PROS Holdings (PRO) AI Stock Analysis

• Market Cap: $1.11B
• Dividend Yield: N/A
• Average Volume (3M): 2.34M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.45
• Revenue Growth: 7.96%
• EPS Growth: 83.62%
• Country: US
• Employees: 1,501
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): 0.22
• Shares Outstanding: 48,253,390
• 10 Day Avg. Volume: 1,911,231
• 30 Day Avg. Volume: 2,341,688
• PEG Ratio: 0.78
• Price to Book (P/B): -15.06
• Price to Sales (P/S): 3.13
• P/FCF Ratio: 39.47
• Enterprise Value/Market Cap: 0.00
• Enterprise Value/Revenue: 0.00
• Enterprise Value/Gross Profit: 0.00
• Enterprise Value/Ebitda: 0.00
• 1Y Price Target: $23.25
• Price Target Upside: 0.96% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 7

• Rating: 63 Neutral
• Price Target: $24.50 ▲(6.38% Upside)

PROS Holdings' overall stock score is driven by strong earnings call performance and positive technical indicators. However, financial performance and valuation concerns, particularly profitability challenges and high leverage, weigh on the score.

Positive Factors

Revenue Growth

Strong revenue growth indicates effective market penetration and product demand, supporting long-term business expansion and stability.

Cash Flow Management

Effective cash flow management ensures the company can meet its operational needs and invest in growth opportunities, enhancing financial resilience.

Strategic Advancements

Expanding partnerships in the airline industry strengthens market position and diversifies revenue streams, contributing to long-term growth.

Negative Factors

High Leverage

Significant leverage poses financial risk, potentially limiting flexibility and increasing vulnerability to economic downturns.

Profitability Challenges

Ongoing net losses indicate operational inefficiencies, which could hinder long-term profitability and shareholder value.

Acquisition Uncertainty

Pending acquisition introduces uncertainty regarding future strategic direction and integration, potentially affecting business operations.

PROS Holdings Business Overview & Revenue Model

Company Description

PROS Holdings, Inc. provides solutions that optimize the processes of selling and shopping in the digital economy worldwide. The company offers PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity by automating common sales tasks; and PROS Smart Price Optimization and Management that enables businesses to optimize, personalize and harmonize pricing across the complexity of their go-to-market channels in the context of dynamic market and competitive conditions. It offers PROS Airline Revenue Optimization; PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization for the travel industry; PROS Airline Real-Time Dynamic Pricing that offers accurate booking class availability and seat prices; and PROS Airline Group Sales Optimizer which enables airlines and their travel agent partners to create and manage group bookings, contracts, and policies. Further, it provides PROS Digital Retail, a configurable end-to-end solution for airlines to optimize the traveler experience from inspiration to post-trip; and PROS digital offer marketing solutions provide performance content management and search engine marketing tools that enable businesses in the travel industry. Additionally, the company offers software-related services, such as implementation, configuration, consulting, training, and maintenance and support services. It sells its software solutions to customers in various industries, including automotive and industrial manufacturing, transportation and logistics, chemicals and energy, food and beverage, healthcare, high tech, and travel. The company markets and sells its software solutions through its sales force, as well as through partners, resellers, and systems integrators. PROS Holdings, Inc. was incorporated in 1985 and is headquartered in Houston, Texas.

How the Company Makes Money

PROS Holdings generates revenue primarily through subscription-based licensing of its software solutions, which allows customers to access its AI-driven tools and analytics on a recurring basis. Key revenue streams include software sales, professional services for implementation and support, and maintenance contracts. Additionally, PROS may benefit from significant partnerships with other technology firms and system integrators that expand its market reach and enhance its product offerings. The company's focus on providing value through data-driven insights and tailored solutions helps in retaining customers and driving long-term revenue growth.

