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PubMatic (PUBM)
NASDAQ:PUBM
US Market

PubMatic (PUBM) AI Stock Analysis

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PubMatic

(NASDAQ:PUBM)

68Neutral
PubMatic's overall stock score reflects its strong financial performance and positive earnings call sentiment, indicating growth potential, especially in the CTV and mobile app sectors. However, technical indicators suggest a bearish trend, and the stock's high valuation poses risks if growth doesn't meet expectations. Operational inefficiencies and challenges in display advertising are areas to watch.
Positive Factors
Connected TV (CTV) Growth
CTV represented 20% of revenue in Q4 and it more than doubled year over year.
Emerging Revenue Streams
Emerging revenue streams doubled in 2024, reaching 6% of revenue.
Omnichannel Video Revenue
The company's omnichannel video revenue grew 37% year over year.
Negative Factors
Political Ad Spending Absence
The company faces tough comps from the absence of political ad spending in the second half of the year.
Revenue Comparison Challenges
Pubmatic will be facing a headwind in the first half of the year while it anniversaries the prior year revenue comps from its large DSP.

PubMatic (PUBM) vs. S&P 500 (SPY)

PubMatic Business Overview & Revenue Model

Company DescriptionPubMatic, Inc. provides a cloud infrastructure platform that enables real-time programmatic advertising transactions for Internet content creators and advertisers worldwide. The company's solutions include Openwrap, a header bidding solution that provides enterprise-grade management and analytics tools; Openwrap OTT, a header bidding management solution for OTT; Openwrap SDK, a header bidding solution for in-app developers; private marketplace solutions; and media buyer consoles. In addition, it offers Real-Time Bidding (RTB) programmatic technologies, which provides various selling options across screens and ad formats; digital advertising inventory quality solutions to detect and filter out invalid traffic and other nefarious activity; Ad quality solutions targeting the reduction of security issues, quality issues, and performance issues; Identity Hub, an identity solution that allows for the use of any advertiser preferred user identifier in a scaled and privacy-compliant fashion; Audience Encore, an audience data platform; and cross-platform video, a sell side platform, which connects trusted video buyers to premium publishers. The company's platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over-the-top (OTT), connected television, and media. PubMatic, Inc. was incorporated in 2006 and is based in Redwood City, California.
How the Company Makes MoneyPubMatic generates revenue primarily through fees charged to publishers for using its sell-side platform to manage and monetize their advertising inventory. The company earns a percentage of the ad spend that flows through its platform, known as the take rate. Additionally, PubMatic benefits from its extensive partnerships with major publishers and advertisers, which enhance its platform's reach and effectiveness. The company's revenue is also influenced by the growth of digital advertising and the increasing demand for programmatic ad solutions.

PubMatic Key Performance Indicators (KPIs)

Any
Any
Ad Impressions Processed
Ad Impressions Processed
Measures the volume of ad impressions managed by PubMatic, reflecting the platform's capacity, efficiency, and its role in the digital advertising ecosystem.
Chart InsightsPubMatic's ad impressions processed have shown robust growth, reaching new highs in 2024. This aligns with strategic expansions in CTV and mobile apps, which have significantly boosted platform activity. The earnings call highlights a 9% revenue growth and a doubling of CTV's revenue share, underscoring the company's successful adaptation to market shifts. However, challenges with a DSP partner's bidding changes and a decline in display advertising revenue present potential risks. Looking ahead, PubMatic's focus on generative AI and high-engagement channels is expected to sustain growth momentum.
Data provided by:Main Street Data

PubMatic Financial Statement Overview

Summary
PubMatic demonstrates steady growth and profitability with strong revenue growth, efficient cost management, and a solid balance sheet with low leverage. Despite a decline in free cash flow growth due to higher capital expenditures, cash flow metrics indicate robust cash generation. Overall, PubMatic is financially stable with opportunities for improvement in operational efficiencies.
Income Statement
78
Positive
PubMatic shows strong revenue growth with a growth rate of 8.73% from the previous year. Gross profit margin is robust at 65.44% TTM, highlighting efficient cost management. The net profit margin improved to 5.96% TTM, a positive indicator of profitability. EBIT and EBITDA margins are moderate at 3.29% and 14.85% TTM, respectively, indicating potential to enhance operational efficiency.
Balance Sheet
75
Positive
The company's balance sheet is stable, with a low debt-to-equity ratio of 0.13 TTM, indicating low financial leverage. ROE stands at 6.58% TTM, suggesting moderate returns on shareholder equity. The equity ratio is healthy at 38.20% TTM, showing a strong equity base against total assets.
Cash Flow
82
Very Positive
Free cash flow growth is notable at -13.75% TTM, a decrease due to higher capital expenditures. The operating cash flow to net income ratio is high at 4.86 TTM, indicating robust cash generation relative to net income. The free cash flow to net income ratio is also strong at 2.63 TTM, underscoring solid cash flow management.
Breakdown
Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
267.01M256.38M226.91M148.75M113.87M
Gross Profit
167.78M174.87M168.59M107.56M77.77M
EBIT
2.04M40.52M58.79M31.75M8.51M
EBITDA
46.81M40.52M58.79M47.50M21.82M
Net Income Common Stockholders
8.88M28.70M56.60M26.61M6.64M
Balance SheetCash, Cash Equivalents and Short-Term Investments
175.34M174.40M159.63M100.98M55.45M
Total Assets
695.24M642.17M550.22M371.25M207.44M
Total Debt
21.84M26.59M21.71M1.56M0.00
Net Debt
-56.67M-65.79M-60.80M-79.63M-34.25M
Total Liabilities
399.04M329.99M293.04M195.82M175.13M
Stockholders Equity
296.20M312.19M257.18M175.43M32.32M
Cash FlowFree Cash Flow
52.83M38.32M49.32M-7.07M20.13M
Operating Cash Flow
81.12M87.21M88.68M24.33M35.13M
Investing Cash Flow
-39.02M-81.37M-96.72M-29.88M-22.09M
Financing Cash Flow
-55.98M4.04M9.36M52.48M-1.00K

