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Pubmatic Inc (PUBM)
:PUBM
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PubMatic (PUBM) AI Stock Analysis

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PUBM

PubMatic

(NASDAQ:PUBM)

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Neutral 61 (OpenAI - 4o)
Rating:61Neutral
Price Target:
$9.00
▲(8.17% Upside)
PubMatic's overall stock score reflects a mixed outlook. The company's strong cash flow and balance sheet provide a solid foundation, but profitability challenges and bearish technical indicators weigh on the score. Positive earnings call highlights, including growth in CTV and emerging revenue streams, offer optimism for future performance, but valuation concerns and macroeconomic risks remain significant.
Positive Factors
CTV Revenue Growth
The significant growth in CTV revenue indicates strong demand and a successful strategic focus on this high-growth area, enhancing PubMatic's market position.
AI Integration
AI integration enhances operational efficiency and campaign performance, providing a competitive edge and supporting long-term growth.
Strong Cash Flow
Robust cash flow and a debt-free balance sheet provide financial stability, supporting future investments and strategic initiatives.
Negative Factors
Profitability Challenges
Negative profit margins indicate operational challenges, which could hinder reinvestment and growth if not addressed.
DSP Platform Changes Impact
Dependency on major DSPs poses a risk; changes in their platforms can significantly impact revenue, highlighting concentration risk.
Lawsuit Against Google
While aiming to restore fair competition, the lawsuit against Google could lead to retaliatory actions, impacting operations and financial condition.

PubMatic (PUBM) vs. SPDR S&P 500 ETF (SPY)

PubMatic Business Overview & Revenue Model

Company DescriptionPubMatic, Inc. provides a cloud infrastructure platform that enables real-time programmatic advertising transactions for Internet content creators and advertisers worldwide. The company's solutions include Openwrap, a header bidding solution that provides enterprise-grade management and analytics tools; Openwrap OTT, a header bidding management solution for OTT; Openwrap SDK, a header bidding solution for in-app developers; private marketplace solutions; and media buyer consoles. In addition, it offers Real-Time Bidding (RTB) programmatic technologies, which provides various selling options across screens and ad formats; digital advertising inventory quality solutions to detect and filter out invalid traffic and other nefarious activity; Ad quality solutions targeting the reduction of security issues, quality issues, and performance issues; Identity Hub, an identity solution that allows for the use of any advertiser preferred user identifier in a scaled and privacy-compliant fashion; Audience Encore, an audience data platform; and cross-platform video, a sell side platform, which connects trusted video buyers to premium publishers. The company's platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over-the-top (OTT), connected television, and media. PubMatic, Inc. was incorporated in 2006 and is based in Redwood City, California.
How the Company Makes MoneyPubMatic generates revenue primarily through its programmatic advertising platform, which operates on a cost-per-impression (CPM) model. The company earns money by charging advertisers for each ad impression served through its platform, while also taking a percentage of the revenue generated by publishers when their inventory is sold. Key revenue streams include the sale of ad space to advertisers, fees for data analytics services, and additional premium features offered to both publishers and advertisers. Significant partnerships with major advertising agencies and brands enhance its market reach and contribute to its earnings, as they leverage PubMatic's technology to optimize their digital advertising strategies.

PubMatic Key Performance Indicators (KPIs)

Any
Any
Ad Impressions Processed
Ad Impressions Processed
Reflects the volume of ads PubMatic processes, showcasing the platform's capacity to handle demand and its effectiveness in monetizing digital advertising inventory.
Chart InsightsAd impressions processed by PubMatic have shown robust growth, with a notable surge in late 2024. This aligns with the company's strategic focus on Connected TV and supply path optimization, which have significantly boosted activity. Despite a decline in display revenue and challenges in certain ad verticals, PubMatic's strategic investments in AI and partnerships are driving momentum. The company's confidence in navigating macroeconomic uncertainties is supported by strong cash flow and an expanded share repurchase program, indicating a solid foundation for future growth.
Data provided by:Main Street Data