PROS Holdings Financial Statement Overview

Summary

PROS Holdings shows solid revenue growth and improved cash flow generation, but remains unprofitable with high leverage and negative equity. Strong cash management mitigates some risks, but cost control and debt management are crucial for sustainability.

Income Statement

PROS Holdings has shown consistent revenue growth with a TTM revenue of $342.71 million, reflecting a growth rate of approximately 3.73% from the previous annual period. However, the company continues to struggle with profitability, as indicated by negative net profit and EBIT margins. The gross profit margin stands at a healthy 67.09% for TTM, yet, the persistent operating losses and negative net income highlight ongoing challenges in managing costs and achieving profitability.

Balance Sheet

The company's balance sheet reveals high leverage with a negative stockholders' equity of -$84.88 million and a concerning debt-to-equity ratio due to the negative equity. Despite this, the total assets have increased, and cash reserves have shown some improvement. The equity ratio remains negative, posing significant financial risk and highlighting the need for improved capital structure and risk management.

Cash Flow

Cash flow analysis shows a positive trajectory, with a TTM operating cash flow of $30.04 million and a free cash flow of $29.22 million, indicating improved cash management and operational efficiency. The free cash flow growth rate is robust, and the company has managed to maintain positive cash flow despite net losses, pointing to strong operational cash generation capabilities.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	351.68M	330.37M	303.71M	276.14M	251.42M	252.42M
Gross Profit	238.64M	217.04M	188.40M	166.06M	146.50M	147.79M
EBITDA	861.00K	-10.72M	-39.57M	-61.53M	-60.77M	-51.58M
Net Income	-11.66M	-20.48M	-56.35M	-82.25M	-81.21M	-76.98M
Balance Sheet
Total Assets	444.93M	419.90M	421.83M	452.95M	494.48M	539.97M
Cash, Cash Equivalents and Short-Term Investments	188.40M	161.98M	168.75M	203.63M	227.55M	329.13M
Total Debt	342.08M	300.89M	324.76M	325.63M	334.78M	268.06M
Total Liabilities	521.11M	488.61M	499.71M	488.43M	490.90M	422.93M
Stockholders Equity	-76.18M	-68.70M	-77.87M	-35.47M	3.58M	117.04M
Cash Flow
Free Cash Flow	38.64M	26.22M	7.29M	-24.77M	-21.35M	-79.57M
Operating Cash Flow	39.81M	27.38M	9.88M	-23.91M	-18.55M	-49.39M
Investing Cash Flow	-935.00K	-1.22M	-2.70M	-1.14M	-85.17M	-30.46M
Financing Cash Flow	11.60M	-32.34M	-32.36M	1.07M	2.47M	102.91M

PROS Holdings Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 23.03
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Negative
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRO, the sentiment is Positive. The current price of 23.03 is above the 20-day moving average (MA) of 22.97, above the 50-day MA of 19.30, and above the 200-day MA of 19.12, indicating a bullish trend. The MACD of 0.95 indicates Positive momentum. The RSI at 79.80 is Negative, neither overbought nor oversold. The STOCH value of 71.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PRO.

PROS Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PUBM	―	$400.11M	―	-0.65%	―	3.53%	-109.03%
PRO	―	$1.11B	―	―	―	7.96%	83.62%
Sector *	―	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
WEAV	―	$533.86M	―	-40.52%	―	18.10%	4.60%
RSKD	―	$771.64M	―	-10.16%	―	7.96%	5.67%
DOMO	―	$563.63M	―	―	―	>-0.01%	9.72%
BLND	―	$923.19M	―	―	―	-4.76%	67.62%

PROS Holdings Corporate Events

PROS Holdings Reports Strong Q3 2025 Growth

PROS Holdings, Inc. is a leading provider of AI-powered SaaS solutions that optimize pricing and selling experiences across various industries. The company leverages predictive AI and real-time analytics to enhance commerce through its PROS Platform.