PubMatic Technical Analysis

Technical Analysis Sentiment
Negative
Last Price9.77
Price Trends
50DMA
10.27
Negative
100DMA
12.90
Negative
200DMA
14.56
Negative
Market Momentum
MACD
-0.06
Negative
RSI
56.59
Neutral
STOCH
91.86
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PUBM, the sentiment is Negative. The current price of 9.77 is above the 20-day moving average (MA) of 8.95, below the 50-day MA of 10.27, and below the 200-day MA of 14.56, indicating a neutral trend. The MACD of -0.06 indicates Negative momentum. The RSI at 56.59 is Neutral, neither overbought nor oversold. The STOCH value of 91.86 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PUBM.

PubMatic Risk Analysis

PubMatic disclosed 46 risk factors in its most recent earnings report. PubMatic reported the most risks in the “Tech & Innovation” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

PubMatic Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
$2.69B-11.98%26.06%38.19%
CXCXM
72
Outperform
$1.97B16.9218.83%8.74%150.66%
68
Neutral
$480.76M42.934.36%9.08%43.58%
68
Neutral
$1.52B185.903.46%22.47%872.41%
OLOLO
66
Neutral
$1.06B-0.13%24.81%98.55%
DSDSP
66
Neutral
$900.44M420.883.87%29.74%
59
Neutral
$10.65B10.45-6.56%3.01%7.31%-12.18%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PUBM
PubMatic
9.77
-13.01
-57.11%
DSP
Viant Technology
14.31
6.18
76.01%
OLO
Olo
6.20
1.28
26.02%
SEMR
SEMrush Holdings
10.28
-2.12
-17.10%
ALKT
Alkami Technology
26.69
2.29
9.39%
CXM
Sprinklr
7.69
-4.25
-35.59%

PubMatic Earnings Call Summary

Earnings Call Date:Feb 27, 2025
(Q4-2024)
|
% Change Since: -30.06%|
Next Earnings Date:May 08, 2025
Earnings Call Sentiment Positive
The earnings call highlighted significant achievements in revenue growth, particularly in CTV and mobile app sectors, along with successful use of generative AI. However, the company faced challenges with a DSP partner's bidding changes affecting display advertising. The overall sentiment reflects a positive outlook despite some hurdles.
Q4-2024 Updates
Positive Updates
Solid Revenue Growth and Margin Expansion
2024 marked a year of solid revenue growth of 9% over 2023 and expanded adjusted EBITDA margins of 32%.
CTV Business Growth
The CTV business represented 20% of Q4 revenue, more than doubling its share compared to the prior year.
Supply Path Optimization Success
Over 53% of platform activity was transacted via Supply Path Optimization, up from a third two years ago.
Generative AI Impact
Generative AI increased engineering productivity by over 15% in 2024 and led to new customer-facing products.
Mobile App Growth
Mobile app business grew 16% year-over-year, driven by the OpenWrap SDK.
Negative Updates
Impact from DSP Partner Change
A significant headwind from a DSP partner's bidding change resulted in softer than expected seasonal uptick in Q4.
Challenges in Display Advertising
Display advertising revenue declined 8% year-over-year due to weak holiday spending by a large DSP buyer.
Political Advertising Impact
Political advertising, while beneficial, contributed to tough comps for 2025, accounting for about 6% of 2024 revenue.
Company Guidance
During PubMatic's earnings call for the fourth quarter and full year 2024, the company provided guidance that highlighted several significant metrics and strategic directions. Rajeev Goel, the CEO, emphasized that the company achieved a 9% revenue growth over the previous year, with adjusted EBITDA margins expanding to 32%. Notably, Connected TV (CTV) accounted for 20% of Q4 revenue, more than doubling its share from the prior year. The company also highlighted that 53% of platform activity was transacted via Supply Path Optimization, marking substantial growth from two years prior. Political ad spending and new partnerships contributed to these positive trends, with Q4 revenue excluding political and DSP impacts growing 16% year-over-year. Looking forward, PubMatic is targeting 15%+ growth in its underlying business for 2025, with strategic investments in product innovation, generative AI, and expansion into high-engagement channels such as CTV, mobile apps, and commerce media. Additionally, the company reported strong cash flow, with $73 million in operating cash flow and $35 million in free cash flow, and it plans to continue leveraging generative AI to drive efficiency and growth.
Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.