PubMatic Earnings Call Summary

Earnings Call Date:Aug 11, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 11, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted strong growth in emerging revenue streams and CTV, as well as successful integration of AI for operational improvements. However, challenges from DSP platform changes, stagnant display revenue, and macroeconomic uncertainties balance out the positive aspects, indicating a mix of opportunities and risks.
Q2-2025 Updates
Positive Updates
Strong Revenue and EBITDA Performance
PubMatic delivered a strong second quarter with revenue and adjusted EBITDA ahead of expectations, including a 19% year-over-year growth in revenue from the underlying business and a 6% growth in reported revenue.
CTV Revenue Growth
CTV revenue grew over 50% year-over-year, representing nearly 20% of total revenue. This marks the fourth consecutive quarter of such growth.
Emerging Revenue Streams Expansion
Emerging revenue streams more than doubled year-over-year, accounting for 8% of total revenue in the second quarter.
AI Integration and Advancements
PubMatic integrated AI across its tech stack, launching AI-powered capabilities that enhance campaign performance and optimize decision-making.
Healthy Cash Flow and Financial Position
The company generated $14.9 million in net operating cash flows and ended the quarter with $117.6 million in cash and marketable securities with no debt.
Negative Updates
DSP Platform Changes Impact
Revenue was negatively impacted by a top DSP buyer shifting clients to a new platform, causing a notable drop in spend in July.
Display Revenue Stagnation
Display revenue was flat year-over-year, indicating challenges in growth within this segment.
Macro and Consumer Discretionary Softness
Some sequential weakness was observed in consumer discretionary ad verticals in July, raising concerns about macroeconomic impacts.
Concentration Risk with Top DSPs
The top two DSPs represent about half of PubMatic's overall spending, indicating significant concentration risk.
Company Guidance
During PubMatic's Second Quarter 2025 Earnings Call, the company provided guidance indicating strong financial performance with revenue and adjusted EBITDA exceeding expectations. Revenue grew by 6% year-over-year, driven by a 19% increase in underlying business revenue, particularly from CTV and emerging revenue streams. The company achieved a 20% adjusted EBITDA margin, marking its 37th consecutive quarter of profitability. Despite some challenges from changes in a top DSP partner's platform, PubMatic is focused on diversifying its DSP mix and accelerating investments in high-growth areas such as CTV, commerce media, and AI integration. The company processed approximately 78 trillion impressions in Q2, and CTV revenues, representing nearly 20% of total revenue, grew over 50% year-over-year. PubMatic's strategy includes scaling emerging revenue streams, expanding international partnerships, and leveraging AI to enhance operational efficiency and campaign performance. The company anticipates challenges in the second half of the year but remains optimistic about its long-term growth prospects, estimating that a 1% market share shift could result in $50 million to $75 million in net revenue.