PROS Holdings Announces Strategic Plans Post-Acquisition

On October 1, 2025, PROS Holdings announced strategic plans following its acquisition by Thoma Bravo, expected to close in Q4 2025. Thoma Bravo aims to enhance PROS’ travel segment as a standalone business and integrate its B2B segment with Conga, another portfolio company. This move is intended to strengthen PROS’ position in the competitive airline and travel industry by leveraging Thoma Bravo’s expertise. The merger is anticipated to provide PROS shareholders with a significant premium on their shares, reflecting confidence in the company’s growth potential and market leadership.

The most recent analyst rating on (PRO) stock is a Hold with a $23.25 price target. To see the full list of analyst forecasts on PROS Holdings stock, see the PRO Stock Forecast page.

PROS Holdings Enters Merger Agreement with Thoma Bravo

On September 22, 2025, PROS Holdings, Inc. entered into a merger agreement with Portofino Parent, LLC and its subsidiary, Portofino Merger Sub, Inc., which are affiliated with Thoma Bravo, L.P. The merger will result in PROS Holdings becoming a wholly owned subsidiary of Portofino Parent, with its shares being acquired for $23.25 each in cash. The company’s board has unanimously approved the merger, which includes customary closing conditions and a no-shop clause. The agreement outlines the treatment of equity awards and employee stock purchase plans, ensuring that vested and unvested units are converted into cash rights. The merger is subject to regulatory approvals and shareholder consent, with a termination fee set at $39.6 million if the agreement is terminated under certain conditions.

The most recent analyst rating on (PRO) stock is a Hold with a $23.25 price target. To see the full list of analyst forecasts on PROS Holdings stock, see the PRO Stock Forecast page.

PROS Holdings Acquired by Thoma Bravo for $1.4B

On September 22, 2025, PROS Holdings, Inc. announced its acquisition by Thoma Bravo in an all-cash transaction valued at approximately $1.4 billion. PROS shareholders will receive $23.25 per share, a significant premium over the previous trading prices. The merger, expected to close in the fourth quarter of 2025, will transform PROS into a private company, enhancing its agility and capacity for innovation. This strategic move is anticipated to strengthen PROS’s market position and operational capabilities, benefiting stakeholders by advancing AI innovation and expanding market reach.

The most recent analyst rating on (PRO) stock is a Hold with a $16.50 price target. To see the full list of analyst forecasts on PROS Holdings stock, see the PRO Stock Forecast page.

PROS Holdings Reports Strong Q2 Earnings and Positive Outlook

The recent earnings call for PROS Holdings showcased a positive sentiment, highlighting significant achievements in revenue growth, strategic partnerships, and AI innovation. While challenges persist, particularly in the international sales environment and long sales cycles in the airline industry, the overall outlook remains optimistic with positive aspects outweighing the lowlights.

PROS Holdings Reports Strong Q2 2025 Growth

PROS Holdings, Inc. is a leading provider of AI-powered SaaS solutions that optimize pricing and selling experiences across various industries. The company leverages predictive AI and real-time analytics to enhance commerce strategies for businesses globally.

PROS Holdings Reports Strong Q2 2025 Financial Results

On July 31, 2025, PROS Holdings, Inc. announced its financial results for the second quarter of 2025, highlighting a 12% year-over-year increase in subscription revenue to $73.3 million and an expansion of subscription gross margin to 79%. The company also raised its full-year outlook for subscription revenue and subscription ARR, reflecting strong performance and positioning in the AI-powered enterprise market. Recent achievements include welcoming new customers, expanding platform adoption among existing clients, and forming a strategic partnership with Commerce to enhance B2B merchant offerings. PROS was recognized as a Leader in ISG’s 2025 CPQ Buyers Guide and won the 2025 CSO Award for cybersecurity excellence.

The most recent analyst rating on (PRO) stock is a Buy with a $40.00 price target. To see the full list of analyst forecasts on PROS Holdings stock, see the PRO Stock Forecast page.