt48.21M48.70M33.29M16.77M0.0078.85M
Total Liabilities542.68M572.14M543.41M475.66M404.20M403.16M
Stockholders Equity543.44M612.06M679.70M549.33M515.85M182.73M
Cash Flow
Free Cash Flow124.36M71.79M51.14M10.21M-45.33M827.00K
Operating Cash Flow133.12M77.59M71.47M26.66M-32.92M7.31M
Investing Cash Flow-7.16M154.13M-110.57M-193.49M-15.65M-219.46M
Financing Cash Flow-120.04M-248.16M24.09M34.97M303.13M269.78M

Sprinklr Technical Analysis

Technical Analysis Sentiment
Negative
Last Price7.83
Price Trends
50DMA
8.64
Negative
100DMA
8.33
Negative
200DMA
8.47
Negative
Market Momentum
MACD
-0.12
Positive
RSI
38.41
Neutral
STOCH
30.02
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CXM, the sentiment is Negative. The current price of 7.83 is below the 20-day moving average (MA) of 8.31, below the 50-day MA of 8.64, and below the 200-day MA of 8.47, indicating a bearish trend. The MACD of -0.12 indicates Positive momentum. The RSI at 38.41 is Neutral, neither overbought nor oversold. The STOCH value of 30.02 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CXM.

Sprinklr Risk Analysis

Sprinklr disclosed 44 risk factors in its most recent earnings report. Sprinklr reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sprinklr Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Neutral
$2.23B18.8623.74%6.08%153.79%
69
Neutral
$3.22B38.675.22%-0.54%626.94%
68
Neutral
$1.19B-6.68%11.36%46.67%
62
Neutral
$897.54M-32.50%14.79%27.52%
61
Neutral
$35.51B8.11-11.05%1.89%8.55%-8.72%
60
Neutral
$2.76B16.58%6.47%90.60%
59
Neutral
$640.21M298.815.20%30.92%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CXM
Sprinklr
7.83
0.04
0.51%
RNG
RingCentral
30.53
1.53
5.28%
SPT
Sprout Social
14.86
-13.43
-47.47%
GTM
ZoomInfo Technologies
10.12
0.18
1.81%
JAMF
Jamf Holding
8.99
-8.92
-49.80%
DSP
Viant Technology
10.06
-0.39
-3.73%

Sprinklr Corporate Events

Executive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
Sprinklr CEO Steps In as Interim CFO
Positive
Sep 3, 2025

On September 3, 2025, Sprinklr announced the departure of its CFO, Manish Sarin, effective September 19, 2025, with Rory Read, the company’s CEO, stepping in as interim CFO. The company also appointed Scott Millard as Chief Revenue Officer, effective September 22, 2025. Sprinklr reported strong financial results for the second quarter of fiscal 2026, with total revenue increasing by 8% year-over-year to $212 million and subscription revenue rising by 6% to $188.5 million. The company continues to focus on its transformation journey, emphasizing customer engagement and R&D innovations.

Executive/Board Changes
Sprinklr Appoints New Principal Accounting Officer
Neutral
Aug 11, 2025

On August 7, 2025, Marlise Ricci announced her decision to resign as Chief Accounting Officer of Sprinklr, Inc., effective August 15, 2025. Following her resignation, the company’s Board appointed Manish Sarin, the current Chief Financial Officer, as the new principal accounting officer, effective the same date. There are no known personal or transactional conflicts involving Mr. Sarin in his new role.

Executive/Board ChangesFinancial Disclosures
Sprinklr Announces Departure of Chief Customer Officer
Neutral
Jun 24, 2025

On June 24, 2025, Sprinklr, Inc. announced that its Chief Customer Officer, Scott Harvey, will leave the company on July 7, 2025. During his transition period, he will continue to receive his current salary and benefits, and upon departure, he will receive severance benefits. The company reiterated its financial guidance for the second quarter and full fiscal year 2026, as previously announced on June 4, 2025.

Executive/Board ChangesShareholder Meetings
Sprinklr Elects New Directors at Annual Meeting
Neutral
Jun 16, 2025

On June 12, 2025, Sprinklr held its annual stockholders meeting virtually, where three key proposals were voted on. Jan R. Hauser, Kevin Haverty, and Ragy Thomas were elected as Class I directors until 2028, the executive compensation was approved on an advisory basis, and KPMG LLP was ratified as the independent public accounting firm for the fiscal year ending January 31, 2026.

Stock BuybackBusiness Operations and StrategyFinancial Disclosures
Sprinklr Announces $150 Million Stock Repurchase Program
Positive
Jun 4, 2025

On June 2, 2025, Sprinklr‘s Board of Directors approved a $150 million stock repurchase program, reflecting the company’s strong financial position and commitment to enhancing shareholder value. The program, set to conclude by June 30, 2026, will be executed through various market transactions, adhering to federal securities laws. Sprinklr also reported its first quarter fiscal 2026 results, highlighting a 5% year-over-year revenue increase to $205.5 million and a record free cash flow of $80.7 million. Despite a GAAP operating loss, the company showed improved non-GAAP financial metrics, indicating progress in its strategic transformation to better serve customers and prepare for future growth.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 04, 2025