PubMatic Financial Statement Overview

Summary
PubMatic exhibits a mixed financial performance with strong cash flow and a solid balance sheet, but faces challenges in profitability as indicated by the income statement. The company has shown resilience in revenue growth, but recent declines in profit margins and return on equity need to be addressed. Maintaining strong cash flow and a conservative leverage position provides a stable foundation for addressing these challenges and pursuing growth opportunities.
Income Statement
65
Positive
PubMatic's income statement shows a mixed performance. The TTM data indicates a slight revenue growth of 1.33%, but the company is currently experiencing a negative net profit margin of -0.58%, reflecting a recent downturn in profitability. Historical data shows a decline in gross profit margin from 74.3% in 2021 to 64.9% in TTM, indicating pressure on cost management. The EBIT margin has also turned negative, suggesting operational challenges. However, the company has demonstrated resilience in revenue growth over the years, which is a positive sign.
Balance Sheet
72
Positive
The balance sheet of PubMatic is relatively strong, with a low debt-to-equity ratio of 0.19 in TTM, indicating a conservative leverage position. However, the return on equity has turned negative in TTM, reflecting recent profitability challenges. The equity ratio remains stable, suggesting a solid capital structure. Overall, the company maintains a healthy balance sheet with manageable debt levels, but recent profitability issues need attention.
Cash Flow
78
Positive
PubMatic's cash flow statement shows robust free cash flow growth of 52.18% in TTM, indicating strong cash generation capabilities. The operating cash flow to net income ratio is healthy, suggesting efficient cash conversion. The free cash flow to net income ratio of 0.58 in TTM highlights the company's ability to generate cash relative to its earnings, despite recent net income challenges. Overall, the cash flow position is strong, supporting future investments and operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue292.21M291.26M267.01M256.38M226.91M148.75M
Gross Profit189.56M190.23M167.78M174.87M168.59M107.56M
EBITDA31.03M49.28M46.81M77.55M74.46M47.50M
Net Income-1.71M12.50M8.88M28.70M56.60M26.61M
Balance Sheet
Total Assets675.22M739.52M695.24M642.17M550.22M371.25M
Cash, Cash Equivalents and Short-Term Investments117.56M140.59M175.34M174.40M159.63M100.98M
Total Debt45.66M45.38M21.84M26.59M21.71M1.56M
Total Liabilities431.94M462.26M399.04M329.99M293.04M195.82M
Stockholders Equity243.28M277.26M296.20M312.19M257.18M175.43M
Cash Flow
Free Cash Flow28.29M55.83M52.83M38.32M49.32M-7.07M
Operating Cash Flow67.71M73.42M81.12M87.21M88.68M24.33M
Investing Cash Flow28.06M22.31M-39.02M-81.37M-96.72M-29.88M
Financing Cash Flow-79.31M-73.48M-55.98M4.04M9.36M52.48M

PubMatic Technical Analysis

Technical Analysis Sentiment
Negative
Last Price8.32
Price Trends
50DMA
9.72
Negative
100DMA
10.72
Negative
200DMA
11.70
Negative
Market Momentum
MACD
-0.27
Negative
RSI
41.76
Neutral
STOCH
31.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PUBM, the sentiment is Negative. The current price of 8.32 is below the 20-day moving average (MA) of 8.46, below the 50-day MA of 9.72, and below the 200-day MA of 11.70, indicating a bearish trend. The MACD of -0.27 indicates Negative momentum. The RSI at 41.76 is Neutral, neither overbought nor oversold. The STOCH value of 31.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PUBM.

PubMatic Risk Analysis

PubMatic disclosed 47 risk factors in its most recent earnings report. PubMatic reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

PubMatic Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Neutral
1.93B17.3022.11%6.08%153.79%
65
Neutral
2.63B-66.91-11.19%29.63%29.87%
63
Neutral
1.74B-1,368.00-0.12%21.92%95.91%
61
Neutral
$385.93M124.65-0.65%3.53%-109.03%
60
Neutral
1.13B-827.78-0.46%22.16%-107.92%
59
Neutral
550.19M256.858.57%30.92%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PUBM
PubMatic
8.32
-6.59
-44.20%
API
Agora
3.92
1.51
62.66%
CMRC
Commerce.com
4.92
-1.16
-19.08%
ONTF
ON24
5.95
-0.25
-4.03%
SMRT
SmartRent
1.48
-0.29
-16.38%
DSP
Viant Technology
8.63
-2.38
-21.62%

PubMatic Corporate Events

Legal Proceedings
PubMatic Files Lawsuit Against Google for Antitrust Violations
Negative
Sep 8, 2025

On September 8, 2025, PubMatic filed a lawsuit against Google in the U.S. District Court for the Eastern District of Virginia, seeking financial damages and injunctive relief for Google’s alleged monopolistic and anticompetitive behavior in the publisher ad server and ad exchange markets. This legal action follows an April 2025 ruling against Google by the U.S. Department of Justice, which found Google engaged in anticompetitive practices. The lawsuit aims to hold Google accountable and restore fair competition in the digital advertising industry, but it also presents risks for PubMatic, including potential retaliatory actions by Google that could impact PubMatic’s operations and financial condition.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 09, 2025